Nicholls State University Office of University Marketing and Communications 2015 Annual Plan Assessment
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1 Nicholls State University Office of University Marketing and Communications 2015 Annual Plan Assessment
2 Nicholls State University Vision: To be the intellectual, economic, and cultural heart of the Bayou Region. Nicholls State University Mission: Nicholls delivers accredited degree programs and comprehensive learning experiences to prepare students for regional and global professions within a spirited campus environment immersed in Bayou Region culture. Imperatives (Goals): G-1: Student Opportunity and Success G-2: Innovation G-3: Internationalization G-4: Serving the Needs of the Region Strategic Initiatives: Stakeholders S-1: Grow a financially viable university. S-2: Provide quality workforce and citizens for the Bayou Region. S-3: Maintain high student/alumni satisfaction with Nicholls experience. Internal Processes P-1: Sustain optimal enrollment. P-2: Establish positive image (brand) in wider marketplace. P-3: Enhance external relationships. P-4: Provide customer-focused student services. P-5: Optimize (innovative) program offerings. P-6: Provide meaningful student activities. P-7: Maintain regional and specialized accreditations. P-8: Recruit, develop and retain high quality faculty. Innovation and Capacity C-1: Cultivate climate for innovative teaching and research. C-2: Continuously improve core work processes. C-3: Provide appropriate facilities. C-4: Recruit, develop and retain high quality staff.
3 Row 1 Program Outcome 1: Launch a new university-wide marketing campaign. P-2, P-1, P-3, S-1, P-8, C-4, S-3 A new university-wide marketing campaign will be developed by in-house staff and launched by August The University Marketing and Communications staff developed the One Pride, Colonel Pride marketing campaign in summer The campaign was presented at the Fall Nicholls Faculty Institute on Aug. 12, 2015, at the Nicholls Alumni Federation Board meeting on July 23, 2015, and at the Nicholls New Orleans Alumni Social on Sept. 10, A university branding website was established in August 2015 to communicate the campaign. -Three new university recruitment pieces were produced this fall, incorporating the new campaign. -New campaign banners were designed, ordered and installed on campus and in the City of Thibodaux in September The Office of University Marketing and Communications will expand the implementation of the One Pride, Colonel Pride campaign by developing new advertisements, marketing videos and recruiting pieces.
4 Row 1 Program Outcome 2: Develop a comprehensive university magazine to communicate with various stakeholders. P-2, P-3, P-1, S-3 A new university magazine will be developed for Nicholls alumni, donors, legislators, community members and other stakeholders, and the first issue will be mailed in September The Office of Marketing and Communications developed a new university magazine called The Colonel. -The first issue was distributed in October 2015 to more than 5,000 alumni, donors, legislators, community members, employees and others. The Office of University Marketing and Communications will continue to produce and distribute The Colonel magazine with issues coming out each September and March.
5 Row 1 Program Outcome 3: Begin redesigning the university website. P-1, S-1, P-2, P-3, P-8, C-4, P-4, S-3 By the end of the year, the new website design will be 75 percent complete with a launch target date of February The new website design is on track to be launched in February A new website theme and homepage design has been created and is being finalized. Needed upgrades to website architecture have been identified. The website redesign project will be completed by February A plan for improving content and navigation within individual program-level websites will be developed and implemented.
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