CV OF MUHAMMAD INTISAR ALAM. 1. Assistant Professor, Department of Marketing, Faculty of Business Studies, University of Dhaka, Dhaka, Bangladesh.

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1 CV OF MUHAMMAD INTISAR ALAM 1/E, Eastern Housing Apartment, 26/B, Topkhana Road, Dhaka-1000, Bangladesh Tel: (Res.), Cell: ; Career Objective Want to build up career in a reputable institution where I will be able to work with utmost skill, integrity and professionalism that will contribute to both the respective organization s and my personal career objective. Experience 1. Assistant Professor, Department of Marketing, Faculty of Business Studies, University of Dhaka, Dhaka, Bangladesh. 10 th June, Till Present 2. Lecturer, Department of Marketing, Faculty of Business Studies, University of Dhaka, Dhaka, Bangladesh. 1 st November, th June, 2015 Teaching 3 marketing courses per semester Student consultation, examination and script checking. Admin jobs for the university assigned by the department or university. Achievements: Arranged different competitions with intra department students to develop their marketing skills through DU Marketing Club since joining. Along with my team as a moderator of Marketing Debating Club, became champion of 11 th Nafia Gazi Inter-Department Championship in 2014-the most prestigious debating event in University of Dhaka. 3. Adjunct Faculty: BRAC University and Dhaka International University 4. Senior Lecturer, BRAC Business School, BRAC University, Dhaka, Bangladesh. 2 nd May, th October, 2012 Teaching 3 marketing courses per semester Student consultation, advising, examination, script checking, admin jobs etc. Achievements: Conducted study tours to various places with the students to explore new ideas. Arranged seminars on Marketing Plan Preparation and Presentation with club students and coordinated events jointly organized with BRAC University and electronic media. Achieved the best Faculty Teaching Evaluation by the students from BRAC Business School in various semesters.

2 Area of Interest: Marketing in general and Principles of Marketing, Consumer Behaviour and Services Marketing in particular. 5. Territory Manager, Customer Development Department, Unilever Bangladesh Limited. 17 th May, st March 2010 Managing overall territory business in the assigned territory. Managing distributor s finance, logistic support, field forces. Ensuring visibility and availability of UBL products at trade end. Achievements: Successful implementation of wholesale (Dosti) and retail (Banijjo Plus) promotion program. Planning and implementation of monthly QPS and QPDS. Effective visibility share and successful merchandizing activities on territory basis. 6. Internship: Customer Service Department, HSBC Dhanmondi Branch, Dhaka, Bangladesh. To help the Customer Service Representatives in terms of providing customer services. Trainings, Workshops and Events: (i) (ii) (iii) (iv) (v) (vi) (vii) Completed a two-day training and workshop on Basics and Applications of Structural Equation Modelling (SEM), held on December 22-23, 2014 organized by Faculty of Business Studies, University of Dhaka. Completed a six week training on Applied Research Methodology in Business (August-September, 2013) organized by the Bureau of Business Research, Faculty of Business Studies, University of Dhaka. Attended the 3 days event World Marketing Summit Creating a Better World through Marketing jointly hosted by Professor Philip Kotler (Northwestern University, USA) and Government of Bangladesh, held on 1 st 3 rd March, 2012 at Bangabandhu International Conference Centre (BICC) in Dhaka. Attended the Seminar by Professor Philip Kotler (Northwestern University, USA) on Marketing Values Driven Marketing held on 9 th June, 2011 in Dhaka, Bangladesh. Participated in the course Advanced Research Methodology from January to April, 2011 organized by BRAC Business School, BRAC University, Dhaka, Bangladesh. A 3 Days (8 th 10 th May; 2010) training course on Teaching and Learning at BRAC University organized by Teaching Learning Center (TLC) held on Training and Resource Center (TARC), Savar, Dhaka 8 th 10 th May; Customer Development (CD) Convention-2009 organized by Unilever Bangladesh Ltd held on 16 th - 19 th December, 2009 in Kualulumpur, Malaysia.

3 Research Publications and Conference: (i) (ii) (iii) (iv) (v) (vi) (vii) Consumers Perception towards Food Carts in Dhaka: A Study on Food Carts at Shimanto Square, D.U. Journal of Marketing, Department of Marketing, University of Dhaka, (Submitted for Publication). Impacts of Advertising Ban of Tobacco Brands on Consumer Knowledge Structure in Dhaka: A Study on British American Tobacco Bangladesh, D.U. Journal of Marketing, Department of Marketing, University of Dhaka, (Submitted for Publication). The Impact of Political Marketing on Ultimate Voting Intention: A Study on the Students of Faculty of Business Studies at University of Dhaka, D.U. Journal of Marketing, Department of Marketing, University of Dhaka, (Accepted for Publication). Measuring Customer-Based Brand Equity of Banking Industry in Bangladesh, Bangladesh Journal of MIS, Department of Management Information Systems, University of Dhaka, Vol. 6, No. 1, December, 2013 (Published in February, 2015). Customers Attitude towards Shopping Malls: A Study on Bashundhara City Shopping Mall, D.U. Journal of Marketing, Department of Marketing, University of Dhaka, Vol. No.15, June, 2012 (Published in November, 2014). An Emerging Method of Communication: Social Media Marketing and It s Social and Managerial Implications World Review of Business Research (WRBR), World Business Institute, Australia, Vol. 3, No. 1, January Determining the Key Factors Shaping Dealers Perception towards Telecom Operators Brand Image- An Empirical Analysis, International Journal of Business and Management Tomorrow (IJBMT), Vol. 2, No. 2, February (viii) Factors Affecting Retailer s Attitude towards Manufacturers: A Study on Unilever, Journal of Economics and Behavioral Studies (JEBS), International Foundation for Research & Development, UAE, Vol. 2, No. 4, April (ix) Measuring the Retailers Attitude towards Unilever: A Study on Dhaka (Under the Supervision of Professor Dr. Md. Zakir Hossain Bhuiyan, Department of Marketing, Faculty of Business Studies, University of Dhaka) MBA Dissertation (2009). (x) Measuring the Satisfaction Level of ATM Card Holders of HSBC in Dhaka (Under the Supervision of Assistant Professor Ms. Moutushi Tanha, Department of Marketing, Faculty of Business Studies, University of Dhaka) BBA Dissertation (2008). Conference Proceedings: (i) Social Media Marketing: An Exploratory Analysis on the Emerging Method of Communication, presented in 5 th Asian Business Research Conference at BIAM Foundation, Dhaka, Bangladesh (23 rd 24 th December, 2011).

4 Educational Background University of Dhaka, Dhaka, Bangladesh Masters of Business Administration (MBA) Major Area: Marketing CGPA: 3.92 out of 4.00 (Merit List: Second, Marks: 98%) University of Dhaka, Dhaka, Bangladesh Bachelor of Business Administration (BBA) Major Area: Marketing CGPA: 3.96 out of 4.00 (Merit List: First, Marks: 99%) Dhaka City College, Dhaka, Bangladesh (Dhaka Board-2002) Higher Secondary School Certificate Major Area: Business Studies Result: *1 st Division (Marks: 76.90%) Ideal School & College, Dhaka, Bangladesh (Dhaka Board-2000) Secondary School Certificate Major Area: Business Studies Result: *1 st Division (Marks: 65.08%) Educational Achievements: Enlisted in the Dean s Honour List under MBA Program by the Faculty of Business Studies, University of Dhaka, awarded in Enlisted in the Dean s Merit List for 3 times under BBA Program by the Faculty of Business Studies, University of Dhaka, awarded in Enlisted in the Dean s Honour List under BBA Program by the Faculty of Business Studies, University of Dhaka, awarded in Prof. Abdullah Faruq Memorial Scholarship-2006 for achieving the highest grade in BBA Program. Mokbul Hasan (Moni) Memorial Scholarship-2006 for occupying first place in BBA Program. Surja Sen Hall Government Scholarship-2006 for becoming top scorer in BBA Program. College Scholarship taken from the college authority for occupying Star Grade from Business Studies group in SSC Exam, awarded in Dhaka Education Board Scholarship-2000 for occupying Star Grade from Business Studies group in SSC Exam.

5 Skills Profile Language Skill: English & Bengali (For English: IELTS Score- Overall Band 7.0) Communication and Leadership: Excellent communication and leadership skills on business and other fields as demonstrated through corporate experience, various awards, and voluntary activities as well as throughout more than five years of experience as an academician. Team Work: Successful course works and publications were dependent on participation and motivation of syndicated groups. IT Skills: Good working knowledge of Microsoft office packages, SPSS and social networking sites. Also use internet for research and development on a regular basis. Problem Solving: Developed strong analytical and diagnostic skills during courses; self-motivated & willing to take initiative. Extra-Curricular Activities and Community Services Working as a registered volunteer of a NGO, Dwip Unnayan Songstha (DUS) since 2007 and currently involved in reporting on Baseline Survey and Mapping Vulnerable People under Community Capacity Development Project at Hatiya island of Noakhali district in Bangladesh. Actively assigned for reporting on innovation activities of Dwip Unnayan Songstha (DUS) target population at char areas of Noakhali district since Actively involved in research of Community Radio Promotion Activities of DUS for implementing Millennium Development Goals (MDGs) along with Government of Bangladesh (GoB) in the rural areas of Noakhali district in Bangladesh since Serving as a general member of Asian Business Consortium (ABC) since June, 2014 till present. Serving as a general member Junior Chamber International (JCI), Dhaka Central, Bangladesh since February, Working as a consultant and advisory panel member of Window-a Media, Marketing and PR firm since January, 2014 till present. Serving as a general member of Dristy Unnayan Sangstha (DUS) - a Sight Development Organization since January, 2014 till present. Active member of University Teachers Association of Bangladesh (UTAB) since July, 2013 till present. Working as an academic advisor of Voice of Business (VOB)-the only Business Magazine of Faculty of Business Studies, University of Dhaka since July, 2013 till present.

6 Working as a moderator of Marketing Debating Club (MDC) since January, 2013 till present. Working as the advisor of Dhaka University Marketing Club (DUMARC) since January, 2013 till present. Active member of Dhaka University Teachers Association (DUTA) since November, Worked as the adviser of BRAC University Business Club (11 th July, th September, 2011) and BRAC University Heritage Forum (29 th September, th October, 2012). Personal Information References Father's Name : Md. Manirul Alam Mother's Name : Nasrin Sultana Date of Birth : 17 th February, 1985 Nationality : Bangladeshi Religion : Islam Marital Status : Married Blood Group : O Positive Dr. Haripada Bhattacharjee Dr. Md. Zakir Hossain Bhuiyan Professor Professor and Chairman Department of Marketing Department of Marketing Faculty of Business Studies Faculty of Business Studies University of Dhaka University of Dhaka Phone: / Phone: / h.bhattacharjee.du.@gmail.com zakirmkt@du.ac.bd