XIAO LIU. Assistant Professor of Marketing, New York University

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1 Assistant Professor of Marketing Stern School of Business New York University 40 West 4th Street, New York, NY XIAO LIU Office: Tisch 913 Phone: Website: ACADEMIC APPOINTMENT 2015-present Assistant Professor of Marketing, New York University EDUCATION Ph.D Marketing, Carnegie Mellon University M.S Industrial Administration (Marketing), Carnegie Mellon University B.S Finance, Tsinghua University, China RESEARCH INTERESTS High-tech Marketing, Consumer Financial Service Innovations Dynamic Structural Models, Machine Learning, Natural Language Processing PUBLICATIONS 1. A Structured Analysis of Unstructured Big Data Leveraging Cloud Computing, (with Param Vir Singh and Kannan Srinivasan), Marketing Science, Vol. 35 No.3, May-June 2016, pp Featured in Journal Selection from MSI, October 2016; INFORMS Press Release, August An Empirical Analysis of Purchase Behavior of Base Products and Add-ons Given Compatibility Constraints, (with Timothy Derdenger and Baohong Sun), forthcoming at Marketing Science 3. Analyzing Overdraft Fees with Big Data, (with Alan Montgomery and Kannan Srinivasan), forthcoming at Marketing Science o Winner, MSI Alden G. Clayton Doctoral Dissertation Proposal Competition 2014 o Winner, ISMS Doctoral Dissertation Proposal Competition 2014 o Winner, William W. Cooper Doctoral Dissertation Award in Management Science 2015 WORKING PAPERS 1. Large Scale Cross Category Analysis of Consumer Review Content on Sales Conversion Leveraging Deep Learning, (with Kannan Srinivasan and Dokyun Lee), 2 nd round review at Journal of Marketing Research. o MSI Research Grant 2016 o NET Institute Grant The Oz Effect: How Does Information Credibility Affect Healthcare Choices? (with Zijun Shi and Kannan Srinivasan), 1 st round review at Marketing Science 3. Costly Zero Bias in Target Retirement Fund Choice, (with Ajay Kalra and Wei Zhang), 1 st round review at Journal of Consumer Research.

2 o NYU Center for Global Economy and Business Research Grant Pay What You Want in The Long Run, (with Minah Jung and Leif Nelson) 5. Can Bad Firms Benefit Good Firms? Evidence from the Chinese P2P Lending Industry, (with Wanqi Huang and Kannan Srinivasan) o NYU Center for Global Economy and Business Research Grant 2016 WORK IN PROGRESS 1. Human and Artificial Intelligence Interaction: Disclosure of Privacy and Preferences in Digital Markets, (with Minah Jung and Leif Nelson) o MSI Research Grant 2017 o NYU Center for Global Economy and Business Research Grant Using Artificial Intelligence to Automate Online-Offline Data Merger for Integrated Marketing, (with Chenshuo Sun and Anindya Ghose) o MSI Research Grant Service Quality in Online Purchase Journey, (with Tulin Erdem and Hai Che) 4. Product Competition with Word2Vec, (with Fanglin Chen and Davide Proserpio) o NYU Center for Global Economy and Business Research Grant Durable Goods Consumption and Targeted Interest Rate, (with Yuxin Chen) 6. Contextual Marketing Using Neural Network Trajectory Models, (with Baohong Sun and Natasha Foutz) 7. Credit Card Adoption, (with Panle Jia) 8. Social Media Entrepreneurship, (with Fanglin Chen) INVITED PRESENTATIONS 1. Erasmus University, May University of Florida, February Yale University, November Consumer Financial Protection Bureau, November University of Toronto, April Temple University, April University of California, Los Angeles, March Tsinghua University, June Shanghai Jiaotong University, May NYU Shanghai, May UC Davis, Graduate School of Management, March Stanford University, Stanford Graduate School of Business, November Cornell University, Johnson Graduate School of Management, November Temple University, Fox School of Business, June MIT, Sloan School of Management, November University of Maryland, Robert H. Smith School of Business, November New York University, Stern School of Business, November 2014

3 18. University of Southern California, Marshall School of Business, November Duke University, Fuqua School of Business, November University of Pennsylvania, The Wharton School, October University of Washington, Foster School of Business, October University of Rochester, Simon Business School, October INSEAD, October London Business School, October Syracuse University, Whitman School of Management, October Northwestern University, Kellogg School of Management, October Indiana University, Kelley School of Business, October Columbia University, Columbia Business School, October Yale University, School of Management, September University of North California at Chapel Hill, Kenan-Flagler Business School, September Emory University, Goizueta Business School, September Washington University in St. Louis, Olin Business School, September University at Buffalo, School of Management, September University of California, Riverside, School of Business Administration, September University of Miami, School of Business, September 2014 CONFERENCE PRESENTATIONS/DISCUSSIONS 1. Boulder Summer Conference on Consumer Financial Decision Making, Boulder, CO, Twelfth Annual Frank M. Bass UTD FORMS Conference, Dallas, TX, AAAI-18 AI and Marketing Science Workshop, New Orleans, LA, Winter AMA Educators Conference, New Orleans, LA, RAND Behavioral Finance Forum, Washington DC, INFORMS Annual Conference, Houston, TX, Marketing Analytics and Big Data Conference, New York, NY, Summer Institute of Competitive Strategy, Berkeley, CA, Marketing Science Conference, Los Angeles, CA, Boulder Summer Conference on Consumer Financial Decision Making, Boulder, CO, Yale Customer Insights Conference, New Haven, CT, NET Institute Conference on Network Economics, New York, NY, Digital Marketing Conference, Stanford, CA, WCAI Research Symposium, Philadelphia, PA, Marketing Science Conference, Shanghai, China, China Europe International Business School Marketing Conference, Shanghai, China, Invitational Choice Symposium, Lake Louise, AB, Canada, NET Institute Conference on Network Economics, New York, NY, INFORMS Annual Meeting, Philadelphia, PA, Big Data Conference, New York, NY, 2015

4 21. Marketing Science Conference, Baltimore, MD, Marketing Science Conference, Atlanta, GA, Marketing Science Conference, Boston, MA, SCP 2011 Annual Winter Conference, Atlanta, GA, 2011 GRANTS, HONORS AND AWARDS 1. MSI Research Grant National Natural Science Foundation of China Grant (No ) MSI Research Grant NYU Center for Global Economy and Business Research Grant NYU Center for Global Economy and Business Research Grant NET Institute Grant MSI Research Grant NYU Center for Global Economy and Business Research Grant Winner of William W. Cooper Doctoral Dissertation Award in Management Science Winner of ISMS Doctoral Dissertation Proposal Competition Winner of MSI Alden G. Clayton Doctoral Dissertation Proposal Competition Dipankar and Sharmila Chakravarti Fellowship, AMA-Sheth Foundation Doctoral Consortium Fellow, Northwestern University, CMU GSA Conference Funding, INFORMS Marketing Science Doctoral Consortium Fellow, PNC Center for Financial Services Innovation Grant, Quantitative Marketing and Structural Econometrics Workshop Fellow, Durham William Larimer Mellon Fellowship, Carnegie Mellon University, INFORMS Marketing Science Doctoral Consortium Fellow, National Scholarship, Tsinghua University, 2009 TEACHING EXPERIENCE 1. Data Driven Decision Making in Marketing, Spring 2016/7; Evaluation 6.4/7 2. Marketing I, Summer 2013; Evaluation: 4.2/5 DOCTORAL THESIS COMMITTEE Minjung Kwon Ph.D. in Marketing, NYU, 2018 Placement: Syracuse University PROFESSIONAL ACTIVITIES Referee Journal of Marketing Research, Marketing Science, Management Science Journal of Econometrics Marketing Science Institute Clayton Doctoral Dissertation Proposal Competition

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