THE SWEDISH HEALTH CARE INITIATIVE

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1 THE SWEDISH HEALTH CARE INITIATIVE MAKE THE MOST OF YOUR PARTICIPATION AT ARAB HEALTH 30 JANUARY 2 FEBRUARY 2017 Being well prepared with pre-conducted activities that will serve as input for your company s market entry decision or to develop your existing business Gain more knowledge about the targeted market, assess business potential and understand the market context, as well as underlying factors and trends to consider Familiarize with competitor positioning and meet with your potential customers Find the suitable partner or distributor in the targeted market in the region Maximize your participation at Business Sweden s activities in the region in a standardized price package that is subsidized for SME companies PHOTO CREDIT: IMAGEBANK.SWEDEN.SE 12 AUGUST, AUGUST, 2016

2 SWEDISH HEALTH CARE INITIATIVE: TO BETTER SERVE YOUR BUSINESS IN THE REGION 30 successful business cases delivered to 10 health care companies** Regional Business Development Strategy 2015 Tailor-made participation package Tailor your individual activity plan in MENA markets of your choice Conducted in 7 countries* in MENA region Swedish Health Care Initiative Selection of Business Sweden s service portfolio Middle East and North Africa *IRAN, IRAQ, KUWAIT, OMAN, SAUDI ARABIA, UNITED ARAB EMIRATES, QATAR **BIOSERVO, CHORDATE MEDICAL, ITAB SINTEK, OLERUP, PERIMED, PSIDAC, TR-EQUIPMENT, TSS, SILENTIA, SONESTA Lead Generation Individual Visiting Programmes Business Delegations Exhibitions Lobbying BUSINESS SWEDEN 12 AUGUST,

3 TAILOR-MADE ACTIVITY PLAN INDIVIDUAL SUPPORT IN OPTIONAL MARKETS JOIN Business delegation EXHIBIT Arab Health 2017 IDENTIFY CUSTOMERS AND GENERATE LEADS INDIVIDUAL VISITING PROGRAMMES LOBBYING AND POSITIONING SUPPORT BUSINESS SWEDEN 12 AUGUST,

4 SWEDISH PAVILION: THE EFFORTLESS WAY TO PROFESSIONAL PRESENCE AT THE REGIONS LARGEST HEALTH CARE EVENT CHOOSE YOUR OWN PREFERRED PARTICIPATION PACKAGE REGIONAL BUSINESS DEVELOPMENT STRATEGY STAND ONLY AREA INDIVIDUAL MEETING AREA Package of customized activities to suit your business in your targeted market Tailor your own preferred package selection consisting of Business Sweden s service portfolio with a minimum of three activities, that may be conducted on several markets in the Middle East and North Africa region* Exhibit at the Swedish Pavilion with own podium with storage space at the networking area where products are showcased Pre-booked meeting area shared with other networking area participants and use of Business Sweden storage space** Exhibit with your own stand with minimum 9 sqm 1 reception desk, 2 bar stools and catering**** Storage space at own reception desk Logotype visible on your allocated stand and visible at Swedish Pavilion external marketing Participation in the Swedish Pavilions networking activities in connection to the exhibition Own meeting area on first floor of the Swedish Pavilion, including 1 table and 4 chairs as well as catering**** Logotype visible on Swedish Pavilion external marketing Use of the general Business Sweden's reception desk located on ground floor Participation in the Swedish Pavilions networking activities in connection to the exhibition Logotype visible on your allocated podium and Swedish Pavilion external marketing SEK including 3 activities that is 50% subsidised for SME companies*** SEK / 9 sqm SEK / table PHOTO CREDIT: BUSINESS IMAGEBANK.SWEDEN.SE *SELECTED MARKETS: SAUDI ARABIA, UNITED ARAB EMIRATES, OMAN, QATAR, KUWAIT, BAHRAIN, IRAN, IRAQ, JORDAN, EGYPT, MOROCCO AND ALGERIA **LIMITED SPACE OF STORAGE TO BE SHARED BY ALL PARTICIPANTS 4 ***CRITERIA SET: LESS THAN 50 EMPLOYEES AND 10MN EUR IN TURNOVER ****SMALL SNACKS AND BEVERAGES

5 THE FOLLOWING IS INCLUDED IN YOUR PARTICIPATION AT THE SWEDISH PAVILION FACILITIES AND SERVICES Pavilion measures a total of 144 sqm divided on two 72 sqm islands with and upper deck of 54 sqm Located among other country pavilions in Za abeel Hall 2 30 companies: 18 networking, 4 stand only, 6 individual meeting space Catering including beverages and small snacks INDIVIDUAL STAND NETWORKING ACTIVITIES LOGISTICS Stand for each exhibitor, alternatively meeting table with 4 chairs 1 reception desk, 2 bar stools and catering for allocated stands Logotype visible on your allocated stand and on all external marketing material e.g: Official inauguration of the Swedish Pavilion by Mr Jan Thesleff, Ambassador of Sweden to the UAE and Bahrain, where all exhibitors have the chance to invite distributors, customers and other Business Sweden project management and coordination between exhibiting companies and contractor Mounting and dismounting of stand Electricity and partial access to storage space Arab Health 2017 Official Expo Catalogue Business Sweden s official brochure Sweden at Arab Health 2017 Arab Health exhibition website and mobile application stakeholders important to their business Reception hosted by Mr. Jan Thesleff, where high-level representatives from the health care sector will be invited Possibility for joint shipment from Sweden through external company Preferential rates with numerous hotels throughout Dubai** 10% discount on Emirates Airline flight costs** *ADDITIONAL FURNITURE WILL IMPLY ADDITIONAL COSTS **PROVIDED BY EXTERNAL PARTIES, BUSINESS SWEDEN CANNOT GUARANTY THE DISCOUNT BUSINESS SWEDEN 5

6 MARKETING OF THE SWEDISH PAVILION LOGO VISIBLE ON SWEDISH PAVILION MARKETING MATERIAL BUSINESS SWEDEN S SOCIAL MEDIA #MeetSweAH2017 ARAB HEALTH MOBILE APPLICATION BUSINESS SWEDEN S ARAB HEALTH HOMEPAGE 2017 BRONSE CATALOGUE LISTING IN ARAB HEALTH 2017 PRINT CATALOGUE AND DIRECTORY A5 PAGE AT BUSINESS SWEDEN S OFFICIAL EXHIBITION BROCHURE 2017 Additional option of participating in the Swedish Healthcare issue in the soft and hard copy of Arab Health magazine* 16 pages issue featuring SWEDISH HEALTH CARE - WORLD CLASS HEALTH FOR EVERYONE Swedish Health Care country report Swedish Health Care companies Interview with H.E Jan Thesleff, the Ambassador of Sweden to the UAE and Bahrain *PARTICIPATION WILL ENTITLE ADDITIONAL COSTS BUSINESS SWEDEN 12 AUGUST,

7 SWEDISH PAVILION LOCATED AMONG OTHER COUNTRY PAVILIONS BUSINESS SWEDEN 12 AUGUST,

8 SWEDISH PAVILION AT ARAB HEALTH 2017 PROPOSED STAND DESIGN PLEASE NOTE THAT THE CURRENT DESIGN EXCLUDES THE SECOND FLOOR THAT WILL BE ADDED, AS SEEN IN THE SWEDISH PAVILION 2015 VERSION BUSINESS SWEDEN 12 AUGUST,