MANAGEMENT AND MARKETING

Transcription

1 Management and Marketing MANAGEMENT AND MARKETING Majors: Bachelor of Science in Business Administration, Entrepreneurship (p. ) Bachelor of Science in Business Administration, International Business Management-Global Markets Emphasis (p. ) Bachelor of Science in Business Administration, International Business Management-Human Resources Emphasis (p. ) Bachelor of Science in Business Administration, Marketing (p. 4) Bachelor of Science in Business Administration, Marketing-Sales Management Emphasis (p. 4) Bachelor of Science in Business Administration, Marketing-Product Innovation Emphasis (p. 4) Minors: Entrepreneurship (p. ) International Business Management (p. 4) Marketing (p. ) The Management program offered by the Management/Marketing Department includes a major or minor in two distinct areas: International Business Management and Entrepreneurship. The department also offers a major or a minor in Marketing. Faculty Jay Janney, Chairperson Professors: Bickford, Kiewitz, Lau, Sweeney Associate Professors: Janney, Meek, Sullivan Assistant Professors: Hanek, Joo, Marshall Lecturers: Lewis, Miller, Parker, Zavakos Marianist in Residence: Forlani Adjunct Faculty: Beil, Bernal-Olson, Bowman, Drayer, Dudon, Hutchinson, June, Kohls, Ruehle, Sandner, Willenbrink, Wood Entrepreneurship Students majoring or minoring in Entrepreneurship will develop an understanding of how a business enterprise is conceived, launched, and sustained. The curriculum teaches students how to identify viable business opportunities and explores how such opportunities are transformed into new ventures. Additional emphasis is placed on how entrepreneurial ventures: Successfully compete for financial resources Successfully identify and reach their target markets Successfully establish business processes, systems, and controls to manage small and growth-oriented ventures. Students apply to and are accepted into the Entrepreneurship major second semester of Freshman year. The Entrepreneurship major curriculum begins Sophomore year with a two-course sequence in MGT 0 and MGT (taken over an academic year), after which students take MGT 0 and MGT. This sequencing of courses means it is very important for students interested in majoring in Entrepreneurship to pay attention to the admissions process. Non-SBA students interested in the Entrepreneurship major cannot be admitted until they are officially transferred into the SBA. A key feature of the Entrepreneurship major is the Sophomore Experience in which student teams create micro-businesses and actually run them during their sophomore year. This experience includes seminars with faculty and entrepreneurs who work with students to develop the essential knowledge, skills, and abilities for successfully running a micro-business. Another key feature is the senior capstone seminar in which students work as consultants with an entrepreneur to solve an actual problem within an existing entrepreneurial business. Entrepreneurship majors can also participate in the: Everest Real Estate Challenge (open to ENT majors only) E.A.T.T. - Entrepreneurs At The Table Flyer Angels (a student-run angel fund open to ENT majors only) JEM - Junior Entrepreneurship Majors UD Flyer Pitch Competition (open to all students, all majors - see management_and_marketing/udbpc/index.php Students can also obtain a minor in Entrepreneurship. For both business and non-business majors, the minor in Entrepreneurship consists of twelve semester hours. The minor may be achievable without course prerequisites depending on the electives chosen. Bachelor of Science in Business Administration, Entrepreneurship (ENT) minimum 5 hours Common Academic Program (CAP) * hours will vary depending on courses selected First-Year Humanities Commons HST 0 REL 0 The West & the World Introduction to Religious and Theological Studies PHL 0 Introduction to Philosophy ENG 00 Writing Seminar I Second-Year Writing Seminar 0- ENG 00 Writing Seminar II Oral Communication CMM 00 Principles of Oral Communication Mathematics Social Science SSC 00 Social Science Integrated Arts Natural Sciences 4 7 Crossing Boundaries Faith Traditions Practical Ethical Action Inquiry Integrative Advanced Study Philosophy and/or Religious Studies Historical Studies 5 Diversity and Social Justice Major Capstone 0- Completed with ASI 0 and ASI 0.

2 Management and Marketing 4 5 Or ENG 00A and ENG 00B, or ENG 00H, by placement. Completed with ENG 00H or ASI 0. Must include two different disciplines and accompanying lab. U.S. History AP will not satisfy this requirement. SBA Core Curriculum ACC 07 Introduction to Financial Accounting ACC 08 Introduction to Managerial Accounting BIZ 0 Business Education Planning BIZ 0 Introduction to Business DSC 0 Statistics for Business I DSC Statistics for Business II ECO 0 Principles of Microeconomics ECO 04 Principles of Macroeconomics ENG 7 Business and Professional Writing FIN 0 Introduction to Financial Management MGT 0 Legal Environment of Business MGT 0 Organizational Behavior MGT 490 Managing the Enterprise MTH 8 Finite Mathematics MTH 9 Calculus for Business MIS 0 Information Systems in Organizations MKT 0 Principles of Marketing OPS 0 Survey of Operations & Supply Management PHL Business Ethics or REL 68 Christian Ethics & the Business World ECO elective (00/400 level) BWISE requirement 0 Major Requirements 8 MGT 0 MGT Entrepreneurship Sophomore Experience I (Must be taken first semester Sophomore Year) Entrepreneurship Sophomore Experience II (Must be taken second semester Sophomore Year) MGT 0 New Venture Creation MGT Financing Entrepreneurial Ventures MGT 40 Senior Seminar in Entrepreneurship (Satisfies CAP Major Capstone) Select two courses from: 6 MKT 4 MKT 4 MGT 40 MGT 4 MGT 4 MGT 4 MGT 44 MGT 45 MGT 49 MKT 45 Advanced Selling Skills in High Technology Industries Value Analysis in Major Sales Engagements Entrepreneurial Marketing Small Business Management Business Plans for Emerging Firms Family Business Management Franchising Current Issues in Entrepreneurship New Product Development Academic electives to bring total to at least 5 s Minor in Entrepreneurship (ENT) Entrepreneurship Business Majors MGT 8 Fundamentals of New Venture Creation MGT 9 Fundamentals of Entrepreneurial Finance Select two courses from: 6 MKT 4 MGT 44 MGT/MKT 40 MGT 4 MGT 4 MGT 4 MGT 44 MGT 45 MGT 49 MKT 4 MKT/MGT 40 MKT 45 Advanced Selling Skills in High Technology Industries Multinational Corporate Management Entrepreneurial Marketing Small Business Management Business Plans for Emerging Firms Family Business Management Franchising Current Issues in Entrepreneurship Value Analysis in Major Sales Engagements Entrepreneurial Marketing New Product Development Total A student minoring in entrepreneurship may petition the department chair to substitute other management courses in place of one, but not two, of these electives. The request will be considered in light of the student's overall academic program and career intention. It is recommended that the student speak to the department to determine the course offerings schedule. Non-Business Majors MGT 8 Fundamentals of New Venture Creation MGT 9 Fundamentals of Entrepreneurial Finance MGT 00 Survey of Organizational Behavior Select one course from: MKT 4 MGT 40 MGT 4 MGT 4 MGT 4 MGT 44 MGT 45 MGT 49 MKT 45 Advanced Selling Skills in High Technology Industries Entrepreneurial Marketing Small Business Management Business Plans for Emerging Firms Family Business Management Franchising Current Issues in Entrepreneurship New Product Development Total International Business Management Students majoring in International Business Management (IBM) will build global leadership competencies by acquiring a deeper understanding of global business and cultural practices while at the same time building a leadership skill set. Upon graduation, students will possess a breadth of business knowledge and abilities enabling them to assess complex problems in global business settings and to lead the implementation of effective, innovative, and transformative solutions.

3 Management and Marketing Features of the Major: Exposure to international business academic training Bookend experience that launches students into the major and concludes with an experiential learning experience Leadership skills built via coursework, hands-on exercises, examination of personal assets/strengths and putting both into practice with application of knowledge and skills to applied problems. Project management skills obtained by working on case studies and hands-on projects throughout the major Global Markets Emphasis majors are required to complete an on-theground international learning experience. Emphasis in Global Markets or Human Resource Management IBM students must choose either the Global Markets Emphasis or Human Resource Management Emphasis. The Global Markets Emphasis is best suited for students who wish to pursue the highest level of global literacy and understanding of international markets in terms of opportunities to sell and buy goods and services. The Human Resource Management Emphasis is best suited for students who wish to focus their major on further development of leadership and management skills that best help organizations to position, motivate, and reward human capital globally. Bachelor of Science in Business Administration, International Business Management (IBM) minimum 5 hours Common Academic Program (CAP) * hours will vary depending on courses selected First-Year Humanities Commons HST 0 REL 0 The West & the World Introduction to Religious and Theological Studies PHL 0 Introduction to Philosophy ENG 00 Writing Seminar I Second-Year Writing Seminar 0- ENG 00 Writing Seminar II Oral Communication CMM 00 Principles of Oral Communication Mathematics Social Science SSC 00 Social Science Integrated Arts Natural Sciences 4 7 Crossing Boundaries Faith Traditions Practical Ethical Action Inquiry Integrative Advanced Study Philosophy and/or Religious Studies Historical Studies 5 Diversity and Social Justice Major Capstone Completed with ASI 0 and ASI 0. Or ENG 00A and ENG 00B, or ENG 00H, by placement. Completed with ENG 00H or ASI 0. Must include two different disciplines and accompanying lab. U.S. History AP will not satisfy this requirement. SBA Core Curriculum ACC 07 Introduction to Financial Accounting ACC 08 Introduction to Managerial Accounting BIZ 0 Business Education Planning BIZ 0 Introduction to Business DSC 0 Statistics for Business I DSC Statistics for Business II ECO 0 Principles of Microeconomics ECO 04 Principles of Macroeconomics ENG 7 Business and Professional Writing FIN 0 Introduction to Financial Management MGT 0 Legal Environment of Business MGT 0 Organizational Behavior MGT 490 Managing the Enterprise MTH 8 Finite Mathematics MTH 9 Calculus for Business MIS 0 Information Systems in Organizations MKT 0 Principles of Marketing OPS 0 Survey of Operations & Supply Management PHL Business Ethics or REL 68 Christian Ethics & the Business World ECO elective (00/400 level) BWISE requirement 0 Major Requirements INB 0 Survey of International Business MGT 40 Cross-Cultural Management INB 450 International Business Management Capstone Global Markets Emphasis or Human Resource Management Emphasis 9 Select an emphasis from: Global Markets Emphasis Select two courses from: 6 INB 50 INB 5 INB 5 INB 5 INB 54 INB 57 Doing Business in Emerging Markets Doing Business in Latin America Doing Business in Asia Doing Business in Europe Doing Business in Africa Export Management Select one course from: ACC 4 FIN 450 MKT 440 International Accounting International Business Finance Global Marketing International learning experience requirement. Human Resource Management Emphasis MGT 50 Managerial Skills

4 4 Management and Marketing MGT 4 Select one course from: MGT 404 MGT 405 Group Dynamics, Team Processes & Decision Making Employee Training & Development Academic electives to bring total to at least 5 s Minor in International Business Management (IBM) International Business Management Business Majors INB 0 Survey of International Business MGT 40 Cross-Cultural Management Select two courses from: 6 ACC 4 FIN 450 INB 50 INB 5 INB 5 INB 5 INB 54 INB 57 MGT 50 MGT 404 MGT 405 MGT 4 MKT 440 International Accounting International Business Finance Doing Business in Emerging Markets Doing Business in Latin America Doing Business in Asia Doing Business in Europe Doing Business in Africa Export Management Managerial Skills Group Dynamics, Team Processes & Decision Making Employee Training & Development Global Marketing Total Non-Business Majors MGT 00 Survey of Organizational Behavior INB 0 Survey of International Business MGT 40 Cross-Cultural Management Select two courses from (pre-requisites may apply): 6 ACC 4 FIN 450 INB 50 INB 5 INB 5 INB 5 INB 54 INB 57 MGT 50 MGT 404 MGT 405 MGT 4 MKT 440 International Accounting International Business Finance Doing Business in Emerging Markets Doing Business in Latin America Doing Business in Asia Doing Business in Europe Doing Business in Africa Export Management Managerial Skills Group Dynamics, Team Processes & Decision Making Employee Training & Development Global Marketing Total 5 Marketing A student with a major or minor in Marketing learns systematic ways for identifying, understanding, and satisfying consumer and organizational needs. Courses in the major are designed to instill in students an appreciation for both the total marketing process as well as specialized marketing activities such as: Purchasing Sales Retailing Brand management Marketing research They likewise focus on how to integrate the marketing process with the objectives of the organization, the functions of the economy, and the constraints of society from national and global perspectives. Students learn to apply conceptual principles and quantitative techniques in their study of consumer and business markets with the goal of becoming informed, skilled, and competent marketing professionals. Marketing majors also have the option to earn an emphasis in Sales Management or Product Innovation as part of their major. To earn either emphasis, majors must select all three of their electives from a required list of marketing courses that focus on sales or product innovation. Both emphases are very attractive to many prospective employers. The marketing program also competes annually in the National Collegiate Sales Competition. Marketing majors wishing to participate in the competition apply to be on the UD team in the fall. Marketing majors frequently combine their academic studies with either a coop or internship work experience. General elective for such experiences is approved on a case-by-case basis with the criteria being the nature of the experience and its degree of integration into the student's academic program as well as successful completion of internship/co-op preparation activities required by the department. Faculty Jay Janney, Chairperson Professors: Pan, Sparks Associate Professors: Durmusoglu, Wells Assistant Professors: Chaudhuri, Dugan, Hirunyawipada, Zhang Lecturers: Dickey, Krystofik Adjunct Faculty: Blanford, Clarke, Cupp, Eifert, Holden, Klein, Lechner, Sinnott, Bachelor of Science in Business Administration, Marketing (MKT) minimum 5 hours Common Academic Program (CAP) * hours will vary depending on courses selected First-Year Humanities Commons HST 0 REL 0 The West & the World Introduction to Religious and Theological Studies PHL 0 Introduction to Philosophy ENG 00 Writing Seminar I Second-Year Writing Seminar 0- ENG 00 Writing Seminar II Oral Communication CMM 00 Principles of Oral Communication Mathematics

5 Management and Marketing 5 Social Science SSC 00 Social Science Integrated Arts Natural Sciences 4 7 Crossing Boundaries Faith Traditions Practical Ethical Action Inquiry Integrative Advanced Study Philosophy and/or Religious Studies Historical Studies 5 Diversity and Social Justice Major Capstone Completed with ASI 0 and ASI 0. Or ENG 00A and ENG 00B, or ENG 00H, by placement. Completed with ENG 00H or ASI 0. Must include two different disciplines and accompanying lab. U.S. History AP will not satisfy this requirement. SBA Core Curriculum ACC 07 Introduction to Financial Accounting ACC 08 Introduction to Managerial Accounting BIZ 0 Business Education Planning BIZ 0 Introduction to Business DSC 0 Statistics for Business I DSC Statistics for Business II ECO 0 Principles of Microeconomics ECO 04 Principles of Macroeconomics ENG 7 Business and Professional Writing FIN 0 Introduction to Financial Management MGT 0 Legal Environment of Business MGT 0 Organizational Behavior MGT 490 Managing the Enterprise MTH 8 Finite Mathematics MTH 9 Calculus for Business MIS 0 Information Systems in Organizations MKT 0 Principles of Marketing OPS 0 Survey of Operations & Supply Management PHL Business Ethics or REL 68 Christian Ethics & the Business World ECO elective (00/400 level) BWISE requirement 0 Major Requirements 8 MKT 450 MKT 455 Buyer Behavior & Market Analysis (This course and MKT 455 together satisfiy CAP Major Capstone.) Marketing Analytics and Strategy (This course and MKT 450 together satisfy CAP Major Capstone.) Select three MKT electives or an emphasis: 9 Sales Management Emphasis MKT 50 Digital Marketing or MKT 40 Brand Management 6 MKT 0 MKT 4 MKT 4 or MKT 4 or MGT or MIS 467 Principles of Selling Sales Management Advanced Selling Skills in High Technology Industries Value Analysis in Major Sales Engagements Negotiation Data Warehousing Product Innovation Emphasis MKT 45 MKT 47 or MKT 46 New Product Development Advanced New Product Development Marketing Intelligence A student can select three MKT electives or an emphasis in Sales Management or Product Innovation. MIS 467 may be selected only by MIS and MKT double majors. Academic electives to bring total to at least 5 s Minor in Marketing (MKT) Marketing Business Majors Select four MKT electives (00/400 level) Total Non-Business Majors MKT 00 Survey of Marketing Select four MKT electives (00/400 level) Total 5 In a pattern selected in consultation with an academic advisor. Entrepreneurship (p. 5) International Business Management with a Global Markets Emphasis (p. 6) International Business Management with a Human Resource Management Emphasis (p. 6) Marketing (p. 7) Marketing with a Sales Management Emphasis (p. 7) Marketing with a Product Innovation Emphasis (p. 8) Entrepreneurship BIZ 0 BIZ 0 CMM 00 (Satisfies CAP Oral Communication) ECO 0,4 ECO 04-4 ENG 00 (CAP Humanities Commons) HST 0 (CAP Humanities Commons) MTH 8 MTH 9 (Satisfies CAP Mathematics) PHL 0 (CAP Humanities Commons) REL 0 (CAP Humanities Commons)

6 6 Management and Marketing CAP Natural Science 4-6 ACC 07 ACC 08 DSC 0 DSC ENG 00-4 MGT 0 MGT 0 (Must be taken first semester) MGT (Must be taken second semester) MGT 0 MKT 0 SSC ECO Elective FIN 0 MGT 0 MGT MIS 0 OPS 0 CAP Natural Science & Lab 4 CAP ADV PHL/Div. & SJ CAP Faith Trad./Adv. HST CAP Arts Study ENT Electives 6 ENG 7 MGT 40 MGT 490 (Satisfies CAP Integrative) General Electives PHL or REL 68 Total hours: 5-8 International Business Management with a Global Markets Emphasis 0 BIZ 0 BIZ 0 CMM 00 (Satisfies CAP Oral Communication) ECO 0,4 ECO 04-4 ENG 00 (CAP Humanites Commons),4 HST 0 (CAP Humanites Commons) MTH 8 MTH 9 (Satisfies CAP Mathematics) PHL 0 (CAP Humanites Commons) REL 0 (CAP Humanites Commons) CAP Natural Science 4-7 ACC 07 ACC 08 DSC 0 DSC ENG 00-4 INB 0 MGT 0 MGT 0 MKT 0 SSC ECO 460 or 46 FIN 0 INB Elective MIS 0 OPS 0 CAP ADV PHL/Div. & SJ CAP Faith Trad./Adv. HST CAP Arts Study CAP Natural Science & Lab 4 ENG 7 INB 450 MGT 40 MGT 490 (Satisfies CAP Integrative) MKT 440, FIN 450, or ACC 4C General Electives INB Elective PHL or REL 68 Total hours: 5-9 International Business Management with a Human Resource Management Emphasis 0 BIZ 0 BIZ 0 CMM 00 (Satisfies CAP Oral Communication)) ECO 0,4 ECO 04-4 ENG 00 (CAP Humanities Commons),4 HST 0 (CAP Humanities Commons) MTH 8 MTH 9 (Satisfies CAP Mathematics) PHL 0 (CAP Humanities Commons) REL 0 (CAP Humanities Commons) CAP Natural Science 4-7 ACC 07 ACC 08 DSC 0 DSC ENG 00-4 INB 0 MGT 0 MGT 0 MKT 0 SSC ECO 460 or 46 FIN 0 MGT 50

7 Management and Marketing 7 MIS 0 ENG 7 OPS 0 CAP ADV PHL/Div. & SJ CAP Faith Trad./Adv. HST CAP Arts Study CAP Natural Science & Lab 4 INB 450, 404, or 405 MGT 4 MGT 40 MGT 490 (Satisfies CAP Integrative) General Electives PHL or REL 68 0 Total hours: 5-9 Marketing BIZ 0 BIZ 0 CMM 00 (Satisfies CAP Oral Communication) ECO 0,4 ECO 04-4 ENG 00 (CAP Humanities Commons) HST 0 (CAP Humanities Commons) MTH 8 MTH 9 (Satisfies CAP Mathematics) PHL 0 (CAP Humanities Commons) REL 0 (CAP Humanities Commons) CAP Natural Science 4-6 ACC 07 ACC 08 DSC 0 DSC ENG 00 MGT 0 MGT 0 MKT 0 SSC 00 CAP Natural Science & Lab 4 ECO Elective FIN 0 MIS 0 MKT Electives 9 Business Ethics CAP Arts Study OPS 0 General Elective 0 Business Communication MKT MGT 490 (Satisfies CAP Integrative) MKT 455 General Electives 9 CAP Faith Traditions/Advanced PHL CAP Advanced HST/Diversity Total hours: 5-7 Marketing with a Sales Management Emphasis 0 BIZ 0 BIZ 0 CMM 00 (Satisfies CAP Oral Communication) ECO 0,4 ECO 04-4 ENG 00 (CAP Humanities Commons) HST 0 (CAP Humanities Commons) MTH 8 MTH 9 (Satisfies CAP Mathematics) PHL 0 (CAP Humanities Commons) REL 0 (CAP Humanities Commons) CAP Component (generally CAP Natural Science or CAP Arts) 4-6 ACC 07 ACC 08 DSC 0 DSC ENG 00-4 MGT 0 MGT 0 MKT 0 SSC 00 CAP Component or General Elective 0- ECO Elective FIN 0 MIS 0 MKT 0 MKT OPS 0 CAP Components and/or General Electives 0 MGT 490 (Satisfies CAP Integrative) ENG 7 MKT 4 MKT 4, 4, MGT, or MIS 467 MKT 455 PHL or REL 68 (Satisfies CAP Practical Ethical Action and Adv Studies in PHL/REL) CAP Components and/or General Electives Total hours: 5-8 0

8 8 Management and Marketing Marketing with a Product Innovation Emphasis BIZ 0 BIZ 0 CMM 00 (Satisfies CAP Oral Communication) ECO 0,4 ECO 04-4 ENG 00 (CAP Humanities Commons) HST 0 (CAP Humanities Commons) MTH 8 MTH 9 (Satisfies CAP Mathematics) PHL 0 (CAP Humanities Commons) REL 0 (CAP Humanities Commons) CAP Component (generally CAP Natural Science or CAP Arts) 4-6 ACC 07 ACC 08 DSC 0 DSC ENG 00-4 MGT 0 MGT 0 MKT 0 SSC 00 CAP Component or General Elective 0- ECO Elective FIN 0 MIS 0 MKT MKT 45 OPS 0 Cap Components and/or General Electives 0 MGT 490 (Satisfies CAP Integrative) MKT 47 MKT 455 PHL or REL 68 (Satisfies CAP Practical Ethical Action and Adv Studies in PHL/REL) CAP Components and/or General Electives ENG 7 Total hours: -5 7

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