3 rd International Summer Academy 8 12 July 2013

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1 For Master s Students in Business Administration and Management Germany s Mittelstand Companies: Managing SMEs in the Heart of Europe 3 rd International Summer Academy 8 12 July 2013

2 INVITATION Join us for our 3 rd International Summer Academy on Germany s renowned Mittelstand companies. Global leaders in numerous niche markets, these small and medium-sized enterprises (SMEs) are the backbone of Germany s exportoriented economy. Our Heilbronn-Franken region boasts a large concentration of these highly successful businesses. Right at the source, in our picturesque wine-growing region, you will learn how Germany s Mittelstand companies operate and how they are managed for success. Participants of the 2012 International Summer Academy during an official reception with the deputy mayor of the city of Heilbronn, Harry Mergel.

3 The course is structured in three parts: Mittelstand Companies and Their Economic and Societal Context Introduction to Germany s Mittelstand The Role of Mittelstand Companies in German Society Doing Business in Europe Legal Framework of Doing Business in Germany The Internal Workings of Mittelstand Companies German Vocational Education: Developing Talent for the Mittelstand Marketing in Mittelstand Companies Strategic Management in Mittelstand Companies Human Resource Management in Mittelstand Companies Succession Management in Mittelstand Companies Innovation Management in Mittelstand Companies Interacting With Mittelstand Companies as a Foreign Partner How to Deal With German Account Managers Collaborating for Sustained Innovation Being an Expat in Germany Programme Structure and Content The week-long course is taught by a team of GGS faculty and guest lecturers from companies and civic institutions. Company visits in the Heilbronn-Franken region of Germany and presentations by business and community leaders will deepen your appreciation of the economic environment and the cultural context surrounding Germany s Mittelstand companies. There are five days of teaching, comprising 30 hours divided into ten half-day sessions. Each session typically consists of a combination of lecture by a GGS faculty member, company visit, and presentations by guest speakers. Students are able to earn 3 ECTS Credits. The language of instruction is English.

4 Mercedes-Benz Museum Daimler AG International students during a company visit at Kaco New Energy, Neckarsulm Vineyards in Heilbronn s surrounding area Social Programme A fun-loaded social and cultural programme complements the academic curriculum. We will explore the food of southern Germany, participate in a wine tasting at a local vintner, and visit Stuttgart, the capital of the state of Baden-Württemberg, where we will tour the MercedesBenz or the Porsche Museum. GGS building in downtown Heilbronn The town hall of the city of Heilbronn

5 FEEDBACKKfrom our International Summer Academy 2011 and students from nine countries (China, Germany, UK, India, Japan, Switzerland, Taiwan, Nigeria and the US) joined our International Summer Academy Participating students came from Leeds University Business School (GB), the Kelley School of Business (US), and GGS. The combination of excellent hospitality, a focused and thought-provoking programme and the opportunity to mix with MBAs from Germany and the USA exceeded all expectations. Dr. Steve King, Director of the Leeds MBA Programme, Leeds University Business School That trip was really a life-time experience and we cherish every moment of that! Biplab Saha, Leeds University Business School we enjoyed the wonderful trip in Germany: Lecture, company visit, and, of course, the wine. This kind of experience gave me a precious chance to understand the great tradition of Made in Germany. Yuyu Huang, Leeds University Business School I m taking an international business strategy class this quarter and we ve had some fabulous discussions about understanding cultural differences. Many of the concepts we covered during the Summer Academy have come up in our discussions. It s been exciting for me to be able to pull from my experience in Heilbronn and apply the lessons we learned. Carolyn J. Kirwin, MBA Student, Indiana University Kelley School of Business

6 Participation Requirements Current enrollment in an MBA programme or other master s level business programme (e.g., M.A. in Management, MSc in Management) At least 2 years of work experience Proof of Level B2 English language proficiency (Common European Framework) Course fee: 1,490 EUR. The course fee includes tuition, 6 nights in a 3-star hotel, meals, and local transportation. Students are expected to cover their own way to and from Heilbronn, Germany. Registration: Contact Constanze Wagenblast at constanze.wagenblast@ggs.de by 15 May 2013 to register. ABOUT HEILBRONN The city of Heilbronn (population 124,092) is the hub of the Heilbronn-Franken region in the state of Baden-Württemberg in southwestern Germany. Principal industries are metalworking (cars and car parts, machine and tool construction), electronics, food and luxury foods, paper and printing, chemicals, and salt mining. The region is home to the headquarters of several wholesale and discount retail companies. Heilbronn is Germany s leading red wine region with more than 500 ha (1,236 acres) of vineyards.

7 German Graduate School of Management and Law (GGS) The German Graduate School of Management and Law is a state-recognized, private business school with a primary focus on part-time master s programmes for working professionals (MBA in General Management, MBA in Global Business, The Leeds MSc in Business Management, M.A. in Business Management-Marketing, LL.M. in Business Law, LL.M. in Legal Management). Rooted in the local region, GGS maintains international best practices in all its endeavours. As a business school, GGS develops responsible leaders for roles in management and law, with the clear intention that these new leaders will make lasting contributions to business enterprises as well as to society. GGS faculty generate knowledge through research activities and channel their discoveries directly into their teaching. Students at GGS benefit from individualized attention and state-of-the-art facilities on a modern campus.

8 Head of the International Summer Academy Contact us Markus Vodosek, Ph.D. Professor of Strategic Management & Leadership T: Contact for the International Summer Academy Constanze Wagenblast Coordinator of International Projects and Programmes T: German Graduate School of Management and Law Bildungscampus Heilbronn, Germany

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