AIMS INSTITUTES Peenya, Bangalore. Role of E-commerce & Tourism in Creating Global Brands INTERNATIONAL CONFERENCE

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1 AIMS INSTITUTES Peenya, Bangalore Role of E-commerce & Tourism in Creating Global Brands INTERNATIONAL CONFERENCE 9 December, 2017

2 AIMS Institutes AIMS was established in the year 1994 by a group of eminent educationists and philanthropists to impart quality education and with a vision to expand the horizons of teaching-learning realms, wherein, the students' intrapersonal and interpersonal disposition is groomed. AIMS fraternity is enduringly infusing resilient confidence among the students to excel in their academic, professional endeavours and personal lives. AIMS was accredited by NAAC with one of the highest CGPA of 3.46 on a scale of 4 for an institution that is being accredited for the first time. AIMS B-School programmes have also been accredited by IACBE which is an international accreditation body for BSchools. Apart from being consistently ranked among top 1% of B-Schools in India in various leading surveys, AIMS has also been rated as best college for Entrepreneurship Education in India. AIMS School of Business School of Business at AIMS Institutes was set up in the year 1998 with the broad objective to impart professional education and training in various aspects of modern management. AIMS School of Business takes into account the process of preparing a student to master the art of solving business problems. Our aim is to provide students with the best opportunities to develop conceptual & analytical skills during their course of study. School of Business at AIMS Institutes seeks to provide the perfect learning ambience for budding management professionals. Equipped with highly reputed faculty and one of the best educational facilities, its goal is to spearhead the growth of its students into well-versed and skillful managers of the future. AIMSENRICH AIMSENRICH Global Education Private Limited is established with a vision to provide an enriching platform for working professionals and graduates to enhance their skills in their chosen area of expertise in accordance with the changing trends in the industry with a motto Reflect. Refresh. Gain Insights.. Each programme is delivered by a right mix of academics and industry experts. AIMSENRICH offers courses in the areas of Business Analytics, Business Management, Leadership, Supply Chain Management, Design, and Culinary Arts.

3 Role of E-commerce & Tourism in Creating Global Brands AIMS School of Business & AIMSENRICH is proud to announce the conduct of International Conference on Role of E-commerce & Tourism in Creating Global Brands December 9th, E-commerce and Tourism are growing phenomenal in the world today possessing a worthwhile potential for the economic development of any country. Globalization, development of information and communications technology (ICT) and adherence to international quality standards potentially result in paving the gaps in geographical and cultural communication barriers. The international marketing practices are transforming rapidly through the globalization of organization and digital technologies. E-commerce has revolutionized business, changed the shape of global competition with internet. However with this international expansion, there are a few concerns viz., technical infrastructure, regulatory issues, logistics and reverse logistics, payment methods and payment processing, CRM, In-market customer support, cultural difference, cultivating trust and building brand as key differentiator. Similarly, the demand for medical tourism in India is experiencing a tremendous growth. However, the Indian medical tourism sector faces various challenges. Since India attempts to position itself as one of the preferred global medical tourism hub, a thorough understanding of means to attract, satisfy and retain medical tourists is extremely important. The One day Seminar on International Marketing at AIMS Institutes aim to explore the developments, the opportunities, and the future research possibilities. Such an aggressive research agenda includes an (re)examination of existing and new concepts and theories to validate them within e-commerce and Tourism contexts. In particular, we will focus on developments and conditions which will have a significant influence on global market opportunities for e-commerce and tourism. In doing so, we examine the influence of the Internet and electronic commerce (e-commerce) in building global brands, the emergence of multinational companies (MNCs), the development of International brands, the importance of relationships and networks, and the greater international integration.

4 Keynote Speaker Dr. Sam Guédouard is a Business Trainer, and Senior Adviser in International Marketing & Business. He has developed the international marketing & business courses and training modules for corporate houses viz., Philips (NL), Olivetti (IT), Michelien (FR), Doosan (KR), Parmalat (IT). He is a consultant to SMEs in over 20 different countries such as SCAAT (IT), Desscomex (FR), Press Diffusion (UK), Koch Originals (USA) etc. He is engrossed with various Government senior roles such as with the French Government (FDI attraction and management), with the EU Commission (economic and regional development), and with the Australian Government in FDI attraction and in international trade advisory. He is the cofounder of industrial high-tech start-ups like Altair Srl (IT and FR), which was highly specialised in environment technologies. He earned the Post-Master Degree in International Marketing and Trade from University of Lille, France in He also got distinction in Higher Degree in Research Preparation at MQ University; a Pathway to PhD in International Business with focus on International Entrepreneurship in Themes for Technical Sessions «Emergence of ecommerce in creating global brand. «Positioning India as a global tourist destination. Subthemes Digital Branding And Consumer Experiences. E-Pricing and Online Shopping Behaviour. Social Media Marketing. Online Communities Blogs and Branding Corporate Brand Building. Viral Marketing Value Driven Marketing International Channel Management. Services Brand Management. New Product Branding.

5 Technology Marketing. Creating Loyal Customers Through Global Branding Data Driven Brand Management Tradional Brand Management Vs Technology Enabled Enhanced Brand Experience CSR as a Tool to Create Global Brands Medical Tourism Adventure Tourism Cultural Tourism Leisure and Tourism Marketing GIS Applications in Tourism Crisis and Tourism Consumer behaviour in hospitality and tourism Panel Discussion The panel discussions will act as a platform for practitioner researchers and academicians to come together to discuss the new developments and trends in the practice of international Marketing. We propose two emerging topics that will help shed light on important international marketing issues: Panel Discussion 1 Emergence of e-commerce in creating global brand. Chair Person: Dr. Sam Guédouard Panellists Mr. Anant Pophali, Global Head, Professional IT Services, AIG Mr. Pranav Kumar, Partner Solutions Consulting, Adobe Systems Mr. Santanu Banerjee, Vice President, Axis Bank Mr. Rakesh Behera, Strategic Partner, Development-Global Alliances, Wipro

6 Panel Discussion 2 Positioning India as a global tourist destination. Chair Person: Dr. Sam Guédouard. Panellists Mr. Mohan Kumar, Former Director, Taj Group of Hotels Mr. Peter Yorke, CEO, Yorke Communication Mr. Anupam Dasgupta, Vice President, Graymatter Who Can Participate Professionals from the Service / International Marketing / Hospitality / Information Technology / Telecom / Banking / Commerce / Healthcare / Tourism. Faculty from institutions that offer programs in Hospitality & Tourism / Business Management / Economics / Information Technology / Healthcare / Telecom / Banking / Commerce in India and abroad. Research scholars and students of Hospitality & Tourism Studies / Information Technology / Business Studies / Healthcare / Banking / Economics / Telecom and Commerce. Freelance / Entrepreneurs in manufacturing / Service Sector. Consultant / Professionals involved in International Business. Professionals from NGO and government sector. Registration Fee Details (per participant) Student Research Scholor Faculty Corporate Executive 1000 The registration fees include seminar kit, networking lunch and/or participation in the conference. Accommodation assistance could be provided to outstation participants on request.

7 Call for Paper Please send us your paper in word format, not PDF files Papers must be written in A4 paper size. (21 cm x 29.7 cm) and the automatic margins that have been set for this paper size must be strictly adhered to for all text, headings, tables and figures. Title of the paper should not be more than ten words, centered and in 16-pt font. Author(s) name(s), affiliation(s) and address (es) should appear below paper title in 14-pt font and centered. All text in Times New Roman. Section / sub-titles are to be numbered sequentially, in bold and 14-pt font. Line spacing throughout paper must be single-spaced. Abstract in italics and justified with 2.5 inch margin on both sides. Keywords are to be indicated after the abstract. All text must be in 12-point font except section/sub-titles. The abstract must be less than 500 words with 3 to 5 key words and length of full paper must not exceed 8000 words. Referencing must be done as per latest API style. All accepted papers for presentation will be invited for publication in the AIMS Journal of Research. Important Dates Last date for submission of abstract: 04th December Last date for submission of full paper: 07th December Mail your research paper to conference mail ID: conference@theaims.ac.in Certification Certificates will be provided to all the participants and paper presenters. Chief Patron Dr. Kiran Reddy, Principal & CEO, AIMS Institutes For further details, contact Dr. Bikash Ranjan Debata, Mobile: , brd@theaims.ac.in

8 AIMS INSTITUTE OF HIGHER EDUCATION Peenya, Bangalore REGISTRATION FORM International Conference on Role of E-commerce & Tourism in Creating Global Brands 9th December, 2017 Venue: AIMS Auditorium, AIMS Institutes, Peenya, Bangalore Name: Gender: Male Female Job Title / Position: Affiliation / Institution: Designation: Address: City: State: Mobile No.: Country: id: Payment Details (Tick whichever is applicable) Category Student Research Scholar Faculty Professional Registration Fees Mode of Payment: Cash Credit Card Cheque Demand Draft

9 AIMS INSTITUTES Peenya, Bangalore

10 I am enclosing herewith Cash / Cheque / Demand Draft / UTR No. Dated Drawn on Rupees (in words) in favour of "AIMS Institute of Higher Education" payable at Bangalore, India The payment can be made through internet banking as per the details given below. ACCOUNT NAME : AIMS INSTITUTE OF HIGHER EDUCATION ACCOUNT NUMBER : BANK & ADDRESS : PUNJAB NATIONAL BANK PEENYA INDL ESTATE, PEENYA, BANGALORE IFSC CODE : PUNB ACCOUNT TYPE : CURRENT ACCOUNT TRANSFER DETAILS TO BE MAILED to conference@theaims.ac.in BANK NAME DATE OF TRANSFER UTR NO TRANSFER AMOUNT PARTICIPANTS NAME I would like to present a paper entitled: Signature: Date: Please send this form along with payment to following address: AIMS Institute of Higher Education (AIMS Institutes) 1st cross, 1st stage, Peenya, Bangalore , INDIA. conference@theaims.ac.in, Tel: /

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