Assistant Professor in Operations and Technology Management, Fall SCHOOL OF BUSINESS, YONSEI UNIVERSITY

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1 SUNG JOO BAE Room 414, Sangnam Institute of Management School of Business Yonsei University Seoul, Korea Office: Fax: CURRENT POSITION Assistant Professor in Operations and Technology Management, Fall SCHOOL OF BUSINESS, YONSEI UNIVERSITY Chair, Steering Committee, Management of Technology Program, Yonsei University, Vice-Director, Technological Innovation Research Center, Yonsei University, RECENT POSITION Assistant Professor in Innovation Management, SCHOOL OF BUSINESS, THE UNIVERSITY OF HONG KONG EDUCATION Ph.D. in Management, 2009 Technological Innovation & Entrepreneurship (TIE) Group, SLOAN SCHOOL OF MANAGEMENT, MASSACHUSETTS INSTITUTE OF TECHNOLOGY Doctoral Thesis: Learning at the Boundary of the Firm: Learning-by-Interaction Between a Manufacturer and Its Users Committee: Eric von Hippel (Chair), Thomas Allen (MIT), and Stephan Thomke (HBS) M.S. in Information Economics, Management and Policy, 2004 UNIVERSITY OF MICHIGAN, ANN ARBOR B.B.A. in Business Administration, 2000 YONSEI UNIVERSITY Page 1 of 6

2 RESEARCH INTERESTS New product & service development process The learning process of manufacturers and suppliers during new product development projects Market-oriented innovations The role of design and customer interface during technological evolution TEACHING INTERESTS New product & service development Operations & supply chain management Creativity & technological innovation PUBLICATIONS Categorization of R&D Collaboration Based on Problem-Solving Perspective and its Implication, (with Y. Ko) Korean Production and Operations Management Journal, 24(2), 2013 Creativity in Groups Based on Problem-Solving Perspective: An Empirical Study, (with K. Lee and S. Park) East and West Studies, 25(2), 2013 The Effect of Self-Presentation on SNS to Interpersonal Relation and Intention to Use, (with E. Ma and S. Han) Journal of Research in Knowledge Management, 14(2), 2013 Problem-Solving Process with the Users: An Exploratory Case Study in the Early-Stage Game Company, (with A. Oda and S. Park) Yonsei Business Review. 50(1), 2013 The Effects of Network Position and Usage Pattern on Diffusion of Innovation, (with Gloor, P. and Schnorf, S.) Proceedings of Application of Social Network Analysis Conference, Zurich, Switzerland, October 20-21, 2005 "Grounding Needs: Achieving Common Ground Via Lightweight Chat in Large, Distributed Ad-Hoc Groups," (with Birnholtz, J., Finholt, T., and Horn, D.) Proceedings of the ACM Conference on Human Factors in Computing Systems (CHI 05), Portland, OR, April 2-7, 2005 "The Effects of Cash, Electronic, and Paper Gift Certificates as Respondent Incentives for a Web-Based Survey of a Technologically Sophisticated Sample," (with Birnholtz, J., Horn, D., and Finholt, T.) Social Science Computer Review. 22(3), 2004 Page 2 of 6

3 WORKING PAPERS The Effects of Metacognitive Difficulty on Product Evaluations: The Role of Prior Expectation and Accuracy Motivation, (with S. Park) Journal of Consumer Psychology, 2 nd revision, 2013 Internalization of R&D Outsourcing: An Empirical Study, (with S. Han) International Journal of Production Economics, 1 st revision, 2013 Standing on the Shoulders of Giants: Art Marketing Effects on Consumer Response, Brand Attitude, and Purchase Intention, (with J. Ko and E. Ko) Journal of Business Research, under review, 2013 Optimizing the Effectiveness of Online Banner Ads: How Repeated and Spaced Exposures Affect Message Recall, (with J. Lee, D. Briley, J. Oh, and S. Park) Journal of Advertising, under review, 2013 WORK IN PROGRESS The Expansion of User Forums: Longitudinal Social Network Analysis of the Growth of User Forums, (with M. Rhee), 2010 Learning at the Boundary of the Firm: What Happens between Learning-by-Doing and Learning-by-Using, (with M. Rhee) 2009 Lock-and-Key vs. Hill-Climbing: The Nature of Problem-Solving Between a Software Developer and Its Users, 2009 The Boundary Effects during New Service Development the Case of Fidelity Investment 2009 TECHNICAL REPORTS NEESGrid User Requirements Document v 3.0, (with Finholt, T., Birnholtz, J., Horn, D., and Motwani, D.), report to the System Integration team of the National Science Foundation's George E. Brown, Jr. Network for Earthquake Engineering and Simulation., 2003 NEESGrid User Requirements Document v 2.0, (with Finholt, T., Birnholtz, J., Horn, D., and Motwani, D.), report to the System Integration team of the National Science Foundation's George E. Brown, Jr. Network for Earthquake Engineering and Simulation., 2002 Page 3 of 6

4 PRESENTATIONS New Product Development with Facebook Fans: Idea Contest Experiment, Open and User Innovation Workshop, Brighton, UK, 2013 How does Product Innovation Enhance Firm Performance?: Moderating Role of Process Innovation, Organizational Innovation and Marketing Innovation, The Korean Society of Innovation Management and Economics Meeting, 2013 The Effect of Self-Presentation on SNS to Interpersonal Relation and Intention to Use, The Korean Society of Innovation Management and Economics Meeting, 2013 Categorization of R&D Collaboration Based on Problem-Solving Perspective and its Implication, Korean Production and Operations Management Meeting, 2012 Problem-Solving Process with the Users: An Exploratory Case Study in the Early-Stage Game Company, Production and Operations Management Society (POMS), 2012 Internalization of R&D Outsourcing: An Empirical Study, Annual Meeting of the Academy of Management, Boston, August, 2012 Learning by Interaction between a Manufacturer and Its Users Annual Meeting of the Academy of Management, Montreal, Canada, August, 2010 Learning at the Boundary of the Firm: What Happens Between Learning-by-doing and Learning-by-using? Eindhoven University of Technology, The Netherlands, January, 2009 Learning at the Boundary of the Firm: What Happens Between Learning-by-doing and Learning-by-using? MIT Innovation & Entrepreneurship Seminar, MIT, November, 2008 Learning at the Boundary of the Firm: What Happens Between Learning-by-doing and Learning-by-using? HBS-MIT User and Open Innovation Workshop, Harvard Business School, August, 2008 Learning at the Boundary of the Firm: What Happens Between Learning-by-doing and Learning-by-using? Annual Meeting of the Academy of Management, Anaheim, CA, August, 2008 Exploring the Mental Model of Individual Users The Case of Fidelity, User Innovation Workshop, Copenhagen Business School, Denmark, 2007 Toolkits for New Kinds of Innovation, (with Eric von Hippel), Microphotonics Workshop, MIT Microphotonics Center, MIT, November, 2006 Transfer of Problem-Solving Language in the Collaborative Product Development Process between Users and a Manufacturer, User Innovation Workshop, Technical University of Munich, Germany, July, 2006 Page 4 of 6

5 The Effect of Network Position and Usage Pattern on Diffusion of Innovation, Application of Social Network Analysis Conference, University of Zurich, Switzerland, October, 2005 PROFESSIONAL EXPERIENCE Review Committee Member, The Korean Invention Promotion Association (KIPA), 2013 External Board Member, Company 100, Inc., Engage in strategic planning and new product/service development Consultant, Lead User Innovation Project with Grundfos, MIT, 2008 Cofounder & Director, Consulting Services, Knowledge Cube, Inc., Cofounded the firm and engaged in entrepreneurial process - Led various consulting and system implementation projects as a consulting team leader and/or project manager in various industries such as retail, finance, and automobile. IT Specialist, Global Services, IBM Korea, Engaged in various system integration (SI) projects Sergeant, 6 th Cavalry Brigade, 8 th U.S. Army (KATUSA Program), The Army Commendation Medal (1998) and The Army Achievement Medal (1998) for excellence in service - Graduated Noncommisioned Officer (NCO) Academy with Commandant s List RESEARCH EXPERIENCE Principal Investigator, Learning at the Boundary of the Firm, The University of Hong Kong Seed Funding Project, 2009 Research Assistant to Professor Eric von Hippel, MIT, Research Assistant to Professor Jonathon Cummings, Initiative for Distributed Innovation, Funded by the National Science Foundation, MIT, Research Assistant (GSRA) to Professor Thomas Finholt, Collaboratory for Research on Electronic Work (CREW), Funded by the National Science Foundation, University of Michigan, Ann Arbor, Page 5 of 6

6 TEACHING EXPERIENCE Instructor, Product and Service Innovation (Undergraduate), Yonsei University, 2010, 2011, 2012, 2013 Instructor, Production and Operations Management (Undergraduate), Yonsei University, 2010, 2011, 2012, 2013 Instructor, Case Analysis (MBA), Yonsei University, 2012 Instructor, Seminar on Technological Innovation (MS/PhD), Yonsei University, 2011 Instructor, Product and Service Innovation (MBA), Yonsei University, 2011, 2013 Instructor, Leadership Development Course (MBA), Yonsei University, 2011 Guest Lecturer, Smartphone Industry and Smartphone Usage(Executive Level), Sangnam Institute of Management, Yonsei University, 2010 Guest Lecturer, Design Driven Innovation (Executive Level), Sangnam Institute of Management, Yonsei University, 2010 Instructor, Creativity and Business Innovation (Full-time and Part-time MBA Course), The University of Hong Kong, 2009, 2010 Teaching Assistant, Managerial Psychology (MBA & Undergraduate) by John Carroll, MIT, 2008 o Taught organization theories & case studies related to product development teams and R&D organizations (50% of total grade) Innovation in the Internet Age: Emerging Trends (MBA Course) by Eric von Hippel, MIT, 2008 How to Develop Breakthrough Products and Services (MBA Course) by Eric von Hippel, MIT, 2008 Technology-based Business Transformation (Engineering Systems Division Course) by Irving Wladawsky-Berger, MIT, 2007 o Designed the class with the instructor and selected class material Software Business (MBA Course) by Michael Cusumano, MIT, 2006 & 2007 Innovation in the Marketplace (MBA & SDM Course) by Eric von Hippel, MIT, 2006 Managing Innovation and Entrepreneurship (Sloan Undergraduate Course) by Eric von Hippel & Karim Lakhani, MIT, 2006 Management of Technological Innovation and Entrepreneurship (Sloan Fellows Course) by Ed Roberts, Michael Cusumano, & Alexander d'arbeloff, MIT, 2005 Page 6 of 6

7 HONORS & AWARDS Min Fellowship, MIT, Sarofim Fellowship, MIT, Graduate Student Research Assistantship, University of Michigan University Scholarship for Academic Excellence, Yonsei University, 1993 University Scholarship for Excellent Voluntary Work, Yonsei University, UNIVERSITY SERVICES Chair, Steering Committee, Management of Technology Program, 2012~ Member, Committee on YBS Internal Policy, 2011 Member, Committee on YBS Songdo Campus, 2011 ACADEMIC SERVICES Session Chair, The Korean Society of Innovation Management and Economics Meeting, 2013 Academic Director, The Knowledge Management Society of Korea, 2012~ Academic Director, Korean Logistics Society, 2012~ Chair, IT/SNS Committee, The Korean Production and Operations Management Society (KOPOMS), 2012~ Academic Director, The Korean Production and Operations Management Society (KOPOMS), 2012~ Reviewer, POSRI Business & Economics Research, 2011 Reviewer, Asia Pacific Journal of Management (APJM), 2010 Reviewer, Decision Support Systems (DSS), 2009 Reviewer, Communications of the Association for Information Systems, 2009 Reviewer, International Conference on Information Systems, 2009 Page 7 of 6

8 Session Chair & Discussant (OMT & TIM Division), Annual Meeting of the Academy of Management, Anaheim, CA, 2008 Reviewer (TIM, OMT, & BPS Division), Annual Meeting of the Academy of Management, Anaheim, CA, 2008 Session Chair, World Conference on Mass Customization & Personalization, Cambridge, MA, 2007 Reviewer, the ACM Conference on Human Factors in Computing Systems (CHI), 2006 Seminar Organizer, MIT Innovation and Entrepreneurship Seminar, REFERENCES Eric von Hippel (Chair) Professor of Management of Innovation MIT SLOAN SCHOOL OF MANAGEMENT 50 Memorial Drive, E Cambridge, MA USA Phone: +1 (617) Fax: +1 (617) Thomas J. Allen Howard W. Johnson Professor of Management, Emeritus MIT SLOAN SCHOOL OF MANAGEMENT 77 Massachusetts Avenue, NE Cambridge, MA Phone: Fax: Stefan H. Thomke William Barclay Harding Professor of Business Administration HARVARD BUSINESS SCHOOL Soldiers Field, Morgan Hall 489, Boston, MA Phone: +1 (617) Fax: +1 (617) Page 8 of 6