Center for Middle East & Africa Business Portrait. Building Competence. Crossing Borders.

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1 Center for Middle East & Africa Business Portrait Building Competence. Crossing Borders.

2 Management Institute WHO WE ARE The Management Institute is part of the Department of Business at the ZHAW School of Management and Law. We focus on the effects of globalization and the challenges of international business activities. Our partners benefit from a wealth of intercultural competence and international business know-how, resulting from the extensive academic and industry experience of our faculty members and our close ties to international universities, corporations, organizations, and professional associations. The Institute is structured as follows: Center for Asia Business Center for Middle East & Africa Business Center for Business in the Americas Center for European Business & Affairs Additionally, we maintain two strong competence teams: Corporate Responsibility Luxury Goods Marketing ZHAW SCHOOL OF MANAGEMENT AND LAW The ZHAW School of Management and Law (SML) is one of Switzerland s leading business schools. Its disciplinary orientation is reflected by the following focus areas, each of which is a separate department: Business; General Management; Banking, Finance & Insurance; Public Sector; and Business Law. It is institutionally accredited by both the Association to Advance Collegiate Schools of Business (AACSB) and the Foundation for Business Administration Accreditation (FIBAA). ZURICH UNIVERSITY OF APPLIED SCIENCES The Zurich University of Applied Sciences (ZHAW) is one of the leading universities of applied sciences in Switzerland. It consists of eight Schools: Management and Law; Applied Linguistics; Applied Psychology; Architecture, Design and Civil Engineering; Engineering; Health Professions; Life Sciences and Facility Management; and Social Work. The broad range of competencies enables us to offer you interdisciplinary solutions to complex problems. COMPETENCE PROFILE OF THE INTERNATIONAL MANAGEMENT INSTITUTE Skills Development Cross- Cultural Leadership & Management Management Institute Corporate Responsibility ization Negotiation Customer Behavior

3 Center for Middle East & Africa Business Markets in Europe are stagnating. As a result, an increasing number of Swiss companies are entering new, more dynamic markets, with the Middle East and Africa (MEA) offering promising opportunities. It is this development that inspired the ZHAW School of Management and Law to set up the first Center for Middle East & Africa Business in Switzerland and to develop specific services for these regions. CENTER FOR MIDDLE EAST & AFRICA BUSINESS We are a competent team of experts with in-depth knowledge, extensive experience, and valuable business contacts in the GCC states, Iran, Turkey, and Sub-Saharan Africa. The MEA team observes and analyzes developments in these countries, and offers a range of competencies and experiences including international business / internationalization, strategic management and leadership, cultural coaching, Islamic banking, international negotiation, and international project management. A university of applied sciences in Switzerland has a statutory mandate to deliver BSc and MSc programs and be engaged in continuing education, research, and consulting. This enables it to provide highly professional services to its customers, taking into consideration their individual needs and requirements: Jointly with its customers, the Center for Middle East & Africa Business develops new strategies and processes to internationalize their business activities and strengthen their position in the markets they wish to target. Effective tailor-made solutions are the result of a unique mix of competencies and interdisciplinary collaboration with the university s other centers and departments as well as with partner universities around the world. AN ACTIVE NETWORK Our network includes various Swiss trade associations and chambers of commerce, as well as their members, in particular the ones already active in MEA markets or interested in entering a market in one of these regions. We are highly committed to acting as their network partner, agent, academic partner, and/or consultant. We are continually expanding and enhancing our network in the Middle East and in Africa. The services we offer can also be delivered onsite, for instance at the offices of a subsidiary or local institution in the preferred region. COOPERATION PARTNERS SWISS AFRICAN BUSINESS CIRCLE

4 Our Competencies Your Benefits CONTINUING EDUCATION No other region in the world will need as many well-qualified professionals over the next few years as Africa and the Middle East. In Switzerland, employees with relevant business experience involving Africa or the Middle East are rare, despite their importance for the success of companies operating in these regions. We have developed continuing education courses and programs to cater to these companies demands for knowledge and know-how. They offer a mix of academic education and practical training ranging from executive Master s programs to courses for young managers and tailor-made workshops or seminars for local government officials and company employees. CUSTOMIZED TRAINING AND DEVELOPMENT Working with our customers, we design and deliver practically oriented training courses and workshops to address their specific needs for growth, development, and sustainability. These make use of proven methods and learning tools, which are adapted to the requirements and the setup of a customer s organization. Additionally, we offer and run simulation training for executives in international environments. Middle East & Africa are fast growing regions with huge resources and a large number of customers; entering and developing business in these culturally different markets is a challenge. We help you to solve these challenges in a sustainable manner. RESEARCH Different forms of collaboration are available and can be tailored to suit individual requirements in terms of applied research. These include thesis projects, research commissions, as well as publicly funded research and development projects with an international focus (e.g., CTI projects). CONSULTING The consulting portfolio of our regional competence center oriented to the needs of the business community and government bodies. We work closely with customers to advise them on designing and implementing internationalization and market entry strategies, developing business plans, and conducting business in a multi-cultural environment. By pooling expertise from across the university, our scope extends to many sectors and fields. SOME REFERENCE PROJECTS Future Leaders of Angola: A six-month tailormade program focusing on applied international business and banking A European Manufacturer of Automatic Door Systems: A market selection study in emerging countries Study Trip: Swiss Success Stories: A delegation of CEOs from one of the major countries in the Middle East to Switzerland Intercultural Communication: A series of conferences and workshops for Swiss stake holders in the tourism sector Feasibility Study: Air transportation in an international set-up Khaldoun Dia-Eddine, Head of Center for Middle East & Africa Business

Contact HEAD OF CENTER FOR MIDDLE EAST & AFRICA BUSINESS Khaldoun Dia-Eddine Phone +41 58

ch ADDRESS ZHAW School of Management and Law Center for Middle East & Africa Business

5 Contact HEAD OF CENTER FOR MIDDLE EAST & AFRICA BUSINESS Khaldoun Dia-Eddine Phone ADDRESS ZHAW School of Management and Law Center for Middle East & Africa Business Stadthausstrasse 14 P.O. Box 8401 Winterthur Maya Gadgil Senior Project Manager Phone

6 Zurich University of Applied Sciences School of Management and Law St.-Georgen-Platz 2 P.O. Box 8401 Winterthur Switzerland May 2016, Edition 200 This is a climate neutral printed matter / myclimate.org / No

Online Master of Business Administration (MBA)

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