Business Analytics for Managers

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1 IIM KASHIPUR PRESENTS Business Analytics for Managers

2 About ICICIdirect Centre for Financial Learning ICICIdirect Centre for Financial Learning (ICFL) is an initiative of ICICI Securities, set up with an objective of simplifying financial knowledge and increasing financial literacy amongst prospective or experienced investors and knowledge seekers. We are one of the leading providers of education in financial planning, wealth management and capital markets & have trained 1,50,000+ participants. ICICIdirect Centre for Financial Learning has been conferred with the Award for Innovation in Learning and Best Online Learning Solution at the World Education Congress. It has also won the Emerging Brand Award at CMO Asia in Singapore. ICICIdirect Centre for Financial Learning has formed a strategic alliance with Indian Institute of Management - Kashipur (IIM-KP) to offer Management Development Programmes (MDPs). This is a unique partnership between the leading brands of financial services and academia to create and impart quality financial education. About IIM Kashipur Indian Institute of Management Kashipur in Uttarakhand, India, located close to the famous Jim Corbett National Park, is the youngest in the elite league of IIMs. The Institute is set up by the Ministry of HRD, Government of India as an Institute of national importance with the objective of providing high quality & globally benchmarked management education. The Management Development Programmes (MDPs) at IIM Kashipur are aimed at enhancing competencies amongst managers and executives working at different levels. MDPs offered by IIM Kashipur cover different areas like Finance, Marketing, Leadership, HRM, Operations, Project Management and Corporate Strategy, apart from General Management. These MDPs are structured keeping in mind the changing global business environment and international standards of educational pedagogy which help in developing the skills and competencies of the participants. IIM Kashipur is already a member of The Global Association to Advance Collegiate Schools of Business (AACSB). The Institute is expanding its knowledge partnership network exchange programs with several prestigious schools in Europe such Ecole de Management de Normandie (EM Normandie), France etc.

3 IIM KASHIPUR MANAGEMENT DEVELOPMENT PROGRAMME Business Analytics for Managers Programme Outline Companies today are capturing terabytes of data and information about customers, suppliers, employees and operations. Leading companies are increasingly applying sophisticated analytical tools on this rich data to make better and faster management decisions. Application of analytical techniques in shorter time span to create numbers-driven business decision models has therefore become a core skill for managers. Managers who understand and apply analytical and statistical techniques can act quickly on the data, and generate new impressive insights about customer behavior, employee productivity and effectiveness of marketing campaigns and supplier performance. Unfortunately, a lot of managers find analytics a difficult science to master. Some find it outright intimidating. This program overall is aimed to demystify the field of analytics. With focus on applied industry relevant examples, hands-on tutorials and business relevant cases from Harvard, the program will empower participants with the toolkit, vocabulary and skills to analyze large data and prepare decision models quickly and effectively. Participants will learn that statistics is no longer a hard science to apply in solving business problems. Examples will cover multiple functional areas such as finance, marketing, HR and operations etc. Expected audience are current or prospective user of quantitative methods for decision making. These roles may include managers, business analysts, senior managers etc. About 63 percent nearly two-thirds of respondents report that the use of information (including big data) and analytics is creating a competitive advantage for their organizations- Survey by IBM Institute of Business Value and SAID Business School, University of Oxford. 68 percent believe that their company must improve its analytical capabilities to remain competitive. Their top goals for using analytics are to: 1) improve customer-centricity, 2) create more intimate customer relationships, and 3) increase product innovation - Accenture Survey of US. About the Faculty Prof. Mudit Kulshreshtha (IIM Kashipur) Dr. Mudit Kulshreshtha has 13 years of experience in strategy, operations and management consulting, across India, US and UK. He has worked as an Executive Director, Member of the Board of Directors and Chief Information Officer (CIO) for Angel Broking Ltd., one of the leading retail financial brokerage firms in India. He was the Director (and Vice President) with Deloitte Consulting, India, where he led the Mergers and Acquisitions Practice and the Analytics Practice. He has worked with the Corporate Finance and Business Consulting Practice for Ernst & Young and Arthur Andersen during He advised N. K. Singh Committee and Ministry of Power on Reforms and Investments in He worked with the Government of Andhra Pradesh on reforms in the state, in His other clients include Travelocity, British Airways, SPSS, Rohm and Haas, GMAC Corporation, Nestle where he has advised on strategy, revenue optimisation, marketing campaign optimisation and enterprise cost reduction strategies. His teaching interests include Strategic Management, Mergers and Acquisitions, Business Consulting and International Finance.

4 Prof. Rachita Gulati (IIT Roorkee) Dr. Rachita Gulati is an Assistant Professor of Economics at the Department of Humanities and Social Sciences, Indian Institute of Technology (IIT) Roorkee, Uttarakhand. She is the recipient of the prestigious 20 th Dewang Mehta Business School Awards for the Best Professor in Economics in Before joining IIT Roorkee, she was a core faculty at the Indian Institute of Management (IIM) Kashipur, Uttarakhand. Her teaching interests include Applied Econometrics, Quantitative Methods and Macroeconomic theory, and her research interests include Efficiency and Productivity Analysis using Frontier Approaches and the Indian Banking Sector. Her research work focuses on financial economics in India and bears important policy implications for further reforms in the Indian banking sector. She has published research papers in journals of national and international repute like Macroeconomics and Finance in Emerging Market Economies, the American Journal of Accounting and Finance, International Journal of Productivity and Performance Management, International Review of Economics, etc. Her professional membership includes the Indian Econometric Society (TIES). Prof. Barnali Nag (IIM Kashipur) Dr. Barnali Nag completed her post-doctoral research at Wharton Business School, University of Pennsylvania USA, Phd from IGIDR, Mumbai, an advanced Research Institute by the Reserve Bank of India, and a postgraduate degree in economics from Jawaharlal Nehru University (JNU), New Delhi. She was a Business Research Fellow at the Indian School of Business, Hyderabad. Dr. Nag has also worked in RIS, New Delhi, Ministry of External Affairs, Government of India, an advanced Institute for actionable research. Before joining IIM Kashipur, she was a faculty at Vinod Gupta School of Management, IIT Kharagpur. Dr. Nag has published in various referred international journals of repute like Energy Economics (Elsevier), Energy Policy (Elsevier), Transportation Research (Taylor and Francis), Transportation (Kluwer) Applied Economics Letters (Routledge) and Resources, Conservation and Recycling (Elsevier). Dr. Nag was Associate Editor of South Asia Economic Journal, which is a peer reviewed international journal published by SAGE, for four years. She is also a reviewer for reputed journals like Energy-The International Journal, Energy Policy, International Journal of Environmental Technology and Management, International Journal of Environment and Waste Management. Her research interests pertain to Public Policy, Economics of Climate Change, Policy and planning in the infrastructure sector and Energy security issues of India. Her teaching interests include Business Statistics, Analytics, Micro Economics and Econometrics. Programme Objectives The programme provides the managers and analysts with comprehensive applied hands-on knowledge of data analysis methods, and statistics in an easy to follow manner that will help them make better decisions in their organisation. At the end of the programme, participants will be able to apply statistics to solve business problems and questions in their respective departments. Programme Differentiators with repository cases, exercises, solutions and tutorials Pedagogy The participants would learn through an appropriate mix of interactive discussions, case studies, tutorials, hands-on exercises, take-home group assignments, excel-based modeling, simulations and experience sharing. Industry examples would be stressed upon throughout the programme.

5 Topics to be covered Programme Details Dates: 7th May -9th May, 2014 Location: New Delhi Venue: The Connaught, 37, Near Shivaji Hockey Stadium, Shahid Bhagat Singh Road, Connaught Place, New Delhi Fee: Rs 32000/- + (12.36% Service Tax) (The fee includes tuition fee, course material, refreshments and lunch to be provided on all programme days). Early Bird Discount: Register before 20 th April, 2014 to avail a discount of Rs 4800/- Award of Certificate: Certificate of programme completion from IIM Kashipur will be awarded to all the participants. For more information about this programme, contact us at: Id: learning@icicisecurities.com SMS EDU MDP to Call: , ICICI Sec ecurities Ltd.( I-Sec). Registered ed office of I-S Sec is at CICI Securities Ltd. - ICICI Centre, H. T. Parekh Marg, Churchgate, Mumbai , 020, 0, Indi dia, Tel No : , The contentsnts herein abovesha shall not be considered as an invitation or persuasion to trade or invest. These programmes do no ot guar uara arantee any job or place me nts with CICI Group or any other organization. Participants should make independent judgment with regard suitability, profitability, and fitness s of any program offered fere herein above. I-Sec and affiliates accept no liabilities for any loss or damage a of any kind arising out of any actions taken in reliance thereon.this mail is not directed or intended nde ed for distribution to, or use by, any person or entity who is a citizen or resident of or located in any locality, state, country or other jurisdiction, where such distribution, tion, publication, availability ility or use would be contrary to law, regulation or which would subject I-Sec and affiliates to any registration or licensing requirement within such jurisdiction.

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