School of Hospitality and Tourism Management University of Jammu Jammu, J&K India

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1 School of Hospitality and Tourism Management University of Jammu Jammu, J&K India C A L L F O R P A P E R S International Conference on Sustainable Destination Excellence Rebuilding from Crisis and Disasters March 20 21, 2015 School of Hospitality and Tourism Management (SHTM) Faculty of Business Studies University of Jammu, Jammu J&K, INDIA Tele / Fax shtmconference2015@gmail.com, parikshatmanhas@gmail.com

2 ABOUT THE CONFERENCE Global destinations cannot isolate from the problems like natural disasters and crises that involve widespread human, material, economic or environment impacts which exceed the ability of the affected community or society to cope using its own resources. The need of the hour is to identify a proactive understanding of how smart and sustainable destination management systems can be developed. Also to develop crises and disaster management approaches to assess and mitigate risks to reduce the impact of and assist in the recovery of tourism, trade, sustainability, peace and economics. Vibrant research and development into this concept would have such tremendous potential to foster innovation, workable solutions and new agendas that can barely be imagined what the future would hold. The theme of this year s conference builds on the ideology that emphasizes upon the development and sustainability of the destinations from various crises and disasters. The upcoming conference is expected to guide all sectors of society viz communities, governments and policy makers to rebuild destinations for sustainable excellence by rebuilding from crises and natural disasters. CONFERENCE TRACKS Track 1 Track 2 Track 3 Track 4 Track 5 Track 6 Track 7 Disaster Management and Tourism Sustainable Destination Management Community Role in Destination Rebuilding Economic Revival and Confidence Building Volunteer and Peace Tourism Inter Regional Coordination for Crisis Management Cultural and Heritage Preservation & Restoration CONFERENCE FORMAT The conference will be a blend of empirical / case based paper presentations, panel discussions, planetary sessions, workshops, invited lectures and interactive seminars. Who can participate Academicians Students & Research Scholars Travel Editors & Writers Consultants Industry Professionals Entrepreneurs Historians & Social Scientists Architects & Urban Designers Environmentalists

3 Guidelines for extended abstract Selection of papers / case studies shall be based on the extended abstract of upto 400 words indicating the purpose, research methodology, major findings, implications and key references. The abstract should be in Microsoft Word using Times New Roman, 12 pt size indicating the name, affiliation, id and contact details of all the authors. Send your extended abstracts / queries to Conference Secretary at id: shtmconference2015@gmail.com Important dates Last Date for Receiving Extended Abstracts March 10, 2015 Last Date of Registration March 10, 2015 Conference Dates March 20-21, 2015 Registration fees Academicians INR 2000 Research Scholars INR 1500 Industry Professionals INR 3000 Foreign Delegates USD 250 The registration fees does not include accommodation, local travel expenses. Publication opportunity The selected high quality papers contributed by faculty members / Research scholars/corporate executives/practitioners and representatives of civil society will be published on the basis of recommendations of Manuscript Review Committee in the form of a book with ISBN. CERTIFICATE OF ATTENDANCE For paper presenters, a certificate of presentation would be issued only on Chair/Cochair/Rapporteur of the said session confirming his/her presentation in the technical session. The co-authors too need to be physically present to be entitled to obtain the certificate of presentation.

4 ABOUT THE UNIVERSITY OF JAMMU AND SCHOOL OF HOSPITALITY AND TOURISM MANAGEMENT The University of Jammu was established in 1969 and today is accredited as A-Grade University by National Assessment and Accreditation Council of India (NAAC). With 36 teaching departments, 15 teaching and research centres, 8 offsite campuses and 171 affiliated colleges, the University of Jammu continues to make stride towards achieving excellence in all fields. In the last five years, the University has organized more than one hundred and fifty National and International level seminars and conferences. It has also developed collaborations and linkages with more than thirty Institutions/Universities at the International and National levels. In the field of information and communication technology, the University of Jammu has been identified as Level 1 point of presence (POP) on the National Knowledge Network (NKN). The University strives to achieve quality and excellence in all areas of its functioning. Its dedication to excellence encompasses many realms of academic, research, infrastructure, information and communication technology, sports, extra-curricular activities, outreach etc. University of Jammu started a two year degree programme in Tourism Management in the year The programme was started as a part of the department of Management Studies. Within four years of its existence, the programme was able to establish its own credentials among the academia and the industry. Looking into the success of the programme, University of Jammu establish the Center for Hospitality and Tourism Management on 27 th July 2005 that is upgraded to School since 2009, with an objective to develop tourism professionals and promote research. In the year 2010, BBA (Hotel Management) course was introduced in the department to train the students for hospitality sector. The BBA (Hotel Management) programme of School of Hospitality and Tourism Management, University of Jammu is a mixture of knowledge, personal development and networking. It is designed to give each student a comprehensive understanding of current issues in the hospitality sector and considerable attention to developing skills. In pursuit of excellence, School of Hospitality& Tourism Management is committed to produce competent professionals, who are dynamic and responsible enough to assume offices in various managerial and administrative cadres in different tourism and related organizations. Students from all over the country learn to channelize their potential in the right direction and put up concerted efforts, which are well organised and implemented to give practical dimension to the theoretical aspects in Tourism Management.

5 ABOUT JAMMU Jammu and Kashmir, the northernmost state of the Indian union. It has two capitals- Jammu, the winter capital and Srinagar, the summer capital. Tourism is the largest industry in Jammu as in the rest of the state. It is also a focal point for the pilgrims going to Vaishno Devi and Kashmir valley as it is second last railway terminal in North India. All the routes leading to Kashmir, Poonch, Doda and Laddakh start from Jammu city. So throughout the year the city remains full of people from all the parts of India. Places of interest include old historic palaces like Mubarak Mandi, Purani Mandi, Rani Park, Amar Mahal, Bahu Fort, Raghunath Temple, Ranbireshwar Temple, Karbala, Peer Meetha, Old city and a number of shopping places, fun parks, etc. Jammu and Kashmir with its picturesque landscape produces some intricate and interesting Kashmiri crafts. Jammu and Kashmir Handicrafts are world famous and has a huge industry. The handicrafts of Jammu & Kashmir include some vibrant hand-made crafts, which symbolize the cultural significance of the state. Conference Organizing committee CHIEF PATRON CONFERENCE CONVENOR CONFERENCE SECRETARY CONFERENCE COORDINATOR PROF. R D SHARMA VICE-CHANCELLOR CHANCELLOR UNIVERSITY OF JAMMU PROF. PARIKSHAT SINGH MANHAS DIRECTOR SCHOOL OF HOSPITALITY AND TOURISM MANAGEMENT UNIVERSITY OF JAMMU DR. ANIL GUPTA SR. ASSISTANT PROFESSOR DR. SUVIDHA KHANNA ASSISTANT PROFESSOR Conference faculty team Dr. Deepika Gupta Ms. Neetu Dhar Ms. Nikita Dogra Mr. Sahil Mr. Nikhil Charak Ms. Priyanka Sharma Mr. Gaurav

6 PREVIOUS BOOKS on tourism (by organizers) 1. Manhas, Parikshat Singh, (2014), Destination Brand Positioning of Violence Prone Destinations, Kanishka Publishers, New Delhi, India. ISBN: Manhas, Parikshat Singh., Gupta, Deepak Raj., & Gupta, Anil., (2014), Strategic Development Policies and Impact Studies of Sustainable Rural and Community-based Tourism, Primus Books, Delhi, India. ISBN Manhas, Parikshat Singh, (2012). Sustainable and Responsible Tourism: Trends Practices and Cases, PHI Learning Private Limited, New Delhi, India. ISBN: Manhas, Parikshat Singh, (2012). Strategic Brand Positioning of Tourism Destinations, Kanishka Publishers, New Delhi, India. ISBN: Aima, Ashok., Manhas, Parikshat Singh., & Bhasin, Jaya. (2012). Tourism Destination Management: Strategies Practices and Policies, Kanishka Publishers, New Delhi, India. ISBN: Aima, Ashok., Manhas, Parikshat Singh., & Bhasin, Jaya. (2012). Innovative Tourism and Sustainable Development: Issues and Challenges, Kanishka Publishers, New Delhi, India. ISBN: Manhas, Parikshat Singh, (2011). Sustainable Destination Excellence: Innovations in Alternative Tourism, Oberoi Book Service, Jammu, India. ISBN: Gupta, Deepak Raj and Anil Gupta (2008). Travel and Tourism Management Contemporary Issues and Trends, Anmol Publications, Chandigarh, India ISBN:

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