OF MANAGEMENT STUDIES

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1 MSc. Tourism Programmes DEPARTMENT OF MANAGEMENT STUDIES Masters Programme Faculty of Social Sciences DEPARTMENT OF MANAGEMENT STUDIES MSc. Tourism & Hospitality MSc. Tourism & Sport MSc. Tourism and Events MSc. Tourism with Project MSc. Tourism Marketing

2 MSc. TOURISM PROGRAMMES: MSc. Tourism & Hospitality MSc. Tourism & Sport MSc. Tourism and Events MSc. Tourism with Project MSc. Tourism Marketing BACKGROUND TO THE PROGRAMMES In 2006 the postgraduate tourism programmes began with the MS. Tourism and Hospitality. This programme was made possible through seed funding by Almond Resorts Ltd, under the Chairmanship of Mr. Ralph Taylor. The programme has graduated students from around the region and internationally and continues to be attractive to practitioners and persons wishing to bring innovation and problemsolving to this complex regional industry. As the programme grew and rapid changes were occurring in the regional and global environments the Department of Studies and its stakeholders saw the need to increase and improve their programme offerings so that the regional tourism industry can be competitive participants in these global transformations. Sports and other socio-cultural niche areas are some of the new market areas which herald some of the new dimensions that create a competitive advantage and meet national socio-economic objectives. Many of these sporting and other cultural events need to be strategically managed and marketed if the region s people are to gain the greatest benefits. In response to these needs, four dynamic new programmes which will provide the new student with the skills and knowledge needed to transform and transition national and regional tourism and related industries have been developed. These programmes will also help to position the Cave Hill Campus and the University as a Centre of Excellence for tourism teaching and research.

3 ACTION LEARNING A unique component of these programmes is Action Learning which provides students with the opportunity to interface with industry practitioners and present management solutions which are relevant to their organisation s developmental needs. As part of the Action Learning exercise students are required to work on a specific problem area, explore alternatives for action and find solutions to real problems facing businesses/institutions. In this situation, learning not only focuses on the problem being tackled but also on what is being learnt about oneself and about teamwork. This reflective process is essential to turn understanding into learning that can be transferred to other situations, as well as to bring about change at the organisational and individual level. Almond Resorts Limited, our industry partner will be used as the training and facilitation institution for the Action Learning components of the programme. PROGRAMME DURATION The programmes are spread across three semesters with each semester comprising a mixture of core (compulsory) and elective courses. Some courses are offered throughout the semester while other courses are conducted in intensive two to three weeks period. Full-time registration The duration of the programmes will normally be eighteen months of full-time study. The first fifteen months of the programme will be used for the teaching of content areas and the last three months will be used for Applied Research and Project work or writing a Thesis. A full-time registrant will be allowed a maximum of two years to complete the programme. Part-time registration The duration of the programmes will normally be two years of part-time study. The maximum time allowed to complete all the requirements for the degree will normally be 4 years. Students will select the appropriate courses offered in the relevant semesters and complete their final project at the end of the taught courses.

4 ENTRY REQUIREMENTS Applicants should have at least a Lower Second Class Honours degree or its equivalent. Candidates with Pass Degrees who have other relevant qualifications and substantial experience will be considered for entry on a case-by case basis. PROGRAMME COSTS Tuition Fee: BDS$ 25,000 (US$12,500) Payable in full or per course on registration. Annual University Registration Fees University Registration Fees are NOT included in the cost of the tuition fee. These fees are as follows: Amenities Fees BDS$ (US$350.00) Guild Fees BDS$ (US$60.00) ID Card (First year only) BDS$25.00 (US$12.50) Students enrolled in this self-financed programme are billed for the courses for which they register each semester. Fees are payable immediately on registration. University fees are additional to the programme fees and are billed on registration every semester until the degree has been awarded. University Registration Fees are subject to change in 2011/2012. Please visit the website

5 MSc. Tourism & Hospitality PROGRAMME OVERVIEW The current global realities demand that priority be given to the development of tourism and hospitality practitioners that are able to demonstrate strategic thinking and innovation in leadership. The MSc. Tourism and Hospitality programme has been specifically crafted so that students completing the programme can make a contribution to these goals. The vision of the programme is to develop the highest cadre of tourism and hospitality professionals in and for the Caribbean region, who will be equipped to propel the regional industry towards a more sustainable and competitive platform. Integral to this programme, therefore is the iteration of a strategic approach which emphasizes the application of business and management theory and the formulation of ideas and concepts appropriate to the tourism and hospitality industries. PROGRAMME OBJECTIVES The strategic focus of the programme is to develop decision-makers and analytical thinkers who can innovate and bring about positive change in the region s tourism and hospitality sectors. The programme will offer an opportunity to develop academic skills and knowledge while maintaining a practical focus on the rapidly changing tourism industry. The programme will provide a high quality education that is intellectually rigorous, up-to-date, and relevant to the needs of existing and future managers of the hospitality and tourism industries. The objectives of the programme are: To generate the level of intellectual and academic qualities required to expand the boundaries of knowledge in the chosen specialist field; To enable students to plan and implement tourism and hospitality related strategies confidently within domestic, regional and international contexts; To provide a sound understanding and critical awareness of contemporary tourism and hospitality issues; To stimulate a high degree of self direction and originality in solving problems To develop transferable skills, including initiative, strategic focus and decisionmaking and independent learning ability, necessary for today s complex global tourism and hospitality industry; and To prepare students to function in senior management roles in any tourism and hospitality related organisation. COURSE OF STUDY The programme consists of a core of eight (8) courses, four (4) electives and a final project. Some courses will have an Action Learning component, which will enable the student to link theories and concepts to industry practices. At the end of the taught component of the programme, students may choose to do a research only paper or an internship with an applied research project.

6 CORE COURSES: TOUR 6150 Human Resource MGMT 6132 ACCT 6010 TOUR 6000 TOUR 6030 TOUR 6050 TOUR 6040 TOUR 6060 Strategic Planning and Accounting for Managerial Decision-making Research Methods Tourism Destination Strategic Marketing for Tourism and Hospitality Sustainable Tourism Service Quality in Hospitality and Tourism ELECTIVES: A choice of four (4) electives. Any three (3) from Tourism (listed below) and one (1) from any of the MSc. with Specialisations. HIST 6771 PTMT 6001 TOUR 6130 TOUR 6120 TOUR 6100 TOUR 6080 TOUR 6090 TOUR 6110 TOUR 6155 Caribbean History and Heritage Project Analysis and Appraisal Sport and Events Resort Hotel Development and Operations Cruise Tourism Contemporary Issues in Tourism and Hospitality Risk, Crisis & Disaster Hospitality Consultancy Sport Tourism Compulsory Workshop: TOUR 6020 Caribbean Tourism Business Environment Language Workshops: French Mandarin Portuguese Spanish Final Project: Internship with Applied Research & Project OR Thesis The period of the internship is three months. Appropriate organisations will be identified for these internships.

7 MSc. Tourism & Sport PROGRAMME OVERVIEW Tourism as an economic activity has become increasingly competitive. The current global economic crisis has led destinations worldwide to seek new products which add value to the traditional sun, sea and sand offerings. One of these value-added initiatives has been to focus on Sport tourism as a means of augmenting tourism revenues. In the Caribbean, increasing attention has also been placed upon sporting events, such golf championships, 20/20 cricket, sailing, rugby sevens, etc. as means of diversifying the tourism product and increasing tourism expenditure. Optimising the benefits of these events will require an understanding not only of the broader tourism policy and planning contexts, but also of how best to manage, market and implement sporting strategies. This programme will meet the needs of current and potential tourism industry stakeholders as well as those of national and regional sporting organisations, through the provision of integrated specialist knowledge sets in the areas of both tourism and sport management. PROGRAMME OBJECTIVES The aims of this programme are to provide conceptual, theoretical, managerial and practical understanding and knowledge in the area of tourism and sport management and also to develop a graduate who has the tools and competencies to leverage sporting events to deliver the socio-economic benefits of tourism. The programme recognizes that there is a thrust in many Caribbean countries to diversify their product beyond sun, sea and sand and many of these destinations have identified sport tourism as a mechanism achieve this aim. Conversely in December 2009, it was recognised at a recent sport tourism workshop hosted by CARICOM, that national and regional sporting organisations have not grasped the tourism potential and comparative socio-economic advantage that sports present. This programme therefore integrates an understanding of the broader tourism context within which sports will operate with the specialist skills that are required to formulate policy as well as plan and manage sporting events, which will provide optimal benefits for the destination. The programme will provide the prospective student with a strong skills and knowledge set that would allow them to function effectively within local, regional or international organisations, bringing creativity and innovation to problem solving. The specific objectives of this programme are: To generate the level of intellectual and academic qualities required to expand the boundaries of knowledge in tourism and sport management; To extend the breadth of tourism-related education and knowledge in the Caribbean; To develop the qualities and transferable skills including initiative, strategic focus, decision-making and independent learning ability necessary for today s complex tourism environment;

8 To provide a sound understanding and critical awareness of contemporary tourism and sports issues; and To position students to assume leadership roles in any tourism and/or sport related organisation. COURSE OF STUDY The programme consists of a core of eight (8) courses, four electives and a final project. Some courses will have an Action Learning component, which will enable the student to link theories and concepts to industry practices. At the end of the taught component of the programme, students may choose to do a research only paper or an internship with an applied research project. CORE COURSES: TOUR 6150 Human Resource MGMT 6132 ACCT 6010 TOUR 6000 TOUR 6030 TOUR 6050 TOUR 6130 TOUR 6160 Strategic Planning and Accounting for Managerial Decision-making Research Methods Tourism Destination Strategic Marketing for Tourism and Hospitality Sport and Events Sport Policy and Development ELECTIVES: A choice of four (4) electives. Any three (3) from Tourism (listed below) and one (1) from any of the MSc. with Specialisations. TOUR 6040 Sustainable Tourism TOUR 6120 TOUR 6100 TOUR 6080 TOUR 6090 TOUR 6110 Resort Hotel Development and Operations Cruise Tourism Contemporary Issues in Tourism and Hospitality Risk, Crisis & Disaster Hospitality Consultancy TOUR 6155 Sport Tourism Compulsory Workshop: TOUR 6020 Caribbean Tourism Business Environment Language Workshops: French, Mandarin, Portuguese, Spanish. Final Project: Internship with Applied Research & Project OR Thesis The period of the internship is three months. Appropriate organisations will be identified for these internships.

9 MSc. Tourism and Events PROGRAMME OVERVIEW Tourism as an economic activity has become increasingly competitive. The current global economic crisis has led destinations worldwide to seek new products to add value to the traditional sun, sea and sand offerings. One of these value-added initiatives has been to focus on various types of events cultural, epicurean, sporting, business as a means of increasing competitive advantage, market share and foreign exchange earnings. Optimising the benefits of these events will require an understanding not only of the broader tourism policy and planning contexts, but also of how best to manage, market and implement these different types of events so that they meet the objectives of private and public sector organisations. The programme will provide an opportunity to develop a knowledge of business and management generally, and international events industry specifically. The programme will explore issues and problems relevant to the range of situations faced by event managers and other professionals. That will therefore meet the needs of current and potential tourism industry stakeholders and event businesses who would like to integrate specialist knowledge sets in the areas of both tourism and events management. PROGRAMME OBJECTIVES The aim of this programme is to provide conceptual, theoretical, managerial and practical understanding and knowledge in the area of tourism and events management and to develop a graduate who has the tools and competencies to leverage various types of events to deliver the socio-economic benefits of tourism. The programme recognizes that there is a thrust in many Caribbean destinations to diversify their product beyond sun, sea and sand and many destinations have identified a number of events including conferences, culinary, beauty pageants, heritage, etc as mechanisms for achieving this thrust. While events management is still a relatively new field of study that draws upon a wide range of established disciplines, the growing conceptual frameworks and academic treatment of the phenomenon provide the graduate with robust conceptual and practical tools to competently plan, develop and manage a wide array of events, which will provide optimal benefits for the destination. In addition, event management is an important component in the overall thrust towards events tourism in the Anglophone Caribbean. In this way, the training of a cadre of professionals who are cognizant of the global trends in the events industry, with the capacity to apply these to the Caribbean context in ways that resonate with the region s sustainable development framework is extremely propitious. On completion of this programme, students can elect to be entrepreneurs or choose from a range of employment opportunities in event and festival management operations, conference and exhibition centres, the events departments of hotels, visitor attractions, national tourist boards, local government and other organisations where knowledge of events management is important. The specific objectives of this programme are: To generate the level of intellectual and academic qualities required to expand the boundaries of knowledge in tourism and events; To extend the breadth of tourism-related education and knowledge in the Caribbean; To develop the qualities and transferable skills including initiative, strategic focus, decision-making and independent learning ability necessary for today s complex tourism environment;

10 To enable students to go beyond how to do events and to think strategically about these activities; To provide a sound understanding and critical awareness of contemporary tourism and events issues; and To position students to assume leadership roles in any tourism and/or sport related organisation. COURSE OF STUDY The programme consists of a core of eight (8) courses, four electives and a final project. Some courses will have an Action Learning component, which will enable the student to link theories and concepts to industry practices. At the end of the taught component of the programme, students may choose to do a research only paper or an internship with an applied research project. CORE COURSES: TOUR 6150 Human Resource MGMT 6132 ACCT 6010 TOUR 6000 TOUR 6030 TOUR 6050 TOUR 6130 TOUR 6135 Strategic Planning and Accounting for Managerial Decision-making Research Methods Tourism Destination Strategic Marketing for Tourism and Hospitality Sport and Events Events Operations ELECTIVES: A choice of four (4) electives. Any three (3) from Tourism (listed below) and one (1) from any of the MSc. with Specialisations. TOUR 6040 TOUR 6120 TOUR 6100 TOUR 6080 TOUR 6090 TOUR 6110 Sustainable Tourism Resort Hotel Development and Operations Cruise Tourism Contemporary Issues in Tourism and Hospitality Risk, Crisis & Disaster Hospitality Consultancy Compulsory Workshop: TOUR 6020 Caribbean Tourism Business Environment Language Workshops: French, Mandarin, Portuguese, Spanish. Final Project: Internship with Applied Research & Project OR Thesis The period of the internship is three months. Appropriate organisations will be identified for these internships.

11 MSc. Tourism with Project PROGRAMME OVERVIEW The global tourism industry is becoming increasingly competitive and sophisticated and as such the tourism practitioner needs to acquire a new and different skills set so that his/her organisation could respond quickly and knowledgeably to the rapidly changing external environment. Planning, developing, implementing, evaluating and monitoring tourism policies and actions require both a sound knowledge of the constituent parts of tourism and effective project management skills. In addidtion, National Tourism Organisations are constantly under pressure to deliver a number of tourism-related outcomes. The scarcity of resources human, financial, technologicalin many developing countries, including the Caribbean means that Ministries and Departments need to be efficient in the way these resources and managed. The proposed MSc. Tourism with Project will provide a conceptual and practical understanding of tourism and give tourism planners and decision-makers the tools to be optimally efficient. PROGRAMME OBJECTIVES The aim of this programme is to develop a graduate that has sound knowledge of tourism and project management so that tourism projects can be well-managed to meet the intended project outcomes using sophisticated modeling rather than archaic mechanisms that are costly. The programme also aims to enhance the institutional capacity of public and private sector organisations by integrating an understanding of the broader tourism context with the acquisition of scientific project management competencies. The specific objectives of this new programme are: To generate the level of intellectual and academic qualities required to expand the boundaries of knowledge in the chosen specialist field; To extend the breadth of tourism-related education, knowledge and competencies in the Caribbean; To develop the qualities and transferable skills including initiative, strategic focus, decision-making and independent learning ability necessary for today s complex tourism environment; To develop the capability to plan, monitor and control the implementation of projects through the use of effective project management tools and techniques; To enhance the institutional capacity of both private and public sectors in the English-speaking Caribbean to manage projects efficiently; and To position students to assume leadership roles in any tourism and/or sport related organisation. COURSE OF STUDY The programme consists of a core of eight (8) courses, four electives and a final project. Some courses will have an Action Learning component, which will enable the student to link theories and concepts to industry practices. At the end of the taught component of the programme, students may choose to do a research only paper or an internship with an applied research project.

12 CORE COURSES: TOUR 6150 Human Resource MGMT 6132 ACCT 6010 TOUR 6000 TOUR 6030 PTMT 6001 PTMY 6003 TOUR 6040 Strategic Planning and Accounting for Managerial Decision-making Research Methods Tourism Destination Project Analysis and Appraisal Project Implementation Sustainable Tourism ELECTIVES: A choice of four (4) electives. Any two (2) from Tourism (listed below) and any two from any MSc Project TOUR 6050 TOUR 6130 TOUR 6120 TOUR 6100 TOUR 6080 TOUR 6090 TOUR 6110 Strategic Marketing for Tourism and Hospitality Sport and Events Resort Hotel Development and Operations Cruise Tourism Contemporary Issues in Tourism and Hospitality Risk, Crisis & Disaster Hospitality Consultancy Compulsory Workshop: TOUR 6020 Caribbean Tourism Business Environment Language Workshops: French Mandarin Portuguese Spanish Final Project: Internship with Applied Research & Project OR Thesis The period of the internship is three months. Appropriate organisations will be identified for these internships.

13 MSc. Tourism Marketing PROGRAMME OVERVIEW The emergence of new tourism destinations that offer the same or similar products and a consumer who is increasingly discerning mean that tourism planners and marketers have to engage new, cutting-edge and sophisticated marketing techniques if they are to maintain and grow their market share. The characteristics of service product intangibility, perishability, inseparability, heterogeneity also add to the complexity of marketing tourism destinations and services. This mix must be understood by the tourism marketer. The dynamic changes taking place in the global tourism sector require strategic marketing planning by operators in order to develop and maintain a feasible match between the organisation s objectives, skills and resources and evolving market opportunities. Traditional views of tourism marketing as mainly involving promotions and sales are therefore no longer sufficient. What is required is a more holistic approach to marketing that seeks to coordinate resources, to set targets, to minimise risk through analysis of the internal and external environment and to examine the various ways of targeting different market segments. Successful marketing therefore rests on the extent to which organisations are able to deliver desired customer satisfactions more efficiently and effectively than their competitors; and requires a more sophisticated and scientific approach to tourism marketing than what currently obtains in many organisations. Part of this new approach to tourism marketing is the need to ensure that marketers are trained to take advantage of the use of ICTs, collaborative networks, research data and evolving and innovative marketing strategies. This programme answers these needs by providing the focus and framework for practitioners to develop comprehensive and integrated plans to meet long-term objectives, and to ensure that destinations on the whole achieve greater sustainable competitive advantage. PROGRAMME OBJECTIVES The programme aims to provide conceptual, theoretical, managerial and practical understanding and knowledge in the area of tourism marketing. The programme recognizes that the post-global financial crisis period, will require a new genre of tourism marketing that extends beyond traditional views of marketing as mainly involving promotions and sales, to a more holistic approach to marketing that seeks to coordinate resources, to set targets, to minimise risk through analysis of the internal and external environment and to examine the various ways of targeting different market segments. In this regard, this programme provides the focus and framework for organisations to develop a comprehensive and integrated plan to meet long-term objectives, and to ensure that destinations on the whole achieve greater sustainable competitive advantage. The specific objectives of this programme are: To generate the level of intellectual and academic qualities required to expand the

14 boundaries of knowledge in tourism marketing; To extend the breadth of tourism-related education and knowledge in the Caribbean; To develop the qualities and transferable skills including initiative, strategic focus, decision-making and independent learning ability necessary for today s complex tourism environment; To provide a sound understanding and critical awareness of contemporary tourism marketing issues; and To position students to assume leadership roles in destination or organisational tourism or services marketing. COURSE OF STUDY The programme consists of a core of eight (8) courses, four electives and a final project. Some courses will have an Action Learning component, which will enable the student to link theories and concepts to industry practices. At the end of the taught component of the programme, students may choose to do a research only paper or an internship with an applied research project. CORE COURSES: TOUR 6150 Human Resource MKTG 6000 ACCT 6010 TOUR 6000 TOUR 6030 TOUR 6050 MKTG 6030 MKTG 6010 MKTG 6039 Principles of Marketing Accounting for Managerial Decision-making Research Methods Tourism Destination Strategic Marketing for Tourism and Hospitality Marketing Research Consumer Behaviour Integrated Marketing Communications ELECTIVES: A choice of three (3) electives. Any two (2) from Tourism (listed below) and one (1) from any of the MSc. with Specialisations. TOUR 6130 TOUR 6040 TOUR 6120 TOUR 6100 TOUR 6080 TOUR 6090 Sport and Events Sustainable Tourism Resort Hotel Development and Operations Cruise Tourism Contemporary Issues in Tourism and Hospitality Risk, Crisis & Disaster

15 TOUR 6110 TOUR 6060 Hospitality Consultancy Service Quality in Hospitality and Tourism Compulsory Workshop: TOUR 6020 Caribbean Tourism Business Environment Language Workshops: French Mandarin Portuguese Spanish Final Project: Internship with Applied Research & Project OR Thesis The period of the internship is three months. Appropriate organisations will be identified for these internships.

16 CONTACT INFORMATION MSc. Tourism & Hospitality MSc. Tourism & Sport MSc. Tourism and Events MSc. Tourism with Project MSc. Tourism Marketing Programme Coordinator Dr. Sherma Roberts Tel: (246) Fax: (246) TAUGHT HIGHER DEGREE PROGRAMMES FACULTY OF HUMANITIES & EDUCATION MA African Studies MA in Caribbean Studies: Languages/Literatures MA Creative Arts MA Cultural Studies DM Obstetrics and Gynaecology DM Ophthalmology DM Paediatrics DM Psychiatry Master in Public Health - Health Services MSc. MSc. Project & Evaluation MSc. Sociology Master of Social Work MSc. Tourism and Events MA Heritage Studies MA History MA Linguistics MA Theology Diploma in Education (Secondary) Master in Education (MEd) FACULTY OF LAW Diploma/LLM Corporate & Commercial Law Diploma/LLM Legislative Drafting Diploma/LLM Public Law FACULTY OF MEDICAL SCIENCES DM Anaesthesia and Intensive Care DM Emergency Medicine Diploma, MSc., DM Family Medicine DM General Surgery (Parts I and II) Diploma in Health Service DM Internal Medicine FACULTY OF SOCIAL SCIENCES MSc. Applied Psychology MSc. Banking & Finance MSc. Building & Construction MSc. Counselling Psychology MSc. Cricket Studies MSc. E-Governance for Developing States MSc. Financial & Business Economics MSc. Integration Studies MSc. International MSc. International Trade Policy MSc. Investments & Wealth MSc. Labour & Employment Relations MSc. Logistics and Supply Chain MSc. offered in four specialisations:- Financial, Human Resource, International and Marketing MSc. Tourism & Hospitality MSc. Tourism with Project MSc. Tourism and Sport MSc. Tourism Marketing MSc. Transport Economics FACULTY OF PURE & APPLIED SCIENCES MSc. Electronic Commerce MSc. Natural Resource and Environmental CAVE HILL SCHOOL OF BUSINESS Doctor of Business Administration Executive Master in Business Administration International Master in Business Administration Master in International Events 075 October 2010 UWI also offers a range of MPhil and PhD programmes in a number of areas. Information on these as well as our application process, online application forms, and the documentation required can be found at: JOIN THE TRADITION OF EXCELLENCE