Josef Windsperger Gérard Cliquet Thomas Ehrmann George Hendrikse. Editors. Interfirm Networks. Franchising, Cooperatives and Strategic Alliances

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1 Interfirm Networks

2 .

3 Josef Windsperger Gérard Cliquet Thomas Ehrmann George Hendrikse Editors Interfirm Networks Franchising, Cooperatives and Strategic Alliances

4 Editors Josef Windsperger Department of Management University of Vienna Vienna Austria Thomas Ehrmann Institut für Strategisches Management University of Münster Münster Germany Gérard Cliquet Centre Recherche en Economic et Management (CREM) Université de Rennes 1 Rennes Cédex 7 France George Hendrikse Department of Organization Erasmus University Rotterdam The Netherlands ISBN ISBN (ebook) DOI / Springer Cham Heidelberg New York Dordrecht London Library of Congress Control Number: Springer International Publishing Switzerland 2015 This work is subject to copyright. All rights are reserved by the Publisher, whether the whole or part of the material is concerned, specifically the rights of translation, reprinting, reuse of illustrations, recitation, broadcasting, reproduction on microfilms or in any other physical way, and transmission or information storage and retrieval, electronic adaptation, computer software, or by similar or dissimilar methodology now known or hereafter developed. Exempted from this legal reservation are brief excerpts in connection with reviews or scholarly analysis or material supplied specifically for the purpose of being entered and executed on a computer system, for exclusive use by the purchaser of the work. Duplication of this publication or parts thereof is permitted only under the provisions of the Copyright Law of the Publisher s location, in its current version, and permission for use must always be obtained from Springer. Permissions for use may be obtained through RightsLink at the Copyright Clearance Center. Violations are liable to prosecution under the respective Copyright Law. The use of general descriptive names, registered names, trademarks, service marks, etc. in this publication does not imply, even in the absence of a specific statement, that such names are exempt from the relevant protective laws and regulations and therefore free for general use. While the advice and information in this book are believed to be true and accurate at the date of publication, neither the authors nor the editors nor the publisher can accept any legal responsibility for any errors or omissions that may be made. The publisher makes no warranty, express or implied, with respect to the material contained herein. Printed on acid-free paper Springer is part of Springer Science+Business Media (

5 Contents Interfirm Networks: An Introduction... 1 Josef Windsperger, Gérard Cliquet, Thomas Ehrmann, and George Hendrikse Part I Franchising Networks The Dynamics of Contractual Design: Determinants of Contract Duration in Franchising Networks... 9 Odile Chanut, Magali Chaudey, Muriel Fadairo, and Frédéric Perdreau Using Organizational Capability and Transaction Cost Theory to Explain Multi-unit Franchising Dildar Hussain and Josef Windsperger Multi-unit Franchise System Performance: An Organizational Economics Analysis Cintya Lanchimba and Josef Windsperger Effects of Evolutionary Rules on Cooperative Tendencies in Franchising Networks Thomas Ehrmann, Brinja Meiseberg, and Michael Kopel A Cross-National Comparison of the Role of Habit in Linkages Between Customer Satisfaction and Firm Reputation and Their Effects on Firm-Level Outcomes in Franchising Brinja Meiseberg and Rajiv P. Dant Social Capital and Start-Up Performance: The Role of Customer Capital Brinja Meiseberg The Impact of European Legislation on Franchising: A Focus on Know-How, E-Commerce and Resale Prices Rozenn Perrigot and Guy Basset v

6 vi Contents Part II Cooperatives Motivation Behind Members Loyalty to Agricultural Cooperatives Chrysa Morfi, Petri Ollila, Jerker Nilsson, Li Feng, and Konstantinos Karantininis An Empirical Analysis of Product Quality and Organizational Form Guenter Schamel and Francisco Javier Santos-Arteaga Informing Measurement of Cooperative Performance Jason R.V. Franken and Michael L. Cook Part III Strategic Alliances Complementarity Between Formal and Relational Governance Mechanisms in Inter-organizational Networks: Combining Resource-Based and Relational Governance Perspectives Tugba Gurcaylilar-Yenidogan and Josef Windsperger Governance Structures and Innovation: The Case of the Brazilian Coffee Roasting and Grinding Industry Gabriela F. Jardim, Maria Sylvia M. Saes, and Luiz F. de Mesquita Conflict Dynamics in Interfirm Relationships: An Exploratory Analysis of the Importance of Governance Mechanisms Jochen Lengers, Rajiv P. Dant, and Brinja Meiseberg Cooperation and Competition in Markets with Network Externalities or Learning Curves Karl Morasch Erratum... E1

7 List of Contributors Guy Basset IGR-IAE Rennes University of Rennes 1, CREM UMR CNRS 6211, Rennes, France IGA School of Management, Casablanca, Morocco Odile Chanut CRET-LOG, University of Aix-Marseille, Aix-en-Provence, France Magali Chaudey GATE Lyon-St. Etienne, Saint-Etienne, France Gérard Cliquet Institute of Management of Rennes (IAE), Université de Rennes 1, Rennes, France Michael Cook Department of Agricultural and Applied Economics, University of Missouri, Columbia, MO, USA Rajiv P. Dant University of Oklahoma, Norman, OK, USA Griffith Business School, Southport, QLD, Australia Thomas Ehrmann Institute of Strategic Management, Westfälische Wilhelms- Universität Münster, Muenster, Germany Muriel Fadairo GATE Lyon-St. Etienne, Saint-Etienne, France Li Feng Department of Economics, Swedish University of Agricultural Sciences, Uppsala, Sweden Jason Franken Department of Agricultural Science and Engeneering Technology, Sam Houston State University, Huntsville, TX, USA Tugba Gurcaylilar-Yenidogan Faculty of Economics and Administrative Sciences, Department of Business Administrtion, Izmir University, Uckuyular Izmir, Turkey George W.J. Hendrikse Rotterdam School of Management, Erasmus University Rotterdam, DR Rotterdam, The Netherlands vii

8 viii List of Contributors Dildar Hussain ESC Rennes School of Business, Rennes, France Konstantinos Karantininis Department of Economics, Swedish University of Agricultural Sciences, Uppsala, Sweden Michael Kopel Department of Organization and Economics of Institutions, Karl- Franzens-Universität 8010, Graz, Austria Cintya Lanchimba CNRS, GATE Lyon-St Etienne, UMR n 5824, University of Lyon, Saint Etienne, France Jochen Lengers Institute of Strategic Management, Westfälische Wilhelms- Universität Münster, Münster, Germany Brinja Meiseberg Institute of Strategic Management, Westfälische Wilhelms- Universität Münster, Muenster, Germany Karl Morasch Fakultät für Wirtschafts und Organisationswissenschaften, Universität der Bundes-wehr München, Neubiberg, Germany Chrysa Morfi Department of Economics, Swedish University of Agricultural Sciences, Uppsala, Sweden Jerker Nilsson Department of Economics, Swedish University of Agricultural Sciences, Uppsala, Sweden Petri Ollila Department of Economics, Helsinki University, Helsinki, Finland Frédéric Perdreau COACTIS Lyon-St. Etienne, Saint Etienne, France University of Lyon, Lyon, France Rozenn Perrigot IGR-IAE Rennes University of Rennes 1, CREM UMR CNRS 6211, Rennes, France ESC Rennes School of Business, Rennes, France Francisco Javier Santos-Arteaga School of Economics and Management, Free University of Bozen-Bolzano, Bozen-Bolzano, Italy Guenter Schamel School of Economics and Management, Free University of Bozen-Bolzano, Bozen-Bolzano, Italy Josef Windsperger Faculty of Business, Economics and Statistics, Department of Management, University of Vienna, Vienna, Austria