Bachelor. Innovation & Management in Tourism Part-time / English

Transcription

1 Bachelor Innovation & Management in Tourism Part-time / English

2 THE DEGREE PROGRAMME Tourism is a continually growing economic sector which now more than ever requires professionalism and innovation. In order to succeed in this highly competitive environment, one has to be able to recognize trends to develop new touristic offers and implement them on the market. The management activities and products of touristic enterprises in a regional, national and international environment are marked by intercultural proceedings and networking. The English degree programme has a unique structure which allows for a compact, interdisciplinary course of instruction that cannot be found elsewhere. The direct link between practice and studies allows students to apply their newly-acquired knowledge and innovative ideas directly to the workplace. Professional Skills and Goals Graduates of this degree programme recognise trends and develop alternative products for all areas of the tourism value chain. They can carry out professional emarketing and know how to take advantage of the new forms of media in all of its varieties. They are familiar with business administration and legal conditions and are prepared to take on leadership positions. As a graduate of this programme, you will be prepared to perform within this complex field in a goal as well as team-oriented manner. You will be well-versed in the management of expertise and able to enrich your own knowledge on a continual basis. You are proficient in several languages and feel comfortable performing in an intercultural society. Your Career You are prepared to take on tasks in middle management as well as to perform assistant functions at the level of departmental head in SMEs or larger enterprises or to take on leadership positions (or by proxy) in small (family) enterprises from the hotel industry to destination management to handling events. Your areas of expertise encompass all steps from the genesis of an innovative idea to the development of the product and its planning and marketing in consideration of business administrative and sustainability aspects. Beroz Ferrell, Corporate Consultant, The Point, LLC The richness of the Bachelor s Programme not only lies in the depth and breadth of classes offered, but in the diversity of its students. The vast range of experiences that the students from various countries bring, makes the learning environment so much more fun and interesting.

3 THE SPECIALISATION Hospitality Management R Innovation in Hospitality Management R Product Innovation: Design & Implementation R Entrepreneurship: Planning and Supervision R emarketing & Social Media Strategies During your studies, you will learn what innovative hospitality concepts really mean and become familiar with the challenges and requirements involved in their implementation. You will gain know how in management tasks involving diverse departments and be able to analyse and evaluate matters in regard to the business administrative aspects of running a hotel. Using tools and methods common to controlling in a processoriented and cohesive manner resulting in recommendations for further action won t be a problem for you. Destination Management R Innovation in Destination Management R Product Innovation: Design & Implementation R Destination Planning and Supervision R emarketing & Social Media Strategies You will be able to recognize trends, new and innovative destination concepts, potentials and prospects for the future. You will become familiar with the requirements and the managerial tasks of the various service providers. Taking advantage of supervision and controlling instruments, you learn to evaluate results and financial ratios, to analyze situations and define new objectives. You will be capable of contributing to the development of a holistic destination strategy and will possess an understanding of service providers challenges. Elective subjects for your professional success R Business Etiquette R Tourism geography R Chinese R Japanese R Russian Off to see the world! Studying abroad R ERASMUS scholarships within Europe R Elective in your 3 rd semester R No tuition fees at host university R More than 30 partner universities for the degree programme Take advantage of this opportunity and study abroad for a semester at one of our partner universities in e.g. Spain, Latvia, Finland, Australia or Hong Kong. Become acquainted with other university cultures in an international context our third semester offers you the ideal opportunity! In addition to expanding your expertise in your field of studies, you ll profit by developing your skills in problem-solving and negotiating in an international environment. Get more than a glimpse of the bigger picture! Guillermo A. Garcia-Muchacho, Student Bachelor Programme At the FH Salzburg I acquire all necessary tools, knowledge and practice that will lead me into future success at the executive level in worldwide tourism.

4 YOUR CURRICULUM BACHELOR 1. Semester ECTS 30 (SWS 22) Business Administration Financial Accounting Tourism and Leisure System Tourism Marketing Fundamentals IT Applications in Tourism 3 (3) Internet Economy and Web Publishing Learn and Study Skills Intercultural Communication 2. Semester ECTS 30 (SWS 21) Economics Cost Accounting Special Aspects of the Tourism and Leisure System Strategic Management in Tourism Tourism Marketing Instruments 2 (2) emarketing and Social Media Instruments in Tourism Research Methodologies 5 (2) Presentation, Negotiation and Sales Skills 2 (2) 3. Semester ECTS 30 (SWS 21) Special Aspects of Tourism Management Meetings, Incentives, Congresses and Events (MICE) Management Sustainability in Tourism Promotion in Tourism Cultural Tourism Management of Leisure and Cultural Facilities Trends in Tourism Quality and Process Management ECTS = European Credit Transfer and Accumulation System SWS = Hours per week The shown curriculum is an example. The detailed course outline can be found at: 4. Semester ECTS 30 (SWS 22) International Law 2 (2) Corporate Tax Law 2 (2) Market Research in Tourism Markets and Innovations Mandatory Elective Specialisation: Hospitality Management Destination Management Innovation and Creativity Techniques 3 (3) Statistics 2 (2) Bachelor Thesis Seminar 1 6 (2) 5. Semester ECTS 30 (SWS 17) Finance and Investment Management Accounting 2 (2) Mandatory Elective Specialisation: Hospitality Management Product Development, Marketing, Innovations Destination Management Product Development, Marketing, Innovations 9 (6) 9 (6) Bachelor Thesis Seminar 2 10 (2) 6. Semester ECTS 30 (SWS 17) Controlling Human Resource Management in Tourism 2 (2) Entrepreneurship in SMEs 2 (2) Mandatory Elective Specialisation: Hospitality Management Corporate Planning and Simulation, emarketing and Social Media Strategies, Product Innovation and Conception Destination Management Corporate Planning and Simulation, emarketing and Social Media Strategies, Product Innovation and Conception 8 (6) 8 (6) Internship 9 (0) Career Coaching 1 (1) Team Training and Team Development 2 (2) Business Trainer Seminar FH-Prof. Dipl. BW (FH) Eva Brucker, Head of Department This programme is aiming at future tourism professionals who plan to be leading this rapidly growing economic sector into the future. It combines theory and practice in an interdisciplinary way which is being taught exclusively in English, thus catering to an international student body.

5 WHERE KNOWLEDGE GROWS SALZBURG UNIVERSITY OF APPLIED SCIENCES Knowledge requires nutrition! Contemporary curriculum content which we are constantly adapting to the challenges of economy and society. Experienced and qualified faculty from science and practical experience who guarantee a cutting-edge education, as well as involved research teams who also provide impetus for scientific and academic content. Combined with state-of-the-art equipment in our auditoriums and labs, this creates the optimal feeding ground out of which your knowledge can grow. Knowledge needs inspiration! Both our locations Urstein Campus and Kuchl Campus with 15 Bachelor and 8 Master degree programmes are situated in one of the most beautiful areas in the world. Whether you are an art enthusiast, a music fan, a history buff or passionate about architecture: in Salzburg, historic heritage and tradition merge with modern lifestyle. The world meets up in Salzburg! Urstein Campus The Innovation & Management in Tourism degree programme is located at Urstein Campus close to the city of Salzburg. The attractive building complex was completed in 2005 in green surroundings and in close proximity to the baroque Schloss Urstein and the medieval Meierei. The modern building with its architecturally striking head, which houses the library, provides an ideal setting for your studies. From the S-Bahn station located directly at the campus, you can reach Salzburg s city centre within a very short time. International Matters You can gather international contacts and experiences with our partner universities worldwide. Through the exchange with our foreign students and guest professors, you can acquire important intercultural and linguistic competences. The international office of the Salzburg University of Applied Sciences will support you in organising a semester or practical training abroad. Choose from among 100 partner universities and enrich your education besides new friendships through insights into other cultures and a global exchange of knowledge. Housing & Studying The person who would like to combine study with housing is welcome to check out the hall of residence on the Urstein Campus or the Matador hall of residence on the Kuchl Campus. Please contact: Sport & Nature Our sports department offers students a diverse programme of courses and training every semester. As students of Salzburg University of Applied Sciences, you can use the facilities of the University and Sport Centre in Rif. Alternately, you can simply explore nature outside your front door. The options are unlimited. Whether skiing, ski touring or snowboarding in winter, or beach volleyball, swimming, sailing and climbing in summer: Salzburg s mountains and lakes are available in closest proximity.

6 APPLICATION & ADMISSION Study mode: part-time Length of study: 3 years Degree awarded: Bachelor of Arts in Business (BA) Study places per year: 35 Location: Campus Urstein Tuition: 363.-/Semester + ÖH fees (approx. 17.-) Further education: Masters programme at FH Salzburg, 4 semesters PREREQUISITES & ADMISSION R Secondary education certificate R University entrance qualification R Deutsche Fachhochschulreife (facheinschlägig)* R Relevant professional qualifications* * Necessary auxiliary examinations will be decided by the head of degree programme APPLICATION PROCEDURE e Online application at r English certificate and written admission test t Personal video R Dates and deadlines can be found on our website. FURTHER INFORMATION R /10 Pictures: SalzburgerLand Tourismus Tourismus Salzburg Fachhochschule Salzburg Front picture: Helmut Laubichler CONTACT Fachhochschule Salzburg GmbH Salzburg University of Applied Sciences Urstein Süd 1, 5412 Puch / Salzburg, Austria T +43 (0) E office.imte@fh-salzburg.ac.at Organisation of