BẢNG GIÁ QUẢNG CÁO. (Áp dụng từ 01/02/2018) Khoản mục Kích thước (pixels) Cơ chế Đơn giá (VNĐ/tuần) Khoản mục Kích thước (pixels) Cơ chế Đơn giá
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1 BẢNG GIÁ QUẢNG CÁO (Áp dụng từ 01/02/2018) TRANG CHỦ Khoản mục Kích thước (pixels) Cơ chế Đơn giá (VNĐ/tuần) Half banner 364x90 Chia sẻ 3 theo user 90,000,000 Large 1 300x120 Chia sẻ 3 theo user 120,000,000 Large 2 300x120 Chia sẻ 3 theo user 110,000,000 Large 3 300x120 Chia sẻ 3 theo user 105,000,000 Large 4 300x250 Chia sẻ 3 theo user 75,000,000 Large 5 300x250 Chia sẻ 3 theo user 45,000,000 Large 6 300x250 Chia sẻ 3 theo user 40,000,000 Large 7 300x250 Chia sẻ 3 theo user 35,000,000 Large 8 300x250 Chia sẻ 3 theo user 28,000,000 Special right 1 160x600 Chia sẻ 5 theo user 70,000,000 Special right 2 160x600 Chia sẻ 5 theo user 55,000,000 Special right 3 160x600 Chia sẻ 5 theo user 40,000,000 Special right 4 160x600 Chia sẻ 5 theo user 25,000,000 Special right 5 160x600 Chia sẻ 5 theo user 20,000,000 Float Banner Right/Left 120x300 Chia sẻ 2 theo user 12,000,000/ngày TIN NỔI BẬT Khoản mục Kích thước (pixels) Cơ chế Đơn giá Sky Banner 160x600 Chia sẻ 3 theo user /ngày Article Video 480x270 Chia sẻ /ngày Banner đồng bộ 3 220x x x90 CPM Ghi chú: Banner đồng bộ xuất hiện đồng thời tại 3 vị trí : Top banner ( 728 x 90), Large logo ( 300 x 390) và Background ( 220 x 900), hiển thị theo CPM Vị trí Sky banner không gồm bài Ảnh, bài thuộc chuyên mục sức khỏe Quảng cáo khu vực Tin nổi bật không bao gồm các bài tường thuật trực tiếp và MultiMedia
2 TRANG CHUYÊN MỤC Trang chuyên mục Kích thước Cơ chế Nhóm 1 Nhóm 2 Nhóm 3 Nhóm 4 Leader Board 728x90 Chia sẻ Large logo ghép 300x390 Chia sẻ 3 theo user Large Logo 3 300x250 Chia sẻ 3 theo user Large Logo 4 Large Logo 5 300x x250 Chia sẻ 3 theo user Chia sẻ 3 theo user Special Right 1 160x600 Chia sẻ 3 theo user Special Right 2 160x600 Chia sẻ 3 theo user Article Video 480x270 Chia sẻ 3 50,000,000 20,000,000 15,000,000 8,000,000 Background 220x900 Chia sẻ 3 theo user /ngày /ngày /ngày /ngày Ghi chú: Nhóm 1 : Thời sự (trừ NNS), Kinh doanh (trừ Ebank, BDS,CK,TMDT,Startup), Giải trí (trừ Thời trang, Làm đẹp), Thế Giới. Nhóm 2 : Pháp luật, Số Hóa, Xe, Thể thao, Gia đình (trừ Nhà đẹp), Sức khỏe (trừ khỏe đẹp) Nhóm 3 : Giáo dục (trừ Học Tiếng Anh), Du lịch, Khoa học, Cộng đồng, Tâm sự, Cười Nhóm 4: Kinh doanh_2 ( gồm BDS, CK), Kinh doanh _3 (TMDT), Thời trang_làm đẹp (Thời trang, làm đẹp, Khỏe đẹp), Du học, Nhà Đẹp Quảng cáo không xuất hiện trong các bài tường thuật trực tiếp và các viết có bố cục đặc biệt (bài Longform, Interactive, bài Video..) hoặc các chuyển mục hợp tác, bài viết có nhà tài trợ Các nhóm chạy toàn folder không bao gồm những chuyên trang sự kiện đặc biệt phát sinh trong năm. Vị trí Special Right 1 không có trên mục thời trang làm đẹp. Vị trí Special right 2 chỉ hiển thị ở trang chuyên mục, không xuất hiện tại tin chi tiết. Large 4,5 không có trên mục Sức khỏe và các trang bài ảnh. Vị trí Leader board nhóm Kinh doanh 1 gồm: Trang chủ, hàng hóa, Bất động sản, Quốc tế. Giá trên áp dụng cho quảng cáo xuất hiện theo từng chuyên mục thuộc từng nhóm
3 TRANG MOBILE Hạng mục Top banner Large Logo Article banner Inpage Pop up Native ad Cơ chế Chia sẻ 5 Chia sẻ 5 Chia sẻ 5 CPM CPM Chia sẻ 3 Chia sẻ 3 Kích thước 414 x x x x x1280 Vị trí 2 Vị trí 5 Đơn giá VND/tuần VND/CPM VND/ngày Cate 1 30,000,000 N/A N/A N/A N/A N/A Cate 2 20,000,000 45,000,000 8,000,000 6,500,000 65,000,000 Cate 3 20,000,000 45,000,000 60,000 70,000 8,000,000 6,500,000 Cate 4 20,000,000 45,000,000 10,000,000 7,500,000 Ghi chú: Cate 1: Home VNE Cate 2: Thể thao Số hóa Xe - Pháp luật- Khoa học Cate 3: Gia Đình Giải trí Du lịch Tâm Sự - Sức Khỏe- Cười- Cộng đồng - Giáo dục Cate 4 : Thời sự - Thế giới Kinh doanh Vị trí Inpage/Pop up được chia theo Tag sau: o o o Nhóm tin tức tổng hợp : Thể thao Số hóa Xe - Khoa học - Thời sự - Thế giới Kinh doanh Nhóm Phụ nữ - Gia đình : Gia Đình Giải trí Du lịch Tâm Sự - Sức Khỏe - Giáo dục Nhóm Cộng đồng: Cười Pháp luật Cộng đồng Native ad CPD độc quyền được tính bằng đơn giá x 3
4 BÁO GIÁ CPM THEO SITE Nền tảng Vị trí Kích thước Cơ chế VNE site FPT site Ghi chú Leader board 728x90 CPM 8,000 Run of site VNE Large logo 300x250 CPM 10,000 Run of site VNE Special right 160x600 CPM 10,000 Run of site VNE Article_display 480x270 CPM 15,000 Run of site VNE PC Banner đồng bộ 3 Sticky Banner 220x x x90 980x100 & 980x600 CPM 80,000 Theo chuyên mục CPM 50,000 Theo chuyên mục Balloon standard 260x230 CPM 18,000 Theo chuyên mục ITVC - standard 370x246 CPM 30,000 Theo chuyên mục ITVC - Medium 475x325 CPM 40,000 Theo chuyên mục Full screen Video (Luxury ad) Leader board CPM 150,000 1 lần/user/ngày Theo chuyên mục ( liên hệ) 414x100 CPM 10,000 Run of site 414 x180 CPM 20,000 Run of site Medium Rectangle 300x250 CPM 12,000 Run of site Mobile Inpage Pop up 480x x x x1280 CPM 60,000 Theo Tag CPM 70,000 Theo Tag In article -Standard CPM 25,000 20,000 Theo Tag In article - video CPM 40,000 30,000 Theo Tag Video Video instream (preroll) 15s Video instream ( preroll) 30s Video outstream - PC 640x360 CPM 72,000 60, x360 CPM 80,000 65, x360 CPM N/A 40,000 Article_ Video 480x270 CPM 25,000 22,000 Native Ad Native Ad CPC 4,000 3,000
5 Quy định chung: Chế độ chia sẻ 3/5 theo user: 3/5 công ty chia sẻ ở 1 vị trí.mỗi lượt xem chỉ xuất hiện 01 Logo. Logo động 10 giây sau đó dừng lại Giá trên chưa bao gồm 10% VAT Quảng cáo hiện thị với các IP trong nước Báo giá trên không bao gồm các bài hoặc các chuyên mục đặc biệt được thực hiện theo yêu cầu của nhà tài trợ. Banner được thiết kế dưới dạng JPEG, GIF có dung lượng tối đa 50kb hoặc dưới dạng HTLM5 ( với hiệu ứng đơn giản) có dung lượng tối đa 100kb. Rich Media : thêm 30% giá hoặc 5triệu/ngày đối với các banner có hiệu ứng đặc biệt như đẩy trang, expand toàn màn hình. Miễn phí nếu hiệu ứng Rich Media chỉ hiển thị trong phạm vi banner và không tự autorun. Nội dung quảng cáo phải tuân thủ quy định của Nhà nước và được sự chấp thuận của Báo VnExpress. Liên hệ: Phòng Quảng cáo Hà Nội Tầng 4 Tòa nhà FPT, phố Duy Tân, phường Dịch Vọng Hậu, Quận Cầu Giấy, HN Tel: ( Ext: ) Hotline: Phòng Quảng cáo TpHCM Tòa nhà Exchange Tower 1 Nam Kỳ Khởi Nghĩa, Q1, TP.HCM Tel: ( Ext : ) Hotline: Large 1 Large 2 Large 3
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