Principles of Marketing Carrier Center Collierville Room: TBD Monday and Wednesday 6:00 pm 10:00 pm

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1 Page 1 of 5 Principles of Marketing Carrier Center Collierville Room: TBD Monday and Wednesday 6:00 pm 10:00 pm Instructor: Keith Story E mail: kstory1@memphis.edu Office Hours: By appointment Communication: is best Policy: I will typically respond within 48 business hours Required Text: Marketing, 5th Edition, 2011 by Lamb, Hair, and McDaniel (South-Western Publishing Cengage Learning inc.) ISBN 10: ISBN 13: Note: You NEED a book for this course!! Trying to obtain a passing grade in this course by relying only on the PowerPoint slides will not work effectively. Materials from the textbook publisher s website (Cengage Learning) will be made available through the course website as well as directly through the publisher s website. If you purchase a new textbook, you will have an access code that allows you to login directly to the publisher s site. Course Web Site: This class will be managed through the MKTG 3010 web site at: You are expected to check the course web site regularly (at least once a week), for announcements, class assignments, and changes in the class schedule. Additionally, supplemental material may posted that will be discussed in class. If you do not have access to the University network from home, there are several Tiger-Lan labs in the Business School building, as well as around campus that will provide you with access to the class web site. Course Objectives: This course is an introduction to the basic concepts used in the practice of marketing. Students completing this course are expected to have an understanding of these concepts as well as a beginning familiarity with their application in business practice. Specifically, this course will focus on providing students with a thorough understanding of: The potential and importance of marketing activities for the success of any organization The role of marketing in defining business strategy The elements in the environment of a business organization that influence the conduct of marketing The functional components of marketing (i.e., product, pricing, promotion/communication, and supply chain management) and how to use them effectively The practices of targeting, segmentation, and customer relationship management The application of marketing principles to the marketing of services The role of marketing research and decision support systems in effective marketing

2 Page 2 of 5 The impact of the Internet on the effective practice of marketing Students will also have the opportunity to put their understanding of these concepts to use through exams, in-class quizzes and online quizzes. The in-class quizzes and exams will be administered in class. The online quizzes will be available via the CourseMate site that is included with the purchase of the course book. Completing the online quizzes will provide excellent practice for in-class quizzes and exams. All of these activities are intended to help students develop a basic, working knowledge of effective marketing concepts and their use in business. To get credit for the online quizzes, you must enroll in the course via the Cengage website. You should be able to do this using the resources available from the book. The following course key must be used: CM Also note that online quizzes will count for credit only if they are taken before the exam covering the corresponding chapters. To put it another way You won t get credit for an online quiz after the exam for that chapter has been given. Course Prerequisites: You must have: a) junior standing; b) completed 55 hours of coursework; and c) approval to take Upper Division business courses (for business students). If you do not meet these prerequisites, you may be administratively dropped from the course. These prerequisite checks are typically not completed until the deadline for adding courses has passed. The complete statement of prerequisites for this course is contained in the Undergraduate Bulletin or in the online catalog at: Course Requirements: Your performance in this course will be evaluated on the basis of: Four (4) exam 150 points each: 600 points Four (4) 100 points each: 400 points 22 Online 10 points each: 220 points Total Possible Points: 1220 Grading Policy: Points Achieved Grade 990 and above A B C D 659 and below F The Plus/Minus grading will not be used in this course. Course Grade Components: Exams: (4 tests, 150 points each; total 600 points)

3 Page 3 of 5 A total of four (4) exams will be given during the course. Each exam will typically cover four to seven text chapters. Lectures, class discussions, and textbook materials will serve as the source for the test questions. In class Quizzes (4 100 points each; total 400 points) You will have the opportunity to complete quizzes prior to the exam that covers those chapters. These quizzes will be administered in class and consist of several questions on the covered material. Online Quizzes (22 online 10 points each; total 220 points) You will have the opportunity to complete online quizzes prior to the exam that covers those chapters. These quizzes will be taken on the Cengage site that accompanies the textbook. They will be graded automatically upon completion. The feedback you receive from these quizzes should help you in your preparation for the exam on that particular content. You will receive ten (10) points credit for each quiz you complete, regardless of your score on the quiz. The objective in assigning these quizzes is to help you prepare for the exams. You must however, take the quiz before the exam for the corresponding chapter to get credit. Class Participation: Class participation is strongly encouraged, as it will help you retain information learned in class and be able to perform better during assessments. Make up Exams: The exam schedule for this course is printed in this syllabus. The dates of the exams are already set. If you cannot make a scheduled exam you will receive a zero ( 0 ) for that missed exam. If you have a University approved excuse for missing an exam, you may take a make-up exam during the scheduled make-up exam period at the end of the semester. The make-up exam date will be announced in class during the semester. All make-up exams will consist of short answer / essay questions. Attendance: Attendance at all class meetings is highly encouraged, although your presence will not be verified. You will be held responsible for all material covered in class as well as the material presented in the textbook. Many of the exam questions will come from directly from the textbook and class discussion. Help for MKTG 3010 Students Outside of Class: Students who find that their performance in this class is not what they want should contact me early in the course before time becomes too short to find a way to solve the issue. One useful source of help is the Educational Support Program run by the University to help students seeking tutoring or other types of assistance to help master a course. Go to the Educational Support Program web site at: Class Conduct: The following procedures and class conduct rules have proven useful in providing the best possible classroom environment for you to master the course material. Please make every effort to abide by these procedures for the benefit of yourself and your classmates: Turn off all cell phones, pagers, beepers or other electronic devices during class lectures and exams. Texting will not be tolerated!

4 Page 4 of 5 Come to class on time. If you arrive late, please try to minimize the disruption to your classmates while you find a seat. If you find your schedule prohibits you from consistently arriving on time, let me know so we can work at finding a solution. Don t get up and leave once you are in class. Getting up and leaving class to answer a phone call or go to the bathroom is disruptive, no matter how quiet you try to be! Turn off your cell phone. Texting while trying to learn new material is ineffective. If you are late for a scheduled exam and arrive after the first exam has been turned in, you will not be allowed to take the exam and it will count as a missed exam. Don t be late! If you miss any assignments, in-class quizzes, or other in-class exercises, you won t be allowed to make them up. During the course of the semester, the class schedule may change. It is your responsibility to be aware of any changes that may occur to the class schedule. Check the course website frequently. Cheating / Student Misconduct: Cheating or other student misconduct will not be tolerated in this class. The policies on cheating and student misconduct are covered in the academic misconduct section of the Code of Student Conduct and Disciplinary Procedures in the Student Handbook and will be enforced in this class. The Code of Student Conduct for The University of Memphis may be found at: Proposed Class Schedule: A tentative class schedule is found on the next page. The instructor reserves the right to make changes to the schedule as necessary. If you are unable to attend a class, it is your responsibility to keep up with any changes as well as any content you might have missed. If you anticipate being unable to attend a class, it is advisable to make arrangements to speak with or a classmate to see what you have missed.

5 Page 5 of 5 Week Date Day Chapter Topic Assignments Online Assignment Chapters covered Quiz Chapters Exam Chapters 6/4/2012 Monday 1 Overview of Marketing Online Quiz 1 2 Strategic Planning for Competitive Advantage Online Quiz 2 3 Ethics and Social Responsibility Online Quiz 3 6/6/2012 Wednesday 4 The Marketing Environment Online Quiz 4 1,2,3 5 Developing a Global Vision Online Quiz 5 6/11/2012 Monday 6 Consumer Decision Making Online Quiz 6 1,2,3,4,5 7 Business Marketing Online Quiz 7 6/13/2012 Wednesday 8 Segmenting and Targeting Markets Online Quiz 8 6,7 Decision Support Systems and Marketing 9 Research Online Quiz 9 6/18/2012 Monday 10 Product Concepts Online Quiz 10 6,7,8,9 11 Developing and Managing Products Online Quiz Services and Nonprofit organization Marketing Online Quiz 12 6/20/2012 Wednesday 13 Marketing Channels Online Quiz 13 10,11,12 14 Supply Chain Management Online Quiz 14 6/25/2012 Monday 15 Retailing Online Quiz 15 10,11,12,13,14 16 Integrated Marketing communications Online Quiz Advertising and Public Relations Online Quiz 17 6/27/2012 Wednesday 18 Sales Promotion and Personal Selling Online Quiz 18 15,16,17 19 Pricing Concepts Online Quiz 19 7/2/2012 Monday 20 Setting the Right Price Online Quiz 20 15,16,17,18,19,20,21 21 Customer Relationship Management Online Quiz Social Media and Marketing Online Quiz 22 7/4/2012 Wednesday No Class

Class Mondays & Wednesdays 11:00 am - 12:15 pm Rowe 161. Office Mondays 9:30 am - 10:30 am, Friday 352-B (3 rd floor) or by appointment

Class Mondays & Wednesdays 11:00 am - 12:15 pm Rowe 161. Office Mondays 9:30 am - 10:30 am, Friday 352-B (3 rd floor) or by appointment SYLLABUS Marketing Concepts - Spring 2016 MKTG 3110-003 - Course # 23911 - Belk College of Business, UNC-Charlotte Instructor: Mrs. Tamara L. Cohen Ph: 704-687-7644 e-mail: tcohen3@uncc.edu www.belkcollegeofbusiness.uncc.edu/tcohen3