HTMT 488 Strategic Hospitality and Tourism Management

Transcription

1 HTMT 488 Strategic Hospitality and Tourism Management Instructor Wayne W. Smith PhD, Associate Professor Department of Hospitality and Tourism Management School of Business College of Charleston 5 Liberty Street, Beatty Center 302 Charleston, South Carolina, USA smithww@cofc.edu Office Phone: Cell Phone/ Text: Office Hours Tuesday, Wednesday, Thursday 11:50 1:00 Course Prerequisites: Senior status; ACCT 203, ACCT 204, DSCI 232, ECON 200, ECON 201, MGMT 301, MKTG 302, FINC 303, HTMT 210, HTMT 352; HTMT 444 may be taken concurrently; BLAW 205 and DSCI 320 are both recommended. Required Texts & Materials Tribe, John. (2016). Strategy for Tourism 2 nd Edition. ISBN Paperback: , US$ 56, EBook: , US$ 56 Laptop computer with wireless web accessibility Harvard Online Courses o Financial Accounting Online Course (cost $55.00) o Finance Online Course (cost $35.00) To sign up for the course please log onto - Course Description This course is the capstone course for the HTMT major program. The course involves the integration and application of interdisciplinary management concepts, theories, and practices instrumental to management success within the hospitality and tourism industry. Learning Objectives The student will engage a series of hospitality and/or tourism (HTMT 210, HTMT 444) cases, utilizing socio -technical hospitality systems (HTMT 352, HTMT 444), integrating the following written and verbal application of competencies: Presentation of accounting information essential to make HTMT business decisions, demonstrating control procedures and logical business decision making within a national or international organization (ACCT 203, 204)

2 Implementing marketing strategies for consumer behavior, product and services mixes, branding and/or packaging, channels of distribution, pricing, advertising and promotions, and salesmanship (HTMT 352, MKTG 302) Employ statistical analyses to determine market and business prospective utilizing relevant technological solutions (DSCI 232) Development of capital budgets and financial plans (FINC 303) Determination and utilization economic trends including social goals, employment and economic growth/decline, and product and services pricing (ECON 200, 201) Facilitating dynamic individual and group behaviors in an organizational process (MGMT 301) SBE Learning Goals Student Learning Outcomes What will students know and be able to do when they complete the course? COMMUNICATION SKILLS: Students will demonstrate the ability, via both written and spoken word, to effectively present, critique, and defend ideas in a cogent, persuasive manner. INTELLECTUAL INNOVATION AND CREATIVITY: Students will be able to demonstrate their resourcefulness and originality in addressing extemporaneous problems. GLOBAL CIVIC RESPONSIBILITY: Students will be able to integrate knowledge and skills in applications that facilitate student articulation and response to social, ethical, environmental and economic challenges at local, national and international levels. SYNTHESIS: Students will demonstrate the ability to integrate knowledge from multiple disciplines incorporating learning from both classroom and nonclassroom settings, in the completion of complex and comprehensive tasks. QUANTITATIVE FLUENCY: Students will demonstrate competency in logical reasoning and data analysis skills. You will be asked to demonstrate these skills by completing your class assignments such as Charleston City Council assignment. Assessment Method and Performance Expected How will each outcome be measured? Who will be assessed, when, and how often? How well should students be able to do on the assessment? The students will write in a business format related to tourism issue. Students will analyze customer service performance. Students will conduct an analysis of sustainable tourism issues. The students will respond to several living cases. The students will examine and analyze statistics related to industry trends in hotels and food service.

3 Professor s Policies Please come see the professor if you need help with the course materials. o If the office door is open, please feel free to knock and enter (unless someone else besides me is already in the office). o If you want a specific time to meet outside of office hours, please make an appointment via Mr. Swalley. Please use your school account for all electronic correspondence with the professor. o When ing please put the course number in the subject line and remember to check your grammar and spelling. o The professor tries to respond to all correspondence within 24 hours however; sometimes circumstances do arise when that is not possible. If you have not received a reply in 24 hours, please resend the with a reminder. All assignments are due at the beginning of class in which they are due. o All assignments collected after those times are considered late and a 25% per day penalty will be assessed unless prior arrangements between the student and the professor were made. o All assignments MUST be handed directly to the professor. DO NOT slide assignments under the professor s office door! DO NOT put late assignments in the departmental mailbox! DO NOT assignments to the professor unless special permission is given. When receiving a grade, wait 24 hours before disputing it if necessary. o If it is an adding error, it can be corrected immediately however, if it is a substance issue, please wait 24 hours and make an appointment to discuss the grade with the professor. o The professor will not discuss grades via electronic correspondence. All discussions of grades need to be conducted in a face-to-face context. Please set an appointment time with the professor if you wish to discuss your grade. Center for Student Learning I encourage you to utilize the Center for Student Learning s (CSL) academic support services for assistance in study strategies and course content. They offer tutoring, Supplemental Instruction, study skills appointments, and workshops. Students of all abilities have become more successful using these programs throughout their academic career and the services are available to you at no additional cost. For more information regarding these services please visit the CSL website at or call (843)

4 College of Charleston Honor Code and Academic Integrity Lying, cheating, attempted cheating, and plagiarism are violations of our Honor Code that, when identified, are investigated. Each incident will be examined to determine the degree of deception involved. Incidents where the instructor determines the student s actions are related more to a misunderstanding will be handled by the instructor. A written intervention designed to help prevent the student from repeating the error will be given to the student. The intervention, submitted by form and signed both by the instructor and the student, will be forwarded to the Dean of Students and placed in the student s file. Cases of suspected academic dishonesty will be reported directly by the instructor and/or others having knowledge of the incident to the Dean of Students. A student found responsible by the Honor Board for academic dishonesty will receive a XF in the course, indicating failure of the course due to academic dishonesty. This grade will appear on the student s transcript for two years after which the student may petition for the X to be expunged. The F is permanent. The student may also be placed on disciplinary probation, suspended (temporary removal) or expelled (permanent removal) from the College by the Honor Board. Students should be aware that unauthorized collaboration--working together without permission-- is a form of cheating. Unless the instructor specifies that students can work together on an assignment, quiz and/or test, no collaboration during the completion of the assignment is permitted. Other forms of cheating include possessing or using an unauthorized study aid (which could include accessing information via a cell phone or computer), copying from others exams, fabricating data, and giving unauthorized assistance. Research conducted and/or papers written for other classes cannot be used in whole or in part for any assignment in this class without obtaining prior permission from the instructor. Students can find the complete Honor Code and all related processes in the Student Handbook at Disability Statement The College will make reasonable accommodations for persons with documented disabilities. Students should apply at the Center for Disability Services / SNAP, located on the first floor of the Lightsey Center, Suite 104. Students approved for accommodations are responsibility for notifying me as soon as possible and for contacting me one week before accommodation is needed.

5 Grading Grades Accounting Tests 25 Finance Tests 25 Presentations 25 Portfolios 25 TOTAL 100 Grading A A B B Harvard Online Courses (50%) B C C C D D D You will complete two online courses. The courses are: Financial Accounting Online Course (worth 25% - cost $55.00) o Test 1 5% - Due June 5 th o Test 2-10% - Due June 9th o Test 3 10% - Due June 12 th Finance Online Course (worth 25% - cost $35.00) o Pre-Test - 5% Due June 16 th o Test 1 10% - Due June 19 th o Test 2 10% - Due June 26 th To sign up for the course please log onto - Presentation (25%) You will conduct a 45-minute class designed to cover the major aspects covered in the assigned chapter. The presentation must include: 1. An overview of the chapter materials (10%) 2. An in-class assignment, which reinforces the chapters materials (10%) and must include a written portion, which will be added to the students portfolios. 3. A summary and linkage of how the materials in the chapter will affect the future of the industry. Portfolio (25%) Phase 1 Portfolio (worth 25%) is based on Parts I & II of the text. Students will answer the discussion questions found at the end of each chapter as well as completing the in-class assignment given by the presentation group. Each submission is to be one to two pages in length per chapter. Portfolio one (1) will consist of chapters one (1) through six (6). The grading will consist of each chapter being worth 4% overall with 1% being attributed to professional quality. Phase 2 Portfolio (worth 25%) is based on Parts III & IV of the text. Students will answer the discussion questions found at the end of each chapter as well as completing the in-class assignment given by the presentation group. Each submission is to be one to two pages in length per chapter. Portfolio two (2) will consist of chapters seven (7) through twelve (12). The grading

6 will consist of each chapter being worth 4% overall with 1% being attributed to professional quality. June 1 st Introduction and Organization June 2 nd Chapter 1 June 5 th ONLINE Day Accounting Test 1 Due June 6 th Chapter 2 June 7 th Presentation Chapter 3 June 8 th Presentation Chapter 4 June 9 th ONLINE Day Accounting Test 2 Due June 12 th ONLINE Day Accounting Test 3 Due June 13 th Presentation Chapter 5 June 14 th Presentation Chapter 6 June 15 th Presentation Chapter 7 June 16 th ONLINE Day Finance Pre-Test Due June 19 th ONLINE Day Finance Test 1 Due June 20 th Presentation Chapter 8 June 21 st Presentation Chapter 9 June 22 nd Chapter 10 June 23 rd ONLINE Day June 26 th ONLINE Day Finance June 27 th Chapter 11 June 28 th Chapter 12 June 29 Summary June 30 th Portfolio Due Schedule All work must be completed and submitted to Dr. Smith by June 30 th, Anyone who submits late work will have a 25% deduction per day.