EXECUTIVE PROGRAM in MANAGEMENT From January 18 th 2018 To June 29 th 2018

Transcription

1 EXECUTIVE PROGRAM in MANAGEMENT 2018 From January 18 th 2018 To June 29 th 2018

2 Executive Program in Management 2018 CCI France Chine and SKEMA Business School are proud to present their brand new Executive Program in Management Program format Audience Objectives Teaching method 10 days : 5 modules (2 days each) High potential talents Enhance Management skills Academic & Professional approach Partner Calendar Language Venue SKEMA Business School From January 2018 to June 2018 English CCI France Chine Shanghai This program has been specifically designed for high potential talents in order to enhance their management expertise and team leadership skills within their current organization (cross-functional project, business unit, department, branch, etc.)

3 Program overview: 5 Modules January February March May June Module 1 Leadership Module 2 Boost your team Module 3 International finance Module 4 Strategy & Innovation Module 5 Marketing & Sales Strategy January, 18th & 19th February, 1st & 2nd March, 14th & 15th Early May ( Exact date TBC) Late June ( Exact date TBC) By teaching the fundamentals of general management with a focus on leadership & team management, finance, strategy, and innovative marketing & sales, this program of 5 modules will provide to high potential executives a solid knowledge of practical tools to support and drive their company through this complex and disruptive environment.

4 Module 1 & 2 : Boost your Leadership & Teamwork Before Workshop Module 1 BOOST YOUR LEADERSHIP! 2-day workshop In -Between Module 2 BOOST YOUR TEAMWORK! 2-day workshop Application and follow-up On going Self Awareness and Development journey 1 Questionnaire on leadership issues and learning objectives 2 Choosing and writing a case 3 Reading articles 4 Highly interactive and experiential workshop using The Human Element methodology 5 Individual Leadership Action Plan (ILAP) 6 Applying the action plan on the job 7 Case study in teams of 3 participants 8 Individual session with the consultant by Skype (1h) 9 ILAP, cases and teamwork review 10 Experimenting and applying The Human Element to cases 11 ILAP 12 Applying the action plan on the job 13 Individual session with the consultant by Skype (1h) 14 Case study report 3 months later

5 Module 1 : Boost your Leadership Participants will think and write about the leadership and collaboration issues they face with. Preparation Stage They will choose a case, a hard situation they are actually facing at work and that they want to share and study during the program. POWERED BY They will answer a questionnaire about their leadership practices and their learning objectives for the program. They will read a selection of articles about leadership.

6 Module 1 : Boost your Leadership Day 1 POWERED BY Introduction: objectives & program Ice Breaker + debriefing Check-in. Leadership issues, case study, learning objectives What is leadership. Sub-group work and whole group discussion. Effective leadership, a definition Exercise: pass the ball. Debriefing. 3 keys to develop leadership: Self- Awareness, Openness, Choice Self-Awareness and Openness: exercise based on real-time. situations. Debriefing and lecture Choice: exercise, debriefing and lecture. Application to real-time situations. Closing of day 1 Day 2 Summary of day 1. Q/A Developing awareness of Behavior Imagery + debriefing FIRO Theory lecture Self-perception exercise Feedback exercise (sub-groups) Body exercises + debriefing Element B questionnaire + debriefing Defense mechanisms. Exercise + debriefing + lecture Individual Leadership Action Plans (ILAP) Case study teams. What the teams will do and how Check-out. Closing of module

7 Module 1 : Boost your Leadership Experimentation Stage Participants will review the first workshop and write down a summary They will apply their Individual Leadership Action Plans (ILAP) POWERED BY They will have one-hour interactive follow-up session with the consultant (by Skype) They will work in teams of 4 to 5. Teams will study each individual case and will prepare a presentation for the 2nd workshop/module They will read some articles on teamwork Module 2 Boost Your team

8 Module 2 : Boost your Team! Day 1 Introduction: objectives & program Ice Breaker + debriefing Check-in. Leadership issues, case study, learning objectives What is leadership? Sub-group work and whole group discussion Effective leadership, a definition Exercise: pass the ball. Debriefing 3 keys to develop leadership: Self-Awareness, Openness, Choice Self-Awareness and Openness: exercise based on real-time. situations. Debriefing and lecture Choice: exercise, debriefing and lecture. Application to real-time situations Closing of day 1

9 Module 2 : Boost your Team! Summary of day 1. Q/A Day 2 Developing awareness of Behavior Imagery + debriefing FIRO Theory lecture Self-perception exercise Application Stage Feedback exercise (sub-groups) Body exercises + debriefing Element B questionnaire + debriefing Defense mechanisms. Exercise + debriefing + lecture Individual Leadership Action Plans (ILAP) Case study teams. What the teams will do and how. Check-out. Closing of module Participants will review the second workshop and write down a summary They will apply their Individual Leadership Action Plans (ILAP) They will have one-hour interactive follow-up session with the consultant (by Skype) They will continue to work on their case studies in the same team with a view to apply the learnings to the cases They will deliver a report on their own case after 3 months

10 Module 3 : International Finance Macroeconomic and Market Analysis National Accounts and Balance of Payments Practical examples of the link between macroeconomic context and financial markets evolution Understand the effect of monetary policy on financial markets around the world Keys to read and understand financial newspapers Know the individual accounts in the balance of payme Understand the relationship between the BOP and exchange rate Understand the role that foreign reserves play determining the exchange rate Understand the relationship between the BOP and econo activity

11 Module 3 : International Finance International Capital Markets Exchange Rate and International Parity Relations Understand how exchange rates are determined Understand the fundamentals of (International) Equity and Fixed income markets Understand the relationship between inflation and the exchange rate Understand the relationship between nominal interest rates and the exchange rate Know the relationship between the forward exchange rate and the expected spot exchange rate

12 Module 4 : Strategy & Innovation Objectives & teaching practices Using General Motors context as well as the examples of other leading international organizations, participants to the workshop will: => Investigate the rationales of innovation management from a strategic perspective, considering that innovation is one of the essential means for a firm to achieve strategic goals => Analyze strategy-innovation fit from the perspective of innovation effectiveness This workshop will bridge the gap between the latest academic knowledge and field practice by encouraging critical thinking and controversy using practical case studies.

13 Module 4 : Strategy & Innovation Day 1 Day 2 Morning : The strategic management of the firm The process of strategic management Theories of competitive advantage Strategic configurations: models of organizational strategy Competitive strategy: Generic typologies Hybrid strategies: New perspectives of strategic management => Outputs: Models of organizational strategies Afternoon : Strategic management and innovation (1) Practice: Profiling the strategic posture of General Motors in China Change and competitive advantage Sources, nature, and activities of innovation Strategy-innovation relationship Morning : Strategic management and innovation (2) Strategic management of innovation portfolio Innovation and firm performance Strategy-innovation models Practice: Profiling the innovation behavior of General Motors in China => Outputs: models of strategy-innovation patterns Afternoon : Strategic management of innovation in practice coaching session => Outputs: Participants produce their own diagnostic of the strategic management of innovation at General Motors in China

14 Module 5 : Marketing & Sales Strategy Using the wheel of marketing and sales as the basis of their work, participants in the course will: Objectives & teaching practices Brainstorm and design for their own firms a framework for successful Business Development in China. Go from a general overview to analysis of the most promising segments to how to attack each vertical to Key Account Strategy to Strategic Sales Approach. Design their own sales playbook to maximize the efficiency of their commercial encounters with their target markets. The participants get key takeaways which they can implement and scale immediately across their respective organizations. They will receive concrete tools to go from strategic analysis to marketing and sales to operations. From there they will enter a virtuous circle of marketing & commercial excellence, which in turn enables them to sell more, and with a better approach to a growing proportion of better clients.

15 Module 5 : Marketing & Sales Strategy Day 1 Morning : developing a deep understanding of the wheel of marketing and sales Afternoon : from positioning to challenging objectives Positioning in a nutshell Going up the value chain Defining the right targets for the firm Strategic segments Strategic products / services Strategic clients Strategic prospects Strategic channels Setting objectives Networking & Visibility Product / service range Targets per existing client Targets per new segment Target per channel Day 2 Interactive fast-paced workshop based on a real case of 40+ million RMB 1. Identification of strategic segment. 2. Networking strategy to approach the Key Players of the sector. 3. National strategy to answer biddings launched by a world leader of the sector. 4. Building successive winning proposals. 5. Conducting successful internal and external negotiations to align perspectives and interests. 6. Contract negotiation. 7. Leveraging the contract as a keystone to become N.1 in the vertical segment

16 Our Experts Mr. Emmanuel Chevreau Mr. Christophe Dispas Dr. Philippe Chereau Mr. Nicolas Clement Coach & Trainer in Team & Leadership Development Graduated from HEC Paris Certifications Team Coaching The Human Element LHEPTM Radical Collaboration Process Communication Hogan Assessment Implicit Career Search Individual Coaching NLP Master Professor Head of Finance & Accounting Department SKEMA Business School Professional experience Degroof Fund Management Company ( ) HSBC Dewaay ( ) Rewards Lipper Fund Awards 2010 : Best on 10 years: Bonds Euro LLB/Standaard/Morningstar 2009 : Best Specialist fund house Fixed Income Cash/Morningstar 2007 : Best Fixed Income Manager Associate Professor in Strategy and Entrepreneurship SKEMA Business School Doctorate in Management Science from Aix-Marseille University PhD in Management Science from SKEMA Business School Master in management EDHEC Business School Business professional track 21 years: Market management and international business development (chemical industry), entrepreneur (pharma industry), management consulting (KPMG ) Founder & General Manager of Nego Asia, representing Halifax Consulting in China ESSEC MBA with a specialization in Decision Analysis & Negotiation Professional Certificate in Strategic Decision & Risk Management from Stanford University Personal business track record in Europe and China with individual deals above $100 million. Board Member and Vice President of the French Chamber of Commerce and Industry in China.

17 Executive Program in Management 2018 Investment 10 days training 5 modules of 2 days: CCI France Chine members: RMB* CCI France Chine Non-members: RMB* Contacts Anthony Lopez-M Deputy Director Tel: +86 (21) lopez.anthony@ccifc.org * Price subject to 6,72% V. A. T. (the price is valuable for this 2018 s session and includes : training fees, educational material, coffee breaks and lunches) Deadline for registration: Friday 22 nd December, 2017 Pascal Chen Business Director Tel: +86 (21) chen.pascal@ccifc.org

18 A TRULY GLOBAL SCHOOL THAT TRAINS THE TALENTS OF THE KNOWLEDGE ECONOMY A learning community committed to the creation and transmission of knowledge and practices in management. The vision, mission, DNA and values on which the strategy is based are completely in keeping with the world s economic evolution: GLOBALIZATION. MORE THAN THE SUM OF ITS PARTS International mobility for global exposure Multi-culturalism for management of diversity Entrepreneurship and innovation for sustainable performance Knowledge and information management for an interconnected economy A global, multi-campus structure to be at the heart of tomorrow s economic landscape FT RANKINGS #6 Master in Finance Ranking 2017 #29 Master in Management 3-year average 120+ nationalities on SKEMA s campuses 6 CAMPUSES SK USA SK BRAZIL WORLDWIDE SK FRANCE SK CHINE 40,000 graduates throughout the world 145 COUNTRIES

19 EXECUTIVE PROGRAM in MANAGEMENT FRENCH CHAMBER OF COMMERCE AND INDUSTRY IN CHINA Beijing Canton Shanghai Shenzhen weibo.com/ccifc job.ccifc.org