Lahore University of Management Sciences. MKTG 324 Integrated Marketing Communications Spring Semester 2017

Size: px
Start display at page:

Download "Lahore University of Management Sciences. MKTG 324 Integrated Marketing Communications Spring Semester 2017"

Transcription

1 Instructor Room No. Office Hours MKTG 324 Integrated Marketing Communications Spring Semester 2017 Dr. Zain Khawaja SDSB 433 TBA Telephone Secretary/TA TA Office Hours Course URL (if any) Abdul Basit TBA Suraj.lums.edu.pk COURSE BASICS Credit Hours 3 Lecture(s) Nbr of Lec(s) Per Week 2 Duration 75 min Recitation/Lab (per week) Nbr of Lec(s) Per Week Duration Tutorial (per week) Nbr of Lec(s) Per Week Duration COURSE DISTRIBUTION Core Elective Open for Student Category Close for Student Category Yes Seniors, Juniors, Sophomores All freshmen COURSE DESCRIPTION Integrated Marketing Communications is an advanced marketing course. This course aims to help students understand the effects of modern Marketing Communications on sales and consumer purchase decisions, outlining the importance of having an IMC strategy. It will expose students to the creative side of advertising and promotional development and will introduce them to concepts related to creativity evaluation, new media strategies and integration options. Students will also learn about different IMC tools and the merits of each so that they be able to use the right tool for the right situation. COURSE PREREQUISITE(S) MKTG 201 Principles of Marketing

2 COURSE LEARNING OBJECTIVES To introduce business and non business students with various topics pertaining to advertising and promotion such as IMC, promotional mix elements, the communication process, measurement effectiveness of various elements of the IMC program. The following are the course learning objectives: 1. Provide an overview of advertising & promotion (A&P) and its role in modern marketing; 2. Understand the role of IMC in the overall marketing process; 3. Describe how firms organize for IMC and examine the role of communication partners providing marketing & promotional services; 4. Understand the stages of the consumer decision making process & factors influencing consumer behavior; 5. Examine various communication theories & models of how consumers respond to ad messages & marketing communications along with a discussion on source, message and channel factors. 6. Plan and develop a creative strategy & ad campaign as well as various promotional mix elements of the IMC program. 7. Understand ways to measure effectiveness of various elements of the IMC program COURSE LEARNING OUTCOMES Upon completion of the course the students should be able to: 1. Understand the role of IMC in marketing and the fundamental concept of integrated marketing communications. (1&2) 2. Undertake a promotional program situation analysis. (3&4) 3. Analyze the communication process. (5&6) 4. Develop goals and objectives for the IMC program and determine investment allocation (7) 5. Know the various elements that form the basis of the integrated marketing communications program (8 17) 6. Measure effectiveness of the IMC promotional elements (18) UNDERGRADUATE PROGRAM LEARNING GOALS & OBJECTIVES General Learning Goals & Objectives Goal 1 Effective Written and Oral Communication Objective: Students will demonstrate effective writing and oral communication skills Goal 2 Ethical Understanding and Reasoning Objective: Students will demonstrate that they are able to identify and address ethical issues in an organizational context. Goal 3 Analytical Thinking and Problem Solving Skills Objective: Students will demonstrate that they are able to identify key problems and generate viable solutions. Goal 4 Application of Information Technology Objective: Students will demonstrate that they are able to use current technologies in business and management context. Goal 5 Teamwork in Diverse and Multicultural Environments Objective: Students will demonstrate that they are able to work effectively in diverse environments. Goal 6 Understanding Organizational Ecosystems Objective: Students will demonstrate that they have an understanding of Economic, Political, Regulatory, Legal, Technological, and Social environment of organizations. Major Specific Learning Goals & Objectives Goal 7 (a) Discipline Specific Knowledge and Understanding Objective: Students will demonstrate knowledge of key business disciplines and how they interact including application to real world situations (Including subject knowledge). Goal 7 (b) Understanding the science behind the decision making process (for MGS Majors) Objective: Students will demonstrate ability to analyze a business problem, design and apply appropriate decision support tools, interpret results and make meaningful recommendations to support the decision maker

3 Indicate below how the course learning objectives specifically relate to any program learning goals and objectives. PROGRAM LEARNING GOALS AND OBJECTIVES Goal 1 Effective Written and Oral Communication COURSE LEARNING OBJECTIVES Students get a number of opportunities to demonstrate their ability to communicate effectively (CLO #4 & 5) COURSE ASSESSMENT ITEM CP, Quiz, Course Project Presentations Goal 2 Ethical Understanding and Reasoning Goal 3 Analytical Thinking and Problem Solving Skills Developing critical thinking and analytical skills through class discussions and course project (CLO # 2 4) CP,Quizzes & Exam,CourseProject Goal 4 Application of Information Technology Application of IT in preparing report and presentation (Minor Objective) () Course Project Presentation Goal 5 Teamwork in Diverse and Multicultural Environments Goal 6 Understanding Organizational Ecosystems Understanding organization s external environment and relationship with IMC promotional elements. (CLO#1) CP, Course Project, Quiz, Exam Goal 7 (a) Discipline Specific Knowledge and Understanding Major Objective Comprehensive coverage of topics in retail Management (CLO #1 6) All Grading components Goal 7 (b) Understanding the science behind the decision making process GRADING BREAKUP AND POLICY Course Project*: 25% Quizzes (Unannounced)/Assignments: 30% (No Drops) CP & Attendance: 15% Final Examination: 30% * the course project comprises the Analysis of Local IMC Ad Campaign

4 EXAMITION DETAIL Midterm Exam Yes/No: No Final Exam Yes/No: Yes Combine Separate: Combine Duration: 1 hr Exam Specifications: TBA COURSE PROJECT The IMC Final Project The course project integrates the material presented in lectures and activities. It involves an in depth analysis of a local IMC ad campaign. The project will start in Week 2, and will be completed in sections alongside the course as directed by the outline. The project will yield a digital publication on the state of IMC in Pakistan in the form of a video library and an online blog based magazine. Each team will choose an ad campaign and will seek requisite approval from the course instructor. The IMC Ad Campaign will comprise the following components: Name of Ad Campaign: goals, objectives Explanation of its IMC perspective Description of various promotional elements employed Target Customers Competitors Analysis of goal achievement (post campaign) Financials Critical Analysis Strategies for going forward Course Project Deliverables Video Presentation (15 min) Strategy document (Between 5 10 Pages) Online Article (Length TBA)

5 COURSE OVERVIEW WEEK TOPICS RECOMMENDED READINGS LEARNING OUTCOMES 1 Introduction to the Course Digital Coordination and Class Participation Expectations from the course Chapters 1&2 / Course Outline CLO # 1 2 Promotional Program Situation Analysis Final Project: Information Group Formation Chapters 3 & 4 CLO # 2 3 The Communication Process Final Project: campaign/company Identification and basics of field research Chapters 5 & 6 CLO # 3 4 IMC Program Goals and Objectives Promotional Mix elements of the IMC Program Creative strategy & the ad campaign The creative process Chapter 7 & 8 CLO # 4 Final Project: Research strategy, tools, and data repository 5 Field Research Session Data Gathering All students assigned to each group MUST meet during class time and conduct research according to the strategy developed. Attendance is marked and ensured digitally. Primary data gathering in the form of interviews from brand managers, advertisers and customers and observations of the campaign implementation (with photographic record) is compulsory.

6 6 Field Research Session Data Gathering All students assigned to each group MUST meet during class time and conduct research according to the strategy developed. Attendance is marked and ensured digitally. Primary data gathering in the form of interviews from brand managers, advertisers and customers and observations of the campaign implementation (with photographic record) is compulsory. 7 Promotional Mix elements of the IMC Program Creative strategy execution Chapter Promotional Mix elements of the IMC Program Media Strategy & planning Chapters 12 & 13 9 Other promotional tools of the IMC mix Direct marketing Interactive media Chapters 14 & 15 Final Project: Deconstructing the campaigns 10 Measuring effectiveness of IMC promotional mix elements Final Project: Idea generation and strategy for going forward Chapter Final Project: Report & Article Generation CLO # 6 All students assigned to each group MUST meet during class time and conduct research according to the strategy developed. Attendance is marked and ensured digitally. 12 Guest speak session State of IMC in the region Head of Marketing Pepsi Thailand 13 Guest speaker session in class challenge 14 IMC Streaming Presentations Case Study Cheetos CLO # 6 & 6 FIL EXAM

7 TEXTBOOK(S)/SUPPLEMENTARY READINGS Required: Advertising and Promotion: An Integrated Marketing Communications Perspective, George E. Belch, Michael A. Belch & Keyoor Purani, 9 th edition, (Special Indian Edition), McGraw Hill

Lahore University of Management Sciences. FINN 321 Econometrics Fall Semester 2017

Lahore University of Management Sciences. FINN 321 Econometrics Fall Semester 2017 Instructor Syed Zahid Ali Room No. 247 Economics Wing First Floor Office Hours Email szahid@lums.edu.pk Telephone Ext. 8074 Secretary/TA TA Office Hours Course URL (if any) Suraj.lums.edu.pk FINN 321 Econometrics

More information

BUSI 2504 Business Finance I Spring 2014, Section A

BUSI 2504 Business Finance I Spring 2014, Section A BUSI 2504 Business Finance I Spring 2014, Section A Instructor Class Time Room Erin Oldford T, TH 1135am-235am SA416 Contact Info: Erin Oldford 1003DT erin_oldford@carleton.ca Office Hours: T, TH 1030am-1130am,

More information

1. Programme title and designation International Management N/A

1. Programme title and designation International Management N/A PROGRAMME APPROVAL FORM SECTION 1 THE PROGRAMME SPECIFICATION 1. Programme title and designation International Management 2. Final award Award Title Credit value ECTS Any special criteria equivalent MSc

More information

PROMOTION MANAGEMENT. Business 1585 TTh - 2:00 p.m. 3:20 p.m., 108 Biddle Hall. Fall Semester 2012

PROMOTION MANAGEMENT. Business 1585 TTh - 2:00 p.m. 3:20 p.m., 108 Biddle Hall. Fall Semester 2012 PROMOTION MANAGEMENT Business 1585 TTh - 2:00 p.m. 3:20 p.m., 108 Biddle Hall Fall Semester 2012 Instructor: Professor Skip Glenn Office: 133C Biddle Hall Phone: 269-2695; Fax: 269-7255 Hours: 11:00 a.m.-12:00

More information

MASTER S COURSES FASHION START-UP

MASTER S COURSES FASHION START-UP MASTER S COURSES FASHION START-UP Postgraduate Programmes Master s Course Fashion Start-Up 02 Brief Descriptive Summary Over the past 80 years Istituto Marangoni has grown and developed alongside the thriving

More information

Leveraging MOOCs to bring entrepreneurship and innovation to everyone on campus

Leveraging MOOCs to bring entrepreneurship and innovation to everyone on campus Paper ID #9305 Leveraging MOOCs to bring entrepreneurship and innovation to everyone on campus Dr. James V Green, University of Maryland, College Park Dr. James V. Green leads the education activities

More information

THREE-YEAR COURSES FASHION STYLING & CREATIVE DIRECTION Version 02

THREE-YEAR COURSES FASHION STYLING & CREATIVE DIRECTION Version 02 THREE-YEAR COURSES FASHION STYLING & CREATIVE DIRECTION Version 02 Undergraduate programmes Three-year course Fashion Styling & Creative Direction 02 Brief descriptive summary Over the past 80 years Istituto

More information

MKTG 611- Marketing Management The Wharton School, University of Pennsylvania Fall 2016

MKTG 611- Marketing Management The Wharton School, University of Pennsylvania Fall 2016 MKTG 611- Marketing Management The Wharton School, University of Pennsylvania Fall 2016 Professor Jonah Berger and Professor Barbara Kahn Teaching Assistants: Nashvia Alvi nashvia@wharton.upenn.edu Puranmalka

More information

Class Mondays & Wednesdays 11:00 am - 12:15 pm Rowe 161. Office Mondays 9:30 am - 10:30 am, Friday 352-B (3 rd floor) or by appointment

Class Mondays & Wednesdays 11:00 am - 12:15 pm Rowe 161. Office Mondays 9:30 am - 10:30 am, Friday 352-B (3 rd floor) or by appointment SYLLABUS Marketing Concepts - Spring 2016 MKTG 3110-003 - Course # 23911 - Belk College of Business, UNC-Charlotte Instructor: Mrs. Tamara L. Cohen Ph: 704-687-7644 e-mail: tcohen3@uncc.edu www.belkcollegeofbusiness.uncc.edu/tcohen3

More information

MGMT 3280: Strategic Management

MGMT 3280: Strategic Management MGMT 3280: Strategic Management Professor Nicholas J. Bailey Office: Friday 290B Sec 02: TR 9:30-10:45am Denny 120 Tel: (801) 628-8648 Sec 03: TR 11:00am-12:15pm Storrs 155 Email: nicholas.bailey@grad.moore.sc.edu

More information

UoS - College of Business Administration. Master of Business Administration (MBA)

UoS - College of Business Administration. Master of Business Administration (MBA) UoS - College of Business Administration Master of Business Administration (MBA) Introduction The College of Business Administration (CoBA) at the University of Sharjah (UoS) has grown rapidly over the

More information

International Business BADM 455, Section 2 Spring 2008

International Business BADM 455, Section 2 Spring 2008 International Business BADM 455, Section 2 Spring 2008 Call #: 11947 Class Meetings: 12:00 12:50 pm, Monday, Wednesday & Friday Credits Hrs.: 3 Room: May Hall, room 309 Instruct or: Rolf Butz Office Hours:

More information

I. PREREQUISITE For information regarding prerequisites for this course, please refer to the Academic Course Catalog.

I. PREREQUISITE For information regarding prerequisites for this course, please refer to the Academic Course Catalog. Note: Course content may be changed, term to term, without notice. The information below is provided as a guide for course selection and is not binding in any form, and should not be used to purchase course

More information

Class Numbers: & Personal Financial Management. Sections: RVCC & RVDC. Summer 2008 FIN Fully Online

Class Numbers: & Personal Financial Management. Sections: RVCC & RVDC. Summer 2008 FIN Fully Online Summer 2008 FIN 3140 Personal Financial Management Fully Online Sections: RVCC & RVDC Class Numbers: 53262 & 53559 Instructor: Jim Keys Office: RB 207B, University Park Campus Office Phone: 305-348-3268

More information

Business. Pearson BTEC Level 1 Introductory in. Specification

Business. Pearson BTEC Level 1 Introductory in. Specification Pearson BTEC Level 1 Introductory in Business Specification Pearson BTEC Level 1 Introductory Certificate in Business Pearson BTEC Level 1 Introductory Diploma in Business Pearson BTEC Level 1 Introductory

More information

Course Specification Executive MBA via e-learning (MBUSP)

Course Specification Executive MBA via e-learning (MBUSP) LEEDS BECKETT UNIVERSITY Course Specification Executive MBA via e-learning 2017-18 (MBUSP) www.leedsbeckett.ac.uk Course Specification Executive MBA via e-learning Faculty: School: Faculty of Business

More information

Alabama A&M University School of Business Department of Economics, Finance & Office Systems Management Normal, AL Fall 2004

Alabama A&M University School of Business Department of Economics, Finance & Office Systems Management Normal, AL Fall 2004 Alabama A&M University School of Business Department of Economics, Finance & Office Systems Management Normal, AL 35762 Fall 2004 Course Number ECO 232 01 Call # 3860 ECO 232 03 Call # 3870 Course Title

More information

ELEC3117 Electrical Engineering Design

ELEC3117 Electrical Engineering Design ELEC3117 Electrical Engineering Design Course Outline Semester 2, 2015 Course Staff Course Convener: Project Coordinator: Dr. Alex von Brasch, Room EE338, a.vonbrasch@unsw.edu.au Luke Dolan, lukedolan42@gmail.com

More information

A. What is research? B. Types of research

A. What is research? B. Types of research A. What is research? Research = the process of finding solutions to a problem after a thorough study and analysis (Sekaran, 2006). Research = systematic inquiry that provides information to guide decision

More information

MARKETING MANAGEMENT II: MARKETING STRATEGY (MKTG 613) Section 007

MARKETING MANAGEMENT II: MARKETING STRATEGY (MKTG 613) Section 007 MARKETING MANAGEMENT II: MARKETING STRATEGY (MKTG 613) Section 007 February 2017 COURSE DESCRIPTION, REQUIREMENTS AND ASSIGNMENTS Professor David J. Reibstein Objectives Building upon Marketing 611, this

More information

Programme Specification. MSc in International Real Estate

Programme Specification. MSc in International Real Estate Programme Specification MSc in International Real Estate IRE GUIDE OCTOBER 2014 ROYAL AGRICULTURAL UNIVERSITY, CIRENCESTER PROGRAMME SPECIFICATION MSc International Real Estate NB The information contained

More information

BSc (Hons) Banking Practice and Management (Full-time programmes of study)

BSc (Hons) Banking Practice and Management (Full-time programmes of study) BSc (Hons) Banking Practice and Management (Full-time programmes of study) The London Institute of Banking & Finance is a registered charity, incorporated by Royal Charter. Programme Specification 1. GENERAL

More information

BUSINESS FINANCE 4239 Risk Management

BUSINESS FINANCE 4239 Risk Management BUSINESS FINANCE 4239 Risk Management Professor: Prof. Bernadette A. Minton Office: 700E Fisher Hall Email: minton.15@fisher.osu.edu Phone: (614) 688 3125 Office Hours: Wednesdays, 10:00 a.m. 11:00 a.m.

More information

Class Tuesdays & Thursdays 12:30-1:45 pm Friday 107. Office Tuesdays 9:30 am - 10:30 am, Friday 352-B (3 rd floor) or by appointment

Class Tuesdays & Thursdays 12:30-1:45 pm Friday 107. Office Tuesdays 9:30 am - 10:30 am, Friday 352-B (3 rd floor) or by appointment SYLLABUS Marketing Concepts - Fall 2017 MKTG 3110-006 - Course # 17670 - Belk College of Business, UNC-Charlotte Instructor: Mrs. Tamara L. Cohen Ph: 704-687-7644 e-mail: tcohen3@uncc.edu www.belkcollegeofbusiness.uncc.edu/tcohen3

More information

GEOG 473/573: Intermediate Geographic Information Systems Department of Geography Minnesota State University, Mankato

GEOG 473/573: Intermediate Geographic Information Systems Department of Geography Minnesota State University, Mankato GEOG 473/573: Intermediate Geographic Information Systems Department of Geography Minnesota State University, Mankato Syllabus Spring 2014 ----------------------------------------------------------------------------------------------------------------------------------

More information

MIT Sloan School of Management / Marketing Management, Spring 2017

MIT Sloan School of Management / Marketing Management, Spring 2017 MIT Sloan School of Management 15.810/15.812 Marketing Management, Spring 2017 Time Tu, Th, 1:00-2:30 PM, Except 1:00-4:00 PM on Tu 3/14 Classroom E51-345, except Y on Tu 3/14 Course Website Professor

More information

value equivalent 6. Attendance Full-time Part-time Distance learning Mode of attendance 5 days pw n/a n/a

value equivalent 6. Attendance Full-time Part-time Distance learning Mode of attendance 5 days pw n/a n/a PROGRAMME APPROVAL FORM SECTION 1 THE PROGRAMME SPECIFICATION 1. Programme title and designation Orthodontics 2. Final award Award Title Credit ECTS Any special criteria value equivalent MSc Orthodontics

More information

University of Florida College of Health and Human Performance Department of Tourism, Recreation and Sport Management.

University of Florida College of Health and Human Performance Department of Tourism, Recreation and Sport Management. University of Florida College of Health and Human Performance Department of Tourism, Recreation and Sport Management Field Experience LEI 3921 Field Experience Fall 2017 (3 credit hours) Sections 4881,

More information

New Venture Financing

New Venture Financing New Venture Financing General Course Information: FINC-GB.3373.01-F2017 NEW VENTURE FINANCING Tuesdays/Thursday 1.30-2.50pm Room: TBC Course Overview and Objectives This is a capstone course focusing on

More information

BSc (Hons) Marketing

BSc (Hons) Marketing FACULTY OF MANAGEMENT FACULTY OF MEDIA AND COMMUNICATION PROGRAMME SPECIFICATION Version 1.6-0917 May 2017 May 2017 1 2015 Bournemouth University Document date: May 2017 Circulation: General Bournemouth

More information

Faculty of Health and Behavioural Sciences School of Health Sciences Subject Outline SHS222 Foundations of Biomechanics - AUTUMN 2013

Faculty of Health and Behavioural Sciences School of Health Sciences Subject Outline SHS222 Foundations of Biomechanics - AUTUMN 2013 Faculty of Health and Behavioural Sciences School of Health Sciences Subject Outline SHS222 Foundations of Biomechanics - AUTUMN 2013 Section A: Subject Information Subject Code & Name: SHS222 Foundations

More information

Pakistan Engineering Council. PEVs Guidelines

Pakistan Engineering Council. PEVs Guidelines Pakistan Engineering Council PEVs Guidelines GUIDELINES FOR PEVs 2017 Pakistan Engineering Council GUIDELINES FOR PROGRAM EVALUATORS Preface Pakistan Engineering Council (PEC) has always strived hard to

More information

E-Commerce & Social Networking BADM 364 Fall 2014

E-Commerce & Social Networking BADM 364 Fall 2014 E-Commerce & Social Networking BADM 364 Fall 2014 Call #: 9738 Class Meetings: 9:00 am 9:50 am; Monday, Wednesday & Friday Room: May Hall 312 Credits Hrs.: 3 Instructor: Rolf Butz Office Hours: Schedule

More information

ANT 2000: Intro to Anthropology Room #RDB 1100 (Law Bldg) Mon. & Wed. 2:00 4:45 p.m. Summer B 2012 (June 25 Aug. 8)

ANT 2000: Intro to Anthropology Room #RDB 1100 (Law Bldg) Mon. & Wed. 2:00 4:45 p.m. Summer B 2012 (June 25 Aug. 8) ANT 2000: Intro to Anthropology Room #RDB 1100 (Law Bldg) & 2:00 4:45 p.m. Summer B 2012 (June 25 Aug. 8) Prof. Jackal Tanelorn Office: SIPA 328 Office Hours: M & W 12:30 p.m. 1:30 p.m. or by appointment

More information

Office Hours: Day Time Location TR 12:00pm - 2:00pm Main Campus Carl DeSantis Building 5136

Office Hours: Day Time Location TR 12:00pm - 2:00pm Main Campus Carl DeSantis Building 5136 FIN 3110 - Financial Management I. Course Information Course: FIN 3110 - Financial Management Semester Credit Hours: 3.0 Course CRN and Section: 20812 - NW1 Semester and Year: Fall 2017 Course Start and

More information

San José State University Department of Psychology PSYC , Human Learning, Spring 2017

San José State University Department of Psychology PSYC , Human Learning, Spring 2017 San José State University Department of Psychology PSYC 155-03, Human Learning, Spring 2017 Instructor: Valerie Carr Office Location: Dudley Moorhead Hall (DMH), Room 318 Telephone: (408) 924-5630 Email:

More information

FIN 448 Fundamental Financial Analysis

FIN 448 Fundamental Financial Analysis FIN 448 Fundamental Financial Analysis Course Syllabus for spring 2016 Professor Pawan Jain I am Pawan Jain and I will be your guide on this exciting journey this semester. I have been teaching online

More information

COURSE DELIVERY PLAN 2017

COURSE DELIVERY PLAN 2017 Bachel of Business COURSE CODE: BBNS CAMPUS COLLEGE STUDY MODE City Flinders, Footscray Park Business Full-time Part-time DURATION 3 Years full-time part-time equivalent FEE TYPE F infmation on course

More information

PROVIDENCE UNIVERSITY COLLEGE

PROVIDENCE UNIVERSITY COLLEGE BACHELOR OF BUSINESS ADMINISTRATION (BBA) WITH CO-OP (4 Year) Academic Staff Jeremy Funk, Ph.D., University of Manitoba, Program Coordinator Bruce Duggan, M.B.A., University of Manitoba Marcio Coelho,

More information

ACTL5103 Stochastic Modelling For Actuaries. Course Outline Semester 2, 2014

ACTL5103 Stochastic Modelling For Actuaries. Course Outline Semester 2, 2014 UNSW Australia Business School School of Risk and Actuarial Studies ACTL5103 Stochastic Modelling For Actuaries Course Outline Semester 2, 2014 Part A: Course-Specific Information Please consult Part B

More information

BUSINESS FINANCE 4265 Financial Institutions

BUSINESS FINANCE 4265 Financial Institutions BUSINESS FINANCE 4265 Financial Institutions Professor: Prof. Bernadette A. Minton Office: 700E Fisher Hall Email: minton.15@fisher.osu.edu Phone: (614) 688 3125 Office Hours: Wednesdays, 1:00 pm 2:00

More information

Florida Reading for College Success

Florida Reading for College Success Core provides an English curriculum focused on developing the mastery of skills identified as critical to postsecondary readiness in reading. This single semester elective aligns to Florida's Postsecondary

More information

California State University, Chico College of Business Graduate Business Program Program Alignment Matrix Academic Year

California State University, Chico College of Business Graduate Business Program Program Alignment Matrix Academic Year California State University, Chico College of Business Graduate Business Program Academic Year 2006-2007 The program alignment matrix illustrates how well individual courses are contributing to the program

More information

MKT ADVERTISING. Fall 2016

MKT ADVERTISING. Fall 2016 TENTATIVE syllabus ~ subject to changes and modifications at the start of the semester MKT 4350.001 ADVERTISING Fall 2016 Mon & Wed, 11.30 am 12.45 pm Classroom: JSOM 2.802 Prof. Abhi Biswas Email: abiswas@utdallas.edu

More information

Jeffrey Church and Roger Ware, Industrial Organization: A Strategic Approach, edition 1. It is available for free in PDF format.

Jeffrey Church and Roger Ware, Industrial Organization: A Strategic Approach, edition 1. It is available for free in PDF format. The George Washington University MA in Applied Economics COURSE AND CONTACT INFORMATION Course: ECON 6295 Section 31, Applied Industrial Organization (CRN 17591) Semester: Fall 2016 Time: Tuesday 6:10

More information

Introduction to Forensic Drug Chemistry

Introduction to Forensic Drug Chemistry Introduction to Forensic Drug Chemistry Chemistry 316W (Lecture and Lab) - Spring 2016 Syllabus Lecture: Chem 316W (3 credit hours), Wednesday, 4:15 6:45 pm, Flanner Hall Rm 7 Lab: Chem 316-01W (1 credit

More information

Firms and Markets Saturdays Summer I 2014

Firms and Markets Saturdays Summer I 2014 PRELIMINARY DRAFT VERSION. SUBJECT TO CHANGE. Firms and Markets Saturdays Summer I 2014 Professor Thomas Pugel Office: Room 11-53 KMC E-mail: tpugel@stern.nyu.edu Tel: 212-998-0918 Fax: 212-995-4212 This

More information

HARPER ADAMS UNIVERSITY Programme Specification

HARPER ADAMS UNIVERSITY Programme Specification HARPER ADAMS UNIVERSITY Programme Specification 1 Awarding Institution: Harper Adams University 2 Teaching Institution: Askham Bryan College 3 Course Accredited by: Not Applicable 4 Final Award and Level:

More information

VISTA GOVERNANCE DOCUMENT

VISTA GOVERNANCE DOCUMENT VISTA GOVERNANCE DOCUMENT Volvo Trucks and Buses Performance is everything 1 Content 1 Definitions VISTA 2017-2018 4 1.1 Main Objective 5 1.2 Scope/Description 5 1.3 Authorized Volvo dealers/workshop 5

More information

Social Media Journalism J336F Unique Spring 2016

Social Media Journalism J336F Unique Spring 2016 Social Media Journalism J336F Unique 07865 Spring 2016 Class: Online Professor: Robert Quigley Office hours: T-TH 10:30 to noon and by appointment Email: robert.quigley@austin.utexas.edu Personal social

More information

2017 FALL PROFESSIONAL TRAINING CALENDAR

2017 FALL PROFESSIONAL TRAINING CALENDAR 2017 FALL PROFESSIONAL TRAINING CALENDAR Date Title Price Instructor Sept 20, 1:30 4:30pm Feedback to boost employee performance 50 Euros Sept 26, 1:30 4:30pm Dealing with Customer Objections 50 Euros

More information

Chapters 1-5 Cumulative Assessment AP Statistics November 2008 Gillespie, Block 4

Chapters 1-5 Cumulative Assessment AP Statistics November 2008 Gillespie, Block 4 Chapters 1-5 Cumulative Assessment AP Statistics Name: November 2008 Gillespie, Block 4 Part I: Multiple Choice This portion of the test will determine 60% of your overall test grade. Each question is

More information

COMM 210 Principals of Public Relations Loyola University Department of Communication. Course Syllabus Spring 2016

COMM 210 Principals of Public Relations Loyola University Department of Communication. Course Syllabus Spring 2016 COMM 210 Principals of Public Relations Loyola University Department of Communication Course Syllabus Spring 2016 Instructor: Veronica Marshall Course Schedule: Email: vmarshall@luc.edu Tuesdays and Thursdays

More information

CIS Introduction to Digital Forensics 12:30pm--1:50pm, Tuesday/Thursday, SERC 206, Fall 2015

CIS Introduction to Digital Forensics 12:30pm--1:50pm, Tuesday/Thursday, SERC 206, Fall 2015 Instructor CIS 3605 002 Introduction to Digital Forensics 12:30pm--1:50pm, Tuesday/Thursday, SERC 206, Fall 2015 Name: Xiuqi (Cindy) Li Email: xli@temple.edu Phone: 215-204-2940 Fax: 215-204-5082, address

More information

International Seminar: Dates, Locations, and Course Descriptions

International Seminar: Dates, Locations, and Course Descriptions International Seminar: Dates, Locations, and Course Descriptions The Executive MBA Programs at Columbia Business School offer several International Seminar course options in different international locations.

More information

MGMT 5303 Corporate and Business Strategy Spring 2016

MGMT 5303 Corporate and Business Strategy Spring 2016 Instructor: Dr. Scott Johnson Associate Professor William S. Spears Chair in Business Management Department MGMT 5303 Corporate and Business Strategy Spring 2016 Contact Information: Office: 320 Business

More information

Mktg 315 Marketing Research Spring 2015 Sec. 003 W 6:00-8:45 p.m. MBEB 1110

Mktg 315 Marketing Research Spring 2015 Sec. 003 W 6:00-8:45 p.m. MBEB 1110 Mktg 315 Marketing Research Spring 2015 Sec. 003 W 6:00-8:45 p.m. MBEB 1110 Instructor: Joanna Gabler, Ph.D. Phone: 713-562-8523 Office: MBEB 3210 Email: joannagabler@boisestate.edu Office Hours: Mon-Fri

More information

Language Arts Methods

Language Arts Methods Language Arts Methods EDEE 424 Block 2 Fall 2015 Wednesdays, 2:00-3:20 pm On Campus, Laboratory Building E-132 & Online at Laulima.com Dr. Mary F. Heller Professor & Chair UHWO Division of Education mfheller@hawaii.edu

More information

Control Tutorials for MATLAB and Simulink

Control Tutorials for MATLAB and Simulink Control Tutorials for MATLAB and Simulink Last updated: 07/24/2014 Author Information Prof. Bill Messner Carnegie Mellon University Prof. Dawn Tilbury University of Michigan Asst. Prof. Rick Hill, PhD

More information

A&S/Business Dual Major

A&S/Business Dual Major A&S/Business Dual Major Business Programs at the University of Pittsburgh Undergraduates at the Pittsburgh campus of the University of Pittsburgh have two degree options for programs in business: Students

More information

SYLLABUS- ACCOUNTING 5250: Advanced Auditing (SPRING 2017)

SYLLABUS- ACCOUNTING 5250: Advanced Auditing (SPRING 2017) (1) Course Information ACCT 5250: Advanced Auditing 3 semester hours of graduate credit (2) Instructor Information Richard T. Evans, MBA, CPA, CISA, ACDA (571) 338-3855 re7n@virginia.edu (3) Course Dates

More information

Preliminary Report Initiative for Investigation of Race Matters and Underrepresented Minority Faculty at MIT Revised Version Submitted July 12, 2007

Preliminary Report Initiative for Investigation of Race Matters and Underrepresented Minority Faculty at MIT Revised Version Submitted July 12, 2007 Massachusetts Institute of Technology Preliminary Report Initiative for Investigation of Race Matters and Underrepresented Minority Faculty at MIT Revised Version Submitted July 12, 2007 Race Initiative

More information

Executive Summary. Laurel County School District. Dr. Doug Bennett, Superintendent 718 N Main St London, KY

Executive Summary. Laurel County School District. Dr. Doug Bennett, Superintendent 718 N Main St London, KY Dr. Doug Bennett, Superintendent 718 N Main St London, KY 40741-1222 Document Generated On January 13, 2014 TABLE OF CONTENTS Introduction 1 Description of the School System 2 System's Purpose 4 Notable

More information

Programme Specification 1

Programme Specification 1 Programme Specification 1 1. Programmes: Programme Title UCAS GU Code Code MA Film & Television Studies P390 P390-2000 2. Attendance Type: Full Time 2.1 SCQF Level: 10 2.2 Credits: 480 3. Awarding Institution:

More information

COURSE INFORMATION. Course Number SER 216. Course Title Software Enterprise II: Testing and Quality. Credits 3. Prerequisites SER 215

COURSE INFORMATION. Course Number SER 216. Course Title Software Enterprise II: Testing and Quality. Credits 3. Prerequisites SER 215 **Disclaimer** This syllabus is to be used as a guideline only. The information provided is a summary of topics to be covered in the class. Information contained in this document such as assignments, grading

More information

Introduction to Information System

Introduction to Information System Spring Quarter 2015-2016 Meeting day/time: N/A at Online Campus (Distance Learning). Location: Use D2L.depaul.edu to access the course and course materials Instructor: Miranda Standberry-Wallace Office:

More information

Annual Report Accredited Member

Annual Report Accredited Member International Assembly for Collegiate Business Education Annual Report Accredited Member Institution: Academic Business Unit: Palm Beach Atlantic University Rinker School of Business Academic Year: 2013-14

More information

Ruggiero, V. R. (2015). The art of thinking: A guide to critical and creative thought (11th ed.). New York, NY: Longman.

Ruggiero, V. R. (2015). The art of thinking: A guide to critical and creative thought (11th ed.). New York, NY: Longman. BSL 4080, Creative Thinking and Problem Solving Course Syllabus Course Description An in-depth study of creative thinking and problem solving techniques that are essential for organizational leaders. Causal,

More information

*In Ancient Greek: *In English: micro = small macro = large economia = management of the household or family

*In Ancient Greek: *In English: micro = small macro = large economia = management of the household or family ECON 3 * *In Ancient Greek: micro = small macro = large economia = management of the household or family *In English: Microeconomics = the study of how individuals or small groups of people manage limited

More information

Internal Double Degree. Management Engineering and Product-Service System Design

Internal Double Degree. Management Engineering and Product-Service System Design Internal Double Degree (Intake 2017/18) Management Engineering and Product-Service System Design Contents 1. Enrolment 2.1 Entry requirements 2.2 Articulation of the selection process and general criteria

More information

Design and Creation of Games GAME

Design and Creation of Games GAME Digital Gaming and Simulation Course Syllabus Design and Creation of Games GAME 1306-1 Semester with Course Reference Number (CRN) Instructor contact information (phone number and email address) Office

More information

CHARTER SCHOOL APPLICATION TIMELINE

CHARTER SCHOOL APPLICATION TIMELINE CHARTER SCHOOL APPLICATION TIMELINE May 1, 2017 DRAFT APPLICATION May 16, 2017 Hard Copied Application Early submittal with (1) one flash drive consisting of an identical version of the Hard Copied Application

More information

Participation 20 Total points 530

Participation 20 Total points 530 MARKETING PRACTICES SYLLABUS BA A260 Section 601 RH Room 315 M/W 4:00-5:15 p.m. Fall, 2009 Instructor: Professor Office: Rasmusen Hall_ Office Hrs: M/W 5:30-7:00, T/R 4:00-5:30 p.m. and by appointment

More information

Video Marketing Strategy

Video Marketing Strategy Video Marketing Strategy Econsultancy training taster session Marketing Week Live 2017 Simon Crofts @simoncrofts E: training@econsultancy.com T: +44 (0)20 7970 4167 1 A UNIQUE COMBINATION FOR SUCCESS Achieve

More information

Food Products Marketing

Food Products Marketing Food Products Marketing AG BM 302 Spring 2017 Instructor: Scott Colby sjc24@psu.edu 814-863-8633 509-710-5933 (cell) 207-D Armsby Location: 106 Forest Resources Building Time: Tuesday and Thursday 9:05-10:20

More information

Stakeholder Engagement and Communication Plan (SECP)

Stakeholder Engagement and Communication Plan (SECP) Stakeholder Engagement and Communication Plan (SECP) Summary box REVIEW TITLE 3ie GRANT CODE AUTHORS (specify review team members who have completed this form) FOCAL POINT (specify primary contact for

More information

Certificate of Higher Education in Business Enterprise

Certificate of Higher Education in Business Enterprise Certificate of Higher Education in Business Enterprise 1. Awarding Institution The University of Leicester 2. Teaching Institution Institute of Lifelong Learning, Faculty of Education, University of Leicester

More information

Bihar State Milk Co-operative Federation Ltd. - COMFED: P&A: Advertisement No. - 2/2014 Managing Director

Bihar State Milk Co-operative Federation Ltd.   - COMFED: P&A: Advertisement No. - 2/2014 Managing Director Bihar State Milk Co-operative Federation Ltd. Dairy Development Complex; Post :- B.V. College, Patna - 800014 Phone No. - 0612-2228953, 2220387, 2224083; Fax 0612-2228306 Web :- www.sudha.coop; Email:-

More information

Program Rating Sheet - University of South Carolina - Columbia Columbia, South Carolina

Program Rating Sheet - University of South Carolina - Columbia Columbia, South Carolina Program Rating Sheet - University of South Carolina - Columbia Columbia, South Carolina Undergraduate Secondary Teacher Prep Program: Bachelor of Arts or Science in Middle Level Education with Math or

More information

Microeconomics And Behavior

Microeconomics And Behavior And Free PDF ebook Download: And Download or Read Online ebook microeconomics and behavior in PDF Format From The Best User Guide Database Applied : Consumers, Producers, and Markets Required text: and,

More information

ACCT 100 Introduction to Accounting Course Syllabus Course # on T Th 12:30 1:45 Spring, 2016: Debra L. Schmidt-Johnson, CPA

ACCT 100 Introduction to Accounting Course Syllabus Course # on T Th 12:30 1:45 Spring, 2016: Debra L. Schmidt-Johnson, CPA ACCT 100 Introduction to Accounting Course Syllabus Course # 22017 on T Th 12:30 1:45 Spring, 2016: Debra L. Schmidt-Johnson, CPA Course Description: This class introduces the student to the basics of

More information

SORRELL COLLEGE OF BUSINESS

SORRELL COLLEGE OF BUSINESS 66. SORRELL COLLEGE OF BUSINESS SORRELL COLLEGE OF BUSINESS The Sorrell College of Business supports the Troy University mission by preparing our diverse student body to become ethical professionals equipped

More information

POST-16 LEVEL 1 DIPLOMA (Pilot) Specification for teaching from September 2013

POST-16 LEVEL 1 DIPLOMA (Pilot) Specification for teaching from September 2013 POST-16 LEVEL 1 DIPLOMA (Pilot) Specification for teaching from September 2013 Contents Page 1. Introduction and Rationale 3 1.1 Qualification Title and Codes 3 1.2 Rationale 3 1.3 Structure of the Qualification

More information

Teaching and Examination Regulations Master s Degree Programme in Media Studies

Teaching and Examination Regulations Master s Degree Programme in Media Studies Teaching and Examination Regulations 2016 Master s Degree Programme in Media Studies Erasmus School of History, Culture and Communication Erasmus Universiteit Rotterdam Table of Contents Page Section 1

More information

Qualitative Research and Audiences. Thursday, February 23, 17

Qualitative Research and Audiences. Thursday, February 23, 17 Qualitative Research and Audiences Overview Define qualitative research Examine the process of qualitative research Discuss methods of data collection Understand how to use qualitative research tools in

More information

MIT Sloan School of Management Fall Marketing Management

MIT Sloan School of Management Fall Marketing Management MIT Sloan School of Management Fall 2012 15.810 Marketing Management Instructor for Sections A & B Prof. John R. Hauser E62-538, 617 253-2929 hauser@mit.edu, web.mit.edu/hauser/www Teaching Assistant Cases

More information

BSc Food Marketing and Business Economics with Industrial Training For students entering Part 1 in 2015/6

BSc Food Marketing and Business Economics with Industrial Training For students entering Part 1 in 2015/6 BSc Food Marketing and Business Economics with Industrial Training For students entering Part 1 in 2015/6 UCAS code: DL61 Awarding Institution: Teaching Institution: Relevant QAA subject Benchmarking group(s):

More information

EGE. Netspace/iinet. Google. Edmodoo. /enprovides. learning. page, provider? /intl/en/abou t. Coordinator. post in forums, on. message, Students to

EGE. Netspace/iinet. Google. Edmodoo. /enprovides. learning. page, provider? /intl/en/abou t. Coordinator. post in forums, on. message, Students to Name of Service URL of Service What does online service provide? http://webmail.bhnps.vic.edu.au/ An email service for student use. General Informationn EduBlogs http:/ //global2.vic.edu.au/ Digital Portfolios,

More information

DO SOMETHING! Become a Youth Leader, Join ASAP. HAVE A VOICE MAKE A DIFFERENCE BE PART OF A GROUP WORKING TO CREATE CHANGE IN EDUCATION

DO SOMETHING! Become a Youth Leader, Join ASAP. HAVE A VOICE MAKE A DIFFERENCE BE PART OF A GROUP WORKING TO CREATE CHANGE IN EDUCATION DO SOMETHING! Become a Youth Leader, Join ASAP. HAVE A VOICE MAKE A DIFFERENCE BE PART OF A GROUP WORKING TO CREATE CHANGE IN EDUCATION The Coalition for Asian American Children and Families (CACF) is

More information

Mastering Biology Test Answers

Mastering Biology Test Answers Mastering Biology Test Free PDF ebook Download: Mastering Biology Test Download or Read Online ebook mastering biology test answers in PDF Format From The Best User Guide Database 1 2 3 4 5 6 7 8 9 10

More information

Course specification

Course specification The University of Southern Queensland Course specification Description: Accounting Theory Subject ACC Cat-nbr 5216 Class 54168 Term 2, 2006 Mode WEB Units 1.00 Campus Toowoomba Academic group: Academic

More information

BUSINESS OCR LEVEL 2 CAMBRIDGE TECHNICAL. Cambridge TECHNICALS BUSINESS ONLINE CERTIFICATE/DIPLOMA IN R/502/5326 LEVEL 2 UNIT 11

BUSINESS OCR LEVEL 2 CAMBRIDGE TECHNICAL. Cambridge TECHNICALS BUSINESS ONLINE CERTIFICATE/DIPLOMA IN R/502/5326 LEVEL 2 UNIT 11 Cambridge TECHNICALS OCR LEVEL 2 CAMBRIDGE TECHNICAL CERTIFICATE/DIPLOMA IN BUSINESS BUSINESS ONLINE R/502/5326 LEVEL 2 UNIT 11 GUIDED LEARNING HOURS: 60 UNIT CREDIT VALUE: 10 BUSINESS ONLINE R/502/5326

More information

Course outline. Code: HLT100 Title: Anatomy and Physiology

Course outline. Code: HLT100 Title: Anatomy and Physiology Course outline Code: HLT100 Title: Anatomy and Physiology Faculty of: Science, Health, Education and Engineering Teaching Session: Semester 2 Year: 2017 Course Coordinator: Ann Framp Email: aframp@usc.edu.au

More information

Many instructors use a weighted total to calculate their grades. This lesson explains how to set up a weighted total using categories.

Many instructors use a weighted total to calculate their grades. This lesson explains how to set up a weighted total using categories. Weighted Totals Many instructors use a weighted total to calculate their grades. This lesson explains how to set up a weighted total using categories. Set up your grading scheme in your syllabus Your syllabus

More information

Dear Applicant, Recruitment Pack Section 1

Dear Applicant, Recruitment Pack Section 1 Recruitment Pack Recruitment Pack Section 1 University of Manchester Students Union Oxford Road Manchester M13 9PR W: manchesterstudentsunion.com T: 0161 275 2930 Dear Applicant, The University of Manchester

More information

Justification Paper: Exploring Poetry Online. Jennifer Jones. Michigan State University CEP 820

Justification Paper: Exploring Poetry Online. Jennifer Jones. Michigan State University CEP 820 Running Head: JUSTIFICATION PAPER Justification Paper: Exploring Poetry Online Jennifer Jones Michigan State University CEP 820 Justification Paper 2 Overview of Online Unit Exploring Poetry Online is

More information

B.S/M.A in Mathematics

B.S/M.A in Mathematics B.S/M.A in Mathematics The dual Bachelor of Science/Master of Arts in Mathematics program provides an opportunity for individuals to pursue advanced study in mathematics and to develop skills that can

More information

By Laurence Capron and Will Mitchell, Boston, MA: Harvard Business Review Press, 2012.

By Laurence Capron and Will Mitchell, Boston, MA: Harvard Business Review Press, 2012. Copyright Academy of Management Learning and Education Reviews Build, Borrow, or Buy: Solving the Growth Dilemma By Laurence Capron and Will Mitchell, Boston, MA: Harvard Business Review Press, 2012. 256

More information

GEB 6930 Doing Business in Asia Hough Graduate School Warrington College of Business Administration University of Florida

GEB 6930 Doing Business in Asia Hough Graduate School Warrington College of Business Administration University of Florida GEB 6930 Doing Business in Asia Hough Graduate School Warrington College of Business Administration University of Florida GENERAL INFORMATION Instructor: Linda D. Clarke, B.S., B.A., M.B.A., Ph.D., J.D.

More information

Marketing Management MBA 706 Mondays 2:00-4:50

Marketing Management MBA 706 Mondays 2:00-4:50 Marketing Management MBA 706 Mondays 2:00-4:50 INSTRUCTOR OFFICE: OFFICE HOURS: DR. JAMES BOLES 441B BRYAN BUILDING BY APPOINTMENT OFFICE PHONE: 336-334-4413; CELL 336-580-8763 E-MAIL ADDRESS: jsboles@uncg.edu

More information