IS 664 Customer Discovery

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1 IS 664 Custmer Discvery Class meets: Thursdays, 6-9pm Where: CKB 314 Instructr: D. Yvette Whn, Ph.D. Office: GITC 5100 Suite (Rm 5112) Office Hurs: Thursdays, 3-5pm, r by appintment whn@njit.edu Curse Descriptin Hw d yu make a new prduct r service? Hw d yu anticipate smene s needs befre they d? Hw d yu understand hw peple interact with prducts? It s all abut the understanding the custmer. In this curse, we take a deep dive int qualitative user experience (UX) research. UX research is the prcess f understanding why and hw peple use prducts and services. This curse will teach yu a set f research tls t understand user needs, investigate the user experience, and derive design recmmendatins. We will cver techniques like ethngraphy, cnducting fcus grups, interviewing, and analyzing qualitative data. This practical, hands n curse will give yu an insight int the psychlgy f user behavir and lay the fundatin fr students wh are pursuing careers designing, evaluating, r marketing prducts fr peple. Learning Gals / Outcmes Understand why research is imprtant and hw it fits int Infrmatin Systems design and develpment Understand ethics f human subjects research Discver and frmulate UX prblems Apply qualitative UX research methds, such as ethngraphy, interviews, & fcus grups Analyze qualitative data Cmmunicate results thrugh reprts and presentatins Evaluatin Class participatin (10 pints): 10% Assignments (2 x 20= 40 pints): 40% Final prject (50 pints): 50% Extra credit (2 pints max): 2%

2 Grading pints : A pints : B pints : B pints : C pints : C pints : D Under 65 pints : F Classrm Participatin (10 pints) D readings BEFORE class. Readings will be psted n Mdle. Engage in discussins with the rest f the class Assignments (40 pints) Assignments are t be dne utside f class hurs. Yu will have three individual assignments, each are wrth 20 pints. Each assignment will cnsist f perfrming the research and writing a summary reprt f the results. Times New Rman, 12 pint Single Space N title page Write first and last name at tp Name yur file by yur LAST NAME (e.g., Whn.dc) Details f assignments and requirements will be further explained in class IRB training is mandatry and is nt cunted as an assignment. Final Prject (50 pints) Yu may chse t wrk individually r as a grup. Grup prjects are difficult t crdinate and execute, but are extremely imprtant because knwing hw t cmmunicate and cllabrate in small grups is a key skill required in any prfessinal setting. Presentatin (10)+ Paper (40) + Peer evaluatin (adjustment)

3 The grup wrk presentatins shuld be 15 min. They shuld give a high-level verview f the prject, data cllectin, and results. The final paper is 6 pages (fr masters students) and 10 pages (fr Ph.D. students) in ACM frmat. Yu may write mre if yu want but 11 pages is the max. Peer evaluatin is a reprt (template will be prvided) abut each individual s cntributins. It shuld be clear hw the team wrked tgether. If yur teammates identify yu as having a lw cntributin, yu will have pints deducted (up t 10 pints). If yur teammates identify yu as a stellar cntributr, yu will gain extra pints. 15 Week Breakdwn (Schedule is subject t change) Week 1 (Jan. 18): Curse verview & Understanding peple. What is user experience (UX) research, why yu shuld care, the difference between quantitative and qualitative research Cmpetitive analysis and literature reviews Assignment: cmpetitive analysis and literature review Week 2 (Jan. 25): The ethics f human subject research, discussing research tpics Week 3 (Feb. 1): Generative research Ethngraphies and diary studies Week 4 (Feb. 8): Ethngraphy (cntinued). Analyzing results Week 5 (Feb. 15): Ethngraphy (cntinued). Analyzing results Week 6 (Feb. 22): Interviewing (Semi structured) Develping a prtcl Week 7 (March 1): Interviewing (Data analysis): Talking abut themes, matrices and cding, Week 8 (March 8): Interviewing (Data analysis) Week 9 (March 15): SPRING BREAK Week 10 (March 22): Fcus Grups Week 11 (March 29): Inferring frm research and creating prttypes Week 12 (April 5): Prttype evaluatins. Think aluds, Week 13 (April 12): Week 14 (April 19): Last class: Final prject presentatins

4 Final prject: paper (Due April 29) Curse Cmmunicatin Befre yu decide t send an inquiry, check the syllabus. Yu are mst likely t find answers there. Please begin the subject line f any curse with IS664. Apprpriate e- mail will be replied t within 24 hurs t 48 hurs Mnday thrugh Friday. s shuld have prper salutatins and signatures. D nt use Mdle t send curse-related messages. Curse annuncements will be made in class, via Mdle. It is yur respnsibility t check yur and Mdle n a regular basis; at least twice a week and the day befre class. Past Due Assignments All assignments must be turned in cmplete and n-time. Specific deadlines fr each assignment will be annunced in class and via Mdle. N excuses fr late assignments, including technical issues, will be accepted with the exceptin f medical reasns. Extra Credit Opprtunities There will be a few extra credit pprtunities fr research participatin in additin t thse fr excellent class participatin. The extra credit pints will be added t the basic student scre in final grading. There are n guarantees fr extra credit and it is each student s respnsibility t be aware f and take advantage f such pprtunities. After April 20 there will be n further pprtunities fr extra credit r t therwise imprve yur grade. Academic Hnesty Students take full respnsibility fr maintaining the integrity f schlarship, grades, and prfessinal standards. Therefre, unless authrized by yur instructr, yu are expected t cmplete all curse assignments, including frum psts and in-class presentatins, withut assistance frm any surce. The apprved University Cde n Academic Integrity is currently in effect fr all curses. Shuld a student fail a curse due t a vilatin f academic integrity, they will be assigned the grade f XF rather than the F and this designatin will remain permanently n their transcript. All students are encuraged t lk ver the University Cde n Academic Integrity and understand this dcument. Students are expected t uphld the integrity f this institutin by reprting any vilatin f academic integrity t the Office f the Dean f Students. The identity f the student filing the reprt will be kept annymus. NJIT will cntinue t educate tp tier students that are academically sund and are selfdisciplined t uphld expected standards f prfessinal integrity. Academic dishnesty will nt be tlerated at this institutin. Student Disability Services If yu have, r believe that yu may have, a physical, medical, psychlgical, r learning disability that may require accmmdatins, please cntact Student Disability Services and

5 infrm the instructr. Infrmatin n the self-identificatin, dcumentatin and accmmdatin prcess can be fund n the webpage at: Technical Help The IST Helpdesk is the central hub fr all cmputing technlgies at NJIT. 1. Call Mnday - Friday 8 am - 7 pm. 2. G t Student Mall Rm 48. Mnday - Friday 8 am - 7 pm 3. Lg a Help Desk Service Request nline - In additin t the Helpdesk, NJIT has a number f resurces available t help yu learn/use Mdle. Please be aware f the fllwing: 1. Getting Started Using Mdle (Student Curse): id= Student Mdle Tutrials: 3. Student Mdle FAQs:

ELE 3600 Course Syllabus

ELE 3600 Course Syllabus Curse: ELE 3600, Teaching Scial Studies PreK-8 Divisin: Teacher Educatin Curse Credit: 3 hurs Time and Place: Wednesday 4:30-7:15 University Center Winter 2012 Instructr: Brenda Baker Email: ag5394@wayne.edu