CONNECT WITH TOP L&D DECISION MAKERS.

Transcription

1 CONNECT WITH TOP L&D DECISION MAKERS

2 WHAT WE DO The World of Learning is the essential event for learning and development (L&D) professionals, providing a unique forum to network, develop skills and discover new products. Offering the full spectrum of learning solutions, the event blends varied and innovative exhibitors, a highly revered conference programme and interactive feature areas, making it the must-attend date in the diary for the L&D industry. By taking a stand at the event, you will connect with an audience of high-quality, decision making, L&D buyers and raise the profile of your brand within the industry. If you want to generate more business, more product exposure and meet people who have the buying power to stop and talk to you, then go to World of Learning in Craig Weiss, E-Learning 24/7 More than just a two-day exhibition, exhibitors can take advantage of additional benefits before, during and after the event. These include being part of an extensive marketing campaign, a year-long company listing on and access to the visitor database to follow up with prospects after the show. There is also the opportunity to network with the World of Learning community via the popular online forum and industry blog at Visitor data may be used for up to 12 months after the event (excludes the data protection opt-outs) For further information call +44 (0) or andrew.gee@vmgl.com

3 WHY SHOULD YOU EXHIBIT? Year after year, the World of Learning consistently delivers an audience of high-level L&D buyers who choose the event as the place to source new solutions for their business. The benefits: WHO SHOULD EXHIBIT? A variety of companies exhibit at the World of Learning providing a range of products and services, including: Generate high quality, new business leads An ideal forum to launch new products Meet relevant buyers face-to-face Boost your sales through use of the visitor database given to you after the event Enhance your marketing strategy and improve brand awareness Assessment tools Authoring tools Bespoke learning Blended learning Change management Coaching & mentoring elearning Electronic performance support systems Experiential learning Face-to-face learning HR / training management systems Informal learning Instructor-led training Internet / intranet solutions Knowledge management solutions LCMS / LMS Management & leadership development mlearning New technologies Open & distance learning Presentation / training hardware Project management Psychometric testing Qualifications & standards Re-skilling / re-training Return on investment Serious gaming Social learning / media Specialist training (including diversity, compliance, H&S, IT, customer services, sales, marketing, languages) Talent management Team-building Venues Virtual learning environments A year long profile on GET EXPOSURE THROUGH THE MARKETING CAMPAIGN The World of Learning is supported by a broad and comprehensive through-the-line marketing campaign, targeting leading trade, national and local press as well as digital media and social communities. Wide-ranging advertising campaign in leading publications Targeted direct mail and shots to over 25,000 professionals Event e-newsletter, LearnMail, to over 8,000 subscribers Promotion via the World of Learning industry blog and community Dedicated telemarketing campaign from an in-house team Comprehensive PR campaign across national, trade and online Extensive social media coverage including 1,200 LinkedIn members and over 1,000 Twitter folllowers

4 WHY VISITORS ATTEND In addition to meeting relevant L&D suppliers, visitors are drawn to World of Learning for its unique combination of educational and consultative features. These include: Inspiration zones Visitors can experience the latest in L&D for themselves at a number of interactive zones in everything from mindfulness, empowerment, team building and experiential learning. Technology test drive This area provides the opportunity for visitors to sample the learning technologies of the future for themselves. World of Learning conference An extensively researched, renowned two-day conference featuring high profile case studies from industry experts. Free exhibition seminar programme A popular series of free presentations and workshops offering invaluable expertise and practical advice. Professional development zone An invaluable opportunity for visitors to consult expert advisors on all aspects of their career development. VIP programme A programme of exclusive privileges that encourage an audience of high-quality learning decision makers. WHO WILL YOU MEET A sample of last year s visitors is below: ALDI, Personnel Development Manager Amazon, Leadership Development Manager AMEX, L&D Manager Arcadia, L&D Manager Asda, Training & Development Manager AstraZeneca, Clinical Education Partner BAE Systems, Training & Development Manager BAT, L&D Manager British Airways, IT Learning & Development Manager British Gas Business, L&D Director Center Parcs, Head of Training & Development Chivas Brothers, Employee Development Manager Crown Paints, Learning & Development Manager DENSO, European Talent Manager GSK, Director of Global Learning HEINEKEN, Training Manager Home Retail Group, Training Manager HOMESERVE, L&D Manager HSBC, Change and Implementation Manager JD Wetherspoon, Training Development Manager McDonald s Restaurants, Head of Corporate Training Michael Kors, L&D Director National Express, Head of L&D NHS Trust, Assistant Director of L&D Northern Gas Networks, Director of Talent Management PepsiCo International, L&D Manager PwC, L&D Manager Royal Mail, L&D Manager Samsung, L&D Manager Specsavers Optical Superstores, Senior L&D Manager Tata Steel, Learning Capabilities Manager Telefonica, L&D Partnership Manager The Co-operative Group, Training Design Manager TNT, L&D Manager Topshop Topman, L&D Manager Travelodge, Leadership Development Manager Virgin Media, Talent & Development Manager Volkswagen, Assistant Director of L&D Volvo Group, CD Projects Manager Wilkinson, L&D Director For further information call +44 (0) or andrew.gee@vmgl.com

5 0 88% plan on using key products or services offered by exhibitors at World of Learning VISITOR PROFILE Job title/position 11% 17% 21% 51% 71% have final decision on purchasing for their organisation Learning & Development Director/Manager MD/CEO/Company Director e-learning/it Training Director/Manager HR Director/Manager Annual training budget Over 250,000 35% 50, ,000 22% 20,000-50,000 16% Up to 20,000 27% Number of employees 30% 13% 19% Over 1, , Under 50 38% 61% of visitors main purpose of attending is to source new products and services Results from previous World of Learning registration

6 HOW YOU CAN GET INVOLVED EXHIBITOR STAND PACKAGES EXHIBITOR PROMOTION PACKAGES Exhibitor stand packages offer turnkey solutions to exhibiting at the event. Packages include a shell scheme stand, comprising of carpet, walling, nameboard, fascia, lighting, power and furniture. The stand will be built, furniture delivered and power connected, so that all you have to bring with you on the day is your marketing collateral. Exhibitor promotion packages deliver increased awareness, brand building and encourage visitors propensity to purchase at the event. These tailored packages offer you the opportunity to attract potential customers, both before and during the event. For further information call +44 (0) or andrew.gee@vmgl.com

7 british institute FOR LEARNING & DEVELOPMENT Sponsored by: TECHNOLOGY TEST DRIVE SPONSORSHIP & PROMOTION These individual sponsorship options offer targeted opportunities to suit all budgets and marketing focus activity. Sponsorship and promotion is a proven way to get your company in front of potential buyers to reinforce your brand recognition. This popular feature area offers you the opportunity to showcase your technology to visitors in an accessible and interactive setting. Limited to a number of leading technology suppliers. SEMINAR PRESENTATION Engage directly with an audience of L&D professionals by giving a presentation at the popular free seminar programme. With limited places available, this is a fantastic opportunity to share your expertise and raise the profile of your brand. Leading thought in business learning Autumn 2014 Issue 26 Magazine A NEW VISION Equipped for recovery Learning concepts redefined In mutual agreement The importance of alignment LEARNEVENTS.COM The website gives visitors comprehensive access to information about the World of Learning and offers a library of resources including a blog, community forum, video gallery, full event details and exhibitor profiles. Advertising opportunities and corporate videos are available. EVENT GUIDE on page 27 Incorporating the World of Learning Conference & Exhibition Sept & 1 Oct 2014, NEC Birmingham How to cope with change LEARNING MAGAZINE Learning Magazine is the official magazine for the World of Learning, including a full show guide and directory of learning providers. It is distributed online, before the event and at the event. Every copy will reach your target audience making the magazine a powerful tool for putting your company in contact with active learning buyers. In association with:

8 GET IN TOUCH We can tailor the perfect exhibiting, advertising or sponsorship package for you. Contact us today on the details below: Andrew Gee Senior Project Manager Venture Marketing Group +44 (0) It s an ideal platform to demonstrate our commitment to our clients needs, to maximise potential business, create new sales leads and to focus on our core market. Cathy Harrison, Marketing and PR Manager, Whittlebury Hall We have enjoyed a very busy day advising businesses. There has been a wide spectrum of visitors and backgrounds from individuals to huge global organisations. Michelle McArthur-Morgan, Founding Partner, Jigsaw@Work We ve had great conversations with people who have sought us out. There has been interest from global companies and strategic buyers. Overall it has been a very positive experience. Igor Cenar, CEO, Jolly Deck In association with: Supported by: Media supporters: british institute Certified by: