Social Media Marketing Workbook , Jason McDonald, IBSN:

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1 Pierce College Syllabus - Quarter: Fall 2016 Course: BUS134 On-line Marketing Textbook: The text for this course is: Social Media Marketing Workbook , Jason McDonald, IBSN: Professor Contact and Communications: Dr. Paul L. Gerhardt, PhD (pgerhardt@pierce.ctc.edu) Virtual Office Hours: Available by Skype - by appointment - skypename: dr.gerhardt Available by: , Canvas Conference sessions, Phone ( ) or Skype by appointment. How Contact Me: Please use the Canvas course messaging system for all class related messages. I have set up a Question & Answer Discussion area in Canvas, where you can post general questions about the class, about Canvas or about assignments. We can all help each other out in class by reading and responding to questions that come up during the quarter. Please use this forum first to ask questions about the course. If you know the answer to a question, please feel free to post it and help out your peers. I am typically logged into the classroom several times during the week. I usually work on these classes in the evenings and work in addition to teaching at Pierce. I will do my best to respond to messages as quickly as possible. If you have not heard from me within 48 hours, please resend your message. You can also catch me on the chat within Canvas. Work Contact: pgerhardt@pierce.ctc.edu Skype: skypename - dr.gerhardt (Make contact request first, then leave a message) Classroom Time and Location: Online Daily (except Saturdays) in Canvas. This class uses the new Canvas Learning Management system. Students will access all materials, discussions, messages and assignments via the Canvas online portal. Login URL for Canvas is: General Course Info. Credit Hours: 5 Course Description: Students explore emerging social media technologies and processes and study their application in a variety of contemporary settings. Students will learn how to use and author content for such online tools such as blogs, microblogs, collaboration mechanisms, podcasts, RSS-feeds, video, bookmarking, and other emerging web technologies. The course will also study how to use these technologies to monitor conversations on the Internet, engage online communities, identify influencers, and establish thought leadership. Textbook: BUS 134 Syllabus 1

2 Read the supplemental book list. Technical Requirements: You must have reliable access to a computer with working speakers (or headphones) and fast Internet access. It will be very hard to complete this class if you only have access to a computer through the Pierce College computer labs. You really need to have a computer of your own that you don t need to share with anyone. High speed Internet access is also best, if possible. Recommended Browsers and Operating Systems: For best results, the latest versions of these web browsers are recommended: Firefox Chrome Internet Explorer For best results the following operating systems are recommended: Windows 7 or Windows 8, or Windows XP on a PC Mac OSX on a MAC. Older operating systems do not work well in this course. Have a backup plan for computer crashes, Internet downtime or software problems. Keep copies of all your work on a flash drive or CD in case of computer disk failure. Virus protection for your computer is highly recommended. Recommended Software Applications: You will submit most of your written projects in a.doc(x) format unless otherwise requested. The following applications can save documents in.doc format: PC Users: Microsoft Word 2007 or 2010 (MS Office Suite) Mac Users: iwork Pages application will save to.doc format. MS Office for Mac is also available Open Source: works with any operating system Google Docs: free with gmail accounts How This Course Works The most important thing to understand about this class is that you can t fail unless you stop participating or stop trying. Really. I ll give you the opportunities to get to where you want to be, and as long as you are working toward your goals, I ll do what I can to help you. You will have deadlines throughout the course by which all work must be completed. Dec. 9 is the last day of the instruction, and the last day I can accept any work. Mark your calendar, please. If, after reading the syllabus, you decide the course just doesn t seem right for you, Check the e-learning calendar to see the last date to drop with a full 100% refund of your tuition payment and the opportunity to find another class that suits you better. No hard feelings. BUS 134 Syllabus 2

3 Course Content: This is an online course, where all work happens over the Internet using the Canvas Learning Management System. There are no requirements to come to campus. However, you ll still work as hard (or harder) as you would in a face-to-face class. Expect to spend 8-10 hours per week reading, researching and completing assignments. You must check-in regularly (at least three times per week) and be active in the discussion areas to be successful. The Class week begins and ends on Sunday. Course Learning Outcomes (See Learning Objectives in the Week 0 module Module) TECHNOLOGY Select tools to monitor information and to consolidate it into a manageable information stream. Create, maintain, and manage a public online presence throughout the course. RELATE: Communication and Human Relationships Recognize and be able to give examples of social networks and their properties. Explain why people participate in different types of social networks or social media. Describe the history and development of various social networks (both non-digital and digital). Examine how personal account settings (e.g. anonymous accounts, false identities, multiple identities) affect the community formation. CONNECT: Sharing & Marketing Ideas and Information Understand the importance of monitoring and responding to the community that forms around your message or lack of message. Examine how the choice of social network and social media tools affects the distribution of the message and the audience that is reached. Identify cases where social networks have influenced political movements or decisions. Formulate a social media marketing plan. Explain how different organizations within the same market utilize social networks to share or market information and ideas (Ex: Education, Business, Non-profits, Journalists). Discuss geography-based social networking tools and their implications for marketing ideas and information. PROTECT: Privacy, Ethics, and Legal Issues Examine copyright issues related to social media. Explain the characteristics of digital content including the life of information, the restrictions of the communication medium, and the ownership of the information. Point out the limitations of account and sharing policies in various social networking platforms and discuss the ethics of violating terms of use. Appraise the legal responsibilities of promoting products or organizations. Recognize when there may be liability related to participation in social media. BUS 134 Syllabus 3

4 Interpret the practical implications of the service agreements for social media tools in regards to privacy and legal policies. Set up policies to manage a public social media account and the distribution of information. Assessments and Grading Everyone has a minimum number of assessments they must participate in and complete for the class. Successfully complete the bare minimum of work, earn the minimum number of points and you can earn a C-level grade, which is a passing grade. Requirements All assessments must be completed to a satisfactory standard determined by the instructor. You must accumulate at least 70 percent total points available from all required work to get a C grade. Orientation Activity (10 pts): module with Canvas tutorials and course orientation video. You will not be able to access the class modules until you complete this activity. Week 0 Quiz (10 pts): The Week 0 Quiz gives will give you practice in taking a quiz and the opportunity to earn points. To earn full points, you need to answer each questions. Please be concise and follow proper grammar.. You will not be able to access the class modules until you complete the Syllabus Quiz and acknowledge you agree to the terms of the course. Weekly Discussion Answers, Activities and Peer Replies: (9 discussions; 180 pts) = Each week you are required to participate in a discussion forum and answer a question posed by the instructor. In addition, you must post replies to at least two other classmates on two different days. Specific directions on how to complete discussions each week will be posted in the Canvas classroom along with a grading rubric. Set up a Blog and post weekly blog entries (Weeks 7-10): (4 posts; 40 pts) - Each week you will post to your blog for up to 10 points per week. Specific directions on how to set up your blog will be posted in the Canvas classroom along with a grading rubric for this type of activity. Weekly Quizzes: (10 quizzes; 100 pts) A 10-point quiz will be available at the beginning of each week and will close at the end of the week Sunday at midnight. You must take the quiz before the deadline. You may take the quiz two times during the week--the highest grade will be recorded. Once the quiz is closed, I will not reset the quiz. Tweets: (2 points each, number of tweets varies per module). You must post to both to your Twitter account and also to the assignment page to earn the full two points. Book Report (60 points) - You will complete a 3 to 5 page paper (min. 750 words) on the book you chose during Week Zero. Social Media Marketing Plan: (75 pts) = Specific directions on how to complete your final Social Media Project will be posted in the Canvas classroom along with a grading rubric. Peer Review of Online Marketing Analysis: (20 pts) = instructor will assign peer review partner during week 9 of course. You must complete the required discussions, blog posts and assignments in a way that demonstrates, to my satisfaction, your understanding of the material. That s my job, after all, to evaluate your progress toward the learning objectives set for the course. I will post grading rubrics that define what I mean by satisfactory understanding, rubrics that I use in my evaluations of written work and that you can use to shape your work for submission. BUS 134 Syllabus 4

5 The main things that can trip you up in this process is missing assignment deadlines, missing quizzes, failing to blog each week and missing weekly discussions. Important! Posting your thoughts and ideas in the discussions and on your blogs is a BIG participation requirement in this online course. Failing to participate fully and thoughtfully in discussions and through your blogging is the same as missing class in a face-to-face course. It is the number one reason why some students have failed the class in the past. Late Policy: No Late work accepted. However, if miss posting your own discussion by Wednesday, you can still earn some points by posting to your peers' posts. (Contact me if you have compelling reasons for missing your work). Discussion forums close at midnight on Sunday at the end of each week. You cannot submit answers or post replies once a forum is closed. Quizzes close at midnight on Sunday at the end of each week. I will not reset quizzes if you miss this deadline. Extra credit may be available on a case-by-case basis, but cannot be used to change your grade. It can be used to make up points for a missed quiz or discussion. (Up to 40 pts). Please discuss with me. About the Canvas Classroom We are using Canvas LMS. Students will access all materials, discussions, messages and assignments via the Canvas online portal. This course is a pilot class using the new Canvas learning management system. The Canvas login URL is: Orientation and Syllabus Quiz When you first log into Canvas, you will see our course Home page. Read the information on that page to get started with your Canvas Classroom Orientation. **You must complete the Orientation module and take the Syllabus Quiz before you can start on any Weekly activities in this class this quarter. Modules The materials and resources you will use for this course are located in the Modules section. In addition, each week of the course is organized into a module. Click on the Module navigation link to access the instructions, materials and information you will need to complete your work and earn points for the assignment or for the weekly activities. Each Weekly Module You ll always have the minimum requirements to complete: Text and/or article readings, videos Discussion forum activities/answers and peer replies Twitter postings (most weeks) Quiz BUS 134 Syllabus 5

6 Blog postings (at mid-quarter) These activities help you meet the objectives of the course and be prepared to complete your final written project for the course. Reminders for all things due are available in the Course Calendar. Use this feature to stay on top of what is due each week--it will really help keep you on track. Weekly Discussion Forums Each week, you will have an opportunity to post in a class discussion forum and answer a specific question or set of questions posed by the instructor. Your initial answer to any Discussion Question is due by Wednesday of each week by midnight. You will also be expected to respond to at least two classmates posts each week by Sunday at midnight. The discussion goals are to: Give you an opportunity to interact with your classmates and practice your online communication skills and netiquette. Provide a community forum for the exchange of ideas that resembles many of the social networks and media sharing platforms that exist in the online business world. Weekly Blog posts At Week 7, you will create and post content to your blog. You will sign up for a free blog account through Wordpress.com or Blogger during the first week of class. I will provide a step-by-step guide on how to do this. The goal of blogging is to: give you experience in setting up and managing a blog give you an opportunity to reflect on concepts from class Weekly Quizzes Quizzes will be available at the beginning of each week and will close at the end of the week, Sunday at midnight. You must take the quiz before the deadline. You may take a quiz two times during the week. The highest grade will be recorded. You have 60 min. to complete the quiz. Once the quiz is closed, I will not reset the quiz. Final - Social Media Marketing Plan Completing a social media marketing plan is required to pass the class. There is a module in the Canvas classroom that contains all the information, resources and directions you will need to complete this project Some Key Things to Remember The class week goes from Sunday through Sunday. Discussion answers must be posted by Wednesday night of each week by 11:59 PM; your two discussion responses to peers are then due by the following Sunday by midnight. This gives everyone time to read each other s discussion answers and think about how to respond to classmates. If you miss the Wed. deadline to post your initial answer, you can still get some points by posting your peer replies. However, you won t get points for your answer. You must post your replies to peers on two different days to earn full points. BUS 134 Syllabus 6

7 Pierce College Grading Scale: Professional, positive and appropriate online netiquette is required. Any student who is intentionally abusive to others in the discussion forums and other activities, or is consistently rude and negative in their communications with students or the instructor, will be asked to withdraw from the course. Specific rules of online engagement and best practices for communicating online (netiquette) are posted in the Orientation Module of the Canvas classroom. Review these rules/best practices often and use them in your communications. The chart below shows how final grade percentages. Percentage Decimal Letter A B C D Under F Other Important Information Student Contact Information: Keep your student contact information, especially your address, updated on Canvas and with the college. If you fail to keep your information updated and you miss out on important information as a result, you will have no one to blame but yourself. Netiquette and Professional Communication Expectations College is like work. Be professional, courteous and respectful to your peers and instructors when communication by , telephone, discussion forum or other means of contact. That means that in this class, in all communications, you should: Identify yourself fully, including your first and last name Use complete sentences, including proper spelling and grammar. (do not use texting shortcuts or abbreviations in message or discussions) Begin messages with a greeting (i.e. Hello Professor Gerhardt or "Dr. Gerhardt ) Don t if you are extremely upset or angry. Give yourself time to calm down and try contacting the person by telephone first. Think before you send! It is very easy to misinterpret : what someone means in an , a blog post or a short discussion post. Always ask yourself Is my message clear, respectful and courteous? Technical Support BUS 134 Syllabus 7

8 If you have technical problems with accessing the Canvas classroom, follow these quick steps first: Login issues: Be sure you are using the correct login ID and password to access the course If you forgot your password, use the link on the login page to recover/reset it. Other Problems: Check the Help area of Canvas by clicking the Help link (available on the login-page and in the classroom) Use the Report A Problem link to the elearning dept. about the issue. If you are still experiencing difficulty, contact the elearning department directly: By phone: m distedu@pierce.ctc.edu Policy Regarding Academic Dishonesty: Cheating, plagiarism, and other forms of academic dishonesty are unacceptable in all classes at Pierce College and you are subject to disciplinary action by the college. Any suspect documents or work will be returned with no credit given and you may fail the course. A very basic guide to follow is that you are cheating if: You use another person s ideas, words, music, artwork, computations, models, etc., in such a manner as to imply that the thing used was your own. You use notes, texts or writings in your work without properly citing or giving the original author credit for those materials. You knowingly allow or hire another person to create your work and present it as your original creation. If you cheat or plagiarize, you may face disciplinary actions as stated in the Student Rights and Responsibilities Policy/Code. For more information on what constitutes plagiarism and the steps you can take to avoid it, review the information in our Canvas classroom and on the Pierce College Library site. Library Support: The libraries at Pierce College provide access to materials and services that support academic programs. Online access is at This site has access to the library s extensive catalogue and databases, as well as links to library staff phone and online assistance. Access & Disability Services/Accommodations: Students with disabilities who believe they may need academic adjustments, auxiliary aids or services to fully participate in course activities or meet course requirements are encouraged to register with the Access and Disability Services (ADS) Office. Online information is available at: (Links to an external site.) ADS Statement Your experience in this class is important to me, and it is the policy and practice of Pierce College to create inclusive and accessible learning environments consistent with federal and state law. If you experience barriers based on disability, please seek a meeting with the Access and Disability BUS 134 Syllabus 8

9 Services (ADS) manager to discuss and address them. If you have already established accommodations with the ADS manager, please bring your approved accommodations (green sheet) to me at your earliest convenience so we can discuss your needs in this course. ADS offers resources and coordinates reasonable accommodations for students with disabilities. Reasonable accommodations are established through an interactive process between you and the ADS manager, and I am available to help facilitate them in this class. If you have not yet established services through ADS, but have a temporary or permanent disability that requires accommodations (this can include but not be limited to; mental health, attention-related, learning, vision, hearing, physical or health impacts), you are encouraged to contact ADS at (Fort Steilacoom) or (Puyallup). Emergency Closure Information: If the college closes for any extended time during the quarter, we will continue along our regular schedule, since this is an online class and is not dependent on the physical campus. Due dates may be adjusted if appropriate. This policy may also apply in the case of an extended Canvas outage. STUDENT CODE OF CONDUCT - EXCERPT (Links to an external site.) (Full Version is available through this link) WAC 132K Rules and regulations. Any student found to have committed, aided, or abetted others to commit any of the following violations is subject to disciplinary actions including a 0.0 in the course and possible expulsion from the College: Acts of dishonesty, including, but not limited to, the following: Cheating, plagiarism, or other forms of academic dishonesty; Furnishing false information to any Pierce College official, faculty member, staff department; Forgery, alteration, or misuse of a Pierce College document, record, fund or instrument of identification; Tampering with the election of any Pierce College recognized student organization; Assuming the identity of another student; Allowing another student to assume your identity. Academic dishonesty means plagiarism, misrepresentation of self or student work product or representation of work of others as your own, or other acts of academic dishonesty. Plagiarism includes, but is not limited to, the use, by paraphrase or direct quotation, of the published or unpublished work of another person without full and clear acknowledgment of the source, to include print or electronic means, using recognized and acceptable citation. It also includes the unacknowledged use of materials prepared by another person or agency engaged in the selling of term papers or other academic materials. Business Management Program Policy - Plagiarism, Cheating, Dishonesty: The Business Management Program ensures students exited the program meeting the following Program Outcome: (Students will...) Model positive ethical behavior as it impacts workplace success. Therefore, any student found cheating on any assignment/quiz/paper/exam or plagiarizing at any level, or any engaging in any other form of dishonesty will face the following: BUS 134 Syllabus 9

10 First Program Offense: The student will receive an automatic 0.0 on the assignment and/or in the course. The student will be reported to the Business Department faculty members and placed on a list for on-going reference. The student is also reported to the Pierce College Administration. Second Program Offense: The student will receive an automatic 0.0 in the course. The student is also reported to the Pierce College Faculty and Administration with possible expulsion from the College. Copying and pasting is considered plagiarism (cheating). Copying and changing a couple of words is considered plagiarism. Do NOT use direct quotes or copy and paste ANYTHING in any assignment. Paraphrase and cite sources properly in the sections where you used the information from your research. Papers may be sent through a plagiarism checker electronically by your professor. ##### BUS 134 Syllabus 10