UNIV 2555 (3 credits) Introduction to Creativity, Innovation, and Design Spring Semester, 2016 Hybrid Course Online URL:

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1 UNIV 2555 (3 credits) Introduction to Creativity, Innovation, and Design Spring Semester, 2016 Hybrid Course Online URL: Instructor: Courtney Orians Office: The University of Memphis, Collierville Center Phone: E- mail: Arlington High School Dual Enrollment Instructors Brenda Bailey Tijuana Perry Crystal Uhiren Course Description In this intensive credit course, students will be introduced to leading- - - edge concepts related to creativity, innovation, and design, and will apply these concepts to a real- - - world design challenge resulting in an innovative solution, but more importantly it is where students learn that failure is the birthplace of brilliance. The centerpiece of the course is an intensive, field- - - based, hands- - - on workshop where all concepts are applied. Course Objectives After completing this credit course, students will be able to: Analyze entrepreneurial trends and opportunities. Put innovation and design concepts into action as evidenced by their participation in creating a business plan. Evaluate plans for financial management of a business. Examine the legal and ethical issues relevant to business ownership. Discuss how innovation and design concepts relate to their personal lives, as well as in organizational product and/or service development efforts. Required Text Mariotti, Steve and Glackin, Caroline. (2015). Entrepreneurship & Small Business Management (2 nd ed.). Hoboken, NJ: Pearson Education, Inc. ISBN: Topics Cost/Benefit analysis Entrepreneurship Product Profit Strategy Area franchise Due diligence Advertising Asset Balance sheet Breakeven point Business plan Competitive analysis Elevator pitch Marketing plan Income statement Mission Industry analysis Target market Vision Owner s equity Product life cycle Market research Logo Product advertising Customer service 1 Depreciation Operation costs Net profit Return on investment (ROI) Assets Liabilities Debt ratio Breach of contract Corporation Limited partnership Sole proprietorship Electronic storefront

2 Code of ethics Social responsibility Grading Criteria Grading will be based on the following activities taking into consideration quality of discussion, level of participation and effort: Active course participation in discussions and weekly exercises % Business Plan Project 30% Final Exam 10% AHA! Postings & Reflection Paper 10% Grade Scale A+ = B+ = C+ = D+ = A = B = C = D = A- = B- = C- = D- = Below 60 = F Expectations Communication Policy- In our communication with each other, we want to remain professional at all times. Mutual respect among students and instructor is very important to the successful completion of this course. Writing Assignments- All written assignments must be submitted in Microsoft Word with default text and margin settings. Content, spelling, and grammar rules should be observed in all documents. All students are responsible for all assignments regardless of absence, unless a prior arrangement is agreed upon between the student and instructor. Library and Other Resources The Small Business Administration (SBA) is a government agency that supports and promotes entrepreneurs. The SBA offers free or inexpensive pamphlets on a variety of business subjects. Some local offices offer counseling to small business owners through SCORE or the SBDC system. Entrepreneurs Organization provides learning and networking opportunities worldwide for young entrepreneurs. This site, run by Zero to One Million author Ryan Allis, provides resources for young entrepreneurs, a networking list of contacts called The Entrepreneurship Directory, discussion forums, and links to articles and courses. MIT Entrepreneurship Center- The Concise Encyclopedia of Economics- Plagiarism Plagiarism is a serious academic offense. The University of Memphis regards plagiarism as academic dishonesty. Consequences of plagiarism include failing an assignment, receiving a lower course grade, and even failing a course. According to the University of Memphis Code of Student Conduct "the term 'plagiarism' includes, but is not limited to, the use, by paraphrase or direct quotation, of the published or unpublished work of another person without full or clear acknowledgment. It also includes the unacknowledged use of materials prepared by another person or agency engaged in the selling of term papers or other academic materials." You are committing plagiarism if you: Submit someone else's work as your own. Buy a paper from a papermill, website or other source. Copy sentences, phrases, paragraphs, or ideas from someone else's work, published or unpublished,

3 without giving the original author credit. Replace select words from a passage without giving the original author credit. Copy any type of multimedia (graphics, audio, video, internet streams), computer programs, music compositions, graphs, or charts from someone else's work without giving the original author credit. Piece together phrases, ideas, and sentences from a variety of sources to write an essay without proper citation or your own thoughts. Build on someone else's idea or phrase to write your paper without giving the original author credit. Submit your own paper in more than one course without permission. Students with Disabilities Qualified students with disabilities will be provided reasonable and necessary academic accommodations if determined eligible by the office of Disability Resources for Students. Prior to granting disability accommodations in this course, the instructor must receive written verification of a student's eligibility for specific accommodations. It is the student's responsibility to initiate contact with the office of Disability Resources for Students and to follow the established procedures to get registered with their department. The office of Disability Resources for Students is located at 110 Wilder Tower; ; Syllabus Change Course content, requirements, policies, and assignments may change during the semester at the discretion of the instructor. Technical Support/UM Helpdesk ; helpdesk.memphis.edu Course Calendar & Assignments: 1 Course Introduction & Syllabus Overview View week 1 content and presentation Readings: Entrepreneurs recognize Opportunities (chapter 1) Quiz Activity: Go to pg.12 in you text and complete the Do you have what it takes? quiz and calculate your score. Discuss your results with a partner or small group. Assignments: Have a conversation with a friend or relative. Ask this person to tell you about which things he or she finds frustrating in the area/neighborhood. Write down these complaints. Step 1: Generate at least three business opportunities from this conversation. Step 2: Use the checklists in ecourseware to evaluate your three business ideas as opportunities. Step 3: Choose the best of the business opportunities and write a SWOT analysis for it. Step 4: Use the analysis to explain why you would or would not actually start it. Submit your work to the appropriate dropbox folder. Keep these documents handy for the week 3 assignment. 2 Readings: Finding Opportunity in an Existing Business (Chapter 3) View week 2 content and presentation slides Discussion Question: Go to the discussion forum for week 2 and respond by Wednesday. Describe the type of business that you would consider buying. Why did you choose it? What are some red flags that you might discover during due diligence? Reply to two other posts before the end of the week. Assignment: Case Study pg. 71 (Krispy Kreme Doughnuts) 3

4 3 Readings: The Business Plan (Chapter 4) View week 3 content and presentation Assignment: (Stage One of Business Plan Project) Form a group of 3-5 students. Using the ideas and SWOT analysis assignment from week one, decide on a business to pursue as a group. Together you will create and present a business plan. See details in ecourseware. 4 Readings: Exploring Your Market (Chapter 6) View week 4 content and presentation Case Study: Amazing Customer Service Propels Amazon pg. 344 Assignment: (Stage Two of the Business Plan Project) Marketing & Research sections of business plan. 5 Readings: Developing the Right Marketing Mix & Plan (Chapter 7) View week 5 content and presentation Discussion Question: Go to the discussion forum for week 5 and respond by Wednesday. Brainstorm and share five creative ways for a small business with a very low budget to advertise and promote its products or services using the latest developments in communications and Internet technology. Make your post with in the first 3 days of the week. Visit two other classmate s suggested sites and provide thoughtful feedback. Assignment: (Stage Two of the Business Plan Project) Marketing & Research sections of business plan. Cont. 6 Readings: Integrated Marketing Communications (Chapter 9) View week 6 content and presentation Discussion Question: Identify a well- known public figure and discuss his/her brand. How has this individual enhanced this brand? How has she/he damaged it? Case Study: eharmony pg. 286 Assignment: Complete stage two of your business plan. Submit to the appropriate dropbox in ecourseware. 7 Readings: Understanding and Managing Start- Up, Fixed, and Variable Costs (Chapter 12) View week 7 content and presentation. Assignment: Stage Three of the Business Plan Project: Financial Statements SPRING BREAK March 7-13 th 8 Readings: Using Financial Statements to Guide a Business (Chapter 13) View week 8 content and presentation. Application Activity: Using the Chapter 13 Exercise handout in ecourseware and the examples from your text, create the requested financial statement information and calculations. Submit to the dropbox. Assignment: Continue work on stage three financial statements 4

5 9 Readings: Financing Strategy: Debt, Equity, or Both? (Chapter 15) View week 9 content and presentation Discussion Question: Go to the discussion forum for week 9 and respond by Wednesday. Provide feedback to at least 2 other classmates. Assignment: Submit Stage 3 documents to the appropriate dropbox in ecourseware Readings: Addressing Legal Issues and Managing Risk (Chapter 16) View week 16 content and presentation Discussion Question: Go to the discussion forum for week 10 and respond by the Wednesday. Carry out a search online for the name you intend to use for your business. What did you find? Will you still use this name? Why or why not? How do you plan to protect the name of your business? Respond to at least 2 other classmates. Case Study: Airbnb- Navigating the Sharing Economy pg.505. Assignment: Negotiate and write a letter of agreement between you and a fellow student(s) in your business plan group. You could agree to become business partners, for example, or to supply a product or service for the other student s business. The letter should be dated and signed by both students and the agreement should benefit both parties. Submit this assignment to the appropriate dropbox in ecourseware. Readings: Operating for Success (Chapter 17) View week 11 content and presentation Assignment: Identify two businesses in your community with which you are familiar. Suggest four measures of quality for each. Rate each business on these quality dimensions. Then, answer the questions found in ecourseware. Submit this assignment to the appropriate dropbox. Business Plan Project: (Stage 4 Management and Operations) Submit this section to the appropriate dropbox in ecourseware. Readings: Leadership and Ethical Practices (Chapter 20) View week 12 content and presentation Discussion Question: Take sides and debate the question: Should ethical violations by corporations be punishable through the legal system (civil or criminal penalties) or through industry ethical standards boards? Use ideas supported by your textbook or other reliable source. Post by Wednesday of this week and provide feedback/suggestions to at least two other classmates' posts by Sunday. Assignment: Choose a corporation that has been involved in an ethical scandal and research it online. (Enter corporate and scandal into a search engine.) Present this story to the class. Describe the lessons you learned as an entrepreneur from researching this event. Assignment: Finalize Business Plan Review each section and organize into one flowing document as outlined in the examples and directions in ecourseware. 5

6 Revise any weak areas and add detail where needed. Compose the Executive Summary. Create your presentation using the criteria provided. Practice as a group! 14 EXAM Due Business Plan Group Presentations Exam: Identify your three (3) best/most useful AHA s! Each AHA! will be approximately 500 words in length, and the final word paper will be uploaded as a Microsoft Word document (.doc or.docx) to the Dropbox on the published due date. The AHA! paper accounts for 10% of the course grade. Study Day April 28th Monday, May 2, 2016 (official grades submitted by May 4, 2016 to Courtney Orians cckelly@memphis.edu ) 6