Approaches to Conducting Social Science Research in STEM

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1 Approaches to Conducting Social Science Research in STEM Maria (Mia) Ong, Ph.D. Project Leader, TERC

2 Rigorous Design, Administration, & Analysis Seven Preliminary Steps: 1) Choose a topic 2) Review the literature 3) Determine the research question 4) Develop a hypothesis, logic model 5) Get IRB approval 6) Gain access to the research site(s) & participants

3 Rigorous Design, Administration, & Analysis Seven Preliminary Steps (continued): 7) Operationalize (i.e., determine how to accurately measure factors) Institutional data Ethnography Qualitative research interviews Surveys

4 Rigorous Design, Administration, Next Steps: & Analysis 8) Collect Data 9) Analyze Data 10) Report Findings

5 GAINING ACCESS TO THE RESEARCH SITE(S) AND PARTICIPANTS Challenges Responses to Challenges

6 Challenges Non-recognition of social/cultural aspects of science A culture of no culture. (Traweek, 1986) Physicists believe science occurs separately from social forces. (Ivie, 2007)

7 Challenges Disrespect for social science Professor: Philosophically I am opposed to education studies focusing on race or gender... I have doubts about your methodology, too.

8 Challenges Protection of their field s practices. Gender has nothing to do with it. If you re the best, you ll rise to the top. The belief that anyone can do social science Some believe that social science is not science at all. (Ivie, 2007)

9 Challenges Denial of institutional data Citation of privacy rules Lack of understanding about how data will be used Fear that the data will make the institution look bad Not my job

10 Responses to Challenges Pre-emptive strategies: Get support & introduction by chair, senior staff Meet one-on-one with people rather than large groups Get input: What questions do natural scientists have for social scientists? Give them Jonas Salk s preface in Laboratory Life

11 Responses to Challenges Pair up natural & social scientists Take the approach of Everything is data. (Traweek)

12 Responses to Challenges Show national data To change inequality in science data are essential (Ivie, 2007) Statistics show what; social science explores why.

13 Demographics of the General U.S. Population vs. STEM Ph.D. Recipients, Selected Groups (2005) % U.S. Population Ages, (2005) Asian American/Pacific Native American Women 0.38 White Women African American Women 6.72 Hispanic Women 6.66 % STEM Doctoral Degrees Awarded (2005) Asian American/Pacific Native American Women 0.20 White Women African American Women 2.47 Hispanic Women 2.53

14 Responses to Challenges Understand concerns, legal constraints of institutions Be considerate & appreciative Prepare clear description of how data will be used, how institution & members will be protected Minimize use of sensitive data. Can data be gathered another way? (e.g., via public databases; aggregated form; self report)

15 INTERVIEWS Uses & Caveats Setting up the Interview Protocol Design Interviewing Techniques Data Analysis & Tools

16 Uses & Caveats of Interviews Understand the world from interviewees points of view Discover & interpret the meaning of people s experiences Time consuming & expensive A small sample» Source: Kvale, 1996

17 Setting Up the Interview Individual vs. focus groups? In-person vs. telephone? How many interviewees? Who will conduct the interviews? Location of interview?

18 Interview Protocol Design Highly structured <-> Semi-structured <-> Unstructured Limit number of questions Map interview questions onto research questions Balance questions: positive/negative; similarities/differences Prepare follow-up probes Pre-test protocol

19 Interview Protocol Design Avoid: Multiple questions How do you feel about the chair and the other faculty? Leading questions What emotional problems have you had since joining the department? Yes-or-No questions Do you like mentoring young women?» Source: Kvale, 1996

20 Interviewing Techniques Establish rapport / trust with interviewee Ask good questions Be responsive; actively listen, provide probing questions as needed Give neutral responses; but show empathy when needed» Source: Denzin & Lincoln, 2005

21 Data Analysis & Tools Don t confuse the tools with the techniques Tools, e.g., Nvivo, ATLAS, highlighters Techniques Code (from existing theory; inductive methods); test for inter-rater reliability Organize into themes, patterns, narratives, profiles, case studies

22 SURVEYS Uses & Caveats Sampling Survey Question Design Data Analysis & Tools

23 Uses & Caveats of Surveys Energetically quoted Used to inform Influence important decisions and policy Often poorly designed and administered Data are not very accurate Source: Busha & Harter, 1980

24 Survey Sampling Issues to Consider Representative Sample Sample Size Selection Bias Ways to Counter or Minimize Selection Bias

25 Survey Sample & Sample Size Representative Sample: A sample that is an accurate proportional representation of the population under study Sample Size: How many people you need to get results that reflect the population under study Sample size calculator: m.com/sscalc.htm

26 Survey Sampling Selection Bias Where and how you find your respondents may affect your responses Ways to Counter or Minimize Selection Bias Randomize (as much as possible): An equal chance of being chosen to participate in the survey (often computer generated)

27 Survey Sampling Ways to Counter or Minimize Selection Bias (continued) Stratification: Determine what subgroup categories of the population ( strata ) should be represented, e.g.: men and women; jr. and sr faculty Determine respective percentages of each strata Have computer generate randomized lists

28 Survey Question Design Keep It Short and Simple (K-I-S-S). Start with an introduction or welcome message. (who you are, why you want information) Use simple language. Avoid slang, jargon, and acronyms. Clearly define complex terms. For each question, ask only one clear thing.

29 Survey Question Design Short items are best (so that they may be read, understood, and answered quickly). When possible, allow choices of: Not sure, Not Applicable, None, Other, Decline to Answer. Make questions as impersonal as possible. Ask questions the respondent can accurately answer.

30 Survey Question Design Ask questions about topics that are relevant. The respondent should have experience with the topic. Avoid biased items and terms (be sensitive to the effect of your wording). Order of questions matters! (completion, results) Pre-test your survey questions out first, using small focus groups. Babbie, 1973; Busha & Harter, 1980; Creative Research Systems, 2004

31 Question Order Matters! Order questions from the general to the specific. Early questions should be pleasant and easy to answer. People tend to choose answers nearest the start of the list. When it makes sense, randomize the choices.

32 Question Order Matters! When it makes sense, order answer choices from positive to negative: agree disagree; excellent poor When possible, ask for more personal or sensitive information near the end. (e.g., Steele, 1997)

33 Question Order Matters! Mentioning a specific idea in one question might affect answers in later questions. Randomize when possible Separate related questions by unrelated questions Respondents become habituated when answering similar types of questions. Avoid this by asking only short series of similar questions, then different kinds of questions.

34 Data Analysis & Tools Admit to all possible biases in sampling and results Survey Web Sites e.g., Survey Monkey: Statistical Methods Statistics Tools and Software Sample Courses Related to Survey Statistics

35 Data Analysis & Tools Common Statistical Methods T-Tests Chi Squares Ratios Regression (Simple and Multiple) Statistics Tools and Software SPSS PC SAS SYSTAT PC Carp

36 Sample Survey Statistics Courses (Iowa State University) Statistics 421: Survey Sampling Techniques (2-2) Cr. 3. S. Prereq: 231 or 328 or 401. Methods of designing and analyzing survey investigations; simple random, stratified, and multistage sampling designs; methods of estimation including ratio and regression; construction and use of sample frames. Nonmajor graduate credit. Statistics 521: Theory of Survey Sampling (3-0) Cr. 3. S. Prereq: 401; 447 or 542. Practical aspects and basic theory of design and estimation in sample surveys for finite populations, with emphasis on applications. Simple random, systematic, stratified, cluster and multistage sampling. Horvitz-Thompson estimation of totals and functions of totals: means, proportions, regression coefficients. Model-assisted ratio and regression estimation. Two-phase sampling. Non-response effects. Small area estimation.

37 Sources Abbott, Andrew. (2004). Methods of Discovery: Heuristics for the Social Sciences. New York: Norton & Co. Babbie, Earl R. (1973). Survey Research Methods. Belmont, CA: Wadsworth Pub. Co. Busha, Charles H., and Stephen P. Harter. (1980). Research Methods in Librarianship: Techniques and Interpretation. Orlando, FL: Academic Press, Inc. Creative Research Systems. The Survey System. Internet WWW page, at URL Accessed 06 August Denzin, Norman K. & Lincoln, Yvonna S. (2005). The Sage Handbook of Qualitative Research, 3rd Edition. London: Sage. Ivie, Rachel. (August 2007). Alternatives to Academe. American Sociological Association. New York, NY Kvale, Steiner. (1996). InterViews. Thousand Oaks, CA: Sage. Steele, Claude. (1997). A threat in the air: How stereotypes shape intellectual identity and performance. American Psychologist, 52(6), Trost, Jan. (1986). "Statistically non-representative stratified sampling: A sampling technique for qualitative studies." Qualitative Sociology, 9(1), Weiss, Robert. (1995). Learning from Strangers. NY: Free Press.

38 Acknowledgments Sharon J. Traweek, UCLA Susan Silbey, MIT Nicole Deterding, Harvard The Evaluation Group, TERC

39 Contact Information Maria (Mia) Ong, TERC

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