European Enterpreneurship (EM1F5MC3)

Transcription

1 European Enterpreneurship (EM1F5MC3) Program PGE Module / ECTS / Path / Specialisation Module :European Affairs : 9 ECTS. PGE 3A - International and European Business (IEB) Discipline Entrepreneurship Year 2017 Semester Open for visitors B yes (3 ECTS) Available places 45 Coordinator Horacio MIRANDA DE OLIVEIRA Lecturers Instructor Population Horacio MIRANDA DE OLIVEIRA Population contact@kreavizio.com Course format Working language : Volume of contact hours : Workload to be expected by the student : English 20 h 60 h Course track Track : Attendance "Attendance" track : Attendance at lecture / tutorial classes and intermediate / final exams is mandatory. As evaluation of in-class work constitutes an essential element of grading, any absence will be penalized and is taken into account for grading purposes (see academic rules and regulations). "Autonomous" track : Attendance at intermediate / final exams is mandatory, but students are free to attend lecture / tutorial classes. For all Master programs and all other programs realized in the form of dual internships (apprentissage), attendence at lecture / tutorial classes and intermediate / final exams is entirely mandatory. Therefore, only the "Attendance" track can be selected.

2 Contribution of the course to the educational objectives of the programme How the course contributes to the programme : LEARNING GOAL 1 : Students will master state-of-the-art knowledge and tools in management fields in general, as well as in areas specific to the specialized field of management. Students will identify a business organization s operational and managerial challenges in a complex and evolving environment. Students will understand state-of-the-art management concepts and tools and use them appropriately. Students will implement appropriate methodologies to develop appropriate solutions for business issues. LEARNING GOAL 2 : Students will develop advanced-level managerial skills. Students will work collaboratively in a team. Students will participate in a decision-making process in a critical way. Students will communicate ideas effectively, both orally and in writing, in a business context. LEARNING GOAL 4: Students will study and work effectively in a multicultural and international environment. Students will analyze business organizations and problems in a multicultural and international environment Course description Taking the lack of entrepreneurial spirit in Europe as a case study, the course offers a comprehensive introduction to entrepreneurship, both in theoretical and practical terms. It points out the institutional conditions of entrepreneurship: what is specific to the European context? Which of the conditions set up by the European context can be considered as essential to start or develop a business activity (or impede to do so)? What kind of opportunities to start or develop a business activity can be found? The course is taught in a practical way: building up an entrepreneurial project, with a complete business plan and a pitch aimed to promote the project to potential investors. Students will work in teams and will apply managerial tools, collaboration methods, and entrepreneurship theory to develop a realistic business project. Educational organisation In-class... Lecture classes Presentations Tutorial classes As a group... Projects Interaction... Workshops Assignments... Specific projects / case studies Learning outcomes

3 At the end of the course, the student should be able to : - Define state of the art of entrepreneurship in Europe - Discuss challenges and opportunities related to the launch of a business in France or in Europe - Apply appropriate methodologies to develop appropriate solutions for business issues - Write a business plan - Analyze a business organization s operational and managerial challenges in a complex and evolving environment - Construct a pitch - Evaluate the product and appraise its marketing potential Course outline Course outline Lecture session 1 o Introduction & entrepreneurship definitions o Presentation of the course o Definition of entrepreneurship and its various dimensions o Teamwork organization o Conditions to start a business Tutorial session 1 o Define the project of each team o Define the market analysis operational strategy o What came first product or client? o Market Study process and objectives Lecture session 2 o Entrepreneurship in Europe o Entrepreneurship diversity, understanding various business models o Defining the best attractive offer Tutorial session 2 o Identify the best Business models for the project o Define the business model Lecture session 3 o Entrepreneurship process knowledge o Define the best operational organization o Offer definition Tutorial session 3 o Formalize the value proposition o Define the operational organization o Organization of a new enterprise Lecture session 4 o How to launch the business o Business Plan definition o Entrepreneurship support ecosystem o Financial trends & strategies Tutorial session 4 o Formalize the Business plan o Investment strategy definition o Financial strategy Lecture session 5 o Mastering communication of entrepreneur o Presenting Business project to investors Tutorial session 5 o Pitching o Global students presentation in an investor condition o Students will be asked to discuss the presentations and compare results o Students will be asked to hand a 15 pages report by the end of the course Pre-requisites for the course

4 Key concepts to master : Teaching materials Recommended Reading Major works : European Commission, Entrepreneurship in the EU and beyond, Eurobarometer, Brussels, 2012 Global Entrepreneurship Monitor, Further literature : Barringer B. R., Ireland R. D. (2012) Entrepreneurship, successfully launching new ventures, 4th edition, Pearson Education, 2012 Boettke P. Coyne C. (2009) Chapter 1: What are institutions? and Chapter 2 How institutions matter for economic outcomes, in Context matters: Institutions and entrepreneurship, Editor: Now Publishers (e-book available via ent / Scholarvox) Bolton B., Thompson J. (2004) Entrepreneurs, Talent, Temperament, Technique, 2nd edition, Elsevier Fayolle, A. (2012), Entrepreneuriat, Apprendre à entreprendre, Dunod, 2ème édition, 368 pages IAE, Entreprendre et manager dans le nouvel espace européen, journées d étude, 2004 Léger-Jarniou, C. (2013), Le Grand Livre de l'entrepreneuriat, Dunod, 448 pages (e-book available via ent / Scholarvox) Messeghem K, L'entrepreneuriat, EMS, 2011 EM Research : Santoni J., Barth, I. (2014) : «Entrepreneuriat des femmes : état de la littérature francophone et anglophone pour de nouvelles perspectives de recherche», Journée de recherche AFC, AFM, AGRH, AFMD «Pour un management de la Diversité», Semaine du Management, Marseille. Santoni J., Barth I. (2014), «Le rôle du réseau dans le développement de l'entrepreneuriat féminin : cas d'un centre entrepreneurial au sein d'une business n 11 «Meilleurs papiers du 25e congrès de l'agrh à Chester, 6-7 novembre, p Grandclaude D., Nobre T. (2013), «Caractéristiques du propriétaire dirigeant de PME, entre l'être et le faire, où en sommesnous?», XXIIème Conférence AIMS, Clermont-Ferrand. Menu S. (2012) The role of cluster policy on leadership: evidence from two Pôles de Compétitivité. Environment and Planning. C: Government and Policy 30(5) Menu S. (2011) Les pôles de compétitivité, un nouveau pilotage de la politique industrielle? Bilan en Ile-de- France. Politiques et Management Public 28(1) Assessment Final assessment : written / in group / English / weighting : 50% details : Written Business Plan This evaluation serves to measure LO1.1, LO1.2, LO1.3, LO2.1, LO2.2, LO2.3, LO4.2

5 Final assessment : oral / in group / English / weighting : 50% details : Presentation of the project (pitch) This evaluation serves to measure LO1.1, LO1.2, LO1.3, LO2.1, LO2.2, LO2.3, LO4.2 Grounds for expulsion from classes Such behaviors as... arriving late, leaving early or unannounced leaving of the classroom during class time disruptive eating or drinking in class using smartphones and laptops for non class-related purposes reading non class-related documents chatting on non class-related issues showing disrespect towards lecturers... may lead to expulsion from classes.