Lesson 47: Research (18-25 minutes)

Transcription

1 Main Topic 7: Corporate Development Lesson 47: Research (18-25 minutes) Today, you will practice your Reading and Listening Skills as you study texts related to RESEARCH. I. READING Exercise 1: What s missing? (5-6 minutes) Read the following RESEARCH OUTLINE carefully. Choose the best word that would fill in the blanks. Exercise 2: Reading Check-up (3-4 minutes) A research on advertising is being conducted. Here is the research outline: Title: Goals: Effective Techniques on Advertising To make a general conclusion on the effective techniques on advertising. To conduct a survey that will ask participants opinions on the subject. 1.a. my b. your c. our d. their I. Introduction to Advertising 1. History 2. Common uses and applications 3. Types of advertising II. III. IV. Method of Research 1. Participants 2. Survey a. Survey questions 2.a. ask b. asked c. asking d. will ask Results and Discussion 1. Participants response 2. Data/Charts/Tables Conclusions 3.a. Last b. End c. Final d. Close Page 1

2 Answer the following questions based on the previous text. 1. What is the main topic of the research? 2. If I want to know how the research was conducted, on which part of the outline should I look? Exercise 3: Compare and Connect (3-5 minutes) Read the following TABLE and try to answer the questions that follow. This was taken from the research paper titled Effective Techniques on Advertising : Elements in Advertising A B C General Characteristics Title Theme Artwork Slogan (message) Use of people, animals, etc. Benefits Physical Characteristics Color Measurements (big or small) Type of material A = Very Important B = Important C = Not So Important Questions: 1. What is being studied on the table? 2. According to the table, what elements are not so important? 3. If this table is taken from the advertising research paper, on what part of the research paper can this table be seen? Page 2

3 II. LISTENING (1-2 minutes) Exercise 1: What s in the photo? Study the following picture carefully. Then listen to the audio clip that follows. Question: Which of the following statements is true about the picture? AUDIO 1 cdn.rarejob.com/material/intermediate/toeic/audio/toeic2mc_047.mp3 Exercise 2: Fill in the details (3-4 minutes) Listen to the following audio clip once then try to answer the exercises that follow. AUDIO 2 cdn.rarejob.com/material/intermediate/toeic/audio/toeic2convo_047.mp3 Page 3

4 Read the following sentences carefully. Try to supply the missing word or phrase based on the listening clip. 1. I have the report for this month. 2. the company introduced several new fashion in the market 3. It was a good for our company. CHOICES: year designs month quantity Exercise 3: Answering Questions (3-4 minutes) Read the following questions about the audio clip then choose the best answer from the four choices. You may opt to listen to the clip one more time with your tutor. 1. What is the business of the company? a. clothing b. marketing c. advertising d. engineering 2. What is the purpose of the meeting? a. to discuss the HR report. b. to discuss the finance report. c. to discuss the quality report. d. to discuss the quantity report. 3. What was the result of the report? a. The customers liked most of their designs. b. The customers disliked most of their designs. c. The customers think that their designs are cheap. d. The customers think that their designs are expensive. 4. How many units of the Low Waist Cut Jeans were sold? a. 300,000 b. 400,000 c. 500,000 d. 600,000 Page 4

5 5. What does the team leader think will happen for the next months? a. The next months will have lower sales. b. The next months will have higher sales. c. The next months will have same sales. d. The next months will have no sales. Page 5