1 UNIT OUTLINE Read this document to learn essential details about your unit. It will also help you to get started with your studies. BMA215 Business in and with Europe (SOU) Semester 1, 2015 THIS UNIT IS BEING OFFERED AT SHANGHAI OCEAN UNIVERSITY (SOU) Taught by: Dr Marcus Bai & Dr Jingjing Wang CRICOS Provider Code: 00586B
2 BMA215, Business in and with Europe (SOU) 2 Contents Contact Details... 2 Unit Description... 3 Prior Knowledge &/or Skills OR Pre-Requisite Unit(s)... 3 Enrolment in the Unit... 3 When does the unit commence?... 3 University of Tasmania Graduate Quality Statement... 3 Intended Learning Outcomes for BMA Learning Expectations and Teaching Strategies/Approach... 5 Learning Resources... 5 Student Feedback via evaluate... 9 Details of Teaching Arrangements... 9 Assessment Submission of Assessment Items Review of Assessment and Results Further Support and Assistance Academic Misconduct and Plagiarism Study Schedule Tutorial Schedule In-lecture Test Essay Marking Matrix Group Assignment: Market Entry Strategy Report Marking Matrix Contact Details Unit Coordinator at UTAS: Campus: Room Number: Consultation: Lecturer/Tutor at SOU: Room Number: Phone: Consultation: Dr Marcus Bai Hobart Room 106, Centenary Building, Sandy Bay Available by appointment Dr Jingjing Wang UTAS office room 217 Lvl 2 AIEN Building TBA TBA
3 BMA215, Business in and with Europe (SOU) 3 Unit Description The European marketplace is a continually changing and evolving entity. In the early 1990s, the preoccupation of Europe was with the development of the Single European Market (SEM) and the dismantling of Communism in Eastern Europe. Since that time, Europe s single currency has been launched in 18 member countries, and the European Union (EU) with 28 members in 2014 has consolidated itself as one of the largest economic unions in the global marketplace. Foreign investment and trade has grown significantly during the development of the Union and there is now a market of over 500 million people within the EU alone. Since the Global Financial Crisis (GFC) and with its current euro zone debt crisis, the EU is at a critical, yet fascinating, stage of development. As a single entity, the EU is China s single largest trading partner and represents a sizeable opportunity for Chinese manufacturers and exporters. This unit is designed to provide students with an understanding of a range of major issues in relation to conducting business in and with Europe, with an emphasis upon the European Union (EU). You will learn about the broad social, economic and political environments within which business in Europe is conducted, the structure of business in Europe, conducting business with European firms and a range of current and likely future issues faced by firms doing business in and with Europe. Students also need to be aware that this unit includes insights and arguments that are not in the textbook. The lectures and tutorials will include extra material that will be beneficial to your overall learning and attendance at lectures and tutorials is strongly recommended. We welcome you to the Unit and hope you find the material relevant and thought-provoking. Prior Knowledge &/or Skills OR Pre-Requisite Unit(s) BMA101 Introduction to Management and BMA181 Introduction to International Business. Enrolment in the Unit Unless there are exceptional circumstances, students should not enrol in this unit after the end of week two of semester, as the Tasmanian School of Business and Economics (TSBE) cannot guarantee that: any extra assistance will be provided by the teaching team in respect of work covered in the period prior to enrolment; and penalties will not be applied for late submission of any piece or pieces of assessment that were due during this period. When does the unit commence? The unit s teaching schedule commences in the week beginning Monday 14 September University of Tasmania Graduate Quality Statement The units in your course, including this unit, have been designed to cumulatively develop the graduate qualities outlined in the University s Graduate Quality Statement: Our graduates are equipped and inspired to shape and respond to the opportunities and challenges of the future as accomplished communicators, highly regarded professionals and culturally competent citizens in local, national, and global society. Graduates acquire subject and multidisciplinary knowledge and skills and develop critical and creative literacies and skills of inquiry. Our graduates recognise and critically evaluate issues of social responsibility, ethical conduct and sustainability.
4 BMA215, Business in and with Europe (SOU) 4 Intended Learning Outcomes for BMA215 INTENDED LEARNING OUTCOMES Learning Outcome 1 The business landscape within the EU and the impact of European integration has on domestic business structures. Learning Outcome 2 An in-depth knowledge of the strategic role of the EU in the world economy and the awareness of business opportunities and constraints posed by developments in Eastern Europe and an understanding of the major challenges for firms conducting business in and with the EU. RELATED ASSESSMENT CRITERIA OR MODULE LEVEL LEARNING OBJECTIVES Demonstrate an understanding of the fundamental characteristics of the business landscape within the EU. Ability to identify and discuss how domestic European firms can overcome challenges created by the enlargement of the EU and euro zone. Demonstrate an understanding of the global position the EU holds and how firms can adopt various business structures and strategies to minimise risks and capitalise on opportunities when conducting business in and with the EU. Ability to use basic theories and concepts to resolve practical problems faced by domestic and international firms when conducting business in and with the EU. ASSESSMENT METHODS In-lecture test, group assignment and examination. Tutorial discussion, group assignment, and examination. Tutorial discussion, group assignment, and examination. Tutorial discussions, Inlecture test, group assignment, and examination. COURSE LEVEL LEARNING OUTCOMES Successful completion of this unit supports your development of course learning outcomes, which describe what a graduate of a course knows, understands and is able to do. Course learning outcomes are available from the Course Coordinator. Course learning outcomes are developed with reference to national discipline standards, Australian Qualifications Framework (AQF), any professional accreditation requirements and the University of Tasmania s Graduate Quality Statement. Learning Outcome 3 Cognitive skills including evaluation, analytical investigation, written and oral presentation, and ability to work effectively in a group. Write clearly using the lexicon/language of international business. Communicate clear and logical international business strategies and discussions. In-lecture test, group assignment, and examination. Tutorial discussion, inlecture test, group assignment, and examination.
5 BMA215, Business in and with Europe (SOU) 5 Learning Expectations and Teaching Strategies/Approach The University is committed to a high standard of professional conduct in all activities, and holds its commitment and responsibilities to its students as being of paramount importance. Likewise, it holds expectations about the responsibilities students have as they pursue their studies within the special environment the University offers. The University s Code of Conduct for Teaching and Learning states: Students are expected to participate actively and positively in the teaching/learning environment. They must attend classes when and as required, strive to maintain steady progress within the subject or unit framework, comply with workload expectations, and submit required work on time. Work, Health and Safety (WH&S) The University is committed to providing a safe and secure teaching and learning environment. In addition to specific requirements of this unit, you should refer to the University s policy at: Learning Resources Prescribed Text/Software A prescribed text is a resource that you must have access to for the purposes of studying this unit. Information regarding how these may be purchased is attached. Johnson, D & Turner, C 2006, European business, 2 nd edn, Routledge, London. Recommended Texts/Software A recommended text is a resource that you can use to broaden your understanding of the topics covered in this unit. You may also find a recommended text helpful when conducting research for assignments. Dicken, P (2007), Global shift: Mapping the changing contours of the world economy, Guildford Press, New York. Hill, CWL (2009), International business: Competing in the global marketplace 7 th edn, McGraw- Hill/Irwin, Boston. Mercado, S, Welford, R & Prescott, K (2001), European business 4 th edn, Pearson Education, London. Neal, L (2007), The Economics of Europe and the European Union, University Press, Cambridge. Suder, G (2008), Doing Business in Europe, Sage Publications, London.
6 BMA215, Business in and with Europe (SOU) 6 Other Recommended Resources/Software In addition to the texts (or software) recommended above, students are also expected to be familiar with the key academic journals in the discipline from which useful insights may be derived. In particular, students are encouraged to review regularly the relevant papers that are published in: Eurostat Eurostat Yearbook European Business Review European Economic Review European Finance Management European Industrial Relations European Journal of Marketing European Management Journal European Management Review European Report Journal of International Business Studies Journal of World Business Management International Review OECD Economic Surveys Sloan Management Review The European Journal of Finance Periodicals and Newspapers Business Week Business Review Weekly China Daily China Economic Times Economist Financial Times Fortune Harvard Business Review Hong Kong Commercial Daily International Herald Tribune Shanghai Daily South China Morning post The Wall Street Journal
7 BMA215, Business in and with Europe (SOU) 7 Useful Websites Main European Union Sites Academy of International Business: Central Intelligence Agency (World Factbook): European Sources Online: EUBusiness News: EU Observer: Europages: Europe Online International: European Chamber of International Business: EU Information: European Commission Trade: European Regional review: European Common Market Studies: International Monetary Fund: World Trade Organisation: My Learning Online (MyLO) Access to the MyLO online learning environment unit is required for this unit. The unit has its own MyLO site. To log into MyLO and access this unit, go to: To access the unit, select BMA215. For help using MyLO go to Technical requirements for MyLO MyLO can be accessed via Library computers and in computer labs on campus. See: For further technical information and help, contact the UTAS Service Desk at
8 BMA215, Business in and with Europe (SOU) 8 Learning to use MyLO When you log into MyLO, you will see a unit called Getting Started with MyLO. Enter this unit to learn more about MyLO, and to practise using its features. MyLO Expectations 1. Students are expected to maintain the highest standards of conduct across all modes of communication, either with staff or with other students. Penalties may be imposed if the Unit Coordinator believes that, in any instance or mode of communication, your language or content is inappropriate or offensive. MyLO is a public forum. Due levels of respect, professionalism and high ethical standards are expected of students at all times. 2. Submission of assessment tasks via MyLO presumes that students have read, understood and abide by the requirements relating to academic conduct, and in particular, those requirements relating to plagiarism. All work submitted electronically is presumed to be signed-off by the student submitting as their own work. Any breach of this requirement will lead to student misconduct processes. 3. MyLO is an Internet service for teaching and learning provided by the University. It is expected that you check your units in MyLO for updates at least once a day. Using MyLO for BMA215 IMPORTANT!: Before you are provided with access to your unit s MyLO resources, you must complete the Student Agreement form. To do this: 1. Access the unit s MyLO site. 2. Locate the Begin Here folder and click on it to open it. You can find the Begin Here folder by scrolling down until you see Content Browser OR by clicking on the Content button. OR 3. Once you have opened the Begin Here folder, click on the Student Agreement file. OR 4. Read the terms, then check the I agree box. You should now be able to access all available unit content on MyLO. You only need to do this once in each MyLO unit.
9 BMA215, Business in and with Europe (SOU) 9 Other important resources on MyLO Students are expected to regularly check on MyLO for any updates in relation to the unit. Essentially, MyLO has been incorporated into the delivery of this unit to enhance students learning experience, by providing access to up-to-date course materials, and allowing for online discussion. In addition to the lecture slides which are uploaded on MyLO on a weekly basis, other unit-related materials such as supplementary readings and assessment guides can also be accessed on MyLO. Further, students are also expected to engage in an active discussion about issues related to the unit through the discussion forums or chat rooms that are available on MyLO. MyLO should be treated as the unit's critical platform for learning and communication. Student Feedback via evaluate At the conclusion of each unit, students will be asked to provide online responses to a number of matters relating to the learning and teaching within that unit. All students are asked to respond honestly to these questions, as all information received is used to enhance the delivery of future offerings. Changes to this Unit Based on Previous Student Feedback More relevant and up-to-date case analysis are included in tutorial programs. Students who receive less than satisfactory results in the assignment but are willing to improve may be provided a second chance to re-work on the assignment at the discretion of the unit coordinator. Students who are granted such a chance will be contacted individually and the instructions and requirements will be provided. Details of Teaching Arrangements Lecture/Tutorial Mode There will be a series of thirteen (13) lectures throughout the semester (with the exception of the National Day holiday break). There will be a series of twelve (12) tutorials throughout the semester (with the exception of the National Day holiday break). The tutorial program will commence in week two (2). Communication, Consultation and Appointments TO KEEP UP WITH ANNOUNCEMENTS REGARDING THIS UNIT Check the MyLO News tool at least once every two days. The unit News will appear when you first enter our unit s MyLO site. Alternatively, click on the News button (towards the top of the MyLO screen) at any time. WHEN YOU HAVE A QUESTION Other students may have the same question that you have. Please go to the Q&A Forum on our course s MyLO site. Check the posts that are already there someone may have answered your question already. Otherwise, add your question as a new topic. Students are encouraged to support each other using this forum if you can answer someone s question, please do. We will attempt to respond to questions within 48 business hours. If your question is related to a personal issue or your performance in the unit, please contact the appropriate teaching staff member by instead.
10 BMA215, Business in and with Europe (SOU) 10 WHEN YOU HAVE AN ISSUE THAT WILL IMPACT ON YOUR STUDIES OR THE SUBMISSION OF AN ASSESSMENT TASK If you have a personal question related to your studies or your grades, please contact teaching staff by . For general questions about the unit, please add them to the Q&A forum on our unit s MyLO site. This way, other students can also benefit from the answers. A NOTE ABOUT CORRESPONDENCE You are expected to check your UTAS (WebMail) on a regular basis at least three times per week. To access your WebMail account, login using your UTAS username and password at You are strongly advised not to forward your UTAS s to an external service (such as gmail or Hotmail). In the past, there have been significant issues where this has occurred, resulting in UTAS being blacklisted by these providers for a period of up to one month. To keep informed, please use your UTAS as often as possible. We receive a lot of s. Be realistic about how long it might take for us to respond. Allow at least TWO (2) business days to reply. Staff are not required to respond to s where students do not directly identify themselves, are threatening or offensive, or come from external (non-utas) accounts. When you write an , you must include the following information. This helps teaching staff to determine who you are and which unit you are talking about. Assessment Family name Preferred name Student ID Unit code (i.e. BMA215) Questions If your question is about an assessment task, please include the assessment task number or name. How Your Final Result Is Determined In order to pass this unit you must achieve an overall mark of at least 50% of the total available marks. Details of each assessment item are outlined below. Assessment Schedule Assessment Items Due Date Value/Weighting Link to Learning Outcomes In-lecture test Week 8 30 marks 1, 2 & 3 Group assignment Week marks 1, 2 & 3 Final examination Exam period 50 marks 1, 2 & 3
11 BMA215, Business in and with Europe (SOU) 11 Assessment Item 1 In-lecture Test Task Description: Students are required to sit an in-lecture test covering chapters 1-9 of the prescribed textbook. Task Length: Assessment Criteria: Link to Unit s Learning Outcomes: 3 essay questions (40 minutes) Students to answer 3 essay questions from a choice of 4 (each question is worth 5 marks to a total of 15 marks). A copy of essay marking matrix is provided at the end of this unit outline. 1, 2 & 3 Due Date: Week 8 Value: 30 marks Assessment Item 2 Group Assignment Task Description: Students are required to form assignment groups of a minimum of three and a maximum of four students. This assignment requires your group to develop a market entry report for a Chinese small and medium-sized enterprise (SME) to the EU. Select one of the SMEs from the list below. Your market entry report will cover the following parts: (Part one) (Part two) o o (Part three) o (Part four) o A clear and concise introduction of your SME Analysis PEST analysis (political and economic risks, social diversity, and technology advancement of your selected EU country) Strategy Entry strategy and scope (with detailed rationale for your selection) It is critical that you logically link your strategy and scope back to your selected topic Challenge and Recommendation/s Identify one major challenge of your selected entry strategy and/or scope Provide recommendation/s to overcome this identified major challenge It is imperative that in your analysis you take into consideration the impacts of current financial instability across the EU and your selected EU country. Choose one (1) of the following SMEs:
12 BMA215, Business in and with Europe (SOU) A small established Shanghai-based furniture manufacturer exporting home furniture to Spain; 2. A new clothing wholesaler based in Guangzhou exporting children clothing to Italy; and 3. An office equipment manufacturer based in Chengdu exporting office furniture to Germany. Task Length: Assessment Criteria: 1800 words (maximum, not including references) The main driver of the assignment is your ability to research, analyse and present a market entry report on your selected SME. This is an academic assessment and your report should be treated as a normal academic assignment and should be appropriately and substantially referenced. It must be based on a review of extant literature and current work on both International Business and European Business. You are required to support your report with a minimum of ten (10) references from relevant academic texts (including your prescribed text), contemporary academic journals, professional journals and/or professional magazines. Avoid referencing coursework from other universities or from dubious websites. An executive summary and contents page are NOT required. A paper copy of your assignment should be submitted to your local AIEN Institute lecturer for this unit and an electronic copy must also be submitted through MyLO. Both copies of assignments must be submitted by 2.00pm (Shanghai Time) on the due date. A copy of group assignment marking matrix is provided at the end of this unit outline. Link to Unit s Learning Outcomes: 1, 2 & 3 Due Date: Week 10 Value: 20 marks
13 BMA215, Business in and with Europe (SOU) 13 Assessment Item 3 Final exam Task Description: The examination may consist of short answer essay and case study questions. Task Length: Assessment Criteria: Link to Unit s Learning Outcomes: Due Date: 3 hours Closed book examination 1, 2 & 3 Exam period Value: 50 marks Your final examination for this unit will be held during the scheduled examination period as indicated by Student Administration in correspondence to you. Examinations will normally be scheduled Monday to Saturday inclusive. Examinations may be held during the day or evening and students should consult the university information which will be made available towards the end of semester. You are advised to make any necessary arrangements with employers now for time off during the examination period to sit this examination. Your participation at the scheduled time is not negotiable unless there are exceptional circumstances. Note that you will be expected to sit the examination at your recorded study centre. To find out more go to the Exams Office website:
14 BMA215, Business in and with Europe (SOU) 14 Submission of Assessment Items Lodging Assessment Items Assignments must be submitted electronically through the relevant assignment drop box in MyLO. Students must ensure that their name, student ID, unit code, tutorial time and tutor s name (if applicable) are clearly marked on the first page. If this information is missing, the assignment will not be accepted and, therefore, will not be marked. Please remember that you are responsible for lodging your assessment items on or before the due date and time. We suggest you keep a copy. Even in perfect systems, items sometimes go astray. Electronic submissions should be made through the relevant assignment drop box in MyLO. All assessment items must be handed in by 2.00pm local Shanghai time on the due date. Where appropriate, unit coordinators may also request students submit a paper version of their assignments. Paper submissions should be made into the submission box in the AIEN Institute Office. An electronic version of also be submitted electronically through MyLO. All coursework must be handed in by 2.00 pm on the due date, local Shanghai time. Late Assessment and Extension Policy In this Policy: 1. (a) day or days includes all calendar days, including weekends and public holidays; (b) late means after the due date and time; and (c) assessment items includes all internal non-examination based forms of assessment 2. This Policy applies to all students enrolled in TSBE Units at whatever Campus or geographical location. 3. Students are expected to submit assessment items on or before the due date and time specified in the relevant Unit Outline. The onus is on the student to prove the date and time of submission. 4. Students who have a medical condition or special circumstances may apply for an extension. Requests for extensions should, where possible, be made in writing to the Unit Coordinator on or before the due date. Students will need to provide independent supporting documentation to substantiate their claims. 5. Late submission of assessment items will incur a penalty of 10% of the total marks possible for that piece of assessment for each day the assessment item is late unless an extension had been granted on or before the relevant due date. 6. Assessment items submitted more than five (5) days late will not be accepted. 7. Academic staff do NOT have the discretion to waive a late penalty, subject to clause 4 above.
15 BMA215, Business in and with Europe (SOU) 15 Academic Referencing and Style Guide Before starting their assignments, students are advised to familiarise themselves with the following electronic resources. The first is the Harvard Referencing System Style Guide, which can be accessed from the UTAS library: The Harvard style is the appropriate referencing style for this unit and the guide provides information on presentation of assignments, including referencing styles. In your written work you will need to support your ideas by referring to scholarly literature, works of art and/or inventions. It is important that you understand how to correctly refer to the work of others and maintain academic integrity. Failure to appropriately acknowledge the ideas of others constitutes academic dishonesty (plagiarism), a matter considered by the University of Tasmania as a serious offence. The second is the Tasmanian School of Business and Economics Writing Assignments: A Guide, which can be accessed at: This guide provides students with useful information about the structure and style of assignments in the TSBE. Review of Assessment and Results Review of Internal Assessment It is expected that students will adhere to the following policy for a review of any piece of continuous/internal assessment. The term continuous/internal assessment includes any assessment task undertaken across the teaching phase of any unit (such as an assignment, a tutorial presentation, and online discussion, and the like), as well as any capstone assignment or take-home exam. Within five (5) days of release of the assessment result a student may request a meeting with the assessor for the purpose of an informal review of the result (in accordance with Academic Assessment Rule No. 2 Clause 22 During the meeting, the student should be prepared to discuss specifically the marks for the section(s) of the marking criteria they are disputing and why they consider their mark(s) is/are incorrect. The assessor will provide a response to the request for review within five (5) days of the meeting. If the student is dissatisfied with the response they may request a formal review of internal assessment by the Head of School, with the request being lodged within five (5) days of the informal review being completed. A Review of Internal Assessment Form is available at the following link: The form must be submitted to the TSBE Office. Review of Final Exam/Result In units with an invigilated exam, students may request a review of their final exam result. Should you require a review of your final result, a formal request must be made within ten (10) days from the release of the final results (in accordance with Academic Assessment Rule No. 2 Clause 22
16 BMA215, Business in and with Europe (SOU) 16 You will need to complete an Application for Review of Assessment Form, which can be accessed from Note that if you have passed the unit, you will be required to pay $50 (AUD) for this review. The TSBE reserves the right to refuse a student request to review final examination scripts should this process not be followed. Further Support and Assistance If you are experiencing difficulties with your studies or assessment items, have personal or lifeplanning issues, disability or illness that may affect your study, then you are advised to raise these with your lecturer or tutor in the first instance. If you do not feel comfortable contacting one of these people, or you have had discussions with them and are not satisfied, then you are encouraged to contact: Academic Degree Coordinator Dr Jingjing Wang If you still require assistance then you can contact: Deputy Dean (External and Accreditaiton) Professor Gary O Donovan If you wish to pursue any matters further then a Student Advocate may be able to assist. Information about the advocates can be accessed from The University also has formal policies, and you can find out details about those from that link.
17 BMA215, Business in and with Europe (SOU) 17 Academic Misconduct and Plagiarism Academic misconduct includes cheating, plagiarism, allowing another student to copy work for an assignment or an examination, and any other conduct by which a student: (a) seeks to gain, for themselves or for any other person, any academic advantage or advancement to which they or that other person are not entitled; or (b) improperly disadvantages any other student. Students engaging in any form of academic misconduct may be dealt with under the Ordinance of Student Discipline. This can include imposition of penalties that range from a deduction/cancellation of marks to exclusion from a unit or the University. Details of penalties that can be imposed are available in the Ordinance of Student Discipline Part 3 Academic Misconduct, see Plagiarism is a form of cheating. It is taking and using someone else s thoughts, writings or inventions and representing them as your own, for example: using an author s words without putting them in quotation marks and citing the source; using an author s ideas without proper acknowledgment and citation; or copying another student s work. It also means using one s own work from previously submitted assessment items if repeating a unit. 抄袭 ( 剽窃 ) 鼓励学生就课程的内容进行讨论并相互学习 同时提醒同学们特别注意学校有关 抄袭问题的有关规定 把别人的思想, 作品和发明擅自占为己有均被视为抄袭 比如, 从因特网上全部或部分下载文章, 拷贝其他同学的作业或者引用有关权威的观点而未进行注释 If you have any doubts about how to refer to the work of others in your assignments, please consult your lecturer or tutor for relevant referencing guidelines, and the academic integrity resources on the web at intentional copying of someone else s work as one s own is a serious offence punishable by penalties that may range from a fine or deduction/cancellation of marks and, in the most serious of cases, to exclusion from a unit, a course, or the University. The University and any persons authorised by the University may submit your assessable works to a plagiarism checking service, to obtain a report on possible instances of plagiarism. Assessable works may also be included in a reference database. It is a condition of this arrangement that the original author s permission is required before a work within the database can be viewed. For further information on this statement and general referencing guidelines, see or follow the link under Policy, Procedures and Feedback on the Current Students homepage.
18 BMA215, Business in and with Europe (SOU) 18 Study Schedule UTAS SOU Start of Week Learning module and topics Due Dates Week week September 1) -A Portrait of Europe: Challenge and Change September 2) - The Integration Imperative: Theory and Practice September & 7-9 October 4 3) - Europe and Globalisation 4) - The Single European Market: The Bedrock of European Integration Mid semester Break/National Holiday October 5) -European Competition Policy: The Guardian of Integrated Markets 6) - Industrial Policy: Meeting the Challenges of International Competitiveness October 7) - Developing Small Business and Entrepreneurship within Europe October 8) - Economic and Monetary Union: An Unfinished Project November 9) - Trans-European Networks: Building an Infrastructure for Europe 10) - Transport Policy: Towards Efficient and Effective Mobility 12) - Meeting the Challenges of the Information Economy in Europe November 11) - Energy Policy: Developing Competitive, Clean and Secure Energy Supplies 14) - Environment Policy: A Green Light for Competitiveness? November 13) - European Labour Markets: The Search for Flexibility 15) - Europe and the Consumer: Taking the European Consumer into Account November 18) - European and Emerging Economies: Opportunity or Threats? November 16) - Central and Eastern Europe: Response to 17) - A New Business Environment European Business in a Global Context: The Developed World December Unit review and examination preparation In-lecture test Group assignment December Study Week December Examination period commences 26 December
19 BMA215, Business in and with Europe (SOU) 19 Tutorial Schedule Note that the tutorial program does not commence until week two of semester. Week Start of Week Topics Activities 2 21 September Chapter 1 - A Portrait of Europe: Challenge and Change 3 28 September Chapter 2 - The Integration Imperative: Theory and Practice 4 5 October Chapter 3 European Business in a Global Context 5 12 October Chapter 4 The Single European Market ** Students to form assignment groups of a minimum of 3 and a maximum of 4 per group. 1. What do you understand by the reform process? What does it seek to achieve? 2. Is reform inevitable or does the resistance to the process highlight the limits to globalisation? 3. Why is reform such a contentious issue? 1. Why do businesses active in Europe need to understand the role of the EU and how it works? 2. What are the main implications of European integration for business? 3. The EU has grown from six members in 1958 to 27 in 2011 and is set to expand further. What does this mean for business? 1. What do you understand by the term globalization? What has driven it? 2. How do you explain why European business has been more proactive in pursuing reform than domestic government? 3. How do you explain the global prominence of European business? 1. Explore with examples how the Single European Market (SEM)) has changed firm behaviour within the European economy. 2. What need to be done to complete the SEM? 3. What are some of the major effect the SEM has on EU consumers?
20 BMA215, Business in and with Europe (SOU) October Chapters 5 & 6 - European Competition and Industrial Policy 7 26 October Chapter 7 - Small Business and Entrepreneurship within Europe & Economic 8 2 November Chapter 8 Economic and Monetary Union: An Unfinished Project 9 9 November Chapters 9, 10 & 12 - Trans-European Networks, Transport Policy and Meeting the challenges of the Information Economy in Europe November Chapters 11 & 14 - Energy & Environmental Policy 1. Why do states need competition policy? 2. Why is the removal of state aids so important? Why is their removal so difficult? 3. What do you understand by the term competitiveness? 4. Why do states have industrial policies and what function do they perform? 1. How do you account for the commercial importance of SMEs? 2. How can Europe best overcome its relative inability to create enough entrepreneurs? 3. How do you explain the rise of the international SME? 1. In what way has the EMU changed Europe s business environment? 2. What are the main dangers to the long-term success of the single currency? 3. EMU is as much a political as an economic project. Do you agree? Explain your answer. 1. Why is infrastructure so important to economic development? 2. What are the major barriers to the creation of TENs across the EU? 3. How would an effective transport policy contribute to overarching EU objectives? 4. Identify how and in what ways information is affecting the nature and performance of business. 1. How has European energy policy and the environment facing European energy companies affected their behaviour and strategy? 2. Will the European Commission s vision of a single gas and electricity market ever be realised? What obstacles stand in its way? 3. Does European environmental policy stimulate or damage competitiveness? Where possible, provide examples and evidence to support your argument.
21 BMA215, Business in and with Europe (SOU) November Chapters 13 & 15 European Labour Market & Europe and the Consumer November 2015 Chapter 18 - European and Emerging Economies: Opportunities or Threats? 13 7 December Chapters 16 & 17 - Central and Eastern Europe & European Business in a Global Context 1. What are the most important problems facing Europe s labour market? Identify and assess the responses of the EU, member states and business to these problems. 2. What role can increased labour market mobility and migration play in providing an answer to at least some of Europe s employment problems? 3. How and in what ways have consumers benefited from the process of European integration? 4. Why is consumer confidence in the SEM important for its development? 1. European business is coming under increasing competition pressure as a result of the emergence of China and India on the world economic stage. Discuss ways in which European business can and should respond to this pressure. 2. Russia is the least economically successful of the three emerging economies discussed in this chapter but it is of crucial importance to the EU and to European business. To what extent and why does the EU need Russia and, similarly, to what extent and why does Russia need the EU? 3. Identify the main issues shaping the EU-China relationship and assess the implications for business. 1. How has the 2004 enlargement changed the business environment in the EU? 2. What pressures does enlargement place upon the EU itself? What are the knock-on effects for business? 3. How do you account for the fact that the EU s major exports are now services? Tutorial in this unit will follow a participative style of discussion and interactivity. Tutorials are an important part of your studies for this unit. You are required to prepare well for each tutorial in advance so that you can contribute to, and get the most from, tutorial discussion.
22 BMA215, Business in and with Europe (SOU) 22 In-lecture Test Essay Marking Matrix Criterion High Distinction Distinction Credit Pass Fail Definition of key concepts. The student will present an accurate and complete definition of all the key concepts required accurately to answer all parts of the essay question. The student will present an accurate definition of the all the key concepts required accurately to answer all parts of the essay question. The student will present a definition of the most important key concepts required accurately to answer the essay question. The student will identify the key concepts required to answer the essay question. The student will not identify or define the key concepts required accurately to answer the essay question. Integration of the key concepts to answer the essay question as asked. The student will present a clear and logical account of how the complete array of key concepts can be integrated to answer all parts of the essay question exactly as asked. The student will present a clear and logical account of how the key concepts can be applied to answer all parts of the essay question. The student will present an account of how the key concepts can be used to answer the essay topic. The student will present an account of how the key concepts are related to the topic area. The student will not present a convincing account of how the key concepts can be integrated, and will not answer the essay question to any relevant degree. Expression Spelling & Grammar. The essay will demonstrate a detailed command of international business language and concepts. The essay will demonstrate a command of international business language and concepts. The essay will demonstrate a reasonable understanding of international business language and concepts. The essay will demonstrate an incomplete command of international business language and concepts. The essay will demonstrate a poor understanding of international business language and concepts.
23 BMA215, Business in and with Europe (SOU) 23 Group Assignment: Market Entry Strategy Report Marking Matrix Criterion 100% 80% 60% 40% 20% The Introduction and Environmental Analysis including Industry/Sectoral, PEST and Competition analysis. Total 5 marks Entry Strategies and Scope Total 10 marks Major Challenge and Recommendation/s Total 2.5 marks Expression, Spelling, Overall Presentation, Referencing, Page Number, Double or 1.5 line spacing and within the word limit. Total 2.5 marks The Introduction will provide a concise and clear discussion of the company s rationale for its new EU expansion. The Environmental Analysis will provide critical insights into the selected market/s and their competitors. The Entry Strategies and Scope presented will provide a clear and logical plan detailing the strategic objectives of the firm with specific focus to the outcomes of the environmental analysis. The report presented will provide a strong, clear major challenge with highly plausible recommendations. The report will demonstrate a detailed command of international business language and concepts. The report will conform to the presentation and referencing standards set in the School of Management s referencing and essay presentation guide. The Introduction will provide a concise discussion of the company s rationale for its new EU expansion and the Environmental Analysis will provide insights into the selected market/s and their competitors. The Entry Strategies and Scope presented will provide a clear and logical plan detailing the strategic objectives of the firm with some focus to the outcomes of the environmental analysis. The report presented will provide one clear major challenge and provide some basic recommendations. The report will demonstrate a command of international business language and concepts. The report will conform to the presentation and referencing standards set in the School of Management s referencing and essay presentation guide. The Introduction will provide more complete information of the company s rationale for its new EU expansion and the Environmental Analysis will provide a description of the selected market/s and their competitors. The Entry Strategies and Scope presented will provide a largely clear and logical plan detailing the strategic objectives of the firm with limited consideration to the outcomes of the environmental analysis. The report presented will provide some unclear major challenges and provide some basic recommendations. The report will demonstrate a reasonable command of international business language and concepts. The report will conform to the presentation and referencing standards set in the School of Management s referencing and essay presentation guide. The Introduction will provide incomplete information of the company s rationale for its new EU expansion and the Environmental Analysis will provide limited description of the selected market/s and their competitors. The Entry Strategies and Scope presented will provide a plan poorly detailing the strategic objectives of the firm with no consideration to the outcomes of the environmental analysis. The report presented will provide some common challenges and some illogical or non-plausible recommendations. The report will demonstrate an incomplete command of international business language and concepts. The report will conform to the presentation and referencing standards set in the School of Management s referencing and essay presentation guide. The Introduction will provide minimal information of the company s rationale for its new EU expansion and Environmental Analysis will provide no insights (critical or descriptive) into the selected market/s and their competitors. The Entry Strategies and Scope presented will demonstrate a lack of understanding of environmental analysis and provide an unclear or illogical plan loosely detailing the limited objectives of the firm. The report presented will fail to identify one major challenge and provide sound recommendation/s as required. The report will demonstrate a poor command of international business language and concepts. The report will fail to conform to the presentation and referencing standards set in the School of Management s referencing and essay presentation guide.
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