Walker, J. R. (2013). Introduction to hospitality management (4th ed.). Upper Saddle River, NJ: Prentice Hall.

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1 BHM 3010, Introduction to Hospitality Course Syllabus Course Description Introduces the hospitality industry and various industry segments such as restaurants, hotels, attractions, and other businesses and organizations that serve individuals as they meet, visit, or celebrate. Includes the study of basic management skills and concepts, leadership, marketing, planning, and fundamentals of operation in the hospitality and tourism context. Course Textbook Walker, J. R. (2013). Introduction to hospitality management (4th ed.). Upper Saddle River, NJ: Prentice Hall. Course Learning Outcomes Upon completion of this course, students should be able to: 1. Identify the impact of using current technology in the hospitality industry. 2. Discuss the relationship between the history of career opportunities in the hospitality industry and career opportunities in the current marketplace as a result of industry growth. 3. Discuss current industry issues in hospitality and tourism, such as domestic and international travel, government regulations, cost, security, and budget airlines. 4. Contrast the differing management concepts involved in serving different types of customers in various venues within the hospitality industry. 5. Determine marketing strategies within the operations of hospitality and tourism entities. 6. Elaborate on the history of the components of the accommodations market to include lodging, room pricing, and the available revenue channels for these units. 7. Recommend factors effecting consumer behavior and positive and poor service quality. 8. Distinguish necessary components of management styles for successful travel industry professionals. Credits Upon completion of this course, the students will earn three (3) hours of college credit. Course Structure 1. Unit Learning Outcomes: Each unit contains Learning Outcomes that specify the measurable skills and knowledge students should gain upon completion of the unit. 2. Unit Lessons: Each unit contains a Unit Lesson, which discusses unit material. 3. Reading Assignments: Each unit contains Reading Assignments from one or more chapters from the textbook. Chapter presentations are provided in each unit study guide as Suggested Reading to aid students in their course of study. Suggested Readings are listed in each study guide to aid students in their course of study. The readings themselves may or may not be provided in the course, but students are encouraged to read the resources listed if the opportunity arises as they have valuable information that expands upon the lesson material. Students will not be tested on their knowledge of the Suggested Readings. 4. Learning Activities (Non-Graded): A non-graded Learning Activity is provided in Unit I to aid students in their course of study. 5. Discussion Boards: Discussion Boards are part of all CSU term courses. More information and specifications can be found in the Student Resources link listed in the Course Menu bar. BHM 3010, Introduction to Hospitality 1

2 6. Unit Quizzes: This course contains one Unit Quiz, to be completed at the end of Unit II. It is suggested that the quiz be completed before students complete the Unit Assignment. Quizzes are used to give students quick feedback on their understanding of the unit material and are composed of multiple-choice questions. 7. Unit Assessments: This course contains three Unit Assessments, one to be completed at the end of Units I, IV, and V. Assessments are composed of multiple-choice questions and written response questions. 8. Unit Assignments: Students are required to submit for grading Unit Assignments in Units II, III, VI, VII, and VIII. Specific information and instructions regarding these assignments are provided below. Grading rubrics are included with each assignment. Specific information about accessing these rubrics is provided below. 9. Ask the Professor: This communication forum provides you with an opportunity to ask your professor general or course content related questions. 10. Student Break Room: This communication forum allows for casual conversation with your classmates. CSU Online Library The CSU Online Library is available to support your courses and programs. The online library includes databases, journals, e-books, and research guides. These resources are always accessible and can be reached through the library webpage. To access the library, log into the mycsu Student Portal, and click on CSU Online Library. You can also access the CSU Online Library from the My Library button on the course menu for each course in Blackboard. The CSU Online Library offers several reference services. and telephone ( ) assistance is available Monday Thursday from 8 am to 5 pm and Friday from 8 am to 3 pm. The library s chat reference service, Ask a Librarian, is available 24/7; look for the chat box on the online library page. Librarians can help you develop your research plan or assist you in finding relevant, appropriate, and timely information. Reference requests can include customized keyword search strategies, links to articles, database help, and other services. Unit Assignments Unit II Essay Retail Beverage-Operation Design Complete an essay by choosing one of the types of beverage establishments listed in your textbook, describing how to set it up and manage it in order to make the most revenue. Your essay should consist of no less than two pages. Please utilize your readings and any outside research to develop a viable response and/or solution. Please be sure to cite your textbook and any outside sources using the proper APA style. Unit III Scholarly Activity Trend Analysis Using your textbook and recent publications, develop a report on the current and upcoming trends in the restaurant industry. Your report should include news information about food, marketing, nutrition, equipment, technology, new services, and new methods for training employees. Discuss how you feel these new trends will improve the state of the restaurant industry. Compose an essay using a minimum of 500 words, utilizing your readings and any outside research to develop a viable state of the industry trends report. Please be sure to cite your textbook and any outside sources using the proper APA style. BHM 3010, Introduction to Hospitality 2

3 Unit VI Homework Part 1: Create a master plan with all the steps necessary for holding a meeting or seminar on careers in hospitality management. Part 2: Create a plan for a local event in your area. List all the headings and formulate a budget. Parts 1 and 2 should consist of no less than two pages each. Unit VII Article Critique Initially, review the issues discussed in this unit, such as marketing and hospitality management styles. Then, search the CSU Online Library for two articles pertaining to each issue. The articles should be less than three years old and should exceed three pages in length. Analyze and evaluate the articles as to their relevance in today's marketplace, and organize your Article Critique as follows: Part 1 of the critique consists of the identification of the articles. Be certain that you provide readers with enough information about the articles so they will be able to locate the articles. Part 2 presents an abstract of each article in which you briefly summarize the main points the author established. Part 3 offers your actual critique of the articles. You are to provide your reaction (insightful, critical, and logical) to the points the authors made. A simple statement of agreement or disagreement is not sufficient. While you may make such a statement by way of an introduction to your reaction, you must clearly and logically state the reasons for the position you have taken toward the data presented within the articles. Your paper should be a minimum of 1,000 words. Use APA style. Unit VIII Research Paper We have discussed various types of venues within the hospitality industry. Please choose one of the venues that is of the most interest to you and write a research paper of no less than three pages, not including the title page and references, covering the following topics: how technology is utilized in the venue, career opportunities within the venue, marketing strategies within the venue, how positive and poor customer service can affect consumer behavior within the venue, the importance of competent communication and decision making in the venue, and how the concept of control is used in the venue. Please be certain that all references, including your textbook, are cited properly using APA format. APA Guidelines The application of the APA writing style shall be practical, functional, and appropriate to each academic level, with the primary purpose being the documentation (citation) of sources. CSU requires that students use APA style for certain papers and projects. Students should always carefully read and follow assignment directions and review the associated grading rubric when available. Students can find CSU s Citation Guide by clicking here. This document includes examples and sample papers and provides information on how to contact the CSU Success Center. Grading Rubrics This course utilizes analytic grading rubrics as tools for your professor in assigning grades for all learning activities. Each rubric serves as a guide that communicates the expectations of the learning activity and describes the criteria for each level of achievement. In addition, a rubric is a reference tool that lists evaluation criteria and can help you organize your BHM 3010, Introduction to Hospitality 3

4 efforts to meet the requirements of that learning activity. It is imperative for you to familiarize yourself with these rubrics because these are the primary tools your professor uses for assessing learning activities. Rubric categories include: (1) Discussion Board, (2) Assessment (Written Response), and (3) Assignment. However, it is possible that not all of the listed rubric types will be used in a single course (e.g., some courses may not have Assessments). The Discussion Board rubric can be found within Unit I s Discussion Board submission instructions. The Assessment (Written Response) rubric can be found embedded in a link within the directions for each Unit Assessment. However, these rubrics will only be used when written-response questions appear within the Assessment. Each Assignment type (e.g., article critique, case study, research paper) will have its own rubric. The Assignment rubrics are built into Blackboard, allowing students to review them prior to beginning the Assignment and again once the Assignment has been scored. This rubric can be accessed via the Assignment link located within the unit where it is to be submitted. Students may also access the rubric through the course menu by selecting Tools and then My Grades. Again, it is vitally important for you to become familiar with these rubrics because their application to your Discussion Boards, Assessments, and Assignments is the method by which your instructor assigns all grades. Communication Forums These are non-graded discussion forums that allow you to communicate with your professor and other students. Participation in these discussion forums is encouraged, but not required. You can access these forums with the buttons in the Course Menu. Instructions for subscribing/unsubscribing to these forums are provided below. Click here for instructions on how to subscribe/unsubscribe and post to the Communication Forums. Ask the Professor This communication forum provides you with an opportunity to ask your professor general or course content questions. Questions may focus on Blackboard locations of online course components, textbook or course content elaboration, additional guidance on assessment requirements, or general advice from other students. Questions that are specific in nature, such as inquiries regarding assessment/assignment grades or personal accommodation requests, are NOT to be posted on this forum. If you have questions, comments, or concerns of a nonpublic nature, please feel free to your professor. Responses to your post will be addressed or ed by the professor within 48 hours. Before posting, please ensure that you have read all relevant course documentation, including the syllabus, assessment/assignment instructions, faculty feedback, and other important information. Student Break Room This communication forum allows for casual conversation with your classmates. Communication on this forum should always maintain a standard of appropriateness and respect for your fellow classmates. This forum should NOT be used to share assessment answers. Grading Discussion Boards 2%) = 16% Assessments 5%) = 15% Unit II Quiz = 4% Unit II Essay = 10% Unit III Scholarly Activity = 10% Unit VI Homework = 10% Unit VII Article Critique = 10% Unit VIII Research Paper = 25% Total = 100% BHM 3010, Introduction to Hospitality 4

5 Course Schedule/Checklist (PLEASE PRINT) The following pages contain a printable Course Schedule to assist you through this course. By following this schedule, you will be assured that you will complete the course within the time allotted. BHM 3010, Introduction to Hospitality 5

6 BHM 3010, Introduction to Hospitality Course Schedule By following this schedule, you will be assured that you will complete the course within the time allotted. Please keep this schedule for reference as you progress through your course. Unit I Introducing Hospitality Unit Study Guide Learning Activities (Non-Graded): See Study Guide Chapter 1: Introducing Hospitality Chapter 2: The Hotel Business Suggested Reading: See Study Guide Discussion Board Response: Submit your response to the Discussion Board question by Discussion Board Comment: Comment on another student s Discussion Board response by Assessment by Unit II Rooms Division & Food and Beverage Unit Study Guide Chapter 3: Room Division Operations Chapter 4: Food and Beverage Operations Chapter 5: Beverages Suggested Reading: See Study Guide Discussion Board Response: Submit your response to the Discussion Board question by Discussion Board Comment: Comment on another student s Discussion Board response by Quiz by Essay by BHM 3010, Introduction to Hospitality 6

7 BHM 3010, Introduction to Hospitality Course Schedule Unit III Restaurant Operations Unit Study Guide Chapter 6: The Restaurant Business Chapter 7: Restaurant Operations Suggested Reading: See Study Guide Discussion Board Response: Submit your response to the Discussion Board question by Discussion Board Comment: Comment on another student s Discussion Board response by Scholarly Activity by Unit IV Managed Services & Tourism Unit Study Guide Chapter 8: Managed Services, pp Chapter 9: Tourism, pp Suggested Reading: See Study Guide Discussion Board Response: Submit your response to the Discussion Board question by Discussion Board Comment: Comment on another student s Discussion Board response by Assessment by Unit V Recreation, Attractions, Clubs, and Gaming Unit Study Guide Chapter 10: Recreation, Attractions, and Clubs Chapter 11: Gaming Entertainment Suggested Reading: See Study Guide Discussion Board Response: Submit your response to the Discussion Board question by Discussion Board Comment: Comment on another student s Discussion Board response by Assessment by BHM 3010, Introduction to Hospitality 7

8 BHM 3010, Introduction to Hospitality Course Schedule Unit VI Meetings, Conventions, and Special Events Unit Study Guide Chapter 12: Meetings, Conventions, and Expositions Chapter 13: Special Events Suggested Reading: See Study Guide Discussion Board Response: Submit your response to the Discussion Board question by Discussion Board Comment: Comment on another student s Discussion Board response by Homework by Unit VII Leadership and Management, Planning, and Organizing Unit Study Guide Chapter 14: Leadership and Management Chapter 15: Planning Chapter 16: Organizing Suggested Reading: See Study Guide Discussion Board Response: Submit your response to the Discussion Board question by Discussion Board Comment: Comment on another student s Discussion Board response by Article Critique by Unit VIII Communications, Decisions, and Control Unit Study Guide Chapter 17: Communication and Decision Making Chapter 18: Control Suggested Reading: See Study Guide Discussion Board Response: Submit your response to the Discussion Board question by Discussion Board Comment: Comment on another student s Discussion Board response by Research Paper by BHM 3010, Introduction to Hospitality 8

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