AMD 131 Overview of the Fashion Industry
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1 Department of Apparel, Events, & Hospitality Management AMD 131 Overview of the Fashion Industry Section 3 Friday 2:10-3:00 Location: 2088 LeBaron This course is delivered in a hybrid format: we meet face-to-face on Fridays only, Blackboard is used for delivering lectures, submitting assignments, completing quizzes & exams. Instructor: Amy Dorie 28 MacKay Hall amydorie@iastate.edu Course description Introduction to fashion industry. Industry structure from concept to consumer. Focus on fashion-driven consumer goods. Course objectives 1. Define the structure and interrelationships among textile, apparel, and retail industries and recognize career opportunities within these industries. 2. Identify the principles of apparel design, product development, merchandising, manufacturing, and marketing. 3. Examine how political, economic, social, and cultural changes influence textiles and apparel consumption trends and overall fashion industry development. 4. Demonstrate knowledge and application of professional terminology associated with fashion industry. 5. Evaluate development of fashion trends. 6. Create a fashion line for specific target market. 7. Develop critical and analytical thinking, teamwork, research, communication and presentation skills. Required textbook Stone, E. (2013). The Dynamics of Fashion, 4th Ed. Bloomsbury. 1
2 Course policies 1. BLACKBOARD: For your success in the course, it is essential to have fully-functioning Blackboard account so you can download/upload assignments, take quizzes, check your grade, etc. Check for Browser and Java Issues at Follow up with the Solution Center at or if you have any Blackboard-related problems. If you have a prolonged Blackboard (Bb) problem, notify the instructor immediately. A fast and stable Internet connection is essential for taking quizzes. It is strongly recommended to take quizzes on a desktop in one of ISU computer labs (e.g., Parks Library, MacKay ). If your Internet connection fails, you will NOT be able to continue with a quiz or test. 2. ATTENDANCE: Class attendance and participation are essential to your success in this course. Absence from class will negatively impact your success in individual and group activities and projects. While formal attendance will not be taken, points may be deducted from your final grade (by one letter grade) if absences become a problem. Every class period there will be an in-class learning activity that cannot be made up if student is absent (with the exception of extenuating circumstances, which the instructor has to be notified about before the missed class period). It is the student s responsibility to get notes/updates from a classmate in case of a missed class. Exchange contact information with your fellow classmates. Please do not the instructor to ask what was covered in class. Important: Students can only attend the class on the day of the week according to the section they have registered for the course (Sections 1 Monday; Sections 2 Wed; Sections 3 - Fri). Students may NOT attend classes with other sections. If a student attends other sections than s/he is registered for, no points will be earned for in-class activities and projects. 3. TARDINESS: Students are reminded that tardiness is disruptive to fellow students as well as instructor. If a student is late more than three times, the instructor reserves the right to deduct points by half of the letter grade at any time during the semester. 4. CLASS PARTICIPATION: Students are expected to participate in class activities and be prepared to answer questions if called by the instructor. 2. LAPTOP & CELL PHONE POLICY: Laptops and cell phones are not allowed during the class. Please turn them off and put away. 3. ASSIGNMENTS: No late assignments will be accepted. There is a generous time given to complete each assignment, so plan accordingly. Do not wait until the last minute to make printouts. Any computer problems 2
3 are not an excuse. If a student has extenuating circumstances, she or he has to contact the instructor immediately. In this case, written documentation has to be presented to the instructor. For all learning activities, projects, and quizzes refer to Blackboard. Quizzes are due 3 pm. Projects and Blackboard-based activities are due at the beginning of class period, by 2 pm. For all due dates refer to the course schedule and Blackboard. Each quiz has two attempts; the highest score of the two attempts will be kept. No make-up quizzes will be given. In case of documented extenuating circumstances that prevent a student from taking a quiz before it is due, the students should submit a two page, single-spaced typed summary of the assigned readings for the day missed. The summary has to be turned in one week after the student is back to school. 4. EXAMS: A midterm and final exams will be given. The exams are not comprehensive and will cover material from the textbook, lectures, learning activities, and projects. No make-up exams will be given. In case of documented extenuating circumstances that prevent a student from taking exam, the exam will be in essay format and a score of 90% would be the top score possible. 5. ACADEMIC HONESTY: The academic work of all students must comply with the University policies on academic honesty. Examples of academic misconduct: Attempting to use unauthorized information in the taking of an exam; Submitting as one s own work, themes, reports, drawings, laboratory notes, computer programs or other products prepared by another person; Selling class notes directly from lecture for profit; Signing attendance/activity sheet with a name other than your own; Turning in assignments turned in other classes for credit or if repeating class, previous years assignments completed by student or other member of the class Knowingly assisting another student in obtaining or using unauthorized materials; or Plagiarism. (Student Conduct Code, Section 4.2.1, p. 27) 6. ACCOMMODATION OF SPECIAL NEEDS: Please address any special needs or special accommodations with me at the beginning of the semester or as soon as you become aware. A request for accommodation should be presented to the instructor at least 5 business days before the date of the accommodation needed. Those seeking accommodations based on disabilities should obtain a Student Academic Accommodation Request (SAAR) from the Disability Resources (DR) office ( ), which is located in Room 1076 of the Student Services Building. 7. SUPPLIES: 36 page profolio (available at the Bookstore) Scissors or X-Acto knife Magazines & catalogs Architect s tape, scrapbook glue Textured &/or colored paper Stencils or rub on lettering Foam core board 20 x 30 for the last project (one per team) 3
4 8. GRADING: Grades will be posted on Blackboard. It is students responsibility to monitor their grade reports and keep all materials related to the course. Grade related claims should be in writing ( acceptable). All grade related claims, with the exception of Final exam and last project (Product Development), must be made by Friday, December 11, Your total grade is based on quizzes, two exams, in-class and Blackboard (Bb) learning activities, and three projects as follows: Assignments Designers Project Mood Board project Product Development Project Blackboard Learning Activities, 10 x 10 pts In-class Learning Activities, 11 x 10 pts Quizzes (Book Chapters & PP), 21 x 10 pts Midterm Exam Final Exam 120 points 60 points 160 points 100 points 110 points 210 points 120 points 120 points Total Points 1000 points This course will follow the University Grading System. Please note that no rounding of grade will be made. % of Course Points # Course Points Letter Grade % A % A % B % B % B % C % C % C % D Below 60 % Below 600 F Students majoring in AMD must receive a C- or better for a passing grade 4
5 SECTION 3 Tentative Class Schedule Section 3 meets in-class only on Fridays. Online component of the course is on Mondays and Wednesdays. DATE TOPIC READINGS ASSIGNMENTS DUE Week 1 Aug 24 M Aug 26 W Aug 28 F Introduction to Designers Project Syllabus In-class Learning Activity (LA) 1 Week 2 Aug 31 M Work on Designers project Blackboard (Bb) LA 1 due 2 pm Sep 2 W Century of Fashion Chapter 1 Quiz 1 due 3 pm Sep 4 F In-class Learning Activity (LA) 2 Bb LA 2 due 2 pm Week 3 Sep 7 M Labor Day holiday Sep 9 W The Nature of Fashion Chapter 2 Quiz 2 due 3 pm Sep 11 F No class The Environment of Fashion Chapter 3 Quiz 3 due 3 pm Week 4 Sep 14 M Work on Designers project Sep 16 W The Movement of Fashion Chapter 4 Quiz 4 due 3 pm Sep 18 F In-class LA 3 Bb LA 3 due 2 pm Week 5 Sep 21 M The Business of Fashion Chapter 5 Quiz 5 due 3 pm Sep 23 W Work on Designers project Sep 25 F In-class LA 4 Designers project due 2 pm Week 6 Sep 28 M Textiles Chapter 6 Quiz 6 due 3 pm Sep 30 W Leather and Fur Chapter 7 Quiz 7 due 3 pm Oct 2 F Week 7 Intro to Mood Board project In-class LA 5 Bb LA 4 due 2 pm Oct 5 M Product Development Chapter 8 Quiz 8 due 3 pm Oct 7 W Creative & Technical Design PowerPoint Quiz 9 due 3 pm Oct 9 F Week 8 NO Class: Preparing for Midterm Exam Bb LA 5 due 2 pm Oct 12 M Women s Apparel Chapter 9 Quiz 10 due 3 pm Oct 14 W Midterm Exam Oct 16 F In-class LA 6 Bb LA 6 due 2 pm DATE TOPIC READINGS ASSIGNMENTS DUE 5
6 Week 9 Oct 19 M Men s Apparel Chapter 10 Quiz 11 due 3 pm Oct 21 W Work on Mood Board project Oct 23 F In-class LA 7 Mood board project due 2 pm Week 10 Oct 26 M Children s and Teens Apparel Chapter 11 Quiz 12 due 3 pm Oct 28 W Innerwear, bodywear, and legwear Chapter 12 Quiz 13 due 3 pm Oct 30 F Week 11 Intro to Product Development project. In-class LA 8 Bb LA 7 due 2 pm Nov 2 M Accessories Chapter 13 Quiz 14 due 3 pm Nov 4 W Beauty Chapter 14 Quiz 15 due 3 pm Nov 6 F In-class LA 9 Bb LA 8 due 2 pm Week 12 Nov 9 M Home Fashions Chapter 15 Quiz 16 due 3 pm Nov 11 W Global Fashion Markets Chapter 16 Quiz 17 due 3 pm Nov 13 F Week 13 No class - Work on PD project Nov 16 M Sourcing & Merchandising Chapter 17 Quiz 18 due 3 pm Nov 18 W Retail Policies and Strategies Chapter 19 Quiz 19 due 3 pm Nov 20 F In-class LA 10 Bb LA 9 due 2 pm Week 14 Thanksgiving Break November Week 15 Nov 30 M Work on PD project Dec 2 W Fashion Retailing Chapter 18 Quiz 20 due 3 pm Dec 4 F In-class LA 11 PD Project team work day Week 16 Dec 7 M Work on PD project Bb LA 10 due 2 pm Dec 9 W Auxiliary Fashion Services Chapter 20 Quiz 21 due 3 pm Dec 11 F Team presentations Product Development Project due Week 17 Final Exam: TBA * LA Learning Activity The instructor always welcomes any course suggestions at any time. Please come and see me if you have any questions or concerns about the course. 6
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