PARTNERSHIP BOOKLET. Recommended by:

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1 PARTNERSHIP BOOKLET think DIGITALLY. act SMART. succeed GLOBALLY. Recommended by:

2 Welcome Creating mutual benefits for companies and students in an international context Since 2001, the FHNW School of Business has offered International Student Projects and in 2017/18, Insight China, Focus India, connectus and exploreasean will again deliver international, interdisciplinary, experiential learning opportunities for students and staff from across our university. The projects occupy a key position in our international management education and are supported by the highest levels of the School of Business. The two-part projects include a preparatory seminar in Switzerland and an onsite seminar abroad. As a public institution, the FHNW finances the preparatory seminars and all costs for lectures and staff fully. However, our resources do not allow us to sponsor the travelling costs for the highlymotivated final-year students selected to participate in this once in a lifetime opportunity. This means we rely on the generosity and support of our partners to make these projects a reality. To our knowledge, Insight China, Focus India, connectus and exploreasean are unique within Switzerland due to their nature, their organization and in particular the central role played by students in defining, organizing and leading the projects. Their future success is especially due to the close and supporting relationship with the partners. I, and the projects' supervising lecturers, hope you will look favourably on the students' partnership booklet and that you will join in supporting these projects in 2017/18. Our student project teams look forward to discussing these challenging and educational projects personally with you. Prof. Michael Jeive Head International Student Projects 2

3 FOCUS INDIA About Focus India is a prestigious and international project organized by students for students at the University of Applied Sciences and Arts Northwestern Switzerland (FHNW). Thanks to the collaboration between companies and students, both sides benefit by combining and exchanging know-how, theory and experience. REPRESENTED STUDY FIELDS Engineering Business Information Technology Life Sciences Applied Psychology Social Work Business Administration (International Management) MILESTONES OF THE PROJECT Preparatory seminar (including career fair) On-site seminar Closing event FOCUS INDIA IN NUMBERS Continuously successful for 13 years Reaches 10,000+ students on 4 campuses Reaches 8,000+ people on social media during the onsite seminar 4 highly skilled project team members 2 innovative communication team members About 25 motivated delegates Focus India is a remarkable project. FHNW shows that it has understood the opportunities as well as the special challenges of today s business life. International collaboration already is and will be a key for doing effective business. I believe that India will play an even more important role in the future. Andreas Volz, Senior Manager at Accenture 3

4 think DIGITALLY. act SMART. succeed GLOBALLY. FOCUS INDIA 2018 The aim of Focus India 2018 is to dive deeper into the world of digitalization and to explore how, combined with smart ideas and global interaction, it can translate into sustainable economic growth. think DIGITALLY. Digitalization is continuously changing the way business is done and creates new business opportunities. For India as a leading player in digital technology, it provides opportunities to tackle current and upcoming challenges, to empower companies, society and become a leading knowledge economy. act SMART. The concept of Smart Cities is a response to the exponentially growing urbanization worldwide and especially in India, home to some of the world s fastest changing cities. Urban areas become more and more intertwined and are often outperforming their country s economy. The highly innovative start-up scene in India is expected to significantly contribute to the future success of the country. Through active encouragement of entrepreneurial thinking, India is moving forward to keep its leading position and to achieve a sustainable competitive advantage. 4 succeed GLOBALLY. India and Switzerland share the commitment to actively take part in the increasingly globalizing world. The bilateral economic relations between India and Switzerland have intensified over the past years. Digitalization is an essential factor enabling the growing connectedness and can offer significant cross border collaborative opportunities. Especially knowledge transfer resulting from such interactions can have favourable effects on stakeholders operating at a global level. Increasing globalization also challenges countries in various fields and smart solutions are essential to create value for societies. Swiss companies are cautiously confident about India s excellent market potential, especially in the fields of engineering, chemical products, food, energy, financial services and information technology. FOCUS INDIA 2018 would be very happy to welcome you as an active partner and is looking forward to meeting you in person! Sincerely, Your FOCUS INDIA Team 2018!

5 Your Benefits Invest in the future and become part of FOCUS INDIA From a Human Resource perspective We have talent Get direct access to potential future employees. You will be granted access to CV s of all delegation members (around 80 students) Get prime access to more than talented and motivated students form 4 different campuses and 6 fields of studies From a Growth perspective We create knowledge You benefit from knowledge transfer and networking opportunities thanks to Focus India and the FHNW Knowledge creation through collaboration Possibility for integrating your research by means of a Bachelor Thesis From an Employer Branding perspective We capture attention We provide you with a superb opportunity to promote your company to future talented graduates, and renowned guest speakers A platform to present your organization at our preparatory and onsite seminar Social media publicity Engage with talented students at our Career Fair Blaser supports Focus India because it is an investment in future experts. As a globally active company, we are aware of the challenges, which are faced every day in the interconnected business world. This project opens its participants eyes to another culture, broadens their horizon and most importantly, makes them aware of India s dynamic business and growth potential. Marc Blaser, CEO at Blaser Swisslube AG 5

6 Milestones Project overview FEBRUARY: PREPARATORY SEMINAR Together with expert guest speakers, participants discuss the characteristics of doing sustainable business in India. Additionally, the career fair provides the unique opportunity for our partners to present their company and recruit students from various fields of study MARCH/APRIL: ONSITE SEMINAR During the seminar in India, the FOCUS INDIA delegation engages with local and international companies to discover the Indian culture in cosmopolitan cities such as Delhi, Mumbai, Bangalore, and Pune MAY: CLOSING EVENT All of the flagship projects reflect on their insights and experiences gained during the preparatory seminar and onsite seminar. 6

7 Your Contribution Which commitment suits best for your company CV s of delegation Main Platinum Gold Silver Supporter Access to CV pool * Publicity General (Spots) Premium Priority Secondary Tertiary * Company Description & Social Media 1 Detailed Detailed Medium Brief Presence on website Large Logo Medium Logo Medium Logo Small Logo Newsletter (Partnership List 2 ) Logo Logo Logo Logo Project Events 3 Preparatory Seminar Seats 4 Unlimited Unlimited 5 3 * Career Fair * 1/2 Day Presentation Spot Promotional Material 5 Closing Event Promotional Material 5 Your Contribution CHF 10, CHF 7, CHF 5, CHF 3, * * Upon Agreement Explanations: 1 On our webpage visitors can read further details about your company. Your company will also be mentioned on various social media channels. 2 Your logo will be displayed in our newsletters. 3 Your logo will be displayed on project events. 4 At our events seats will be reserved for you. 5 Possibility to distribute promotional material (e.g. flyers, brochures etc.). 7

8 Contact Engage with FOCUS INDIA 2018 Samira Märki Preparatory Seminar & Delegation Coordination BSc Business Administration Major: Human Resource Management Mobile: +41 (0) Luca Sigrist Project Coordination & Communication BSc Business Administration Major: International Entrepreneurship Mobile: +41 (0) Amanda Strub Onsite Seminar & Communication BSc Business Administration Major: Corporate Communication Mobile: +41 (0) Valentin Gina Partnerships & Finance FOCUS INDIA University of Applied Science and Arts Northwestern Switzerland Riggenbachstrasse Olten Switzerland BSc Business Administration Major: Banking and Finance Mobile: +41 (0) Recommended by: