Understanding Generation Y in Project Teams
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- Magdalene Copeland
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1 PM- Understanding Generation Y in Project Teams
2 Understanding di ME! I am a GENERATION Y Guy A Project Manager for 6 years (multi-tasking tasking while in school) Speaking from the Gen-Y perspective 1 st generation American DC / Northern Virginia Am I special?
3 Understanding Differences Employees of different generations bring different values and attitudes toward work Motivational tools, rewards, recognition, and retention tools will look different for each employee Project Managers that can understand generational differences can increase team dynamics and productivity E h ti i f d b t f i t th t Each generation is formed by a set of unique events that influence their decision making
4 Defining The Generations Traditionalists Baby Boomers Gen-X Gen-Y or call us Echo Boomers, Millennials, Digital Generation, Generation Next
5 What made us US? TRADITIONALISTS / VETERANS Great Depression World War II Polio, Tuberculosis, Penicillin Joe DiMaggio, John Wayne Suburbs Faith in institutions GEN-X Cold War & Berlin Wall Collapse, 1 st Gulf War MTV & VH1 Microsoft, Internet & Mobile Phones Madonna, Schwarzenegger Latchkey kids, Boomerangs BABY BOOMERS Civil Rights and Women s movement Vietnam vs. Woodstock Space race and Moon Landing Roe v Wade Watergate Interstate Highways GEN-Y 9/11, Iraq & Afghanistan Columbine High School, DC Sniper Obama You Tube & Social Media (Facebook) Dot Com Boom and Bust, Apple Urban Living
6 Traditionalists t are Leadership: Top-down approach, with a widespread respect for authority Loyalty: Typically put aside individual needs to work towards common goals Corporate culture: Company took care of employees Work philosophy: Paying dues is the natural order of things
7 Baby Boomers are Leadership: Consensus driven, not recognizing authority as readily as Traditionalist Generally Optimistic: Good education, jobs, opportunity Societal Change Supporters: Civil rights, women s rights and against war Competitive
8 Leadership: Competence Gen-X Media: Cable TV, VCRs, video games, cell phones, personal computer Career: Independent, self-managed and resourceful Decision making: Skeptical at times, need to come to decisions on their own.
9 Gen-Y Yi is here! Feel empowered to change environment Value being cutting edge versus having experience Welcome diversity and embrace change Focus on life/work balance Always connected and available through technology Coddled and often taken care of by their helicopter parents
10 Introduce YOU to Gen-Y
11 4500 Traditionalists Baby Boomers Gen-X Gen Y Births (in thou usands) Birth Year
12 Gen-Y YN Nature &N Nurture Greater ethnic diversity: 1 in 3 is not Caucasian (Truly a Melted Pot culture) Tolerance: 1 in 3 supports gay rights Independence: 1 in 4 lives in a single-parent household and 3 in 4 have mothers who work outside the home Fiscal Responsibility: 1 in 9 had/ has a credit card in high school
13 Cost of Nature & Nurture Shorter attention span & chronic boredom Reluctance to perform tasks not seen as meaningful or immediately rewarding Internet has made it easy to find selective information BUT is it the RIGHT information?
14 Cost of Nature & Nurture Job growth for Gen-Y down 9% from o Gen X up 2%, Baby Boomers up 1% 1 out of 3 still rely on parents for financial support 6 out of 10 have changed their careers already
15
16 Technology & Me First generation that has truly used the internet as the World Wide Web Always experienced a world of constant t change in Information Technology Mobile devices have transformed the way they live their lives. (Over 80% sleep with their cellphone at arms length) Moved beyond (IM, Text, Social Media/Networking)
17 Gen-Y on your Team
18 Upside/Downside So what does all that do for your project team?? The downside: Used to having oversight and guidance Parents calling the boss on assessments, interviews, performance The upside Innovative thinkers that make positive assumptions that information can be found Tech savvy Expect change to happen
19 Y-deal Team Members Ideal Manager Ideal Team Member Approachable Collaborative Treats all equally and Honest/Genuine kindly Competent in their work Trusts their staff Helpful to others Coaching style Constructive attitude Feedback Feedback Feedback!
20 What will a Gen-Y team member love about a being on your team? Independence Relationship with co- workers and senior staff Creativity with ideas Valued by employer Helpful Meaningful Challenging Flexible Professional growth
21 What are they yg going g to NOT like about any job? Life-Work not balanced Unclear and unrealistic expectations and goals Lack of challenge Daily commute Lack of training Not co-located with teams Not feeling close to team members
22 Tools for Understanding Generation-Y on your Project Team
23 Soft Skills in the Toolbox Relationship oriented Communications powered Value driven Trust
24 Relationship Driven I will do a better job for you if I get to know you! Get to know my personal and career goals Team building events & social events Assignments by teams not individuals Social network for the team or project: SharePoint, Project Facebook, Twitter, Tumblr, etc. Collaborative atmosphere in the workplace & on the project MBWA Take a stroll Use a coaching style We WANT to look up to you!
25 Communications Powered Telephone IM Text Social networking I communicate a lot Expressive content Good Job. Good Job! Great Job! Please give me feedback! I like feedback, a lot
26 Value Driven Show me my value! Share the big picture and value I bring Recognition vs. Titles Involvement in decision making or opinions Training Keep us engaged Reverse mentoring Pair me up with a senior project members to show them what s new
27 Trust Me I m working even if you can t see me! Flexible work arrangements Matrix organizations with multiple work streams work well for me Believe in my potential (and tell me about it) Let me make some affordable mistakes
28 What can we learn from Gen-Y? Life/Work balance Connected Communication Collaborative Feedback
29 THANK YOU
30 About the Speaker Reach out and give me some feedback (Please!) Project Management blog: LinkedIn profile:
31 Sources Source: Millennials: Confident, Connected. Open to Change - Pew Social & Demographic Trends 2/24/2010 Core Consulting Group Martin Vaughan Source: Center for Media Research, MediaPost 12/31/08 (Latest data available) Source: Marketing to Generation Y: What You Can t Afford Not to Know, by Bea Fields, 12/25/2008 New Generation, New Politics, by Anna Greenberg, taken from The American Prospect, Volume 14, No. 9, October 1, 2003 Law Firms Mull the Gen Y Equation, by Leigh Jones, The National Law Journal, March 2, 2005
32 Sources Generations At Work Managing the Clash of Veterans, Boomers, Xers and Nexters in Your Workplace, by Ron Zemke, Claire Raines, and Bob Filipczak, 2000 American Generations: Who They Are, How They Live, What They Think, by Susan Mitchell, 1999 Managing Generation Y Global Citizens Born in the Late Seventies and Early Eighties, by Carolyn A. Martin, Ph.D., and Bruce Tulgan, 2001 Beyond Generation X, by Claire Raines, 1997 Workforce Supply for Hospitals and Health Systems, American Hospital Association Strategic Policy Planning Committee, January 23, 2001 The Next Generation, edited by Lester Y. Leung, New England Journal of Medicine Edited by: Mary Pinckney (a true Gen-X er)
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