OPPORTUNITY PROFILE DIRECTOR OF MARKETING

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1 OPPORTUNITY PROFILE DIRECTOR OF MARKETING

the right people UNIVERSITY OF THE FRASER VALLEY DIRECTOR OF MARKETING CONTENTS THE ORGANIZATION UNIVERSITY OF THE FRASER VALLEY 1 THE OPPORTUNITY DIRECTOR OF

2 the right people UNIVERSITY OF THE FRASER VALLEY DIRECTOR OF MARKETING CONTENTS THE ORGANIZATION UNIVERSITY OF THE FRASER VALLEY 1 THE OPPORTUNITY DIRECTOR OF MARKETING 2 Key Responsibilities 2 THE PERSON 3 Required Qualifications, Education, and Experience 3 Competencies and Personal Characteristics 4 COMPENSATION 5 CONTACT 5

THE ORGANIZATION UNIVERSITY OF THE FRASER VALLEY The University of the Fraser Valley is a dynamic and innovative university committed to changing lives and building community.

High levels of interaction with faculty, combined with abundant opportunities for practical experience, community engaged applied research, problem-solving, and creative work, mean students are

3 THE ORGANIZATION UNIVERSITY OF THE FRASER VALLEY The University of the Fraser Valley is a dynamic and innovative university committed to changing lives and building community. As a leader of social, cultural, economic, and environmentally responsible development in British Columbia s scenic Fraser Valley, UFV engages students actively in education. High levels of interaction with faculty, combined with abundant opportunities for practical experience, community engaged applied research, problem-solving, and creative work, mean students are educated as local and global citizens with career-ready skills. At UFV, experiential learning and co-operative education opportunities are available locally and internationally. Situated within the traditional territory of the Stó:lō First Nation, one of Canada s most ethnically diverse and fastest-growing regions, UFV is a multi-campus university with six campuses and centres in the Fraser Valley, as well as a growing campus in Chandigarh, India. Offering unparalleled and accessible student undergraduate research assistantship positions, as well as many opportunities related to student leadership and engagement, UFV s small class sizes and strong emphasis on undergraduate teaching and learning expertise provide a supportive and enriching atmosphere for interactive learning and success. The University offers over 100 programs including two Master s degrees; a wide variety of Bachelor s degrees; majors, minors, and extended minors in more than 30 subject areas; and over a dozen trades and technology programs, as well as access and upgrading pathways. Recognized nationally for student success, lifelong learning opportunities, creative integration of programming, Indigenization, and its work with local communities, UFV also has a thriving international education department and offers multiple study abroad and exchange opportunities. UFV is deeply committed to excellence in post-secondary education through programs that serve the diverse needs of the Fraser Valley region, making the university accessible to students with diverse backgrounds and capabilities. With continued program growth in areas including agriculture, health and wellness, and digital technologies, UFV aims to provide the best undergraduate education in Canada, and to become a leader of social, cultural, economic, and environmentally-responsible development in the Fraser Valley. To learn more, please visit the University of the Fraser Valley s website. 1 Page

4 THE OPPORTUNITY DIRECTOR OF MARKETING The Director of Marketing has overall responsibility for preserving, promoting, and enhancing the public reputation and profile of the University. While providing strategic leadership for marketing, brand identity, and web development, the Director will develop comprehensive marketing strategies that position UFV as a leader and institution of choice in post-secondary education. Key Responsibilities Leads the development of integrated marketing and brand strategies for the University; updates and advances positioning framework for brand and identity systems, and generally champions marketing and communications within UFV; Oversees creative and marketing strategies for showcasing UFV s mission, priorities, and community across the full range of channels to a wide array of audiences locally, provincially, and beyond; Provides leadership in positioning and elevating UFV s profile and reputation in the context of an increasingly cluttered, competitive post-secondary landscape; develops strong relationships and networks across administrative/faculty units to ensure a strong, coordinated brand presence for UFV internally and externally; Promotes a dynamic and engaging university relations platform for both internal and external customers; directs and mentors the marketing team responsible for multi-platform visual design, web and digital strategy and development, publications, photography, and video production; Provides strategic leadership and support to large university events and community engagement activities that are often the initiatives of the President s Office and considered a strategic priority of the institution, with widespread public visibility and internal and external community engagement; Provides strategic advice, support, and communications counsel in the development and implementation of the University s strategic plans; and Promotes a dynamic and engaging university relations platform and provides strategic counsel to internal customers on brand identity, reputation, and positioning. 2 Page

THE PERSON The ideal Director of Marketing is detail-oriented, dynamic, solutions-focused, and well-experienced with the complexities of the digital and social media marketing landscape.

collaborative approach to generating interest in and awareness of the University.

5 THE PERSON The ideal Director of Marketing is detail-oriented, dynamic, solutions-focused, and well-experienced with the complexities of the digital and social media marketing landscape. Possessing an inclusive leadership style, s/he is able to make decisions, and advance marketing and advertising initiatives to completion in a fast-paced, dynamic environment while maintaining a collaborative approach to generating interest in and awareness of the University. A visionary leader and change manager, the Director is able to articulate a bold direction and possesses the collaborative skills, knowledge, and experience to make it happen. S/he should be an experienced team builder who can inspire, grow, mentor, and recognize staff, while building engagement across UFV, and leveraging the considerable expertise and strength that exists within the organization. Required Qualifications, Education, and Experience The ideal candidate will possess the following qualifications and experience: A relevant university degree and continued learning in leadership and specifically marketing; Professional Chartered Marketer (CIM) designation is preferred; Exceptional understanding of branding principles, and marketing, communications, and public relations techniques, messaging to diverse range of audiences from various cultural backgrounds; Progressive experience in directly related leadership positions, with a significant portion in a senior leadership role and at least five years direct supervision of a similar team serving a complex, multi-focus organization (preferably in a post-secondary environment); Proven ability to manage multiple high-visibility projects simultaneously; and A record of forging strong relationships with cross-functional teams, and of building internal and external relationships in support of organizational vision, mission, and objectives. 3 Page

Competencies and Personal Characteristics Leadership - Achieves desired organizational results by encouraging and supporting the contribution of others; a proactive and positive team player who acts

6 Competencies and Personal Characteristics Leadership - Achieves desired organizational results by encouraging and supporting the contribution of others; a proactive and positive team player who acts with a sense of urgency and leads by example; sets and communicates clear goals. Accountable Holds self and others accountable for core responsibilities; focuses on results and measuring outcomes according to institutional goals. Strategic Develops/implements a plan in support of organizational strategic direction. Demonstrates an understanding of the link between job responsibilities and overall organizational goals and needs, and performs one s job with the broader goals in mind. Integrity and Honesty Demonstrates a resolute commitment to and respect for the rules and core values of the organization, setting an example of professionalism and ethical propriety. Creativity and Innovation Develops new insights into situations; questions conventional approaches; encourages new ideas and innovations; designs and implements new, cutting edge campaigns and processes. Effective Working Relationships Treats staff, colleagues, and students with respect; resolves conflicts in a timely, respectful manner; negotiates effectively; provides effective feedback to colleagues/employees. Influential and Collaborative Has an honest, open, and consistent approach to working with others; possesses strong interpersonal skills, with the ability to build relationships and develop/maintain strategic partnerships, obtaining stakeholder agreement. Communication Clearly presents written and verbal information; writes with clarity and purpose; communicates effectively in both positive and negative circumstances; listens well. People Development Fosters long-term learning and development of others through coaching, managing performance, and mentoring; has a genuine desire to develop others and help them succeed; formally recognizes deserving staff and colleagues. Student-Centred Anticipates, responds and attends to the needs of students and colleagues, and other stakeholders of the department and organization; keeps the student interests in the forefront. 4 Page

COMPENSATION A competitive compensation package will be provided including an attractive base salary and excellent benefits. Further details will be discussed in a personal interview.

7 COMPENSATION A competitive compensation package will be provided including an attractive base salary and excellent benefits. Further details will be discussed in a personal interview. FOR INFORMATION PLEASE CONTACT: Julian Manchon or Tony Kirschner DAVIES PARK EXECUTIVE SEARCH # Granville Street Vancouver, BC V7Y 1G5 Phone: (604) vancouver@daviespark.com Additional information can be found at

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