Business Management 2013

Transcription

1 Business Management 2013 Sample work program February 2014 XXXXX R1

2 Business Management 2013 Sample work program Compiled by the Queensland Studies Authority February 2014 This work program is reproduced with the permission of Grace Lutheran College. A work program is the school s plan of a course of study based on the relevant syllabus. Work programs allow for the characteristics of a school and its students to be considered when implementing the syllabus. School work programs must demonstrate that syllabus dimensions and objectives inform student learning. Work programs provide information about the schools plan for course organisation, an outline of intended student learning and the assessment plan as outlined in the work program requirements for that syllabus. 2 Business Management 2013 Sample work program

3 Course Organisation and Assessment Plan Key MP Management practices HR Human resource management MM Marketing management FM Financial management OM Operations management BD Business development Course outline Unit number Unit Length (hrs) Areas of study Instrument No. Assessment technique Formative / Summative Dimensions MP MM OM HR FM BD KU AA EC Assessment conditions Semester 1 Semester 2 1 Superstore giants Explores the structure, environment and financing of large-scale retail organisations and the marketing opportunities for case study businesses. 2 Business for the future Investigates the developments in business technology and innovation and how managers can respond to changing future demands within an ethical context. 55 MP MM FM BD 1 Examination F KU AA Short test 90 minutes words per Unseen question 2 Feasibility study F KU AA EC Marketing feasibility study words 55 MP MM OM HR 3 Examination F KU AA EC test 90 minutes words Seen stimulus and question 4 F KU AA EC research words Queensland Studies Authority February

4 Course outline Unit number Unit Length (hrs) Areas of study Instrument No. Assessment technique Formative / Summative Dimensions MP MM OM HR FM BD MP MM OM Assessment conditions Semester 3 Semester 4 3 Making a people organisation Investigates how effective managers understand and execute the employment cycle and manage the changing motivational demands across a dynamic workforce. 4 Production in action Investigates manufacturing process and practices of businesses in the local area and the importance of efficiency in achieving business goals. 5 Financial analysis Involves effective financial management through the analysis and interpretation of accounting records to prepare financial reports to achieve business goals. 55 MP HR 5 S KU AA EC research words 6 Examination S KU AA EC test 120 minutes words Unseen question 7 28 MM OM BD 8 Feasibility study S KU AA EC research 4 5 minutes Spoken S KU AA EC Business feasibility study words 27 FM 9 Examination S KU AA EC test 120 minutes words unseen question 4 Business Management 2013 Sample work program

5 Unit outline Unit: Areas of study: Dimensions Assessed: Superstore giants Management practices Marketing management Financial management Business management Knowledge and understanding business management Applying and analysing management strategies Evaluating and communicating management strategies Time: 55 hours; Year 11 Assessment technique: Examination: Short test and Marketing feasibility study Underpinning practices: The underpinning practices of communication strategies and management strategies have been integrated into learning experiences. Focus Suggested subject matter Possible learning experiences Underpinning practices Management practices Involves business structures, the impact of internal or external environments on businesses, and the roles of business managers who plan, organise and lead businesses. Strategic management includes the analysis of marketing, operations, finance and human resources to ensure the effective and efficient use of resources. Production efficiency and the creation of profit are primary goals of business managers but they are not the only criteria of business success. Business managers Work in teams to analyse a number of small business case studies, both nonprofit and profit driven, to describe the primary goals of the identified businesses. Using this information, explain key performance indicators that the businesses may use to measure the achievement of these business goals. Identify what the goals are for the school. Conduct a whole class interview with the principal to determine the goals. Describe what strategies the school has in place in order to work towards achieving these goals. Conduct a roleplay to demonstrate: the main goal of business is to make a profit. Based on a local business, identify internal and external stakeholders and present in a graphic organiser. Describe the demands of each of these Queensland Studies Authority February

6 consider the views of all stakeholders within the internal and external environment as they make decisions in order to achieve business goals and objectives. stakeholders and consider which stakeholder would be the most challenging to satisfy. Analyse case studies to examine whether the demands of stakeholders have been addressed. Also analyse the business information to identify issues in the business situation. Based on this evidence, make justified recommendations to ensure all stakeholders needs are met. Present this information in a report in a suitable electronic format. Focus Suggested subject matter Possible learning experiences Underpinning practices Marketing management Involves businesses researching consumer markets and tailoring products, ideas or services to satisfy the changing needs or wants of consumers and society. Effective marketing is a competitive advantage that business managers use to achieve objectives. The marketing mix is a generally accepted set of marketing variables which include: - product - place - price - promotion. Marketing planning is a systematic way of assessing marketing opportunities and determining marketing strategies. Work effectively with others to participate in a field excursion to a superstore giant in the local area and to select and organise business information from primary sources. Apply knowledge collected from the field excursion to analyse the business information and determine the competitive advantage of the superstore giant. Work in teams to research and negotiate common marketing objectives of the relevant superstore giant. Conduct a survey to determine the needs and wants of a sample of students at your school. Graphically display the results. Work effectively in pairs to research new product ideas from a selected website. Evaluate the product (e.g. design, functionality etc.) and display this information on a graphic organiser. Communicate your findings using a persuasive speech to the class about how to sell the new product idea. Collect, select and organise a variety of promotional strategies that can be found in a range of advertising mediums (e.g. magazines, newspaper etc.). Analyse the information and interpret trends in patterns, in the promotional strategies identified. Display this information on a poster. Critically analyse the effectiveness one of the promotional strategies previously identified. In a paragraph provide justified recommendations to improve on the promotional strategy. 6 Business Management 2013 Sample work program

7 Create a comparison table to illustrate different businesses which use different pricing strategies for their products. In the table explain the advantages and disadvantages of each pricing strategy. Working in pairs, obtain a geographical map of the local area and use icons to illustrate effective areas to place a business based on its needs (e.g. highways, waste facilities etc.). Write paragraphs using appropriate communication conventions to make fully justified recommendations as to what type of businesses would best suit the different locations displayed on the map. Select a business in the local area and conduct a SWOT analysis (identification of strengths, weaknesses, opportunities & threats) to analyse potential marketing opportunities. Based on the results of the SWOT analysis, make appropriate justified recommendations to increase the businesses success. Evaluate what effect this might have on different stakeholders. Actively listen to a guest speaker such as the school marketing manager. Discuss the school s marketing mix, strategies implemented to maximise opportunities for all stakeholders, challenges or issues. Focus Suggested subject matter Possible learning experiences Underpinning practices Financial management Occurs through the analysis and interpretation of financial records and is necessary when achieving business goals. Financial management involves sourcing and managing the risks of finance. Finance managers develop investment strategies based on the evaluation of financial risk in order to meet business goals. Analyse case studies to examine and apply different methods of sourcing funds for establishing and/or expanding a business. Conduct internet research on businesses which have experienced financial misfortunes and select and organize the information collected. Analyse the economy in the local area and identify the strengths, weaknesses, opportunities and threats in the economic climate. Based on this research, make justified recommendations about financial management strategies to ensure business goals are met. Respond in essay format. Conduct an organised debate with peers as to whether debt or equity financing is the most appropriate way to fund business opportunities. In the debate, actively listen to peers and speak persuasively when expressing viewpoints. Queensland Studies Authority February

8 Focus Suggested subject matter Possible learning experiences Underpinning practices Business development Involves entrepreneurship as students develop and test ideas, preparing feasibility studies to determine the viability of those ideas. Entrepreneurial ideas come to fruition through the development of clear business feasibility studies. Analysing and comparing competitors are useful techniques for formulating recommendations for a proposed business. An analysis of the business proposal provides a test of feasibility and viability of the proposed business allowing decisions for future action to be made. Business proposals consist of a business profile, competition analysis, recommendations and an evaluation of the proposal to determine the viability of the proposed business idea. Research a successful entrepreneur and create a fact file displaying the chosen entrepreneur s characteristics. Based on these characteristics evaluate the reasons for the entrepreneur s success. Conduct an organised debate in class to explain what you consider to be the most important characteristic of an entrepreneur. Ensure peers actively listen to others and speak persuasively about their opinions, during the debate. Analyse the competition for the school in the local area. Createa competition analysis table (or smart art) outlining relevant information. Based on the research and ideas, make decisions and justified recommendations about how the school can stay ahead of the competition. Display justified recommendations in a suitable format to be communicated at the next school council meeting. Apply business management understanding through use of a business simulation software program. 8 Business Management 2013 Sample work program

9 Business Management 2013: Student profile Student name: Teacher name: KU AA EC Semester Unit Instrument no. Assessment technique Formative/ Summative Knowing & understanding business management Applying & analysing management strategies Evaluating & communicating management strategies LOA 1 Superstore giants Superstore giants 1 Examination Short 2 Feasibility study Marketing feasibility study Internal reporting Semester 1 F F 2 Business for the future 3 Examination 4 research Internal reporting Semester 2 Year 11 monitoring 3 4 Making a people organisation 5 research 6 Examination 7 research Internal reporting Semester 3 Production in action Verification Financial analysis 8 Feasibility study Local business feasibility study 9 Examination Year 12 Exit Level of Achievement F F S S S S S Queensland Studies Authority February

10 Queensland Studies Authority 154 Melbourne Street, South Brisbane PO Box 307 Spring Hill QLD 4004 Australia T F Business Management 2013 Sample work program