Google AdWords Standard & Advanced. Classroom Courses

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1 Google AdWords Standard & Advanced Classroom Courses

2 Introduction Our expert training courses have been designed by our marketing specialists to help you get the most from AdWords and pay-per-click ads. In fact, Jellyfish started life as a dedicated PPC specialist, which means we have decades of experience in this hugely profitable area. Book onto one of our classroom courses and we ll teach you the practical skills and PPC tips you will be able to use every day. Our training days are informal, engaging and involve a mix of teaching, individual exercises, group exercises and Q&A sessions. "The course was very helpful, I came away motivated and ready to try everything I had learnt. I am still using the manual provided which has helped tremendously"

3 Standard Google AdWords Standard 1 Day Classroom Course & Reston $499 This course will cover everything you need to know regarding AdWords and PPC from the basic principles through to creating efficient, wellstructured campaigns. The course During the day we will talk through keyword methodology, how to write great ad copy, improve quality score, ad extensions, optimization tips and much more. If you re responsible for running your own Google AdWords campaigns, or manage an agency that runs it for you, this course will empower you to go on and achieve more. By the end of the course you will have the ability to set up and launch campaigns and be confident to run these campaigns based on your business goals. What we ll cover What Is PPC Introduction to Google AdWords/PPC Terminology explanation Bidding & quality score What is quality score How to improve quality score Keywords & matchtypes Keyword methodology Matchtypes Negative keywords Account set up & access Account structure Setting and reporting goals Campaign settings Ads & ad extensions How to write great ad copy Ad extensions Tracking options Tracking conversions Linking accounts Optimizations Defining strategy Basic account optimization Basic analysis Looking for a private training course? We offer totally flexible training courses for any class size, on any date, at any location and with the content of your choice.

4 Advanced Google AdWords Advanced 1 Day Classroom Course & Reston $499 This level has been designed for those who are already running AdWords campaigns in-house, or thinking of bringing their campaigns in-house from a third party. The course Working together, we will study and explore the advanced techniques for developing high impact AdWords/ PPC campaigns to effectively expand your account. We examine what makes for successful keyword optimization, attribution models, bidding strategies, and using Google Analytics effectively to vastly improve your AdWords campaigns. By the end of the course you will feel inspired and knowledgeable in all key areas of this specialist area. What we ll cover Campaign structure and creation Campaign creation Account structure & organization Advanced campaign components Advanced ad extensions - review, structured snippets Advanced matchtypes - routing negatives Advanced functionality advanced columns and reporting, impression share and auction insights Advanced quality score Remarketing Set up of remarketing Creating lists RLSA Google shopping ads Introductions to shopping Feed attributes Shopping optimizations Optimization for PPC managers AdWords editor introduction Excel formulas Managing account metrics PPC & conversion optimisation Paths to conversion, attribution & assists Mobile and tablet strategy Looking for a private training course? We offer totally flexible training courses for any class size, on any date, at any location and with the content of your choice.

5 Your Day What to expect We take our training courses seriously and understand how important it is for you to get the most out of your day. Our trainers may be hard working professionals but there's always time for a photo opportunity or two :-) Our facilities We have comfortable and modern facilities with the latest tech to ensure the optimum learning experience. We also run our courses in our office, so expect to get a taste of real agency life while you re with us! Brain food As well as providing complimentary food and drink all day, we also believe that what you eat and drink when you learn is important too. Our menus are well known to improve brain capacity and concentration. But if chocolate helps you learn, then we have that too. Your itinerary AM PM Our trainers 10:00 11:30 11:45 13:00 Session 1 Break Session 2 Lunch 13:45 15:30 15:45 17:00 Session 3 Break Session 4 Finish Many of our trainers are practitioners within Jellyfish and work on real client accounts. We ve taken this approach as it ensures that your teacher is current, knows their stuff and are teaching you the things that made us successful.

6 Corporate Credits Package Corporate Credits The more you buy, the more you save Our Jellyfish Corporate training packages offer the perfect training solution for all businesses looking to train larger numbers of employees or develop skills across multiple disciplines. 1 DAY TRAINING COURSE $499 PP COURSE CREDITS $375 PP A flexible way to train your team 30+ COURSE CREDITS 50+ COURSE CREDITS It s a great way to provide flexible training at a time and location that works best for your entire team. Many clients also find purchasing credits in advance can be an effective way to allocate training budget for the year ahead. Credits can be redeemed against any of our scheduled courses running at our training venue and are valid for any staff member to redeem, any time within a twelve month period from purchase. $350 PP $325 PP The standard cost to buy a 1 day courses is $499 excluding VAT per person. Discounted prices are based per person, per course credit.

7 Our Great Locations! Would you prefer an on-site training session? Our private training courses are designed to help you get the course you want, exactly the way you need it. Any course of any class size, on any date, at any location with the content of your choice. Maryland Virginia Reston Get a taste of agency life at our headquarters in, located in Harbor East, just a few minutes' walk from the Inner Harbor. 250 South President St. Suite 10 MD Join us for training in our Reston office, located in the RTC West development Sunset Hills Road, Suite 150 Reston VA 20190

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