Lesson 1 Objectives: 1, 2, 4 Time In-Class Time Out-Of-Class Hours 2. Hours

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1 BU40 Small Business Management Course Objectives Upon successful completion of this course, the student will be able to: 1. Describe the nature of entrepreneurship;. Analyze a business competitive advantage and competitive strategy; 3. Develop a marketing plan; 4. Create a business plan; 5. Describe various ways of managing risk;. Analyze a business income statement, cash flow statement, and balance sheet; 7. Differentiate between various types of organization-wide quality initiatives; 8. Explain the advantages and disadvantages of debt and equity financing; 9. Summarize the organizational structure and culture of a business; and 10. Explain how a business can be franchised. Lesson 1 Objectives: 1,, 4 Course Introduction and Overview Chapter 1: Entrepreneurs Recognize Opportunities Chapter : The Business Plan - Road Map to Success, including Honest Tea Business Plan completed sample Business Plan Chapter 3: Creating Business From Opportunity Entrepreneurship Small Business Ownership Feasibility Analysis Business Plans Purpose & types Defining Your Business Business Core Beliefs, Mission, and Vision Competitive Advantage Feasibility Litmus Test Determining the Value of a Business Review BizBuilder worksheets & templates website and Appendix instructions Chapter 1: Entrepreneurs Recognize Opportunities Chapter : The Business Plan - Road Map to Success, including Honest Tea Business Plan Chapter 3: Creating Business From Opportunity Appendix BizBuilder instructions Review BizBuilder Business Plan worksheets and templates found at: (In your text, see Appendix which contains instructions on how to use the BizBuilder worksheets and see the Business Plan outline on page 4) Class Discussion: Discussion topics may be pulled from your text, assigned websites, or other resources as determined by your instructor. 4 Homework/Assignments: Complete the Critical Thinking Exercises, Chapters 1-3 Complete the Application Exercises, Chapters 1-3 Do You Have What It Takes? selfassessment (see page 1-13) : Instructor assigned Complete Exploring your Community, Chapter 1 Prepare questions for guest speaker panel of local entrepreneurs

2 Class Activities: Do You Have What It Takes? selfassessment discussion Groups identify good elements in Honest Tea Business plan for the class Guest Speaker Panel: Local Entrepreneurs 3 Project Research/Preparation: Create a BizBuilder Business Plan - Part I: Sections 1.0 Executive Summary and.0 Mission, Vision, and Culture (see pages 1-14 of the Worksheets document and/or BizBuilder Business Plan Questions on page 118 of your textbook, they are exactly the same as in the BizBuilder worksheets) Review and/or Take Exam 1, Chapters 1-3 Review Chapters and Homework Critical Thinking Exercises, Application Exercises Create a BizBuilder Business Plan, Part I (see rubric) Lesson Objectives, 3, 4 Chapter 4: Exploring Your Market Marketing versus Selling Researching Your Market for Success How Customers Decide to Buy Which Market Segment Will You Target? Marketing Positioning Developing a Marketing Plan Chapter 4: Exploring Your Market Class Discussion: 4 Homework/Assignments: Complete the Critical Thinking Exercises, Chapter 4 Complete the Application Exercises, Chapter 4 page Logo Analysis paper Case Analysis

3 Class Activities Group Activity: Conducting a Focus Group Group Activity: Consumer analysis of the market for a magazine Group Activity: Mock Customer Service scenarios Group Activity: Mock Sales Call Create a Business Plan Project, Part II: Section 4.0 Opportunity Analysis and Research (see pages 15-0 of the Worksheets document and/or BizBuilder Business Plan Questions on pages of your textbook, they are exactly the same as in the BizBuilder worksheets) Review and/or Take Exam : Chapter 4 Critical Thinking Exercises, Application Exercises Creating a Business Plan, Part II (see rubric) Logo analysis paper (see rubric) Lesson 3 Objectives 4, Time Time Out-Of-Class Chapter 5: Developing the Right Marketing Mix and Plan Chapter : Smart Selling and Effective Customer Service The Four Marketing Factors (4Ps) Product- What Are You Selling? Price What It Says About Your Product Place Location, Location, Location Promotion Advertising + Publicity Integrated Marketing Communications for Success Promotional Planning The Advertising Advantage Sales-Promotion Solutions Alternative Marketing E-Active Marketing Publicity Selling skills CRMs Chapter 5: Developing the Right Marketing Mix and Plan Chapter : Smart Selling and Effective Customer Service

4 Class Discussion: Lab Activity: Instructor assigned case studies Class Activity: Unit Integrated Marketing (pp.19-) Exam 3: Chapters 5 and 4 Homework/Assignments: Complete the Critical Thinking Exercises, Chapters 5 and Complete the Key Concept Questions, Chapters 5 and Complete the Application Exercises, Chapters 5 and Create a Business Plan Project, Part III: Section 5.0 Marketing Strategy and Plan (see pages 1-8 of the Worksheets document and/or BizBuilder Business Plan Questions on pages of your textbook, they are exactly the same as in the BizBuilder worksheets) Critical Thinking Exercises, Key Concept Questions, Application Exercises Creating a Business Plan, Part III (see rubric) Lesson 4 Objectives 4,, 8 Chapter 7: Understanding and Managing Start-Up, Fixed, and Variable Costs Chapter 8: Using Financial Statements to Guide a Business What Does It Cost to Operate a Business? Start-Up Investment Fixed and Variable Costs Calculating Critical Costs What Do Financial Statements Show? Income Statements The Balance Sheet Financial Ratio Analysis Chapter 7: Understanding and Managing Start-Up, Fixed, and Variable Costs Chapter 8: Using Financial Statements to Guide a Business

5 Class Discussion: Group Assignment: Company Financial Statement Analysis Class Activity: Brainstorm ways a business could run out of cash 4 Homework/Assignments: Complete the Critical Thinking Exercises, Chapter 7 and 8 Complete the Key Concept Questions, Chapter 7 and 8 Complete the Application Exercises, Chapter 7 and 8 Creating a Business Plan Project, Part IV: Section 7.0 Financial Analysis and Projections (see pages of the Worksheets document and/or BizBuilder Business Plan Questions on pages 44 and 75 of your textbook, they are exactly the same as in the BizBuilder worksheets) Review and/or Take Exam 4: Chapter 7 and 8 Critical Thinking Exercises, Key Concept Questions, Application Exercises Creating a Business Plan, Part IV (see rubric) Lesson 5 Objectives 4, 5, 7 Chapter 9: Cash Flow and Taxes Chapter 10: Financing Strategy & Tactics Cash Flow Working Capital Cycle Managing Receivables to Manage Cash Managing Accounts Payable to Manage Cash Capital Budgeting and Cash Flow The Changing Value of Money Taxes Types of Financing for Your Business Gifts and Grants Debt Financing Chapter 9: Cash Flow and Taxes Chapter 10: Financing Strategy & Tactics

6 Equity Financing Where and How To Find Capital Investors Class Discussion: Class Activities: Small Group Discussion: Advantages and Disadvantages of Types of Business Financing 4 Homework/Assignments: Complete the Critical Thinking Exercises, Chapter 9 and 10 Complete the Key Concept Questions, Chapters 9 and 10 Complete the Application Exercises, Chapter 9 and 10 Creating a Business Plan Project, Part V and VI Section.0 Management and Operations and Section 8.0 Funding Request and Exit Strategy (see pages 9-34 and of the Worksheets document and/or BizBuilder Business Plan Questions on pages 379, , and 444 of your textbook, they are exactly the same as in the BizBuilder worksheets). Important note Based on the type of business you are creating, Section.0 may be very short and most of the questions will not apply. Review and/or Take Exam 5: Chapter 9 and 10 Critical Thinking Exercises, Key Concept Questions, Application Exercises Creating a Business Plan, Part V and VI (see rubric)