East Texas Baptist University Entrepreneurship and Small Business Management (BUAD ) Fall 2017

Transcription

1 East Texas Baptist University Entrepreneurship and Small Business Management (BUAD ) Fall 2017 Course Entrepreneurship and Small Business Management (3 credit hours) Course Number BUAD 4305 Instructor Mrs. Kristy Erwin Class Days/Times Tues/Thu: 9:30 a.m. Room FHSB 101 Office Hours By appointment Phone Number: Course Description This course is designed for the student to explore the potential of being a successful entrepreneur and introduce the student to the processes for creating a potentially successful business plan. This course also covers concepts, processes, and techniques for managing a small business. Course Description: The student will explore marketing for small business, identification of a product and/or service potential, advertising plans, marketing strategy and budgeting, determining store location, purchasing procedures, and inventory control. This course will include a practical application of basic financial management principles that apply to entrepreneurs such as maintaining proper financial records to make budgetary decisions related to cash and financing needs, pricing of products or services, the payment of taxes and loans, and determining profitability to help one become a successful entrepreneur. Prerequisites: ACCT 2302, MGMT 2350, and MKTG Required Textbook Scarborough, N. M., Cornwall, J. R., (2015). Entrepreneurship and effective small business management (11 th ed.). Upper Saddle River, NJ: Pearson. ISBN -13: Course Purpose and Approach Purpose: The purpose of this course is to open the students minds to the possibilities, challenges, and the rewards of owning their own business and to provide the tools they will need to be successful if they choose the path of entrepreneur. Approach: The primary goal of this course is to introduce management students to both theory and application. The instructor will use textbook assignments, lecture, homework assignments, handout materials, exams, classroom/online discussions (Canvas), Internet sites, and instructor/student . An emphasis will be made on the practical application of entrepreneurship and small business concepts. This course is intended for students who have already completed Principles of Management. Page 1 7

2 Course Objectives 1. Students will integrate entrepreneurship and small business ownership with biblical faith. 2. Students will describe foundational terms, concepts, and theories of entrepreneurship and small business ownership/management. 3. Students will connect small business theory to everyday life by recognizing that it is evident everywhere. 4. Students will analyze current business practices through contemporary cases. 5. Students will analyze business cases/situations applying the relevant theories to practice and hone their presentation skills in the classroom. 6. Students will better understand the need for and create a master business plan. 7. Students will learn how to manage a small business, manage human resources, ethics, the necessity of business succession, and government regulations. Course Requirements CLASS ATTENDANCE East Texas Baptist University is committed to the policy that regular and punctual attendance is essential to successful scholastic achievement. Attendance at all meetings of the course for which a student is registered is expected. To be eligible to earn credit in a course, the student must attend at least 75 percent of all class meetings. For additional information, please refer to page 30 of the Undergraduate Catalog. Students who exceed the absence limit in a course before the official withdrawal date will have the opportunity to withdraw from the class. Students in this situation who do not choose to withdraw on or before the official withdrawal date or who exceed the absence limit in a course after the official withdrawal date will receive a grade of XF. COURSE WITHDRAWAL A student may withdraw from a course or courses or from the University beginning with the first day through 75 percent of the semester without academic penalty. The final day to withdraw from this course is Friday, November 11. To withdraw from a course or courses or from the University the student must secure a withdrawal form from the Registrar s Office, his/her advisor, or from the ETBU website, and follow the directions on the form, securing all required signatures. Students must process their own withdrawals. For additional information, please refer to page 29 of the Undergraduate Catalog. WEAPONS IN CLASS The on-campus possession of firearms, explosives, or fireworks is prohibited with the exception of the transportation and storage of firearms and ammunition by concealed handgun license holders in private vehicles (as described in SB1907) Pursuant to Section Page 2 7

3 30.06, Penal Code (trespass by license holder with a concealed handgun), a person licensed under Subchapter H, Chapter 411, Government Code (handgun licensing law, may not enter this property (ETBU) with a concealed handgun. The ETBU President may grant authorization to a qualified and certified full-time faculty or staff member, who is a license holder with a concealed handgun to conceal carry on the University campus, at a University-sponsored event or within or on a University vehicle. STUDENTS WITH DISABILITIES A student with a disability may request appropriate accommodations for this course by contacting the Office of Academic Success, Marshall Hall, Room 301, and providing the required documentation. If accommodations are approved by the Disability Accommodations Committee, the Office of Academic Success will notify the student and the student s professor of the approved accommodations. The student must then discuss these accommodations with his or her professor. Students may not ask for accommodations the day of an exam or due date. Arrangements must be made prior to these important dates. For additional information, please refer to page of the Undergraduate Catalog. ACADEMIC INTEGRITY Students enrolled at East Texas Baptist University are expected to conduct themselves in accordance with the highest standards of academic honesty and integrity avoiding all forms of cheating, illicit possession of examinations or examination materials, unwarranted access to instructor s solutions manuals, plagiarism, forgery, collusion and submissions of the same assignment to multiple courses. Students are not allowed to recycle student work without permission of the faculty member teaching the course. Students must ask permission before submitting the work since it will likely be detected by plagiarism detection programs. If the student does not inform the instructor or ask permission before the assignment is due and submitted, the instructor may treat this as an academic integrity offense. Penalties that may be applied by the faculty member to individual cases of academic dishonesty by a student include one or more of the following: Failure of the class in question Failure of particular assignments Requirement to redo the work in question Requirement to submit additional work All incidents related to violations of academic integrity are required to be reported to the Vice President for Academic Affairs and multiple violations of academic integrity will result in further disciplinary measures which could lead to dismissal from the University. GRADUATING SENIORS Graduating seniors will need to complete final exams and turn in all final assignments no later than Tuesday of finals week in order for faculty to upload grades to the registrar by noon on Wednesday of finals week. Graduating seniors should notify their instructor and make appropriate arrangements. Students who fail a course(s) and/or who have not completed their course work or chapel credits before commencement will NOT be allowed to participate in commencement ceremonies. Page 3 7

4 Grading Policies and Course Evaluation Techniques: Evaluation Methods: Exam 1 Chapters 1-4 Exam 2 Chapters 5-6, 8-9 Exam 3 Chapters Exam 4 Chapters points Exam 5 (Final) Chapters 18, 21, 22 Team Business Plan and Presentations 250 points Online Discussion Boards (4) Chapter Assessment Question (10) 150 Total Points 1000 points Total Points earned Grade points 90%-100% A points 80%-89.9% B points 70%-79.9% C points 60%-69.9% D 599 points and below Below 60% F Specific Graded Areas: 1. Exams: There are 5 exams in this course. These questions are used to assess the students by-chapter mastery of the content and theories presented. 2. Business Plan Project: This will be a group assignment. Each team will be required to develop a business plan for a local company. Guidelines will be presented in the second week of class with further instructions for the written and oral portions. 3. Chapter Assessments: There are 10 Chapter assessment, worth 15 points each. These will be due at specific classes, (see Course Schedule for Chapter Assessments and when they are due). Complete the questions assigned and turn in on the required date. Answers will be typed and numbered according to the questions in the textbook. No need to retype the question. 4. Discussion Boards: There are four discussions to be completed via Canvas for this course. The initial posting will be a sentence or two that asks a profound question drawn from the weekly reading, posted by the instructor. Students respond to the instructor s initial question by submitting a response that answers the question. Then reply to another student s primary posting. Must begin by naming the individual to whose post you are responding, along with one sentence that summarizes his/her point (should be a minimum of 75 Page 4 7

5 words). This way, a person reading your post will understand to whom you are responding. The original post is worth 15 points; the reply to another student is worth 10 points. The student s grade will not be posted until the student has both posted and replied. Attendance/Participation The success of this course is dependent on student attendance and participation. Attendance is essential for every part of this course every self-assessment, every case study, exam, etc. You are expected to attend and be prepared for each class meeting. You are also expected to fully participate in discussions and in-class assignments that are part of the participation grade. It is your responsibility to attend class and complete work by the due date. Please read this syllabus. Since this is a college course, you will not always be reminded of upcoming due dates. In the event that the university cancels classes, such as for severe weather, you will be expected to continue with readings as originally scheduled. Any assignments scheduled during those missed classes, such as an exam or paper, are due at the next class meeting unless other instructions are posted on the course shell. Late Assignments: Assignments are due when scheduled. Late assignments may be accepted at the discretion of the instructor, and if accepted, will be graded with a late penalty assessed, -10 points per day late. You must let the instructor know if you have missed an assignment within one day of the due date (by is fine). If a late assignment is accepted, a deadline will be given by the instructor for its due date. Late Tests: If for any reason you are unable to take an exam within the time frame allowed, you must clear the absence with the instructor. Athletes, debate team students, etc., must coordinate their travel schedules ahead of the scheduled assignment/test with the instructor. Late tests may be accepted at the discretion of the instructor, and if accepted, will be graded with a late penalty assessed, - 10 points per day. Permission to submit a late exam is totally within the purview of the professor. In case of an emergency, you must let the instructor know if you have missed a test within one day of the missed test. Course Calendar Page 5 7

6 WK DATE TOPIC Due T- 8/22 Intro to Entrepreneurship Syllabus Review 1 Th 8/24 Chapter 1: Entrepreneurs: The Driving Force Behind Small Businesses Lecture/Power Points/Class Discussion T- 8/29 Chapter 2 Ethics and Social Responsibility: 2 Doing the Right Thing Chapter Assessment 2-1, 2-5, 2-7, 3-3 and Th- 8/31 T 9/5 Chapter 3: Creativity and Innovation: Keys to Entrepreneurial Success Chapter 4: Strategic Management and the Entrepreneur Lecture/Power Points/Class Discussion Discussion 1 (8/31-9/5) Lecture/Power Points/Class Discussion Exam 1 Review Chapter Assessment 4-1, 4-2, 4-7 Th 9/7 4 T 9/12 Th 9/14 5 T 9/19 Th 9/21 6 T 9/26 Th 9/28 7 T 10/3 Th 10/5 8 T 10/10 Th 10/12 9 T 10/17 Th 10/19 10 T 10/24 Exam 1 Chapters 1-4 Chapter 5: Choosing a Form of Ownership Chapter 6: Franchising and the Entrepreneur Chapter 8: New Business Planning Process Chapter 9: Building a Marketing Plan Exam 2 Chapters 5-9 Chapter 10: Creative Use of Advertising and Promotion Chapter 11: Pricing Strategies- Guest Speaker Fall Break no class Chapter 12: Global Marketing Strategies Team Business Plan Workshop #1 Exam 3 Chapters Chapter 13: E-Commerce Chapter 14:Creating a Solid Financial Plan Chapter Assessment 5-1, 5-6, 5-9, 5-10, 5-14 Lecture/Power Points/Class Discussion Chapter Assessments 6-2, 6-4, 6-15, 8-3, 8-5, Lecture/Power Point Exam 2 Review Discussion 2 (9/21-9/26) Lecture/Power Point/ Class Discussion Chapter Assessments 10-1, 10-3, 10-9 Lecture/Power Points/Class Discussion Exam 3 Review Chapter Assessments 11-2, 11-4, 11-6, 12-1, 12-8 Discussion 3 (10/12-10/17) Chapter Assessments 13-1, 13-5, 14-1, 14-6 Th 10/26 11 T 10/31 Th 11/2 12 T 11/7 Th 11/9 13 T 11/14 Th 11/16 Team Business Plan Workshop #2 Chapter 15: Managing Cash Flow Exam 4 Chapters Chapter 18: Location, Layout and Facilities Team Business Plan Workshop #3 Chapter 21: Staffing and Leading a Growing Company AND Chapter 22: Management Succession Team Business Plan Worksop #4 Discussion 4 (10/26-10/31) Lecture/Power Points/Class Discussion Exam 4 Review Chapter Assessments 15-1, 15-3, 15-8 Chapter Assessments 18-1, 18-2, 18-3, Chapter Assessments 21-1, 21-3, 21-13, 22-2, T 11/21 Business Plan Presentations Team 1 & 2 Page 6 7

7 Th 11/23 Thanksgiving no class Thanksgiving no class 15 T 11/28 Th 11/30 Business Plan Presentations Teams 3 &4 NO CLASS Final Exam Review 16 Th- 12/7 Final 9:30am Page 7 7