The Entrepreneurial and Intrapreneurial Manager Syllabus GEB3376 Class 5527, Summer 2017

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1 The Entrepreneurial and Intrapreneurial Manager Syllabus GEB3376 Class 5527, Summer 2017 Course Information The Entrepreneurial and Intrapreneurial Manager - GEB3376 Class 5527 Date: May 8 to August 3, 2017 This course provides students with the skills necessary to succeed as an entrepreneur or to implement change within an organization as an intrapreneur. The fundamentals of starting and operating a business, developing a business plan, obtaining financing, marketing a product or service and developing an effective accounting system will be covered. Students will study cases of business and develop an in-depth business plan. Pre-reqs: Prerequisites: ACG 2021, ACG 2071, GEB 3213 and OST Additional Class Information: Online class. Computer & Internet access required. Log in to Canvas as soon as the term begins to access your course Students who do not log into their course by the end of add/drop may be withdrawn from the class. Simply logging in to an online class does not count as attendance. Students must engage in an academically related activity and provide weekly activity reports. Credits: 3 Instructor Information David Moradian, M.B.A. moradiand@seminolestate.edu Office: V-007M Tel: Instructional Mode DL Online 1

2 An online course is delivered entirely over the Internet and fosters remote interaction among students and instructors. To learn more about Seminole State's online courses, visit elearning Additional Class Information: Online class. Computer & Internet access required. Log in to Canvas as soon as the term begins to access your course Students who do not log into their course by the end of add/drop may be withdrawn from the class. Simply logging in to an online class does not count as attendance. Students must engage in an academically related activity and provide weekly activity reports. Textbook Information Required Textbook Entrepreneurship+small Business Mgmt. Author: Mariotti ISBN: Publisher: Pearson Edition: 2ND 15 Buy: $ New $ Used Rent: $ New $ Used E-book: $ E-book rental: $

3 Measurable Course Objectives Measurable Course Objectives are outcomes students are expected to achieve by the end of the course. Describe the roles, functions and skills of leaders and managers. Explain how to develop entrepreneurial opportunities. Develop a business plan with financial projections. Explain market research and market segmentation. Understand the difference between creating a need and want within their consumer demands. Understand the benefits of consumer loyalty. Describe the process of how to market using the four P's. Calculate fixed cost and the break-even point. Develop a balanced scorecard for their organization. Describe the concept of time value of money. Explain the difference between balance sheet and income statement and why they are required for a robust business plan. Discuss how to reduce and manage business risks. Discuss the benefits of ethical management and leadership. Discuss the different business expansion options. Explain the reason for exit strategies in entrepreneurship. Collegewide Student Learning Outcomes The Collegewide Student Learning Outcomes assessed and reinforced in this course include the following: Communication Critical Thinking Scientific and Quantitative Reasoning Class Assignments This Syllabus is subject to change at Instructor s discretion. Any changes will be announced online. Weekly Readings/Assignments: Week 1 & 2- Entrepreneurship What is an entrepreneurial manager? How to become a successful entrepreneur Creating entrepreneurial opportunities 3

4 Chapter 1 Entrepreneurs Recognize Opportunities Chapter 3 Finding Opportunity in an Existing Business Case Study 1 Krispy Kreme Donuts page 71 (Chapter 3) - Optional Week 3 - The Business Plan Why is the business plan essential to organizational success? Examine & discuss all components of the business plan; create a business plan Chapter 4 The Business Plan: Road Map to Success Chapter 5 Creating Business from Opportunity Chapter 7 Developing the Right Marketing Mix and Plan Case Study 2 Malia Mills Swimwear page 221(Chapter 7) Due 5/28 Week 4 - Market Exploration Market research and market segmentation Customers and creating perceived benefits Chapter 6 Exploring Your Market Chapter 10 Marketing Globally Case Study 3 Luggage Concierge page 318(Chapter 10) Due 6/4 Week 5 - Developing the Right Marketing Mix (Week begins The four P s of marketing Calculating fixed cost and breakeven Chapter 8 Pricing and Credit Chapter 9 Advertising and Promotion Case Study 4 eharmony page 286 (Chapter 9) Due 6/11 4

5 Week 6 - Financial Statement Development Scorecard development and analysis Income statement and balance sheet analysis Cash flow and financial strategy Time value of money and taxes Chapter 13 Using Financial Statements to Guide a Business Chapter 15 Cash Flow and Taxes Case Study 5 Portland Freelancers Cafe (Chapter 13) Optional Week 6 Mid-term exam covers chapters 1 thru 10 DUE BY 6/18/17 Week 7 - Financial Statement Development Scorecard development and analysis Income statement and balance sheet analysis Cash flow and financial strategy Time value of money and taxes Chapter 12 Understanding and Managing Start-up, Fixed, and Variable Costs Chapter 15 Financing Strategy: Debt, Equity, or Both? Week 8 - Legality and Managing Risk Business structure, contracts intellectual property and risk management Operating management and the supply chain Licensing, permits and certifications Chapter 16 Addressing Legal Issues and Managing Risk Chapter 17 Operating for Success Chapter 18 Location, Facilities, and Layout Case Study 6 Airbnb page 505 (Chapter 16) Due 6/25 Week 9 - Management, Leadership and Ethics Management and leadership development Employee selection & motivation Ethical employers and ethics within organizations 5

6 Chapter 19 Human Resources and Management Chapter 20 Leadership and Ethic Practices Case Study 7 Ayzh page 612 (Chapter 20) Optional Week 10 - Management, Leadership and Ethics Management and leadership development Employee selection & motivation Ethical employers and ethics within organizations Chapter 11 Smart Selling and Effective Customer Service Case Study 8 BNI page 342 (Chapter 11) Due 7/9 Week 11 - Business Expansion Licensing & Franchising Selling a business and exit strategies Chapter 2 Franchising Chapter 21 Franchising, Licensing, and Harvesting: Cashing in Your Brand Class Project Due 7/16 Week 12 - Final Exam Review Class Project presentations 7/23/17 Final Exam covers chapters 11 thru 21 DUE BY 7/29/17 CLASS PROJECT: The class project will require the students to write a robust business plan, consisting of an executive summary, industry analysis, SWOT analysis, market 6

7 research, funding request, exit strategy, financial projections, management style and hierarchy in the company. The project will be conducted in groups, and I must approve the topic/proposal in advance. The business plan can be for a business that you would really like to start or acquire, OR it can be for the acquisition of an existing company (anything from a small family business to a Fortune 500 company, like GE or GM) regardless of whether or not you would really want to acquire that company. Please send me a message with one paragraph explanation of the company or the type of company about which you would like to prepare your plan, background about the company, and why you are interested. Refer to the textbook regarding what should be included in each section and contact me through Canvas messaging or call me with any questions you might have. Key components: 1. The deadline for proposal for the team project/paragraph is May 28 th. 2. Deadline for the project to be submitted is July 16 th. 3. Team presentations will be on July 23 rd. (This is only to post your presentation.) 4. Submission format: PowerPoint (for presentation) and Word document for Business Plan Writing (each component, i.e. executive summary, industry analysis, etc. should be a separate page/s). Per this syllabus, all the students are aware of the due dates. You are welcome to post them earlier than the due dates; a late assignment posting will receive a grade of zero (0). Learn, Enjoy, Contribute! RUBRICS FOR THE BUSINESS PLAN: Proposal 10 points Paper 140 points Presentation 30 points 7

8 Format 20 points (cover page, page numbers, table of contents, grammar, use of graphs and tables, ) Attendance Policy The College recognizes the correlation between attendance and both student retention and achievement. Per College Policy Students are expected to attend all classes, actively participate and complete all assigned course work for all courses for which they are registered. For online classes, attendance is determined by consistently logging in and accessing the course content and completing courses in accordance with the syllabus. Simply logging in to an online class does NOT count as attendance. Students must engage in an academically-related activity. Academic Integrity As members of the Seminole State College of Florida community, students are expected to be honest in all of their academic coursework and activities. Academic dishonesty, such as cheating of any kind on examinations, course assignments or projects, plagiarism, misrepresentation and the unauthorized possession of examinations or other course-related materials, is prohibited. Plagiarism is unacceptable to the college community. Academic work that is submitted by students is assumed to be the result of their own thought, research or self-expression. When students borrow ideas, wording or organization from another source, they are expected to acknowledge that fact in an appropriate manner. Plagiarism is the deliberate use and appropriation of another's work without identifying the source and trying to pass-off such work as the student's own. Any student who fails to give full credit for ideas or materials taken from another has plagiarized. Students who share their work for the purpose of cheating on class assignments or tests are subject to the same penalties as the student who commits the act of cheating. When cheating or plagiarism has occurred, instructors may take academic action that ranges from denial of credit for the assignment or a grade of "F" on a specific assignment, examination or project, to the assignment of a grade of "F" for the course. Students may also be subject to further sanctions imposed by the judicial officer, such as disciplinary probation, suspension or dismissal from the College. 8

9 Withdrawal Policy A student desiring to withdraw from a course after the add/drop period should initiate withdrawal procedures with an instructor or counselor. Withdrawals are not official until the withdrawal form is completed and given to the Office of Enrollment Services and Registrar. Withdrawal deadlines are published in the official College Catalog Academic Calendar. Accommodation Statement Seminole State College abides by Section 504 of the Rehabilitation Act of 1973 and the Americans with Disabilities Act (ADA), which stipulates that no student shall be denied the benefits of an education 'solely by reason of a handicap.' Disabilities covered by law include, but are not limited to psychiatric impairments, learning disabilities and hearing, sight or mobility impairments. If you have a disability that may have some impact on your work in this class and for which you may require accommodations you must contact the Disability Support Services Office (DSS) to facilitate the accommodation process. Campus locations and phone numbers for DSS are: Sanford/Lake Mary Campus, Room A-101, Altamonte Campus, Room ALT 107, Heathrow Campus, Room HEA 115, Oviedo Campus, Room OVF 102-D, College Emergency Information In case of emergency conditions (such as tropical storms, hurricanes, power outages, etc), verify the college is open and classes are being held by calling or The Seminole State homepage will also feature updated announcements ( Seminole State College also offers enrolled students a mobile app called LifeLine Response. The app allows the College to send alerts and push notifications about potentially dangerous situations on campus and supplements emergency communications that are already in place. Students can also use the app for their own safety when traveling outside of the College. Students can download the app through the Google Play Store or Apple App Store and register using their Seminole State address. For more information, visit 9

10 FERPA The Family Educational Rights and Privacy Act (FERPA) affords students certain rights with respect to their education records. Students have the right to have some control over the disclosure of information from the records. It is Seminole State Colleges policy to comply with the requirements of FERPA and to prevent improper disclosure of personally identifiable information from the records. For more details on FERPA, please refer to the FERPA information on the Seminole State website College Communication Student Office 365 All official from the College is sent to your Seminole State Office 365 student address. When contacting the college students should use their student accounts to ensure that communication is delivered to the appropriate party. Be sure to check your account regularly for information important to your academic and financial records. To access your student account, visit for instructions. Canvas Messages Students currently enrolled in online or hybrid courses should use the Inbox link within their Canvas course to communicate with the professor. It is important for students to check the inbox regularly for important communication from the instructor. Seminole State Text Sign up for Seminole State Text and you will receive messages pertaining to registration dates, tuition deadlines, financial aid, emergency campus closings and changes to your student record or classes. To sign up to receive text messages, visit Student Code of Conduct It is the responsibility of a student to observe campus rules and regulations and to help maintain appropriate conditions in the classroom, on the campus, and in the community. The Student Code of Conduct is a statement of Seminole State s expectations regarding student standards of conduct, both academic and nonacademic. It is the student s responsibility to read the Code of Conduct and follow its expectations. The Student Code of Conduct can be found at 10

11 A Tobacco-Free College To promote the health and wellness of the Seminole State College community, the use if tobacco of any kind and in any form is prohibited on all College-owned and/or operated facilities. This includes tobacco use in personal vehicles while on College property. The College Tobacco-Free Policy can be found at URL of Online Syllabus Online version: PDF version: GEB