A Coding System for Dynamic Topic Analysis: A Computer-Mediated Discourse Analysis Technique

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1 A Coding System for Dynamic Topic Analysis: A Computer-Mediated Discourse Analysis Technique Hiromi Ishizaki 1, Susan C. Herring 2, Yasuhiro Takishima 1 1 KDDI R&D Laboratories, Inc. 2 Indiana University Bloomington Abstract We introduce an efficient coding system for dynamic topic analysis (DTA), a computer-mediated discourse analysis technique that codes and visualizes topical development over time in online discussions. Our system provides three main functionalities: intuitive coding with a touch screen interface, automated inter-rater agreement computation, and visualization of the coding results. Using the system, we conducted a preliminary DTA of 28,131 user comments from the popular music distribution sites SoundCloud and Last.fm. The analysis shows that most SoundCloud and Last.FM comments are narrowly on-topic and prompt-focused, as compared to discussions in other social media that exhibit more topical elaboration. Keywords: Computer-mediated discourse analysis; dynamic topic analysis; android application doi: /16452 Copyright: Copyright is held by the authors. Contact: ishizaki@kddilabs.jp; herring@indiana.edu; takisima@kddilabs.jp 1 Introduction The rapid increase in social media services allows many users to communicate with each other via online networks. These services produce large amounts of authentic communication data that can be mined to analyze user behavior and identify hidden user demands for service. The system design presented here is intended to facilitate such efforts. Computer-mediated discourse analysis (CMDA) (Herring, 2004), an approach based in linguistics, was developed to analyze behavior that takes place through online communication services. Dynamic topic analysis (DTA) (Herring, 2003) is a CMDA technique specifically designed to analyze how discussion/conversation evolves over time by focusing on transitions between topical units. Studies have employed DTA to analyze online user behaviors, including in political discussion (Stromer-Galley & Martinson, 2009), dyadic exchanges on Twitter (Honeycutt & Herring, 2009), text chat during multiplayer online games (Herring et al., 2009), and comments posted to online music distribution sites (Ishizaki et al., 2013). VisualDTA (Herring & Kurtz, 2006) is a tool that visually represents the flow and coherence of online conversations. Using VisualDTA, Herring (2013) identified a shift in topic development patterns in computer-mediated communication over time, from a step-wise pattern in early chat and discussion forums to a prompt-focused pattern in recent media-sharing and social network sites. DTA requires manual coding of the data. Messages are broken down into topical propositions, and each proposition is coded in relation to the previous proposition (if any) it relates to as: on-topic, parallel shift, or break. Parallel shifts are further coded for their semantic distance from the previous proposition on a scale from 1 to 3. (By convention, on-topic propositions are assigned a semantic distance of 0, and breaks are assigned a semantic distance of 4.) A proposition is coded as "on-topic" when it expresses a simple reaction to, elaboration upon, or continuation of the same topic, or provides an expected response to a question. A "parallel shift" expresses movement of the conversation onto new ground that is related to what came before. A "break" indicates a non-sequitur or abrupt topic change, unrelated to anything that came before. As for the semantic distance of parallel shifts, a smaller number means that the relation between the proposition and what it relates to is immediately obvious, whereas larger numbers mean that the relation is less obvious but ultimately understandable. Different coders may understand the relations and semantic distance between propositions differently; therefore, inter-rater agreement is generally required to enhance the reliability of the analysis. Independent coders should code and compare the coded data for each item and discuss disagreement, repeating the process until an acceptable level of agreement is obtained. Coding is traditionally done using a text editor or spreadsheet application, and it is time-consuming work, especially for large datasets.

2 2 The Coding System We implemented a coding system for DTA that provides a touch screen interface, automated inter-rater reliability computation, and visualization of the coding results. For the touch screen interface, we implemented the coding application on an Android tablet (Figure 1). The interface enables coders to apply the DTA coding scheme intuitively without a keyboard, just by tapping to select the previous proposition, topic relation type, and semantic distance from pull down menus. On the left side of the tablet, a visualization window lets coders see their coding results instantly. We implemented the prototype application on the Android tablet, following the I/O format of VisualDTA in order to achieve full compatibility with VisualDTA. After the person administrating the coding prepares the input dataset, the coding application downloads the data from a server via a Wi-Fi network. If there is no network, the data can be stored in a micro SD card for the tablet. DTA visualization window Touch and select coding value from pull down menu Figure 1. Screenshot of the coding application on Android tablet We also implemented an automated inter-rater reliability computation function, which lets the analyzer compile coded data from the tablets and compute reliability based on measures of inter-rater agreement. In order to enhance the reliability of an analysis, we implemented five major measures: percent agreement, Holsti s coefficient, Scott s pi, Cohen s kappa, and Krippendorf s alpha (Holsti, 1969; Krippendorff, 2004). The analyzer can select a measure depending on the nature of the sample data and the coding situation. Since the system can easily detect and show disagreement on coded propositions, the coders can discuss disagreements and refine their coding results immediately. Finally, we implemented server-based visualization functions. The system computes turn-taking and DTA visualization based on a coded dataset; the graphical results can be shown as web pages. Figure 2 shows an example of DTA results applied to the SoundCloud commenting data. The left side of the figure shows the DTA visualization, and the right side shows the graphical turn-taking diagram. Additional information, such as speech act category, can be coded for each unit and displayed in the diagram, as shown in Figure 2. In order to avoid overlapping the plots and lines, we modified the original DTA visualization to display a curved line with a different color for each user to show the flow of conversation. In the turn-taking diagram on the right, the x-axis shows user IDs, and the y-axis shows time. Orange boxes are comments, and white boxes inside the orange ones are topical propositions. 2

3 Figure 2. An example of DTA results for SoundCloud comments (DTA visualization and turn taking) 3 Preliminary Data Analysis 3.1 Data Sample and Coding We applied DTA to a dataset we collected from two music distribution sites: Last.fm and SoundCloud. Last.fm is a distribution/streaming platform that functions as an Internet radio-based social network site. A feature of SoundCloud is that it allows users to insert a comment at a specific point in time of the track. We refer to these as timed comments. Text comments can also be posted below the waveform; we refer to these as "regular comments. The two modes of commenting are illustrated in Figure 3. For our preliminary analysis, we collected 58 music entries from the "house" and "pop" music genres on SoundCloud in October Each entry had between 100 and 1000 comments. We then collected all the entries from Last.fm that included the same songs as the SoundCloud sample (11 entries). As data for analysis, we extracted all 28,131 comments posted by 17,074 users on SoundCloud and Last.fm. We divided the comments into propositions based on sentence-final punctuation, resulting in 53,268 utterances in the dataset. A structural utterance roughly corresponds to a topical proposition. Following initial training, two coders independently assigned DTA coding to 524 randomly selected propositions from SoundCloud and compared their codes, and any issues that arose were resolved through discussion. Then the two coders independently coded each utterance in the dataset, and we extracted the coded utterances on which both coders agreed. In the end, 51,928 coded utterances were analyzed. 3.2 Results From the coding results, we found that most SoundCloud and Last.fm comments tend to refer back to the initial prompt: the song or its creator. Figure 4 shows an example visualization of dynamic topic transitions on SoundCloud and Last.fm. The comments mostly respond to the initial prompt of the song (proposition 0), expressing reactions to it or to the artist. In contrast, the propositions in the timed comments on SoundCloud are more likely to respond to previous propositions, as shown by the diagonal lines in Figure 5. Propositions are connected to next propositions in timed comments via on-topic reactions and sometimes rather tenuously-connected parallel shifts (e.g., propositions 6, 7, and 12b); the sequence also has two breaks (propositions 5 and 12a), comments unrelated to anything that came before. 3

4 Figure 3. The SoundCloud interface, with two timed comments expanded in the waveform. Regular comments appear below the waveform on the left. Figure 4. Visualization of dynamic topic transitions (First 20 propositions of LAST.FM entry ID 1090 and SoundCloud entry ID 1116 regular comments) 4

5 Figure 5. Visualization of dynamic topic transitions (SoundCloud entry ID 1149, timed comments) 4 Conclusion In this work, we implemented a coding system for dynamic topic analysis in order to provide a more efficient way to code large amounts of data using the DTA technique. We illustrated the results of DTA applied to a large amount of comment data collected from SoundCloud and Last.fm, as coded on an android tablet with a touch screen interface. The analysis shows that SoundCloud and Last.FM propositions tend to remain narrowly on-topic and prompt-focused, as Herring (2013) observed for social media communication, and that the topical patterns of regular and timed SoundCloud comments differ. In future work, we plan to conduct quantitative analysis based on the results of our visualization system and use the system to analyze other CMC data sets. 5 References Herring, S. C. (2003). Dynamic topic analysis of synchronous chat. New research for new media: Innovative research methodologies symposium working papers and readings. Herring, S. C. (2004). Computer-mediated discourse analysis: An approach to researching online behavior. In S. A. Barab, R. Kling, & J. H. Gray (Eds.), Designing for virtual communities in the service of learning (pp ). New York: Cambridge University Press. Herring, S. C. (2013). Discourse in Web 2.0: Familiar, reconfigured, and emergent. In D. Tannen & A. M. Tester (Eds.), Georgetown University Round Table on Languages and Linguistics 2011: Discourse 2.0: Language and new media (pp. 1-25). Washington, DC: Georgetown University Press. Herring, S. C., & Kurtz, A. J. (2006). Visualizing dynamic topic analysis. In Proceedings of CHI, 1-6. New York: ACM. 5

6 Herring, S. C., Kutz, D. O., Paolillo, J. C., & Zelenkauskaite, A. (2009). Fast talking, fast shooting: Text chat in an online first-person game. In Proceedings of the 42nd Hawaii International Conference on System Sciences (pp. 1-10). Los Alamitos, CA: IEEE Press. Holsti, O. R. (1969). Content analysis for the social sciences and humanities. Reading, MA: Addison- Wesley. Honeycutt, C., & Herring, S. C. (2009). Beyond microblogging: Conversation and collaboration via Twitter. In Proceedings of the 42nd Hawaii International Conference on System Sciences. Los Alamitos, CA: IEEE Press. Ishizaki, H., Herring, S. C., Hattori, G., Ono, C., & Takishima, Y. (2013). A computer-mediated discourse analysis of user commenting behavior on an online music distribution site. Forum on Information Technology 2013, Tottori, Japan, 12(3), Ishizaki, H., Herring, S. C., Hattori, G., & Takishima, Y. (2015). Understanding user behavior on online music distribution sites: A discourse approach. Proceedings of iconference Krippendorff, K. (2004). Reliability in content analysis. Human Communication Research, 30(3), Stromer-Galley, J, & Martinson, A. M. (2009). Coherence in political computer-mediated communication: Analyzing topic relevance and drift in chat. Discourse & Communication, 3(2),

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