Assessing Digital Identity and Promoting Online Professionalism: Social Media and Medical Education

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1 Assessing Digital Identity and Promoting Online Professionalism: Social Media and Medical Education Terry Kind, MD, MPH Associate Professor of Pediatrics Children s National Medical Center George Washington U Blogging at Pradip D. Patel, MD Professor of Pediatrics Associate Vice Chair for Pediatric Medical Education University of Louisville School of Medicine Terry Kind and Pradip Patel - COMSEP

2 Assessing Digital Identity and Promoting Online Professionalism: Social Media and Medical Education OBJECTIVES: 1. Identify your professional goals for using social media in medical education and formulate a plan for next steps 2. Assess your past, present, and future digital identity 3. Explore examples of social media in medical education 4. Describe guidelines for online professionalism and apply them to your own use Terry Kind and Pradip Patel - COMSEP

3 Who are you? Terry Kind and Pradip Patel - COMSEP

4 Are you a healthy user? Terry Kind and Pradip Patel - COMSEP

5 Which social media sites do you use? MySpace Facebook LinkedIn Friendster Twitter Google+ Instagram 5

6 What one word would you use to describe your experiences with social networking? 6

7 Which are you? (within or outside of social media) The Skeptic The Dabbler The Experimenter The Expert Professional Acknowledgement: Horn I, Kind T, Osman C, Tomopoulos S. Social Media and a Pediatric Academic Career: Friend or Foe. Workshop at PAS. Boston, MA 4/29/12 Terry Kind and Pradip Patel - COMSEP

8 Self and peer assessments What is your digital identity? yourself Past present future Terry Kind and Pradip Patel - COMSEP

9 One word: professional or unprofessional? The gray areas The black and white and the guidelines Terry Kind - GW Workshop

10 Online professionalism and the mirror of social media Social media is like a mirror: but it has no blind spots it can distort it can magnify Greysen SR, Kind T, Chretien KC. Online Professionalism and the Mirror of Social Media. J Gen Intern Med. 2010;25(11):

11 Strausburg M. Acad Emerg Med. 2011;18(11):1220 Ben-Yakov M, Snider C. Acad Emerg Med. 2011;18(11):

12 What do say? students deans clerkship directors physician licensing board residents P E R S O S F I institution / employer O N A L patients I S M guidelines 12

13 What does Twitter say? 13

14 Should you be anonymous online? 14

16 Who are you representing when online? 16

18 Should you text with your students? 18

20 Should you blog your advice to students/trainees? 20

22 Can you use social media to support reflection among students/trainees? 22

AMA Policy: Professionalism in the Use of Social Media Privacy Permanency Monitor internet presence Boundaries Patient-physician Personal and professional If you see unprofessional stuff

25 AMA Policy: Professionalism in the Use of Social Media Privacy Permanency Monitor internet presence Boundaries Patient-physician Personal and professional If you see unprofessional stuff Reputations Public Trust AMA Policy Statement Nov 2010 Report of the AMA Council on Ethical and Judicial Affairs: professionalism in the use of social media. J Clin Ethics. 2011;22(2):

Does your hospital/employer/practice have social media guidelines? Do they block or allow access? Do they have a social media policy? Your job comes first. Use good judgment.

26 Does your hospital/employer/practice have social media guidelines? Do they block or allow access? Do they have a social media policy? Your job comes first. Use good judgment. Don t post anything you are not authorized to post on behalf of your employer or that could be damaging to the institution. Protect patient privacy at all times. Do they encourage your use??? 26

Does your medical school have social media guidelines? http://icahn.mssm.

27 Does your medical school have social media guidelines? social-media/index.html toolkit&doc=

28 Feinberg Northwestern School of Medicine Social Media Guiding Principles: Be transparent: Be respectful: Be generous: Respect other s privacy: Add value: Aim for quality: Be mindful of context: Use disclaimers: Follow copyright laws: Let the experts respond: Please do not respond on the school s behalf. Publish smart: Feed it: Social media is very powerful, and can have a great impact on professional and personal relationships. Your choices determine if those lasting impacts are positive of negative. 28

29 What will you do? What will guide you? T Kind

31 What are your goals? I will to network to teach (and learn) to aid in patient care I will use social media: in research to advocate just for fun Terry Kind and Pradip Patel - COMSEP

32 What are your goals? I will

34 There s a lot of stuff out there! 34

35 Physician Social Network Sites 35

36 Don t panic. You don t have to use them all Decide how you want to use social media Choose platform(s) that work best for your goals Be social, but be yourself Have fun! Be professional Acknowledgement: Horn I, Kind T, Osman C, Tomopoulos S. Social Media and a Pediatric Academic Career: Friend or Foe. Workshop at PAS. Boston, MA 4/29/12 36

37 Think about who you want to share and communicate with Learners? Colleagues? The public? Patients?? Who are they? Where are they? What are their learning needs, interests, questions? 37

39 Try social media in smaller pieces: Twitter in 140 characters or less Welcome to Twitter Find out what s happening, right now, with the people and organizations you care about In public, short (140 character) messages Just lurk, or participate (tweet). Terry Kind and Pradip Patel - COMSEP

40 Some pediatricians on Twitter T Kind, IB Horn

41 Setting up a Twitter account: write a profile +/- picture, location, website picture location website profile you really only need a handle (Twitter name) the rest of these are each optional Terry Kind and Pradip Patel - COMSEP

42 Who will see your tweets? You tweet everyone can see it* Or, you can make your account private (protect it) Others follow you your tweet appear in your followers twitter streams You follow others their tweets appear in your stream You can retweet (RT) other people s tweets to your followers (or other people can RT your tweets) You can favorite (*) a tweet, which saves/marks it You can direct message (DM) send a private tweet *can be Googled and is archived in the Library of Congress Terry Kind and Pradip Patel - COMSEP

43 What you might do: Tweet what you learn at a meeting, your reactions, questions, notes use the meeting s hashtag #COMSEP13 Tweet and link to a blog post Tweet and link to Tweet and link to scholarly @NEJM Find other physicians, nurses (and/or celebrities?) to follow, RT, and send messages» What else might you do? Terry Kind and Pradip Patel - COMSEP

44 Tweet about this workshop or this meeting. Add #COMSEP13 hashtag Terry Kind and Pradip Patel - COMSEP

45 What are your goals? I will

46 Your turn: How will you make use of social media? What are your goals? to teach (and learn) to aid in patient care to network I will use social media: to advocate just for fun in research What tool will you use? Pros/Cons? What will your handle/name/profile look like? Terry Kind - GW Workshop

47 Action Items 1. Identify and reflect on your goals 2. Select a social media application to try 3. Observe and establish comfort first 4. Make some initial connections 5. Know policies 6. Develop individual guidelines (apply to your own use) 7. Maintain patient privacy 8. Know how you want to handle requests from others (students, residents, colleagues, patients, bosses) AND THEN: 47

48 Your goals and next steps to teach (and learn) to aid in patient care to network I will use social media: in research to advocate just for fun 48

49 Assessing Digital Identity and Promoting Online Professionalism: Social Media and Medical Education Revisiting our objectives: 1. Identify your professional goals for using social media in medical education and formulate a plan for next steps 2. Assess your past, present, and future digital identity 3. Explore examples of social media in medical education 4. Describe guidelines for online professionalism and apply them to your own use Terry Kind and Pradip Patel - COMSEP

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