ATW 202. Business Research Methods

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2 ATW 202 Business Research Methods

3 Course Outline

4 SYNOPSIS This course is designed to introduce students to the research methods that can be used in most business research and other research related to the social phenomenon. The areas that will be covered includes, introduction to the scientific method, research process, ethics in research, research design, measurement, sampling, data collection, analysis, interpretation and report writing.

5 COURSE OBJECTIVES 1. To expose students to research methods in business 2. To discuss the process of developing a research proposal 3. Expose students to the various research designs that can be used in business research 4. To familiarize students with the choice of research designs that can be used to achieve the proposed research 5. To expose students to the various techniques that can be used to analyze and interpret data in particular how to use SPSS software 6. To expose students to the characteristics of a good research report

6 LEARNING OUTCOMES 1. To be able to explain the process of scientific research in business 2. To be able to prepare a good research proposal 3. To be able to identify the research designs that can be used in business research 4. To be able to pick the right research design to carry out the proposed research 5. To know how to use SPSS in identifying the right techniques of analysis, analyze the data collected and interpret the data 6. To be able to write a full research report.

7 MAIN TEXT BOOK Cooper, R. D. & Schindler, S. P. (2014). Business Research Methods. Boston: Irwin McGraw Hill.

8 OTHER REFENCES - Research 1. Berenson, M.L., Levine, D. M. & Krehbiel, T. C. (2005). Basic Business Statistics: Concepts and Applications. New Jersey: Pearson Education, Inc. 2. Bryman, A. & Bell, E. (2011). Business Research Methods, USA: Oxford University Press. 3. Cavana, R. Y., Delahaye, B. L. & Uma Sekaran (2001). Applied Business Research: Qualitative and Quantitative, Australia: John Wiley & Sons. 4. Hair, J. F., Babin, B., Money, A. H. & Samouel, P. (2007). Research Methods for Business, UK: John Wiley & Sons Ltd. 5. Kumar, M., Talib, S.A., & Ramayah, T. (2013). Business Research Methods, Kuala Lumpur: Oxford University Press 6. Saunders, M., Lewis, P. & Thornhill, A. (2012). Research Methods for Business Students. Harlow: Pearson Education Limited. 7. Salikind, N. J. (2012). Exploring Research. New Jersey, USA: Pearson Education Inc. 8. Uma Sekaran & Bougie, R. (2013). Research Methods for Business: A Skill Building Approach. UK: John Wiley & Sons. 9. Zikmund, W. G., Babin, B. J., Carr, J. C., & Griffin M. (2013). Business Research Methods. Canada: South-Western, Cengage Learning.

9 OTHER REFENCES - SPSS 1. Coakes, S. J., (2012). SPSS: Analysis Without Anguish Using SPSS Version 20.0 for Windows. Australia: John Wiley & Sons Australia Ltd. 2. Field, A. (2013). Discovering Statistics using IBM SPSS Statistics. USA: Sage Publications. 3. George, D. & Mallery, P. (2014). IBM SPSS Statistics 21 Step by Step: A Simple Guide and Reference. Pearson Education, Inc. 4. Pallant, J. (2013). SPSS Survival Manual, A step by step guide to data analysis using SPSS, NSW, Australia: Allen & Unwin.

10 OTHER REFENCES - Statistics 1. Berenson, M.L., Levine, D. M. & Krehbiel, T. C. (2005). Basic Business Statistics: Concepts and Applications. New Jersey: Pearson Education, Inc. 2. Hair, J. F., Black, B., Babin, B., Anderson, R. E., & Tatham, R. L. (2010) Multivariate Data Analysis: A Global Perspective, New Jersey, USA: Pearson Education Inc. 3. Levin, R. I. & Rubin, D. S. (1998). Statistics for Management. USA: Prentice-Hall International, Inc.

11 Research Process Observation Data Interpretation and Final Report Writing Theory Refinement (Basic Research) OR Implementation (Applied Research) Bab Identify Management Dilemma Theoretical Framework OR Network of Relationships Hypothesis Data Analysis Bab Data Sources & Collection Bab 6-9 Research Design Concepts Constructs Operational Definitions

12 Week Topic Content 2 Research in business Why study research? (Cooper Chapter 1) What is research? What are characteristics of a good research? 3 Thinking like a researcher (Cooper Chapter 3) 4 The research process (Cooper Chapter 4) Styles of thinking The thought process Sources of Knowledge Understanding Theory Research Process The Management-Research question hierarchy Research Process Problems Designing the study 5 The research proposal (Cooper Appendix a) Ethics in Business Research (Cooper Chapter 2) Purpose of the research proposal Researcher benefits Sponsor s use Types of research proposals Structuring a research Evaluating the research proposal What are research ethics? Ethical treatment of participants Ethics and the sponsor Researchers and the team members Professional standards

13 6 Research design (Cooper Chapter 6) 7 Surveys (Cooper Chapter 10) 8 Measurement (Cooper Chapter 11) Measurement (Cooper Chapter 11) 9 Measurement scales (Cooper Chapter 12) 10 Questionnaires and instruments (Cooper Chapter 13) What is research design? Exploratory studies Descriptive studies Causal studies Characteristics of communication approach Characteristics of the communication approach Personal interview Telephone interview Self administered surveys Selecting an optimal method Nature of measurement Data types Sources of variation in measurement Characteristics of a sound measurement Nature of measurement scales Response method Measurement scale construction Developing the instrument design strategy Constructing and refining the measurement questions Drafting and refining the instrument

14 11 Sampling (Cooper Chapter 14) 12 Data Preparation, description, exploring, displaying and examining (Cooper Chapter 15 & 16) 12 Hypothesis testing ( (Cooper Chapter 17) 13 Advanced Data Analysis: Measures of association and multivariate analysis (Cooper Chapter 18 & 19) The nature of sampling Probability sampling Complex probability sampling Non-probability sampling Practical considerations Coding and Editing Data Entry Exploring, displaying and examining data Frequency, descriptive statistics and contingency tables Hypothesis testing Tests of significance Parametric test and Non-parametric tests Bivariate correlation analysis Bivariate regression analysis Multiple regression analysis 13 Report Writing: Oral and Written (Cooper Chapter 20 & 21) The written research report Components of a written research report Writing a report Presentation of statistics Oral presentation

15 EVALUATION Mid Term Test 20% Week 7 Chapter questions objective, true/false Project 20% Submission date ( ) Form Group Final Exam 60%

16 Group Name: Avengers Name Matric Phone Number 1 Ali Ahmad ali@yahoo.com

17 Project Guidelines

18 Perceived usefulness Attitude Intention Use E-filing Ease of use Perceived behavioral control Subjective norm

19 Introduction Introduction should include support/justification why the research should be done. The focus is on the dependent variable of the study. Among the contents are: Problem statement Purpose of study Research objectives Research questions Definition of key variables

20 Literature Review This section endeavors to convince the readers that the researcher has reviewed other publications done before related to the topic/area. The focus of the search is on the dependent variable of the study. Among the contents are: Theory/theories General literature related to topic Specific General literature related to topic such as independent, moderating, mediating variables whichever relevant.

21 Methodology This section describes the methodology used in carrying out the research. This section is very important technical wise. Among the contents are: Research model Hypotheses Variables and measurement Population, sample, sampling technique Data collection technique Techniques of analysis that may be used

22 Data Analysis This section is important to test whatever hypotheses that has been developed Among the contents are: Sample profile (demographics) Factor analysis (if relevant) Reliability analysis Descriptive table for the main variables of the study Hypotheses test related to the research framework Additional analysis to support the research findings

23 Conclusion This is the most important chapter which demonstrates whether you know what you are doing or not. Also a place to judge whether all your research questions have been answered. The discussion should be based on your findings and not what you think and your prior experience. Among the contents are: The discussion of the main findings (Don t discuss the statistics and p values just explain what is the relationship and whether they exist) Implications for managers and theory Limitations Suggestions for future research (if ANY)

24 Bibliography All references appearing in the text must be listed in the bibliography Also other references that the researcher has used but not cited in the text should also be listed here. Format that should be followed is the APA format

25 Appendices Important and relevant computer outputs. Paper cuttings or other relevant material Questionnaire (must be appended)

26 Plagiarism According to the Merriam- Webster Online Dictionary, to "plagiarize" means to steal and pass off (the ideas or words of another) as one's own to use (another's production) without crediting the source to commit literary theft to present as new and original an idea or product derived from an existing source. In other words, plagiarism is an act of fraud. It involves both stealing someone else's work and lying about it afterward.

27 Plagiarism All of the following are considered plagiarism: turning in someone else's work as your own copying words or ideas from someone else without giving credit failing to put a quotation in quotation marks giving incorrect information about the source of a quotation changing words but copying the sentence structure of a source without giving credit copying so many words or ideas from a source that it makes up the majority of your work, whether you give credit or not (see our section on "fair use" rules) How to Avoid: Most cases of plagiarism can be avoided, however, by citing sources. Simply acknowledging that certain material has been borrowed, and providing your audience with the information necessary to find that source, is usually enough to prevent plagiarism.

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30 Tutorial Wednesday 11-12, 12-1, 2-3 Thursday 11-12, 12-1, 2-3 Place Lab 131 SOM Group A and B Group A Week 4, 6, 8, 10, 12 Group B Week 5, 7, 9, 11, 13

31 Tutorial

32 General Information Office: Room 102, Ext: 2523 Lecture Hall: SK 2 Time/Date: Tuesday/2-4 pm Consultation: Thursday 2 4 pm URL: ramayah@usm.my, ramayah@gmail.com Google: ramayah@gmail.com

33 General Information Office: Room 122, Ext: 2532 Lecture Hall: SK 2 Time/Date: Tuesday/2-4 pm Consultation: Thursday 2 4 pm normalini@usm.my

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41 Expectation - Students read the relevant material prior to coming to class, have a list of questions you may want to ask in class, submit your work on time, punctual for your classes, form your own groups, attend the class, unless unavoidable and switch off all hand-phones during classes.

42 Expectation - Instructor ensure that the classes are conducted in a conducive manner for learning, be on time, minimize disruptions to schedule (unless unavoidable I will endeavor to provide sufficient notice of any cancellation), try to answer all your questions in a satisfactory manner, return you assignments/works in a timely manner, provide consultations for those who have problems following the course.

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44 Remember If you see me outside class please nod or call me

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