BRAZOSPORT COLLEGE LAKE JACKSON, TEXAS SYLLABUS BUSG 2309: SMALL BUSINESS MANAGEMENT COMPUTER TECHNOLOGY & OFFICE ADMINISTRATION DEPARTMENT
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1 BRAZOSPORT COLLEGE LAKE JACKSON, TEXAS SYLLABUS BUSG 2309: SMALL BUSINESS MANAGEMENT COMPUTER TECHNOLOGY & OFFICE ADMINISTRATION DEPARTMENT CATALOG DESCRIPTION BUSG 2309 Small Business Management. CIP A course on how to start and operate a small business. Topics include facts about a small business, essential management skills, how to prepare a business plan, financial needs, marketing strategies, and legal issues. (3 SCH, 3 lecture, 0 lab) Prerequisite: None. Required skill level code: Not applicable. PREPARED BY: RECOMMENDED BY: RECOMMENDED BY: APPROVED: INSTRUCTOR DIVISION CHAIRMAN DEAN DATE: DATE: DATE: DATE: The Brazosport College District shall not discriminate against, or exclude from participation in any benefits or activities either on the staff or in the student body, any person on the grounds of sex, race, color, religion, national origin, age, or handicap.
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3 STUDENT EVALUATION BRAZOSPORT COLLEGE SYLLABUS BUSG 2309 SMALL BUSINESS MANAGEMENT COURSE EVALUATION A. Unit and special tests will account for no more than 30% of the total grade. B. Business Plan will account for no more than 40% of the total grade. C. Class participation will account for no more than 10% of the total grade. D. Final exam will account for no more than 20% of the total grade. INSTRUCTOR EVALUATION A. Students will be given an opportunity to evaluate their instructor and the course content. B. The instructor will review and evaluate in terms of withdrawal rate. C. Final grades given will be reviewed in an effort to determine if a pattern of high or low grades exists. DEPARTMENT EVALUATION OF COURSE A. Faculty and the Division Chair will review students grades and withdrawal trends. B. Faculty and the Division Chair will review the Course, Competencies, and Perspectives Assessment.
4 BRAZOSPORT COLLEGE SYLLABUS BUSG 2309 SMALL BUSINESS MANAGEMENT GENERAL GOALS/OBJECTIVES COURSE CONTENT This course is intended to provide the student with a basic understanding of how to establish a small business which includes management, store operations, organization, financing, and general business operations. A. The student will describe important issues about small business. B. The student will be able to identify essential management skills required of a successful entrepreneur. C. The student will be able to prepare a business plan. SPECIFIC GOALS/OBJECTIVES The following list of specific goals will be addressed in the course. These goals are directly related to the performance objectives. (* Designates a CRUCIAL goal.) The student shall demonstrate his/her ability to: 1. Define an entrepreneur. 2. List the advantages and disadvantages of owning a small business. * 3. Describe various areas of consideration when starting a new business. 4. Discuss the cultural diversity factors of today's small business. * 5. Discuss and recognize the reasons and remedies for failure in the small firm. * 6. Compare the three forms of business ownership (sole proprietorship, partnership, and corporation). 7. Define and discuss franchising as a form of small business ownership. 8. Discuss the evaluation process of buying an existing business. 9. List the advantages and disadvantages of buying an existing business. 10. Explain different methods for determining the value of a business. 11. Explain the value of and the steps needed to create the marketing plan. 12. Explain the value of and the steps needed to create the financial plan. 13. Describe various means of managing cash flow. 14. Discuss the various means of business forecasting and budgeting for the small firm.
5 * 15. Recognize and discuss various accounting procedures necessary for maintaining accounting records for the small business firm. * 16. Create a business plan. 17. Discuss the various pricing strategies and tactics for retailers, manufacturers, and service firms. 18. Discuss the advantages and disadvantages of credit selling in a small business firm. 19. Explain techniques and activities of advertising and promotion used by a retail business. 20. Discuss ways of obtaining initial capital and credit for investment in a small firm. 21. List and discuss various means of debt financing in a small business firm. 22. Describe factors that affect the choice of location for a small firm. 23. Explain various purchasing and inventory control techniques necessary for the small firm. 24. Explain the value of and the steps needed to create the technology plan. 25. Discuss staffing and human relation aspects that accompany the management of a small business firm. 26. Explain the need to build a business culture. 27. Describe various methods to motivate employees in a small business.
6 BRAZOSPORT COLLEGE SYLLABUS BUSG 2309 SMALL BUSINESS MANAGEMENT LEARNING OUTCOMES (At the end of this course, the student will have a basic understanding of payroll for a small to medium business.) Measure: Demonstrate through question and answer the laws affecting business payroll. 1. The student will understand the opportunities available in the world of Small Business. This will be measured by the student taking and passing a written exam. 2. The student will understand what it takes to start a business from scratch or joining a business. This will be measured by the student taking and passing a written exam. 3. The student will learn how to develop a New Venture Business Plan. This will be measured by the student writing and turning in for grading a scaleddown business plan. 4. The student will learn how to manage growth of a small business. This will be measured by the student taking and passing a written exam. 5. The students will learn to assess a small business s accounting numbers and what they mean.
7 BRAZOSPORT COLLEGE SYLLABUS BUSG 2309 SMALL BUSINESS MANAGEMENT Instructor: Felecia Pettit Office Phone: Alt. Phone: Division Secretary Office: off campus COURSE DESCRIPTION A course on how to start and operate a small business. Topics include facts about a small business, essential management skills, how to prepare a business plan, financial needs, marketing strategies, and legal issues. CIP (3 SCH, 3 lecture, 0 lab) PREREQUISITES (None) TEXTBOOK OR COURSE MATERIAL INFORMATION Longenecker: Small Business Management; Cengage L/S-W 15 th edition; LAB REQUIREMENTS (None) ATTENDANCE AND WITHDRAWAL POLICIES Students will be dropped if they miss more than 20 % of the classes before the drop date. Tardiness and leaving early will count as part of an absence. Fall and Spring 15-week Semesters Class Meetings Maximum absences before being dropped One per week 2 Two per week 4 It is the student's responsibility to withdraw from a course if circumstances occur that could prevent the student from successfully completing that course. Students should notify instructor of decision to withdraw and must not expect nor assume the instructor will complete the paperwork for the student. The instructor will complete required paperwork only if the instructor decides to drop a student for cause. Failure to notify instructor of withdrawal could result in the student failing the course. Please note that changes in the Texas Education Code state that students enrolling for the first time in a Texas public institution of higher education in the fall of 2007 or after, will not be permitted to withdraw from more than a total of six courses (no minimum number of credit hours on each course) in which the student is officially enrolled during the student's period of undergraduate study at all such institutions (this includes any course a transfer student has dropped at another institution of higher education). See for more information.
8 COURSE REQUIREMENTS AND GRADING POLICY The final grade for the student will be determined in the following manner: TESTING Unit and special tests 30% Business Plan 40% Class participation 10% Final exam 20% Total 100% The student will not be allowed references on tests or exams. The evaluations will be based on a 100% scale with penalty value being the percent of error. Satisfactory performance will be 60% on any activity. The total evaluation will be based on the percentages shown in the Course Evaluation section. MAKE-UP POLICY There is no make-up opportunity. Papers are due as assigned. STUDENT RESPONSIBILITIES The class will meet one night a week for three hours. Students are also expected to take care of the equipment in the classroom. PLEASE DO NOT BRING FOOD, DRINKS, OR UNAUTHORIZED PERSONS INTO THE CLASSROOM. For a 3-hour course, students are expected to spend 6-9 hours a week outside of class preparing for the class. Students will be given an opportunity to evaluate the course and the method of presentation at the end of the semester. PROJECTS, ASSIGNMENTS, PORTFOLIOS, SERVICE LEARNING, INTERNSHIPS, etc. Students will research and develop a business plan. SCANS COMPETENCIES The Secretary's Commission on Achieving Necessary Skills (SCANS) identified competencies in the areas of Resources, Interpersonal, Information, Systems, and Technology: and foundation skills in the areas of Basic Skills, Thinking Skills, and Personal Qualities. This course is part of a program in which each of these competencies and skills are integrated. For application of specific SCANS competencies and skills in this course, see Addendum A. ACADEMIC HONESTY Brazosport College assumes that students eligible to perform on the college level are familiar with the ordinary rules governing proper conduct including academic honesty. The principle of academic honesty is that all work presented by you is yours alone. Academic dishonesty, including, but not limited to, cheating, plagiarism, and collusion shall be treated appropriately. Please refer to the Brazosport College Student Guide for more information. This is available online at
9 (Click on the link found on the right side of the homepage). STUDENTS WITH DISABILITIES Brazosport College is committed to providing equal education opportunities to every student. Brazosport College offers services for individuals with special needs and capabilities including counseling, tutoring, equipment, and software. Please contact the Special Populations Counselor at (979) for further information. OTHER STUDENT SERVICES INFORMATION Information about the Brazosport College Library is available at or by calling (979) Information about study skills and tutoring for math, reading, writing, biology, chemistry, and other subjects is available in the Learning Assistance Center (LAC) (see or call (979) ). To contact the Computer Technology & Office Administration Division, call (979) or (979) Student Services provides assistance in the following: Counseling and Advising (979) Financial Aid (979) Student Activities (979) To reach the Information Technology Department for computer, , or other technical assistance, call the Helpdesk at (979)
10 ADDENDUM A SCANS COMPETENCIES BUSG 2309 SMALL BUSINESS DEVELOPMENT Competency Reference 1. Resource Time Management, Facilities/Materials, Human Resources 2. Interpersonal Leadership, Part. as Team Member, Works with Diversity 3. Information Acquiring, Organizing, Interpreting 4. Systems, Understanding Organizational Systems, Technological Systems, Social Systems 5. Technology Selecting, Applying, Maintaining 6. Basic Skills Reading, Writing, Mathematics, Speaking, Listening 7. Thinking Skills Decision Making, Problem Solving, Learning Techniques 8. Personal Qualities Responsibility, Sociability, Integrity/Honesty Application Study site location and inventory necessary for small businesses. Study employment practices and job analysis used in small businesses. Study motivation techniques used in small businesses. Participate in simulation projects. Study the effect of diversity on small businesses. Identify information to create a business plan. Write a business plan in correct format and order. Analyze researched information in creating business plan. Study line and staff organization structure as it relates to small businesses. Study the use of technology as it applies to small businesses. Use computers to analyze decisions in simulation. Reads and interprets aspects of small business management explained in the text. Calculate debt ratios, business value, financial statements, break-even ratio, & profit. Communicate in the English language; give oral presentations. Work through computer simulation. Work through computer simulation. Work through computer simulation. Displays timeliness in presenting work. Work within groups to analyze case studies. Display ethical and business-like conduct at all times
11 BUSG Small Business Management Weekly Schedule (Pettit) Week One- Chapter 1 The Entrepreneurial Life Week Two- Chapter 2 Integrity and Entrepreneurship Week Three- Chapter 3 Getting Started as an Entrepreneur Week Four- Chapter 4 Franchises and Buyouts Exam 1 (Chapters 1-3) Week Five Chapter 5 The Family Business Week Six- Chapter 6 The Business Plan Week Seven Chapter 7 The Marketing Plan Week Eight- Chapter 8 The Organizational Plan- Exam 2 (Chapters 4-7) Week Nine- Chapter 9 The Location Plan Week Ten- Chapter 10- The Financial Plan Week Eleven- Chapter 11- A Firm s Sources of Financing Week Twelve- Chapter 13- Building Customer Relationships Exam 3 (Chapters 8-11) Week Thirteen- Chapter 14 Product and Supply Chain Management Week Fourteen- Chapter 16 Promotional Planning Week Fifteen Business Plan Project Presentations Due Week Sixteen- Final Exam (Comprehensive)
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