SAMPLE MGT510: STRATEGY PLANNING

Transcription

1 MGT510: STRATEGY PLANNING Credit Hours: 3 Contact Hours: This is a 3-credit course, offered in accelerated format. This means that 16 weeks of material is covered in 8 weeks. The exact number of hours per week that you can expect to spend on each course will vary based upon the weekly coursework, as well as your study style and preferences. You should plan to spend hours per week in each course reading material, interacting on the discussion boards, writing papers, completing projects, and doing research. COURSE DESCRIPTION AND OUTCOMES COURSE DESCRIPTION: This course examines and applies the concepts and theories of strategic planning in present-day organizations. Topics include strategy development and implementation based on internal and external analysis of the organization. The course includes the perspective of both the domestic and global economy. Special attention is given to innovation, technology, and entrepreneurial perspectives. COURSE OVERVIEW: Strategy is a complex and often misunderstood field of study. This course provides the key elements of strategy, as directly related to business and management practices. The intent of the course is to provide a concise foundation of strategy without losing the theoretical and intellectual standards of the graduate program in management. Accepting the principle that no strategy is effective unless it can be implemented, this course highlights the intersections between strategic choice, industry uniqueness, and strategy implementation. COURSE LEARNING OUTCOMES: 1. Describe the concept of strategy and apply the concept, theories, and principles to real-world situations. 2. Identify and analyze internal and external factors of organizations to enhance strategy planning. 3. Explain the components of strategy and competitive differentiation within a global economy. 4. Illustrate the linkages between corporate strategy and business strategy and identify risks to success. 5. Analyze and present the necessary components to realizing strategy. 6. Discuss strategies related to managing technology and innovation, entrepreneurial and small businesses, and for-profit and non-profit organizations. 7. Describe current directions in strategic thinking including ethical decision making. PARTICIPATION & ATTENDANCE Prompt and consistent attendance in your online courses is essential for your success at CSU-Global Campus. Failure to verify your attendance within the first 7 days of this course may result in your withdrawal. If for some reason you would like to drop a course, please contact your advisor. Online classes have deadlines, assignments, and participation requirements just like on-campus classes. Budget your time carefully and keep an open line of communication with your instructor. If you are having technical problems, problems with your assignments, or other problems that are impeding your progress, let your instructor know as soon as possible.

2 COURSE MATERIALS Textbook Information is located in the CSU-Global Booklist on the Student Portal. COURSE SCHEDULE Due Dates The Academic Week at CSU-Global begins on Monday and ends the following Sunday. Discussion Boards: The original post must be completed by Thursday at 11:59 p.m. MT and peer responses posted by Sunday 11:59 p.m. MT. Late posts may not be awarded points. Critical Thinking: Assignments are due Sunday at 11:59 p.m. MT. WEEKLY READING AND ASSIGNMENT DETAILS MODULE 1 Chapter 1 in Concepts in Strategic Management Cheng, C., & Havenvid, M. I. (2017). Investigating strategy tools from an interactive perspective. IMP Journal, 11(1), Krzakiewicz, K., & Cyfert, S. (2017). Dynamic capabilities in strategic choice processes within organizations. Management, 21(1), MODULE 2 Chapter 4 in Concepts in Strategic Management Duarte, R. G., & Rodrigues, S. B. (2017). Co-evolution of industry strategies and government policies: The case of the Brazilian automotive industry. Brazilian Administration Review, 14(2), Omelyanenko, V. (2017). Basics of optimization strategy for integrating space industry technology package into global value chains. Economics & Business, 30: Critical Thinking (125 points) Choose one of the following two assignments to complete this week. Do not do both assignments. Identify your assignment choice in the title of your submission. Option #1: Industry Strategy & Analysis Choose a company owned outside of the United States that has been recognized recently as successful. Identify the industry of that chosen company and conduct an industry analysis. Begin with a one-paragraph introductory overview of your chosen company with facts and statistics; be sure to present the firm s mission. Introduce the industry and identify key elements of the industry s structure the producers, customers, suppliers, and producers of substitute goods. Note: Defining an industry includes a close tie between the industry and the market. Labeling your industry requires judgment; therefore, remain alert to external influences and support your position.

3 Identify Key Success Factors for this industry. Insert the Key Success Factors as a table: Table 1 with a Title and Note in proper APA format. Explain the highlights of Table 1 that you have interpreted and want your reader to remember. Identify three (3) possible segmentation variables and explain each in relationship to your definition and the output from the external strategic factors. The textbook is a useful source to understand segmentation variables. Specific to your real-world example, provide a synthesis of information in response to the question: Is the market or the industry more important to strategy success? Your well-written paper should meet the following requirements: Be 4 to 6 pages in length Be formatted according to the CSU-Global Guide to Writing & APA Include at least five scholarly or peer-reviewed articles/journals. The CSU-Global Library is a good place to find these resources. Include a title page, section headers, introduction, conclusion, and references page. Submit your assignment for grading on the Assignment page. Option #2: Industry Strategy & Analysis Choose a company owned outside of the United States that has been recognized recently as unsuccessful. Identify the industry of that chosen company and conduct an industry analysis. Please include the following information in your presentation: Name of company and the company s mission statement. Include significant facts regarding the industry. Please identify the industry or industries where this company competes. Introduce the industry and identify key elements of the industry s structure the producers, customers, suppliers, and producers of substitute goods. Note: Defining an industry includes a close tie between the industry and the market. Labeling your industry requires judgment; therefore, remain alert to external influences and support your position. Identify Key Success Factors for this industry. Insert the Key Success Factors as a table: Table 1 with a Title and Note in proper APA format. Explain the highlights of Table 1 and why your chosen organization did not meet these Key Success Factors. Identify three (3) possible segmentation variables and explain each in relationship to your definition and the output from the external strategic factors. The textbook is a useful source to understand segmentation variables. Specific to your real-world example, provide a synthesis of information in response to the question: What could this organization do to align itself with successful industry or market strategy success? When creating your presentation (using PowerPoint, Prezi, or other presentation software), be sure to follow these guidelines: textbook. 8 to 10 slides in length, plus a title page and reference slide Include speaker s notes containing words per slide Incorporate graphics and other multimedia Be formatted according to CSU-Global Guide to Writing & APA Support your answers using 10 to 15 peer-reviewed articles/professional sources in addition to the

4 Submit your assignment for grading on the Assignment page. Portfolio Milestone: Topic Submission (15 points, both options) After researching your Portfolio company in Week 1, you are required to your chosen company to your instructor for approval. Include at least three peer-reviewed articles/professional sources that you may use to support your work. Your instructor will approve your company via and may provide additional guidance or information about your chosen company. MODULE 3 Chapters 5 & 6 in Concepts in Strategic Management Alber, L. (2014). The CEO of Williams-Sonoma on blending instinct with analysis. Harvard Business Review, 92(9), Bowman, G. (2016). The practice of scenario planning: An analysis of inter and intra organizational strategizing. British Journal of Management, 27, Oro, I. M., & Lavarda, C. E. (2017). Interaction between strategy and organizational performance: The influence of family management. Brazilian Business Review, 14(5), Critical Thinking (100 points) Choose one of the following two assignments to complete this week. Do not do both assignments. Identify your assignment choice in the title of your submission. Option #1: Organizational Strategy & Capabilities This week, you have an excellent opportunity to apply the concepts and frameworks learned throughout this course to a real-world situation. To begin this assignment, identify an organization that you know well. For example, your choice of organization could be your place of work, your church, or an organization where you volunteer. Do not use a firm such as Hyundai or Starbucks, for instance, unless you work there and have personal insight into the internal organization. You may code your chosen organization s name, if you wish to protect the privacy of your organization, (e.g., ABC company; Bright Church; M1 Community Group and so forth). There are three parts to complete in preparation for this critical thinking assignment: 1. Use Porter s value chain structure to identify the industry capabilities as they relate to your real-world chosen organization. Porter s framework of Type of activity, Generic value chain label, and Illustrative examples of capabilities will help to complete an overview of the relevant industry; you may change the labels to fit your particular industry if desired, but all the value chain areas should be considered. You will conduct research on the industry in the virtual library and the internet to complete the overview. 2. Using the Internal Factor Analysis Summary (IFAS) table in chapter 5 in your weekly reading, determine the strengths and weaknesses and their relationship to the industry capabilities. 3. Using data from the IFAS, make an assessment as to your chosen organization s vulnerable or weak areas and positions of strength. Your well-written paper should meet the following requirements: Be 4 to 6 pages in length Be formatted according to the CSU-Global Guide to Writing & APA Include at least five scholarly or peer-reviewed articles/journals. The CSU-Global Library is a good place to find these resources. Include a title page, section headers, introduction, conclusion, and references page

5 The completed value chain structure and internal factor analysis must be presented as appendices to the paper. Submit your assignment for grading on the Assignment page. Option #2: Organizational Strategy & Capabilities This week, you have an excellent opportunity to apply the concepts and frameworks learned throughout this course to a real-world situation. In this Critical Thinking Assignment, your company has been selected for you. The company that you will be studying is Williams and Sonoma which is in an article under your required weekly reading. To begin this assignment, please reread the Alber (2014) article. There are three parts to complete in preparation for this assignment: 1. Use Porter s value chain structure to identify the industry capabilities as they relate to the organization. Porter s framework of Type of activity, Generic value chain label, and Illustrative examples of capabilities will help to complete an overview of the relevant industry; you may change the labels to fit your particular industry if desired, but all the value chain areas should be considered. You will conduct research on the industry in the virtual library and the internet to complete the overview. 2. Using the Internal Factor Analysis Summary (IFAS) table in chapter 5 in your weekly reading, determine the strengths and weaknesses and their relationship to the industry capabilities. 3. Using data from the IFAS, make an assessment as to your chosen organization s vulnerable or weak areas and positions of strength. Your well-written paper should meet the following requirements: Be 4 to 6 pages in length Be formatted according to the CSU-Global Guide to Writing & APA Include at least five scholarly or peer-reviewed articles/journals. The CSU-Global Library is a good place to find these resources. Include a title page, section headers, introduction, conclusion, and references page The completed value chain structure and internal factor analysis must be presented as appendices to the paper. Submit your assignment for grading on the Assignment page. MODULE 4 Chapters 2, 5, & 9 in Concepts in Strategic Management Bashir, M., & Verma, R. (2017). Why business model innovation is the new competitive advantage. IUP Journal of Business Strategy, 14(1), Stratopoulos, T. C. (2017). Exercising due diligence in studies of duration of competitive advantage due to emerging technology adoption. Journal of Emerging Technologies in Accounting, 14(1), Portfolio Milestone Outline (35 Points, both options) This week, you are required to design your portfolio outline based on your chosen company, and the elements of your final project as well as the hypothetical scenario presented in Week 8 final project folder. Design an outline in accordance with the following guidance and hypothetical scenario stated in Week 8:

6 1) Examine at high level, the strategy concepts, theories, and principles, which are important for the senior executive leadership team of your chosen company to understand the strategy creation process. 2) Identify seven examples of strategy planning activities, or tools, appropriate for your selected organization, such as Internal Factor Evaluation, External Factor Evaluation, Five Forces Model and other tools that would benefit your selected organization s planning process. 3) Illustrate at least one original table(s) and/or figure(s) that relate(s) to your selected company. Inserting tables and figures from published sources is not considered original. (You must be creative in designing your tables and/or figures). Be sure to format the table(s) and/or figure(s) in accordance with guidelines. Your outline must: Be 3 to 5 pages in length, organized, and well designed in conformity with CSU-Global Guide to Writing & APA Support your outline using at least five peer-reviewed articles or scholarly journals in addition to the textbooks. The CSU-Global Library is a good place to find these references. Include a title page, section headers, introduction, conclusion, and reference page. Submit your outline for grading on the Assignment page. MODULE 5 Chapters 2 & 7 in Concepts in Strategic Management Admati, A. R. (2017). A skeptical view of financialized corporate governance. Journal of Economic Perspective, 31(3), Zalata, A., & Roberts, C. (2016). Internal corporate governance and classification shifting practices: An analysis of U.K corporate behavior. Journal of Accounting, Auditing & Finance, 31(1), Critical Thinking (125 points) Choose one of the following two assignments to complete this week. Do not do both assignments. Identify your assignment choice in the title of your submission. Option #1: Corporate Strategy & Business Competitiveness Use the following Harvard Business case study for this Critical Thinking Assignment: you must read the entire case to successfully complete this assignment. Mazzei, M. J., & Noble, D. (2017). Big data dreams: A framework for corporate strategy. For this assignment, assume you are a business analyst or a corporate strategist for a company (real or fictitious) in an industry of your choice. You will use Table 1 on page 408 of the case (data as a tool, data as an industry, and data as a strategy) to advise your client on how to use data and analytics to: Develop innovation strategies Increase strategic operational efficiency, customer service, and future success. Your well-written paper should meet the following requirements:

7 Be 4 to 6 pages in length Be formatted according to the CSU-Global Guide to Writing & APA Include at least five scholarly or peer-reviewed articles/journals. The CSU-Global Library is a good place to find these resources. Include a title page, section headers, introduction, conclusion, and references page. Submit your assignment for grading on the Assignment page. Option #2: Corporate Strategy & Business Competitiveness Presentation Use the following Harvard Business case study for this presentation: you must read the entire case to successfully complete this assignment. Mazzei, M. J., & Noble, D. (2017). Big data dreams: A framework for corporate strategy. For this assignment, assume you are a business analyst or a corporate strategist for a company (real or fictitious) in an industry of your choice. You will use Table 1 on page 408 of the case (data as a tool, data as an industry, and data as a strategy) to make a presentation to your client on how to use data and analytics to: Develop innovation strategies. Increase strategic operational efficiency, customer service, and future success. When creating your presentation (using PowerPoint, Prezi, or other presentation software), be sure to follow these guidelines: 8 to 10 slides in length, plus a title page and reference slide Include speaker s notes containing words per slide Incorporate graphics and other multimedia Be formatted according to CSU-Global Guide to Writing & APA Support your answers using 10 to 15 peer-reviewed articles/professional sources in addition to the textbook. Submit your assignment for grading on the Assignment page. MODULE 6 Chapters 8 & 10 in Concepts in Strategic Management Greer, C. R., Lusch, R. F., & Hitt, M. A. (2017). A service perspective for human capital resources: A critical base for strategy implementation. Academy of Management Perspectives, 31(2), Leonardi, P. M. (2015). Materializing strategy: the blurry line between strategy formulation and strategy implementation. British Journal of Management, 26, S17-S21. Critical Thinking (100 points) Choose one of the following two assignments to complete this week. Do not do both assignments. Identify your assignment choice in the title of your submission. Option #1: IKEA: A Case for Changing the Organizational Chart

8 For this Critical Thinking Assignment, IKEA has asked you to assist in making necessary organizational chart changes to better assist IKEA s international strategy. Let s assume that some top IKEA executives want to keep the current structure. Read the IKEA information by clicking on About the Ikea Group, linked on the Assignment page. In terms of this assignment, consider that recently, there has been pressure from some IKEA leadership for redevelopment/examination of IKEA s innovative approach, as related to global expansion. As your paper develops, consider how organizational structure contributes to or hinders innovation and global expansion. To complete the new proposed organization chart, review some additional information about IKEA on the internet. Decide what you think would be the best organizational structure for IKEA based on the strategy implementation concepts presented in this course. Be aware that you need to substantiate your recommended organizational structure changes, as well as include the new organizational chart in your paper. Then, proceed to the internet to find one of several free software programs used to develop an organization chart. Use one of the software programs to compile your suggested chart. Your well-written paper must meet the following requirements: 4 to 6 pages in length Formatted according to the CSU-Global Guide to Writing & APA Contain at least five scholarly or peer-reviewed articles/journals. The CSU-Global Library is a good place to find these resources. Include a title page, section headers, introduction, conclusion, and references page Your proposed organization chart/s (Figure X) Discussion and explanation of how you determined this is a good structure for IKEA Summary of the highlights of your paper. Option #2: IKEA: A Case for Keeping the Current Organizational Chart For this Critical Thinking Assignment, IKEA has asked you to make a case for not changing the organizational chart for IKEA s planned international strategy. Let s assume that some top IKEA executives want to keep the current structure. See About the Ikea Group, linked on the Assignment page. Recently, there has been pressure from a few IKEA leadership to consider that IKEA must become more innovative in its approach to global expansion. There are people within positions of power who insist that a new organizational chart be created to support the new international strategy. As you develop your paper, consider how organizational structure contributes to or hinders innovation and global expansion. To complete this assignment, review additional information about IKEA on the internet. Defend why you think IKEA should maintain the same organizational chart, based on the strategy implementation concepts presented in this course. Be aware that you need to substantiate your recommendations/rationale for keeping the organizational structure. Include the organizational chart as part of your supporting analysis for why this organizational chart supports IKEA s international strategy. Your well-written paper must meet the following requirements: 4 to 6 pages in length Formatted according to the CSU-Global Guide to Writing & APA

9 Contain at least five scholarly or peer-reviewed articles/journals. The CSU-Global Library is a good place to find these resources. Include a title page, section headers, introduction, conclusion, and references page Your proposed organization chart/s (Figure X) Discussion and explanation of how you determined this is a good structure for IKEA Summary of the highlights of your paper. MODULE 7 Chapters 11 & 12 in Concepts in Strategic Management Aten, K., & Thomas, G. F. (2016). Crowdsourcing strategizing: Communication technology affordances and the communicative constitution of organizational strategy. International Journal of Business Communication, 53(2), Wilson, R. L. (2016). Organizational resilience as a human capital strategy for companies in bankruptcy. Work, 54(2), MODULE 8 Chapters 2 & 3 in Concepts in Strategic Management Rath, A. K. (2016). Emerging landscape of corporate ethics and social responsibility challenges and options. The Journal of Institute of Public Enterprise, 39(3/4), Smits, J. M. (2017). Enforcing corporate social responsibility codes under private law: On the disciplining power of legal doctrine. Indiana Journal of Global Legal Studies, 24(1), Portfolio Project (300 points) Choose one of the following two assignments to complete. Do not complete both assignments. Identify your assignment choice in the title of your submission. Note that while there are two options for the Portfolio Project, there is only one rubric. Review the rubric to confirm you are meeting the assignment requirements. Option #1: The Strategy Creation Process, Strategic Planning Activities and Your Selected Company For this Portfolio Project, synthesize and apply the concepts, principles, and theories studied in this course, as related to a practical scenario. You are required to develop or expand your outline from Week Four based on the following hypothetical scenario and/or additional information: The primary focus of this Portfolio Project is to convey to your instructor that you understand the strategy creation process and that you can identify specific examples or actions of strategic planning activities, as specifically related to your selected company. Scenario: You work in the strategic planning department of your chosen organization. For the past five years, you have served in several roles within the organization. Recently, the organization s senior leadership team determined

10 that a more effective strategy planning process is needed. You ve gladly stepped into this role to help determine what the improved processes or activities might be. You ve been asked by your manager to put together a project to help the executive leadership team better understand the concepts and principles of a well-designed strategy process. In addition, the document is to include a set of examples of strategy planning activities, which are specific to your organization or industry. For this project, the concepts, examples, and principles are used as a basis for discussion at an upcoming executive leadership team retreat. Portfolio Project Requirements: In your paper, present the following topics: 1) The strategy concepts, theories, and principles, which are important for the senior executive leadership team to understand the strategy creation process. 2) Identify seven examples of strategy planning activities, or tools, appropriate for your selected organization, such as Internal Factor Evaluation, External Factor Evaluation, Five Forces Model and other tools that would benefit your selected organization s planning process. 3) At least one original table(s) and/or figure(s) that relate(s) to your selected company. Inserting tables and figures from published sources is not considered original. (You must be creative in designing your tables and/or figures). Be sure to format the table(s) and/or figure(s) in accordance with guidelines. When writing your final paper, be sure to follow these guidelines: 10 to 12 pages in length, organized, and well written in conformity with CSU-Global Guide to Writing & APA Support your answers using at least 10 peer-reviewed articles or scholarly journals in addition to the textbooks. The CSU-Global Library is a good place to find these references. Include a title page, section headers, introduction, conclusion, and reference page. Option #2: The Strategy Creation Process, Strategic Planning Activities, and IBM Scenario: You work in the strategic planning department at IBM. For the past five years, you have served in several roles within the organization. Recently, the organization s senior leadership team determined that a more effective strategy planning process is needed. You ve gladly stepped into this role to help determine what the improved processes or activities might be. You ve been asked by your manager to create a project presentation to help the executive leadership team understand the concepts and principles of a well-designed strategy process. In addition, include in the presentation a set of examples of strategy planning activities, which are specific to your organization or industry. For this project, the concepts, examples, and principles are used as a basis for discussion at an upcoming executive leadership team retreat. Create a visual presentation of the strategy creation process and strategic planning activities of your selected company. Please read over the instructions carefully. In your presentation, present the following topics:

11 1) The strategy concepts, theories, and principles, which are important for the senior executive leadership team to understand the strategy creation process. 2) Identify seven examples of strategy planning activities, or tools, appropriate for your selected organization, such as Internal Factor Evaluation, External Factor Evaluation, Five Forces Model and other tools that would benefit your selected organization s planning process. 3) At least one original table(s) and/or figure(s) that relate(s) to your selected company. Inserting tables and figures from published sources is not considered original. (You must be creative in designing your tables and/or figures). Be sure to format the table(s) and/or figure(s) in accordance with guidelines. When creating your final presentation, be sure to follow these guidelines: 15 to 18 slides in length, plus a title slide and reference slide, organized, and well written in conformity with CSU-Global Guide to Writing & APA Include speaker s notes containing words per slide Incorporate graphics and other multimedia Support your answers using at least 10 peer-reviewed articles or scholarly journals in addition to the textbooks. The CSU-Global Library is a good place to find these references.

12 COURSE POLICIES Course Grading Grading Scale 20% Discussion Participation 45% Critical Thinking Assignments 35% Final Portfolio Project A A B B B C C D F 59.9 or below

13 IN-CLASSROOM POLICIES For information on late work and incomplete grade policies, please refer to our In-Classroom Student Policies and Guidelines or the Academic Catalog for comprehensive documentation of CSU-Global institutional policies. Academic Integrity Students must assume responsibility for maintaining honesty in all work submitted for credit and in any other work designated by the instructor of the course. Academic dishonesty includes cheating, fabrication, facilitating academic dishonesty, plagiarism, reusing /repurposing your own work (see CSU-Global Guide to Writing & APA for percentage of repurposed work that can be used in an assignment), unauthorized possession of academic materials, and unauthorized collaboration. The CSU-Global Library provides information on how students can avoid plagiarism by understanding what it is and how to use the Library and Internet resources. Citing Sources with APA Style All students are expected to follow the CSU-Global Guide to Writing & APA when citing in APA (based on the APA Style Manual, 6th edition) for all assignments. For details on CSU-Global APA style, please review the APA resources within the CSU-Global Library under the APA Guide & Resources link. A link to this document should also be provided within most assignment descriptions in your course. Disability Services Statement CSU-Global is committed to providing reasonable accommodations for all persons with disabilities. Any student with a documented disability requesting academic accommodations should contact the Disability Resource Coordinator at and/or ada@csuglobal.edu for additional information to coordinate reasonable accommodations for students with documented disabilities. Netiquette Respect the diversity of opinions among the instructor and classmates and engage with them in a courteous, respectful, and professional manner. All posts and classroom communication must be conducted in accordance with the student code of conduct. Think before you push the Send button. Did you say just what you meant? How will the person on the other end read the words? Maintain an environment free of harassment, stalking, threats, abuse, insults, or humiliation toward the instructor and classmates. This includes, but is not limited to, demeaning written or oral comments of an ethnic, religious, age, disability, sexist (or sexual orientation), or racist nature; and the unwanted sexual advances or intimidations by , or on discussion boards and other postings within or connected to the online classroom. If you have concerns about something that has been said, please let your instructor know.