1 MODULE SPECIFICATION MODULE DETAILS Module title Applied Strategy Module code ST372 Credit value 20 Level Mark the box to the right of the appropriate level with an X Entry criteria for registration on this module Pre-requisites Specify in terms of module codes or equivalent Co-requisite modules Specify in terms of module codes or equivalent Module delivery Level 4 Level 5 Level 6 X Level 7 Level 8 Level 0 (for modules at foundation level) Mode of delivery Taught X Distance Placement Online Other Pattern of delivery Weekly X Block Other When module is delivered Semester 1 Semester 2 Throughout year X Other Brief description of module content and/ or aims Overview (max 80 words) Module team/ author/ coordinator(s) School Site/ campus where delivered The module investigates the strategic decision-making process and the principal factors affecting it in the contemporary context. Emphasis is placed on the application of strategic models and frameworks with in -depth analysis of events and cases. Industry speakers are invited and used when possible. Jim McLoughlin (author) Brighton Business School This module will normally be delivered on the Moulsecoomb campus Course(s) for which module is appropriate and status on that course Course Course titles pre September 2018 entry BSc (Hons) Business BSc (Hons) Business with Finance BSc (Hons) Business with Economics BSc (Hons) Business with HRM BSc (Hons) Business with Marketing Course titles post September 2018 entry BSc (Hons) Business Management Status (mandatory/ compulsory/ optional)
2 BSc (Hons) Business Management with Finance BSc (Hons) Business Management with Economics BSc (Hons) Business Management with HRM BSc (Hons) Business Management with Marketing MODULE AIMS, ASSESSMENT AND SUPPORT Aims This module aims to: To provide a critical understanding of the key concepts, theories and tools of strategy and to provide the opportunity to apply such knowledge to specific problems. To provide an ability to take a strategic view of organisations in dynamic, complex and global environments. Learning outcomes On successful completion of the module the student will be able to: LO1 Demonstrate an understanding of the meaning and dimensions of strategy; explain and critically evaluate the different approaches to strategy formulation and implementation. LO2 - Demonstrate a critical understanding of key concepts, theories and tools of strategic analysis LO3 - Identify and evaluate strategic options and methods of strategic development LO4 - Effectively apply the strategic concepts, models and theories to solving practical business problems. Content LO5 - Demonstrate research, teamwork and presentational skills applied to strategic problem solving situations. Overview of Strategy: What is strategy? Dimensions of strategy. Alternative models of the strategic decision making process. Strategic development processes Mission, vision, values, objectives & corporate social responsibility: Mission & values statements; corporate objectives & performance analysis; stakeholder analysis; sources of power. ethics and social responsibility strategy & sustainability
3 External Analysis: scanning, forecasting and scenario planning; Macro environmental scanning; key economic forces and trends in the national and international environment (PESTEL). industry analysis models, product life cycles; opportunities and threats analysis. Internal Analysis & Strategic Capabilities: resources and capabilities; VRIO analysis value chain analysis and the value system; organisational structures, systems, culture, stakeholders, power and strategy; strengths & weaknesses. Analysing Competitive Advantage & Generating Strategic Options: SWOT (TOWS) Analysis; generic strategies - (critique of); SBU competitive advantage in international contexts; comparison of market based with resource based approaches. Strategic Choice & Development : Growth strategies in international contexts Product market strategies; organic v external growth; Diversification strategies & corporate level strategies Mergers & acquisitions; strategic alliances Global Strategies Strategic innovation, change & growth Innovating product & processes Business model disruption Network strategy Strategic selection & evaluation. Strategic implementation Learning support Indicative reading
4 Latest editions of: Chan Kim,W &Mauborne,R. Blue Ocean Strategy, Harvard Business Review Press De Wit and Meyer Strategy: Process, Context, Content Also Strategy Synthesis Cengage Dicken P, Global Shift, Sage Grant, R. Contemporary Strategy Analysis,Wiley Haberberg A & A Rieple Strategic Management OUP Johnson G Whittington and Scholes K et al. Exploring Strategy, Pearson Lynch R, Corporate Strategy FT Prentice Hall Mellahi K and Frynas J.G. & Finlay P Global Strategic Management, OUP Mintzberg H & Campel J, et al The Strategy Process FT Prentice Hall Stacey R D Strategic Management and Organisational Dynamics, FT Prentice Hall Vafoukis Y et al Modern Political Economics, Making Sense of the post World Routledge Other sources: OnJWS/Pearson Strategy Lab Interactive Computer Package Online, current quality newspapers and magazines, such as the Financial Times, the Economist; and journal articles such as the Harvard Business Review, Long Range Planning, Strategic Management Journal. Online videos: e.g.. BBC website, You Tube, TED, BOB etc. Aspire reading list Online library: reading materials (journal articles, e-books etc.) Teaching and learning activities Details of teaching and learning activities A blended learning approach will be used, which will include lectures, seminars, studentcentral, videos (including use of
5 BOB), online library and guest lecturers. Lectures will provide the frameworks and concepts for learning and the online study support materials & online library will deepen strategic knowledge ready to apply to problems posed. This is a highly interactive module with seminars prompting deep discussion of applied strategic problems in different contexts. The applied nature of the course will involve the use of many case studies in different contexts, Indicative Formative Assessment: Group based, research focused, strategic problem solving with a presentation in seminar time, normally involving a strategic external analysis of an industry. Feedback will be given orally immediately following the presentation. The formative assessment exercise will normally provide a foundation for the assessed course work and be relevant to the exam. Allocation of study hours (indicative) Where 10 credits = 100 learning hours SCHEDULED This is an indication of the number of hours students can expect to spend in scheduled teaching activities including lectures, seminars, tutorials, project supervision, demonstrations, practical classes and workshops, supervised time in workshops/ studios, fieldwork, and external visits. Study hours 44 GUIDED INDEPENDENT STUDY All students are expected to undertake guided independent study which includes wider reading/ practice, follow-up work, the completion of assessment tasks, and revisions. 156 PLACEMENT The placement is a specific type of learning away from the University. It includes work-based learning and study that occurs overseas. TOTAL STUDY HOURS 200 Assessment tasks Details of assessment on this module Task 1 Group Assignment (normally consisting of an oral presentation (20 Mins, including question and answers) and short written report (approx 600 words). This will normally be a research focused, team based applied strategy problem. Individual marks may be awarded based on an individual s qualitative and/or quantitative contribution to achieving the assignment learning outcomes. Students will be informed of the grounds on which individual marks are awarded by the module team. 30% of total marks (LO 4 & 5)
6 Task 2 A 2 Hour Closed Book Exam 70% of total marks (LO 1,2,3). Types of assessment task 1 Indicative list of summative assessment tasks which lead to the award of credit or which are required for progression. WRITTEN Written exam 70 % weighting (or indicate if component is pass/fail) COURSEWORK PRACTICAL Written assignment/ essay, report, dissertation, portfolio, project output, set exercise Oral assessment and presentation, practical skills assessment, set exercise 30 EXAMINATION INFORMATION Area examination board Strategy Refer to University for guidance in completing the following sections External examiners Name Position and institution Date appointed Date tenure ends Dr Ofelia Palermo Principal Lecturer, Nottingham Trent University 01/03/ /12/2020 QUALITY ASSURANCE Date of first approval Only complete where this is not the first version Date of last revision Only complete where this is not the first version Date of approval for this version Version number 5 Modules replaced Specify codes of modules for which this is a replacement May 2007 January 2017 editorial external examiner CDI April 2018 Available as free-standing module? Yes No X 1 Set exercises, which assess the application of knowledge or analytical, problem-solving or evaluative skills, are included under the type of assessment most appropriate to the particular task.