Developing a Compelling Strategy! for Your Education Business

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1 Developing a Compelling Strategy! for Your Education Business Webinar series produced by Tagoras

2 What s Going on Here? Photo credit:

3 Should I advertise in the college paper? Myriad Questions Should I stay open longer hours? How important is it to get to know the regulars? Should I focus on low prices? Should I add parking in the alley? Would adding a second checkout stand pay off? Should I put some items on sale each week? Which ones? If you were Stephanie, how would you decide how to answer all the questions? What color should I paint the ceiling? Should I stock fresh organic produce?

4 Agenda Brief background on Tagoras and Web Courseworks Diagnosis Guiding policy Coherent actions Questions

5 Who Tagoras Is Combined 30+ years in education and technology Extensive association experience Association-focused reports Association Learning Management Systems Association Learning + Technology Professional & Industry Speaker Report Association Virtual Events Learning 2.0 for Associations ASAE publications ASAE PD Council Jeff Cobb and Celisa Steele

6 About Web Courseworks Enterprise Association Learning Management System Innovative elearning Creation

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8 Stephanie s Strategy

9 Stephanie s Strategy Competition with local supermarket

10 Stephanie s Strategy Competition with local supermarket The busy professional who has little time to cook

11 Stephanie s Strategy Competition with local supermarket The busy professional who has little time to cook Second register, more parking, no need for longer hours

12 Three Elements of Good Strategy Competing with the local lowcost, 24/7 supermarket To serve busy professionals with little time to cook Second register, more parking, no to longer hours

13 Three Elements of Good Strategy

14 What Isn t a Strategy To be the leading provider of education to. A restatement of our mission, vision, and values To grow enrollment rates by 25 percent in the next 5 years

15 There s no such thing as a strategic best practice.

16 Diagnosis

17 Diagnosis Questions What if we lead the market, and what if the market leads us?!"

18 Diagnosis Questions What if we lead the market, and what if the market leads us? Who are the learners we intend to serve (segments)? What outcomes are we trying to achieve? What are the most compelling opportunities for reaching these learners and achieving these outcomes? What are the obstacles that could interfere or prevent us from realizing this opportunity? What advantage do we have in overcoming the obstacles?

19 Tools to Help with Diagnosis Porter s Five Forces Strategy Canvas and Six Paths Value Ramp

20 A tool can t set your strategy.

21 Guiding Policy

22 Guiding Policy Questions What are the obstacles that could interfere or prevent us from reaching our intended learners and achieving our desired outcomes? What advantage do we have in!" overcoming the obstacles?

23 Coherent Actions

24 Coherent Action Questions What key actions will we take to support the guiding policy? What represents a significant near-term win?!"

25 Three Elements of Good Strategy

26 Recap Brief background on Tagoras and Web Courseworks Diagnosis Guiding policy Coherent actions Questions

27 Leading Learning Symposium REACH REVENUE IMPACT How can your education business reach more learners, generate more revenue, and have greater impact on the profession or industry you serve? Discover answers at the only event designed specifically for organizations in the business of continuing education, professional development, and lifelong learning. LEADING LEARNING SYMPOSIUM OCTOBER 27-28, 2015 BALTIMORE, MD

28 Free Leading Learning Webinars E-learning for Executives: May 28 at 1 pm Eastern Leading Learning Newsletter

29 Contact Us Tagoras tagoras.com Web Courseworks Elizabeth Miller webcourseworks.com