CURRICULUM for Business Studies and Communication Studies

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1 CURRICULUM for Business Studies and Communication Studies MSc ROSKILDE UNIVERSITY 1

2 Please note that only the Danish version of the Studieordning has legal validity. The Danish version is the official version and thus overrules possible differences between the two versions. 1

3 This curriculum is laid down pursuant to Executive Order no of 15 November 2016 on Bachelor and Master s programmes at the universities (the Universities Order), as subsequently amended, and Roskilde University s Common Rules of 27 September 2012, as subsequently amended. 1. About the study programme 1.1 Purpose of the programme 1.2 Language 1.3 Admission requirements 1.4 Competency profile academic and personal skills 1.5 ECTS credits and duration 1.6 Title 1.7 Study Board and corps of external examiners 1.8 Main area affiliation 1.9 Credit 1.10 Mobility study trips abroad and project-oriented internship programme 2. Programme elements 2.1 Courses 2.2 Projects 2.3 Project-oriented internship 2.4 Thesis 3. Structure of the programme 3.1 Schematic breakdown 3.2 Recommended course of study 4. The study programme 4.1 First semester 4.2 Second semester 4.3 Third semester 4.4 Fourth semester - thesis 5. General regulations 5.1 Registration/de-registration and re-examination 5.2 Special examination facilities 5.3 Academic selection criteria 6. Exemptions and appeals 6.1 Exemptions 6.2 Appeals 7. Approval 7.1 Study Board s approval 7.2 Transitional rules 7.3 Rector s approval 2

4 1. About the study programme 1.1 Purpose of the Master s programme The MSc programme in Business Studies and Communication Studies is an interdisciplinary study programme consisting of two independent subjects, of which Business Studies comprises subject 1 and Communication Studies comprises subject 2. Overall purpose The purpose of a Master s programme at Roskilde University is to: 1) Enhance the academic knowledge and skills of the student and boost his or her theoretical and methodological qualifications and skills, as well as independence at Master s level, 2) Provide the student with thorough academic study through the use of advanced elements in the disciplines and methods of the academic area, including training in scientific work and methodology which further enhances the student s proficiency in executing specialised professional work and participating in scientific development 3) Qualify the student for further education, including a PhD programme. The programme is organised as a full-time course of study, and requires that students complete or as a minimum participate in the study activities of each semester. 1.2 Language The programme is presented in English. Some study programme elements and parts of the syllabus may be in other languages. Unless otherwise specified, the examination language is the same as the teaching language. 1.3 Admission requirements See separate curriculum document. 1.4 Competency profile - academic and professional skills The Study Board organises the programme in accordance with the programme s object description, and thereby emphasises enhancing the student s knowledge, skills and competencies within the organisation, management, innovation, value creation and internal and external relations of companies. Business Studies provides insight into the organisation, management and development of companies and their organisation of internal and external resources, functions and relationships, as well as their surroundings. Communication Studies contributes theoretical and practical knowledge of the conditions of strategic communication in a professional context to various target audiences, including internal and external communication in and from institutions, companies and organisations. The combination programme is designed with a special focus on qualifying the student to carry out tasks relating to the analysis and communication of professional knowledge and the company s strategies and policies, both internally in the company and externally towards its surroundings, including in relation to corporate responsibility and legitimacy in a broader public context. The combination provides special skills for communication tasks that involve the 3

5 dissemination of knowledge to relevant audiences and knowledge-sharing between relevant actors. The programme has been designed with a particular view to qualifying the student for work in: Communication of corporate strategies and policies Design, planning and communication of organisational processes and processes of change in companies and organisations Marketing of corporate activities, products and services Consultancies advising companies on organisational matters and communication. Information work by interest organisations and advice in relation to members. Knowledge: Knowledge of the development, innovation, organisation, management and value creation of companies in a complex society. Knowledge of corporate finances, administration and strategies in relation to a company s internal and external target fulfilment and development, together with insight into recent theories and relevant methods in business economics. Knowledge of the internal and external communication and information needs of companies in relation to their employees and external stakeholders. Understanding of paradigms in project work, together with their strengths and weaknesses. Knowledge of the methods, tools and dynamics of project work, together with reflections on the embedding of projects in specific and scientific contexts, rationales, resources, structures, systems and professional cultures. Research-based knowledge of concepts, theories and methods, as well as practical knowledge of the planning and organisation of communication materials and communication and information processes aimed at selected target groups and between different groups of players. Skills: Skills in linking theoretical reflections with practical situations where business economics theories can provide descriptions and interpretations of specific factors and processes in companies. Skills in analysing a company s development, innovation, organisation and management in the light of the conditions imposed by its surroundings. Skills in the planning, organisation, administration and evaluation of communication and information tasks relating to various media and target audiences. Skills in writing coherent and comprehensive reports that meet scientific standards in the business economics area. Skills in planning, organising, implementing and evaluating problem-oriented, interdisciplinary and participant-directed study projects and other types of projects within independently formulated or externally defined frameworks and deadlines. Skills in oral and written communication and discussion with colleagues in compliance with academic requirements and standards, as well as in targeted communication to non-specialists. Skills in planning, compiling and evaluating strategic communication in an international context, as both products and processes, and the ability to assess the relevance of a given communications initiative in relation to the initiative s goals. Competencies: Competency to translate theoretical analyses of companies into concrete models for change, innovation and 4

6 entrepreneurship within a company s sphere of action. Competency in identifying relevant action options for the management and organisation of specific situations on the basis of social scientific and business economics theories, methods and analyses. Competency to organise internal and external corporate communication tasks through the use of appropriate media and methods, conducted in a legitimate and ethically responsible manner. Competency to enter into and carry out independent and constructive intradisciplinary and interdisciplinary collaboration with others. Competency in handling personal, social and group-dynamic aspects of project work and other collaborative situations. Competency to independently plan, implement and evaluate a study of an issue of Communication Studies that is grounded in an international context, and to develop and organise communication initiatives in the forms utilised in the study programme, using the latest knowledge and established theories, methods and practices of the discipline. 1.5 ECTS credits and duration The programme corresponds to 120 ECTS. 60 ECTS corresponds to full-time studies for one year, and the programme thus has a standard ECTS rating of two years. 1.6 Title Graduates of the programme are entitled to use the title Master of Science (MSc) in Social Sciences in Business Studies and Communication Studies. The title in Danish is cand.soc. i Virksomhedsstudier og Kommunikation. 1.7 Study Board and corps of external examiners The programme belongs under the Study Board for Business Administration and Business Studies. The programme is affiliated with the corps of external examiners for Business Administration. The study programme elements of Communication Studies are covered by the corps of external examiners for Communication, Journalism and Performance Design. 1.8 Main area affiliation The study programme belongs under the main area of Social Science. The programme elements of Communication Studies belong under the main area of Humanities. 1.9 Credit On the basis of an application by the student, the Study Board may approve that study programme elements passed as part of another Danish or foreign study programme at the same level may substitute for elements of the study programme at Roskilde University, in accordance with the Education Order. In its pre-approval, the Study Board must ensure that students meet the academic objectives of the curriculum in the subjects to be credited. 5

7 Pre-start credit Upon application to enter the study programme, students are obliged to apply for credit for any study programme elements previously passed in a non-completed Master s programme. The application must contain documentation of the passed study activities. The Study Board may approve that study programme elements passed as part of another Danish or foreign study programme at the same level may substitute for elements of the study programme, in accordance with the Executive Order on Admission to Master s Programmes. Advance credit and final approval As part of a study programme, students may apply to the Study Board for advance credit to take study programme elements at another university in Denmark or abroad. If the pre-approved programme elements are not offered by the host university, the student may apply for a modification of the approval. The student is obliged to submit documentation showing whether or not the study programme elements have been passed. The documentation must be sent to Roskilde University. Final approval for advance credit can only be granted on the basis of the documentation. Once the documentation has been received, Roskilde University may administratively approve that the programme elements may be credited to the programme at Roskilde University. The student must consent to Roskilde University obtaining the necessary information from the host university if the student cannot provide the documentation Mobility - study trips abroad and project-oriented internship programme Mobility semester / mobility window A student may apply to the Study Board for pre-approval to take a study period abroad or an internship which substitutes for individual, specified elements of the ordinary study programme. Study periods abroad Study periods abroad may occur via one of Roskilde University s quality-assured exchange agreements, or via a foreign university, according to the student s own choice. Study periods abroad must normally constitute an entire semester of full-time studies at the foreign university (30 ECTS or the equivalent), and take place with the pre-approval of the Study Board. Through pre-approval, the Study Board must ensure that students meet the academic objectives of the curriculum in the subjects to be credited. However, in the case of credit for study periods abroad, a certain degree of flexibility must be provided that allows the study period to take place even if a corresponding content is not available at the foreign university. Courses at a foreign university (with a total scope of 15 ECTS) could for example be approved as a project if they lie within the relevant academic area, even if the method and form are not entirely equivalent. Project-oriented internship programmes The project-oriented internship programme, includes, inter alia, compilation of an internship project report. Once the application for pre-approval has been granted, the Head of Studies will assign a supervisor to the student. When processing the application, the Study Board must ensure that the student, through the project-oriented internship, achieves academic competencies which in scope and level correspond to the competencies that can be achieved through the ordinary study programme. The Study Board must at the same time ensure that the internship does not prevent the student completing any other required study activities during the semester in question. Only one internship may be taken during the study programme. 6

8 2. Programme elements 2.1 Courses The courses equip the student with systematic knowledge of key theories, methods, skills and practices within the academic areas of the study programme. The student must be given academic preparation to focus on issues relevant to project work, including the thesis. Courses may take the form of lectures, seminars, case work, laboratory exercises, workshops, etc. 2.2 Projects Project work is problem-oriented, exemplary, participant-managed and group-based. A project constitutes a time-limited and targeted academic process though which a problem is formulated, analysed and processed, such that it results in a tangible product. The product could for example be a project report, or one or more other products. The project takes its point of departure in an optional and independently formulated problem statement which, like the methods involved in the project, may be subject to continuous development throughout the project process. The exemplary character of the project ensures that through the project work, students acquire knowledge and competencies that they can apply in a wider context than the project itself. Students are free to choose the content of the project within the framework of the curriculum and the stated study objectives. The ability to critically evaluate the quality of one s own efforts and knowledge base in relation to a given issue is an important objective for participant-directed and problem-oriented project work. The process is supported by one or more academic supervisors. The role of the supervisor(s) is to ensure that the group s work meets the requirements of the curriculum. The project work takes place in groups of 2-6 students. In special cases, the Head of Studies may grant a student permission to write a project alone. 2.3 Project-oriented internship programme A student may apply to the Study Board for pre-approval to take a specially-designed, academically relevant, projectoriented internship which substitutes for individual, specified elements of the ordinary study programme. The semesters in which the internship may take place are stated in the curriculum. The project-oriented internship, includes, inter alia, the compilation of an internship project report. Once the application for pre-approval has been granted, the Head of Studies will assign a supervisor to the student. When processing the application, the Study Board must ensure that the student, through the project-oriented internship, achieves academic competencies which in scope and level correspond to the competencies that can be achieved through the ordinary study programme. The Study Board must at the same time ensure that the internship does not prevent the student completing any other required study activities during the semester in question. 2.4 Thesis The thesis is a major, independent academic work which is exemplary, problem-oriented and participant-managed. The thesis constitutes a time-limited and targeted academic process though which a problem is formulated, analysed 7

9 and processed. The thesis work is implemented as a thesis report. The exemplary character of the thesis ensures that through the thesis work, students acquire knowledge, skills and competencies that they can apply in a wider context than the thesis itself. Students have the freedom to choose the content of the thesis within the framework of the curriculum and the stated study objectives. The ability to critically evaluate the quality of one s own efforts and own knowledge base in relation to a given issue is an important objective for participant-directed and problem-oriented thesis work. The process is supported by one or more academic supervisors. The role of the supervisor(s) is to ensure that the thesis work meets the requirements of the curriculum. In the thesis report, the student must document knowledge and skills in applying scientific theories and methods to work on a defined, academic and relevant issue. The student must demonstrate skills in analysing, categorising, discussing, reasoning, assessing and reflecting on a scientific basis, and must be able to select and critically evaluate the sources, literature, theory and methods used in the thesis. Through the thesis, the student must demonstrate the ability to communicate an academic study to peers and demonstrate the competency to initiate, manage and complete a long-term process of academic study and writing. In general, the thesis work takes place in groups of up to six students. Students are entitled to carry out the thesis work individually. 3. Structure of the programme 3.1 Schematic breakdown 3.2 Recommended course of study To help to ensure the quality and progression of the study programme and facilitate study planning for students, the following course of study is recommended: First semester: Business Studies Business Studies and Management & Leadership Processes (10 ECTS) Advanced Organisation Theory (5 ECTS) Project: Business Management and Leadership (15 ECTS) 8

10 Second semester: Communication Studies Compulsory course in Strategic Communication Two elective courses of 5 ECTS each Project in Communication Studies Third semester: Business Studies Autumn Compulsory course: The Firm s Resources and Value Creation (10 ECTS) Elective course: Theme seminar in the External Relations of the Company (5 ECTS) Spring Compulsory course: Innovation Management (5 ECTS) Compulsory course: Theme seminar in Organising Complex and Inter-organisational Innovation Processes (5 ECTS) Elective course: Advanced Methodology (5 ECTS) Communication Studies Elective course (10 ECTS) Elective course (5 ECTS) Fourth semester: Thesis 4. The study programme 4.1 First semester Purpose The purpose of the semester is to provide students with in-depth insight into analytical perspectives on the company, its organisation and management. Students must be able to work independently and in a reflective manner with analyses of the economic and sociological organisation of companies, on the basis of knowledge of contemporary and advanced theories of organisations, as well as the latest theories of management. Study programme elements in the first semester The semester encompasses: Business Studies Business Studies and Management & Leadership Processes (10 ECTS) 9

11 Advanced Organisation Theory (5 ECTS) Project: Business Management and Leadership (15 ECTS) Title Business Studies and Management & Leadership Processes Danish title Studier af virksomheder og ledelsesprocesser Most recent amendment 1 September 2018 Teaching language English Type Compulsory course ECTS credits 10 ECTS Learning outcomes / evaluation criteria Knowledge Knowledge of management theory s definitions of leadership, and perspectives on management. Knowledge of selected modern management theories that seek to respond to current management issues. Knowledge of recent analytical perspectives on companies and management processes in the light of complex and evolving business and organisational conditions and external relations. Knowledge of scientific analyses of the organisational and managerial processes and issues of companies. Knowledge of key strategies and methods in the analysis of companies and management processes. Skills Skills to acquire knowledge of managerial and organisational processes from classic and recent literature. Skills to identify and describe managerial problems and processes using the concepts of management theory. Skills in combining scientific analyses of companies with practical issues in companies. Skills in critically evaluating proposals for analysis design in relation to complex situations in companies. Competencies Competency to analyse companies in relation to issues that can be processed through business understanding. Competency to identify management issues using the concepts, theories and perspectives of the subject. The work must demonstrate analytical and reflexive evaluative skills. Competency to translate one s own observations into a relevant analysis and assessment of management. Competency to justify a choice of theory, compare the predictive power of theories and perspectives, and understand the distinctive aspects of various situations. 10

12 Overall content Teaching and working methods Preconditions for being allowed to take the examination Via the course, students gain critical insight into both classic and modern theories of business management and business studies. The course aims to enable students to understand and analyse companies and management processes, with special reference to recent organisational and managerial forms. The course encompasses both a general overview and specialisation within methodological and theoretical approaches to the study of companies and management processes. The course follows current trends in the field and integrates these with understanding of how to analyse complex issues in and around companies and management. The teaching takes the form of both classes and group work, and is placed in relation to the concurrent project work. A number of course sessions are held with lectures of 2-4 hours duration. Students are expected to participate in group work by compiling synopses and presenting posters at exercises, including reports on possible contacts with companies. Timely submission of the group synopsis. If the synopsis is not submitted on time, one examination attempt will be deemed to have been used up. Oral/written examination Individual oral examination on the basis of a group synopsis and group poster within the theme of the course, relating to a possible project theme and compiled by the project groups. Form of examination The synopsis and poster are prepared in groups. The maximum length of the synopsis is 21,600 characters, including spaces. The size specifications include the cover, table of contents, bibliography, figures and other illustrations, but exclude any appendices. Papers that fail to meet the size specifications will be refused assessment, and one examination attempt will be deemed to have been used up. The poster must be on two A2 pages, or a similar format. The size specifications include the cover, table of contents, bibliography, figures and other illustrations, but exclude any appendices. Papers that fail to meet the size specifications will be refused assessment, and one examination attempt will be deemed to have been used up. The synopsis is submitted in the final course session, and the poster is presented at the examination. The oral examination is individual. The submitted group synopsis and the group poster, together with the syllabus for the course, form the basis for the examination. The oral examination has a duration of 15 minutes, including assessment. A single overall grade is awarded. Re-examination: Re-examination consists of a new oral examination which takes the same form as the ordinary examination, but with the same or a new synopsis/poster, depending on the assessment. Group examination or individual examination Permitted examination aids Individual examination All 11

13 Assessment Moderation Seven-point scale One examiner and one co-examiner (internal) Title Advanced Organisation Theory Danish title Teaching language Type ECTS credits Videregående organisationsteori English Compulsory course 5 ECTS Knowledge Knowledge of advanced theories of organisation and organisations. Knowledge of recent contributions to organisation theory and organisational sociology. Knowledge of the contributions of organisation theory to problem-oriented analysis of complex issues in companies and organisations. Learning outcomes / evaluation criteria Skills Skills in analysing complex issues in organisations in relation to recent relevant theories. Skills in conducting discussions on the basis of insight in the form of both concrete descriptions of the organisation and a scientific perspective, with accompanying analytical strategies. Skills in relating meaningfully to chaotic situations by identifying their action-relevant aspects. Competencies Competency to discuss and develop analytical designs, with contributions from organisational theory. Competency to reflect on a company s organisational situation with the help of theoretical concepts. Competency to formulate well-founded, problem-oriented considerations relating to the field of organisational theory. Overall content Teaching and working methods The course deals with recent theories of organisations and organising, and demonstrates the utility of applying the relevant perspectives in connection with definition of the topic and the field of inquiry. Advanced organisational theory provides an understanding of how organisational perspectives also define the choice of analytical strategies. A number of lectures of 2-4 hours duration are held, and a number of exercises are carried out. For the exercises, students prepare analyses that may, for example, relate to their combined academic skills by seeking to address specific examples from the teaching from an organisational theory perspective. At least one of the exercises must include an analysis of ambiguous and contradictory situations. Written examination in the form of a home assignment. Individual written examination in the form of a home assignment, with a duration of 12

14 Form of examination 48 hours. The maximum length of the assignment paper is 14,400 characters, including spaces. The size specifications include the cover, table of contents, bibliography, figures and other illustrations, but exclude any appendices. Papers that fail to meet the size specifications will be refused assessment, and one examination attempt will be deemed to have been used up. The assignment is set by the course teacher immediately after the final course session. Re-examination: Re-examination follows the same rules as the ordinary examination. Group examination or individual examination Permitted examination aids Assessment Moderation Individual All Seven-point scale One examiner and one external examiner Title Project: Business Management and Leadership Danish title Projekt i Virksomhedsledelse Most recent amendment 1 September 2017 Teaching language Type ECTS credits English Project 15 ECTS Knowledge Knowledge of the specific development, organisation and management of the company. Learning outcomes / evaluation criteria Skills Skills in combining theoretical and practical studies of companies, taking into account the internal and external conditions of the company s actions. Skills in implementing, documenting and presenting problem-oriented analyses and analytical results. Competencies Competency to critically formulate and assess the company s development processes and management style, as well as its financial and social organisation. Competency to formulate clear, problem-oriented considerations and show confident methodological understanding. The aim of the project work is to enable the student to: Focus on one or more of areas of the Master s module. 13

15 Overall content Combine theoretical and practical studies of companies. Teaching and working methods Take account of the internal and external frameworks for the company s actions. Demonstrate convincing academic progression in relation to the knowledge acquired during the Bachelor programme. Be oriented towards a critical perspective on the company s development, organisation and management. Demonstrate clear, problem-oriented considerations and show confident methodological understanding. The project work is performed in groups of 2-8 students. During the project work, students receive guidance from supervisors to an extent determined by the Study Board. Students following this curriculum may write the project together with students writing the same project in Business Management and Leadership. Written/oral examination Form of examination The project work is assessed by an oral examination. The oral examination is a group examination. The examination takes the form of a conversation between the students, the examiner and the co-examiner. Students are examined on the basis of the entire project report, in such a way as to allow for individual assessment. As the basis for the examination, each group gives a presentation of 3-5 minutes duration on a specific theme relating to the project work. The length of the project must be between a minimum of 84,000 characters, including spaces, and a maximum of 240,000 characters, including spaces, depending on the number of students in the project group. The size specifications include the cover, table of contents, bibliography, figures and other illustrations, but exclude any appendices. Papers that fail to meet the size specifications will be refused assessment, and one examination attempt will be deemed to have been used up. 2-4 students: at least 84,000 and no more than 144,000 characters 5 students: at least 84,000 and no more than 192,000 characters 6-8 students: at least 84,000 and no more than 240,000 characters If the project report exceeds the above specification of the number of pages it will be refused assessment, which means that the student(s) cannot participate in the examination, and one examination attempt will have been deemed to have been used up. The grade awarded is based on a combined assessment of the project report and the oral examination. A single overall grade is awarded. Group examination or individual examination Group examination 14

16 Permitted examination aids Assessment Moderation All Seven-point scale One examiner and one co-examiner (internal) 4.2 Second semester Purpose The purpose of the semester is for the student to acquire further in-depth knowledge of the issues associated with strategic communication in a professional and international and/or intercultural context. Emphasis is placed on detailed treatment of concepts, theories and methods, together with further enhancement of practical skills in planning, organising and evaluating communication and information processes, and the production of information materials aimed at disseminating knowledge to relevant target audiences and promoting knowledge-sharing between relevant players. Study programme elements in the second semester The semester encompasses: Communication Studies Compulsory course in Strategic Communication Two elective courses of 5 ECTS each Project in Communication Studies Title Strategic Communication Danish title Strategisk kommunikation Most recent amendment 1 September 2018 Teaching language English Type Compulsory course ECTS credits 5 ECTS Learning outcomes / evaluation criteria Knowledge Knowledge and overview of theoretical and methodological directions that can help to promote understanding of the conditions of strategic communication. Knowledge of the complex problems and challenges associated with the planning, implementation and evaluation of strategic communication in an ever-changing global media landscape. Skills Skills in defining and evaluating strategic communication in both theoretical and practical form. Skills in revealing communication problems, identifying stakeholders and describing the problems type, intensity and extent, together with the skills 15

17 to explain the reasons for these problems and analyse their possible consequences. Skills in selecting and applying relevant theoretical and methodological approaches to analyse the use of strategic communication by organisations. Overall content Teaching and working methods Competencies Competency to take independent responsibility for one s own academic development and specialisation within Strategic Communication. Strategic Communication deals with how organisations and other stakeholders work strategically with their internal and external communication. It is an interdisciplinary discipline that draws upon theories of communication, management, marketing, branding and culture. During the course, students will be introduced to key theories, models and concepts of Strategic Communication. Besides theory, the course will also present case studies and examples drawn from various types of organisations. The aim of the course is to enable students to understand, reflect on and analyse the strategic communication and communication challenges faced by organisations and other players, analyse the roles and involvement of stakeholders, and recommend strategic communication initiatives. The course consists of a combination of lectures and discussions, and may involve group work and peer feedback. It is organised around a number of themes which will be stated at the beginning of the course. Oral examination. Individual oral examination on the basis of the entire syllabus for the course. Form of examination Scope The examination has a total duration of 40 minutes, consisting of 20 minutes preparation time and 20 minutes oral examination, including assessment. The student draws a random question at the beginning of the examination, which provides the starting-point for the examination. Following preparation time (20 minutes), the student presents and discusses the examination question against the background of the syllabus, after which questions are asked on the basis of the entire course syllabus. Re-examination: Re-examination takes the same form as the ordinary examination. Group examination or individual examination Permitted examination aids Assessment Moderation Individual examination All Seven-point scale One examiner and one external examiner Title Advanced communication theory and method A Danish title Videregående kommunikationsteori- og metode A 16

18 Most recent amendment 1 September 2018 Teaching language Type ECTS credits Learning outcomes / evaluation criteria English Elective course 5 ECTS Knowledge Knowledge of a specific area within the field of communication, information and media, including knowledge of current methods that can be used to study the area. Knowledge of current and central theories, together with professional communication terms and concepts that are relevant to the area. Skills Skills to analyse a specific problem in professional communication terms. Skills in the application of relevant theory to a specific communication issue. Skills in the application of relevant methods to investigate the communication issue. Competencies Competency to take independent responsibility for one s own academic development and specialisation within the subject area. Overall content Teaching and working methods The course encompasses the presentation, critical discussion and testing of knowledge of a specific area of Communications Studies, including presentations and discussions of concepts, theories and methods of research. The course consists of a combination of lectures and discussions, and may involve group work and peer feedback. It is organised around a number of themes which will be stated at the beginning of the course. Written examination (home assignment) Form of examination The course concludes with an individual, set, written assignment. The student is given five days to complete the assignment. Scope The length of the assignment must be between a minimum of 9,600 characters, including spaces, and a maximum of 14,400 characters, including spaces. The size specifications include the cover, table of contents, bibliography, figures and other illustrations, but exclude any appendices. Papers that fail to meet the size specifications will be refused assessment, and one examination attempt will be deemed to have been used up. Emphasis is placed on idiomatically, grammatically and orthographically correct language, the presentation must be clear and lucid, and references or other notes must be adequate and in conformity with good practice. The student must demonstrate mastery of a functional typography and layout. The choice of 17

19 illustration material must be appropriate in relation to the examination s content and form. Re-examination: Re-examination takes the same form as the ordinary examination. Group examination or individual examination Assessment Moderation Individual examination Seven-point scale One examiner (None) Title Advanced communication workshop A Danish title Videregående kommunikationsværksted A Most recent amendment 1 September 2018 Teaching language English Type Elective course ECTS credits 5 ECTS Learning outcomes / evaluation criteria Knowledge Knowledge of a defined selection of relevant academic literature and practical methods applied in connection with the development and use of a specific form of communication and/or medium. Knowledge of current forms of production and presentation, and of the aesthetic and ethical issues and possibilities associated with the form of communication and/or medium in question. Skills Skills in independently planning and preparing a communication and/or media product for specific target groups. Skills to be able to work in a creative and critically reflective manner with one s own communication practice and that of others. Competencies Competency to take independent responsibility for one s own academic development and specialisation within the subject area. Overall content Teaching and working methods The courses include presentation and critical discussion of practical methods, forms of communication and media used in various forms of communication, as well as exercises in the necessary skills. The courses also include guidance in the current professional literature and other sources, and their application in practice. The course consists of a combination of lectures, discussions, group work, home assignments and peer feedback. It is organised around a number of themes which will be stated at the beginning of the course. Regular and active participation. This means that 80% attendance is required at the teaching, together with active class participation (preparation, participation in discussions, presentations, etc.). Attendance is registered by name lists, and the 18

20 Preconditions for being allowed to take the examination course teacher assesses whether the participation may be considered active. If the preconditions are not met, one examination attempt will be deemed to have been used up, and a substitute assignment must be submitted before the student will be allowed to take the ordinary examination. The substitute assignment consists of an individual, set, written assignment of between a minimum of 9600 characters, including spaces, and a maximum of 14,400 characters, including spaces. The size specifications include the cover, table of contents, bibliography, figures and other illustrations, but exclude any appendices. The student is given 72 hours to complete the assignment. Form of assessment: Pass/fail. Written examination (home assignment) The course concludes with an individual, set, written assignment. The student is given five days to complete the assignment. Form of examination Scope The length of the assignment must be between a minimum of 9,600 characters, including spaces, and a maximum of 14,400 characters, including spaces. The size specifications include the cover, table of contents, bibliography, figures and other illustrations, but exclude any appendices. Assignments that fail to meet the size specifications will be refused assessment, and one examination attempt will be deemed to have been used up. Emphasis is placed on idiomatically, grammatically and orthographically correct language, the presentation must be clear and lucid, and references or other notes must be adequate and in conformity with good practice. The student must demonstrate mastery of a functional typography and layout. The choice of illustration material must be appropriate in relation to the examination s content and form. Re-examination: Re-examination takes the same form as the ordinary examination. Group examination or individual examination Assessment Moderation Individual examination Seven-point scale One examiner (None) Title Advanced communication workshop B Danish title Videregående kommunikationsværksted B Most recent amendment 1 September 2018 Teaching language English Type Elective course 19

21 ECTS credits Learning outcomes / evaluation criteria 5 ECTS Knowledge Knowledge of a defined selection of relevant academic literature and practical methods applied in connection with the development and use of a specific form of communication and/or medium. Knowledge of current forms of production and presentation, and of the aesthetic and ethical issues and possibilities associated with the form of communication and/or medium in question. Skills Skills in independently planning and preparing a communication and/or media product for specific target groups. Skills to be able to work in a creative and critically reflective manner with one s own communication practice and that of others. Competencies Competency to take independent responsibility for one s own academic development and specialisation within the subject area. Overall content Teaching and working methods Preconditions for being allowed to take the examination The courses include presentation and critical discussion of practical methods, forms of communication and media used in various forms of communication, as well as exercises in the necessary skills. The courses also include guidance in the current professional literature and other sources, and their application in practice. The course consists of a combination of lectures, discussions, group work, home assignments and peer feedback. It is organised around a number of themes which will be stated at the beginning of the course. Regular and active participation. This means that 80% attendance is required at the teaching, together with active class participation (preparation, participation in discussions, presentations, etc.). Attendance is registered by name lists, and the course teacher assesses whether the participation may be considered active. If the preconditions are not met, one examination attempt will be deemed to have been used up, and a substitute assignment must be submitted before the student can be allowed to take the ordinary examination. The substitute assignment is an individual, set, written home assignment of between a minimum of 9,600 characters, including spaces, and a maximum of 14,400 characters, including spaces. The size specifications include the cover, table of contents, bibliography, figures and other illustrations, but exclude any appendices. Papers that fail to meet the size specifications will be refused assessment, and one examination attempt will be deemed to have been used up. The student is given 72 hours to complete the assignment. Form of assessment: Pass/fail. Oral examination Oral examination on the basis of a communication and/or media product determined by the course teacher. 20

22 Form of examination Scope Oral examination with a total duration of 20 minutes, including assessment. Emphasis is placed on idiomatically, grammatically and orthographically correct language, the presentation must be clear and lucid, and references or other notes must be adequate and in conformity with good practice. The student must demonstrate mastery of a functional typography and layout. The choice of illustration material must be appropriate in relation to the examination s content and form. Re-examination: Re-examination takes the same form as the ordinary examination. Group examination or individual examination Permitted examination aids Assessment Moderation Individual examination For the oral examination, the student may bring a written synopsis for the oral presentation, in print or in digital form presented on the student s own computer. The written synopsis must not exceed one page in length and is not submitted in advance. If the examinee brings a written synopsis in printed form, copies must be given to the examiner and moderator at the start of the examination. In addition, the student may bring other presentation material, such as a communication and/or media product, either in physical form or in digital form presented on the student s own computer. Pass/Fail One examiner and one co-examiner (internal) Title Advanced communication workshop C Danish title Videregående kommunikationsværksted C Most recent amendment 1 September 2018 Teaching language English Type Elective course ECTS credits 5 ECTS Learning outcomes / evaluation criteria Knowledge Knowledge of a defined selection of relevant academic literature and practical methods applied in connection with the development and use of a specific form of communication and/or medium. Knowledge of current forms of production and presentation, and of the aesthetic and ethical issues and possibilities associated with the form of communication and/or medium in question. Skills Skills in independently planning and preparing a communication and/or media product for specific target groups. Skills to be able to work in a creative and critically reflective manner with 21

23 one s own communication practice and that of others. Competencies Competency to take independent responsibility for one s own academic development and specialisation within the subject area. Overall content The courses include presentation and critical discussion of practical methods, forms of communication and media used in various forms of communication, as well as exercises in the necessary skills. The courses also include guidance in the current professional literature and other sources, and their application in practice. Teaching and working methods Preconditions for being allowed to take the examination The course consists of a combination of lectures, discussions, group work, home assignments and peer feedback. It is organised around a number of themes which will be stated at the beginning of the course. Regular and active participation. This means that 80% attendance is required at the teaching, together with active class participation (preparation, participation in discussions, presentations, etc.). Attendance is registered by name lists, and the course teacher assesses whether the participation may be considered active. If the preconditions are not met, one examination attempt will be deemed to have been used up, and a substitute assignment must be submitted before the student will be allowed to take the ordinary examination. The substitute assignment consists of an individual, set, written assignment of between a minimum of 9600 characters, including spaces, and a maximum of 14,400 characters, including spaces. The size specifications include the cover, table of contents, bibliography, figures and other illustrations, but exclude any appendices. The student is given 72 hours to complete the assignment. Form of assessment: Pass/fail. Written examination (home assignment) The course concludes with an individual portfolio, consisting of written and/or visual products introduced and partly prepared during the course. The student is given 48 hours to complete the assignment. Form of examination Scope The length of the assignment must be between a minimum of 4,800 characters, including spaces, and a maximum of 36,000 characters, including spaces. The size specifications include the cover, table of contents, bibliography, figures and other illustrations, but exclude any appendices. Papers that fail to meet the size specifications will be refused assessment, and one examination attempt will be deemed to have been used up. Emphasis is placed on idiomatically, grammatically and orthographically correct language, the presentation must be clear and lucid, and references or other notes must be adequate and in conformity with good practice. The student must demonstrate mastery of a functional typography and layout. The choice of illustration material must be appropriate in relation to the examination s content and 22

24 form. Re-examination: Re-examination takes the same form as the ordinary examination. Group examination or individual examination Assessment Moderation Individual examination Pass/Fail One examiner (None) Title Project in Communication (Communication Studies) Danish title Projekt i kommunikation Most recent amendment 1 September 2018 Teaching language English Type Project ECTS credits 15 ECTS Knowledge Research-based knowledge of the theoretical, methodological and practical problems and possibilities associated with communication within and among institutions, companies and associations to selected target groups and between different groups of players. Research-based knowledge of concepts, theories and methods with particular reference to the planning and organisation of communication materials and/or communication and information processes. Learning outcomes / evaluation criteria Skills Skills in planning, designing and evaluating a product aimed at communicating knowledge to one or more defined target groups. Skills in organising, implementing and evaluating a communication or information initiative aimed at communicating knowledge to one or more defined target groups or between different groups of players. The ability to take responsibility for a choice of theory and method in empirical analyses of communicative processes, including the ability to evaluate, discuss and evaluate theoretical, methodological and practical issues. Competencies Competency to independently initiate and implement a project on communication work, and to participate in professional cooperation with others. Competency to handle and manage complex and unpredictable communication planning strategies that require new solution models. Competency to take independent responsibility for one s own academic development and specialisation within the area of communication. 23

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