COURSE OUTLINE. ENTR411 Introduction to Entrepreneurship QUEENSTOWN

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1 COURSE OUTLINE ENTR411 Introduction to Entrepreneurship QUEENSTOWN 5, 6, 7 & 8 August

2 Choose an item. Table of Contents Paper Description and Aims 3 Learning Outcomes 3 Teaching Staff 3 Course Delivery 3 Expectations and Workload 4 Course Materials and Course Resources 4 Blackboard 5 Lecture Timetable 5 Assessment 7 Course Requirements 8 Safe Assign 9 Student Learning Centre 9 Dishonest Practice and Plagiarism 9 Concerns about the Course 10 Disclaimer 10 Policy on Student Internal Assessment 10 2

3 Paper Description and Aims ENTR411 is an introduction to the concept of entrepreneurship. The course will cover the characteristics of and types of entrepreneurs, identifying problems and opportunities, creative problem solving, developing a viable business model and entrepreneurial ethics. Learning Outcomes The major learning aims of the ENTR 411 paper are to develop students knowledge about entrepreneurship. Specifically, by the end of the paper students should be able to: Develop an understanding of the nature of entrepreneurship & determine whether you want to be an entrepreneur with your own business or a corporate entrepreneur (entrepreneur in someone else s business) Understand how to identify opportunities (problems), develop creative solutions and build a viable business model around these Identify and understand the driving forces of new venture success Understand the ethical and legitimacy challenges that face entrepreneurs with new ventures Teaching Staff Course Leader Name: Associate Professor Lisa McNeill Office: CO639 lisa.mcneill@otago.ac.nz Phone: Guest Speakers Ryan MacKenzie, Explode Media Logan Elliott, Highly Flammable Programme Co-ordinator Name: Lara Valentine Office: CO613 lara.valentine@otago.ac.nz Phone: Course Delivery ENTR411 is run over six weeks. It is taught through four days of seminars in week two, followed by four weeks for the completion of assignments. Seminars will include sessions 3

4 from lecturers, who deliver the majority of the conceptual material, as well as guest speakers. Participants are expected to contribute through questions and discussion. Timetable: Tuesday 5 th August 8.00am 6.00pm Wednesday 6 th August 8.00am 6.00pm Thursday 7 th August 8.00am 6.00pm Friday 8 th August 8.00am pm Students are expected to prepare for and attend all classes to gain full benefit from the course. The taught portion of the course should be prepared for by completing assigned readings. Unless stated otherwise, all aspects of the course are examinable. Expectations and Workload (i) Contact hours hours derivation Seminars 30 (4 days of 7.5 hours) Sub-total 30 (ii) Non-contact hours hours derivation Class preparation 24 (6 hours for each day of seminars) Assignment 1 60 Assignment 2 80 Private study and mentoring 46 Sub-total 210 (iii) Total number of hours 240 Course Materials and Course Resources The University Library provides online resources for students. These include subject guides, and other research resources, and citation styles. There is information on Blackboard about accessing distance reserve materials for this course. Readings are provided either in the Library on Distance Reserve or on Blackboard. Textbook: Timmons J.A and Spinelli, S. (2007 or 2008). New Venture Creation 8 th Ed. McGraw Hill. Additional Reading: Plus readings on Blackboard. 4

5 Blackboard Blackboard provides you with access to course materials, and class notices will be posted on Blackboard. Lecture slides will also be posted there. Blackboard is used to the whole class so it is important that you check your student and Blackboard regularly, or use evision portal to redirect your s to your personal account. You will find helpful links to the Library referencing page, the Student Learning Centre, and writing resources in Blackboard. Lecture Timetable Lectures are detailed below. The course will also include presentations from Guest Speakers in addition to the lectures listed below. Students are required to attend all sessions. Classes are all on the 5 th floor of the Queenstown Resort College, 7 Coronation Drive, Queenstown. There is a café on the bottom floor which is open early. 5

6 Tuesday 5 th August Time Speaker Topic 8.00am -9.30am Lisa McNeill Introduction to the Programme 9.30 am 9.45am Break 9.45am 11.15pm Lisa McNeill Entrepreneurship, Vision & Ideas 11.15am-12.45pm Lisa McNeill Entrepreneurs Self-Assessment 12.45pm pm Lunch 1.45pm 3.15pm Lisa McNeill Forms of Entrepreneurship 3.15pm 4.45pm Lisa McNeill Case Study Introduction 4.45pm 5.00pm Break pm Lisa McNeill Case Study Group Work Wednesday 6 th August Time Speaker Topic 8.00am -9.30am Lisa McNeill The Entrepreneurial Process 9.30 am 9.45am Break 9.45am 11.15pm Lisa McNeill The Entrepreneurial Process 11.15am-12.45pm Lisa McNeill Challenges & Solutions 12.45pm pm Lunch 1.45pm 3.15pm Lisa McNeill Challenges & Solutions 3.15pm 4.45pm Lisa McNeill Entrepreneurship & Ethics 4.45pm 5.00pm Break pm Lisa McNeill Case Study Group Work Thursday 7 th August Time Speaker Topic 8.00am -9.30am Lisa McNeill Presentations Assignment am 9.45am Break 9.45am 11.15pm Lisa McNeill Presentations Assignment am-12.45pm Lisa McNeill Presentations Assignment pm pm Lunch 1.45pm 3.15pm Ryan MacKenzie Webpreneurship 3.15pm 4.45pm Ryan MacKenzie Webpreneurship 4.45pm 5.00pm Break pm Ryan MacKenzie Q & A Web Development Friday 8 th August Time Speaker Topic 8.00am -9.30am Logan Elliot Guest Entrepreneur 9.30 am 9.45am Break 9.45am 11.15pm Logan Elliot Guest Entrepreneur 11.15pm 12.00pm Logan Elliot Guest Entrepreneur 6

7 Assessment All material presented is examinable (except where stated otherwise) by assignments. All important assessment information such as due dates and times, content and guidelines will be discussed at lectures and, where appropriate, detailed on Blackboard. Students are responsible for ensuring that they are aware of this information, keeping track of their own progress, and adhering to all deadlines. ASSESSMENT Assignment Focus Value If you have Due Date questions, contact 1. Case Study Group presentations 40% Lisa In class Thurs 7 th August Social Media Plan 60% Lisa Friday 22 nd August 2014, 4pm, via Blackboard ASSIGNMENT 1: CASE PRESENTATIONS (40%) Marker: Lisa McNeill Submission: Presented in class. Task 1: Preparation Read the case background material given in class and watch the related video. In teams, you will work on one key question area, preparing a plan for the firm detailed in the case study to move forward in an entrepreneurial fashion. Task 2: Presentation When presenting this material to the class, ensure that you explain any decisions made throughout the process and be prepared to answer questions from other teams. The presentation is limited to 10mins (not including question time). You may use PowerPoint, but will need to ensure it is set up prior to presentation day. 7

8 ASSIGNMENT 2: SOCIAL MEDIA PLAN (60%) Marker: Lisa McNeill Submission: Blackboard Social media use should always be targeted there is no point to being visible, if you do not have a plan for impact and leveraging. This assignment asks you to assess, in a strategic fashion, the purpose of social media as an entrepreneur. The assignment offers the opportunity for a critical assessment of your current online presence and your intentions for leveraging this tool in the future. Tasks Section One: Many well-known (and successful) entrepreneurs use social media only for professional purposes. They do not keep separate personal profiles or accounts, and have a philosophy that everything online is part of my brand. Identify three key aims for your personal and professional social media use, and indicate which social media channels are most suited to achieving these aims. Note where your personal and professional social media presence is linked or separated and how. Give your rationale for linkage or separation of personal and professional profiles in relation to this. Further, identify the social media communities you wish to become a part of and the people with whom you want to connect (approximately words). Section Two: Addressing each social media channel indicated in section one, detail the content you will be providing through them. Comment on how this content will help you to achieve wider business aims and future opportunities as an entrepreneur. Detail a plan for upkeep/monitoring/development of your personal social media profile for the next six months and indicate the overall image you wish to project through your social media profile (approximately 1000 words). This assignment should be presented in Times New Roman 12pt font, single spacing. There is a maximum limit of 6 pages (not including a reference list and any appendices needed to support the document). Assignments should be submitted to Blackboard before 4 pm on the 22 nd August Course Requirements To pass this course students must attend all classes, complete the in-class exercises and hand in all assignments on time and achieve a 50% grade in this course. 8

9 Safe Assign Please be aware that Safe Assign may be used for assessments in this paper. Safe Assign is a plagiarism detection tool which can report matches between sections of students work submitted to it and material on a comprehensive database to which Safe Assign has access. This includes material on the internet and other student s assignments which have previously been submitted to Safe Assign. Assignments will need to be submitted to the Final Version Assignment folder in the Blackboard course for this paper. You may submit your assignment to this folder only once. You also have the option of submitting one draft assignment to the Draft Safe Assignment folder. If you choose to utilise this option, you will receive the report generated which contains a percentage mark of the paper that matches other sources. Assignments submitted to the Draft Assignment folder will not be assessed; however the report will be available for the paper co-ordinator to view. You can find further information on Safe Assign and dishonest practice at: and Student Learning Centre The Student Learning Centre, which is part of the Higher Education Development Centre, provides learning support, free of charge, to ALL enrolled students. Their services include: a workshop programme designed to help students to improve their learning strategies and their generic skills; individual assistance with learning issues; on-line study skills advice; a student leadership programme a student-led peer support programme for students of all ages and backgrounds. conversational English groups for students from a non-english speaking background The Centre also provides two very helpful study guides, Guidelines for Writing and Editing and Writing University Assignments and these are available on the SLC website. Dishonest Practice and Plagiarism Students should make sure that all submitted work is their own. Plagiarism is a form of dishonest practice. Plagiarism is defined as copying or paraphrasing another s work and presenting it as one s own (University of Otago Calendar 2014, page 209). In practice this means plagiarism includes any attempt in any piece of submitted work (e.g. an assignment 9

10 or test) to present as one s own work the work of another (whether of another student or a published authority). Any student found responsible for plagiarism in any piece of work submitted for assessment shall be subject to the University s dishonest practice regulations which may result in various penalties, including forfeiture of marks for the piece of work submitted, a zero grade for the paper, or in extreme cases exclusion from the University. The University of Otago reserves the right to use plagiarism detection tools. Concerns about the Course We hope you will feel comfortable coming to talk to us if you have a concern about the course. The Course Leader will be happy to discuss any concerns you may have. Alternatively, you can report your concerns to the Class Representative (to be decided) who will follow up with departmental staff. If, after making approaches via these channels, you do not feel that your concerns have been addressed, there are University channels that may aid resolution. For further advice or more information on these, contact the Programme Co-ordinator. Disclaimer While every effort is made to ensure that the information contained in this document is accurate, it is subject to change. Changes will be notified in class and via Blackboard. Participants are encouraged to check Blackboard regularly. It is the participant s responsibility to be informed. CENTRE FOR ENTREPRENEURSHIP Policy on Student Internal Assessment The purpose of this document is to have a consistent policy throughout the centre as well as to develop students time management skills. It reflects usual practices in the business world in which neither success (here: grades) nor deadlines are negotiable. 1. Dissemination of Grades The letter grade only will be returned to the student on their work. At the end of the course, all internal assessment will be displayed by Student ID with the letter grades for each assignment. All students are requested to check these when posted on the web-based Blackboard any discrepancies should be reported to the Course Leader as soon as possible. 2. Late Assignments Assignments received after the deadline and within 24 hours after the deadline will have 5% deducted from the available grade for the piece of assessment (ie. 78% becomes a 73%, a B+ becomes a B). Assignments will have a further 5% deducted from the grade for each 24 hour period following this. Should you 10

11 fail a paper, you will be given one chance to resubmit the assessment and should this meet a passable standard, you will receive a 50% pass for the paper. If, after resubmission, you fail the paper, you will not be permitted to continue with the Master of Entrepreneurship. 3. Extensions Extensions will be granted only in exceptional circumstances (eg. illness with supporting medical documentary evidence stating nature and length of impairment, family emergency, provincial or national representative activities) by the Course Leader. A formal medical certificate is required for all extensions. Only the Course Leader should be approached (consult the course outline for the person(s) responsible). Computer problems do not constitute an exceptional circumstance unless it is an officially notified failure of university equipment. 4. Plagiarism Plagiarism is the dishonest use of someone else s words, facts or ideas, without proper acknowledgement. Most students will include other people s ideas and information in their work and assignments - such material may be either quoted or digested and used by students. In either case, acknowledgement is essential. Note that the University of Otago Calendar under Student Conduct Rules Part 1 Section 1 (e) states that no student shall engage in any dishonest practice as described in regulation 5(b) of the Examinations and Assessment Regulations in connection with an examination or other method of academic work which counts towards the attainment of a pass in any subject. 5. Problems with group work Where group work is set and a group is experiencing difficulties, the students should approach the Course Leader to try to resolve these differences. The tutor will counsel the group, or individuals from the group, on the procedures open to them to resolve group problems (the problem should be raised prior to the work being completed or handed in). The procedure to be followed is: i) students should try to resolve the problems within the group without outside assistance. ii) students should meet with their Course Leader to endeavour to resolve outstanding issues, who will endeavour to resolve the situation. This procedure MUST be completed to step ii) before the assignment is submitted for grading. Where there are still unresolved difficulties, step iii) will be implemented. iii) students will complete a Peer Assessment form available from the appropriate Course Leader (which must be submitted to the Course Leader before any grades are released). The Course Leader reserves the right to require all students to complete peer assessment forms at any time during and/or after submission of an assessed group project. Should there be differences in the peer assessment forms, the student(s) will be required to either submit in writing to, or meet with a group comprised of their Course Leader and others (as deemed appropriate) to provide an explanation for the discrepancy. A differential allocation of grade may result from this process. 11

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