CURRICULUM for Communication Studies and Business Studies

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1 CURRICULUM for Communication Studies and Business Studies MA (Communication) ROSKILDE UNIVERSITY 0

2 Please note that only the Danish version of the Studieordning has legal validity. The Danish version is the official version and thus overrules possible differences between the two versions. 1

3 This curriculum is laid down pursuant to Executive Order no of 15 November 2016 on Bachelor and Master s programmes at the universities (the Universities Order), as subsequently amended, and Roskilde University s Common Rules of 27 September 2012, as subsequently amended. 1. About the study programme 1.1 Purpose of the Master s programme 1.2 Admission requirements 1.3 Competency profile academic and personal skills 1.4 ECTS credits and duration 1.5 Title 1.6 Study Board and corps of external examiners 1.7 Main area affiliation 1.8 Credit 1.9 Mobility study trips abroad and internship 2. Programme elements 2.1 Courses 2.2 Projects 2.3 Internship 2.4 Thesis 3. Structure of the programme 3.1 Schematic breakdown 3.2 Recommended course of study 4. The study programme 4.1 First semester 4.2 Second semester 4.3 Third semester 4.4 Fourth semester - thesis 5. General regulations 5.1 Registration/de-registration and re-examination 5.2 Special examination facilities 5.3 Academic selection criteria 6. Exemptions and appeals 6.1 Exemptions 6.2 Appeals 7. Approval 7.1 Study Board s approval 7.2 Transitional rules 7.3 Rector s approval 2

4 1. About the study programme 1.1 Purpose of the programme The MA programme in Communication Studies and Business Studies is an interdisciplinary study programme consisting of two independent subjects, of which Communication Studies comprises subject 1 and Business Studies comprises subject 2. Overall purpose The purpose of a Master s programme at Roskilde University is to: 1) Enhance the academic knowledge and skills of the student and boost his or her theoretical and methodological qualifications and skills, as well as independence at Master s level, 2) Provide the student with thorough academic study through the use of advanced elements in the disciplines and methods of the academic area, including training in scientific work and methodology which further enhances the student s proficiency in executing specialised professional work and participating in scientific development 3) Qualify the student for further education, including a PhD programme. The programme is organised as a full-time course of study, and requires that students complete or as a minimum participate in the study activities of each semester. The programme is presented in English. Some study programme elements and parts of the syllabus may be in other languages. Unless otherwise specified, the examination language is the same as the teaching language. 1.2 Admission requirements See separate curriculum document. 1.3 Competency profile - academic and professional skills The Study Board organises the programme in accordance with the programme s object description, and thereby emphasises the development of the student s knowledge, skills and competencies within theoretical and practical knowledge of the conditions of strategic communication in an international and/or intercultural context for different target groups. The subject Business Studies provides insight into the organisation, management and relations of businesses. Drawing upon knowledge, skills and competencies from the subject Business Studies, the focus is on the planning, development, organisation and evaluation of communication and information tasks involving the dissemination of knowledge to relevant audiences and knowledge-sharing between relevant actors. The programme has been designed with a view to qualifying the student for work in positions such as communications officer in institutions, companies and associations, or as a communications consultant, including in self-employed positions. There is a special focus on workplaces with an international orientation and an intercultural profile. The combination with Business Studies provides special prerequisites for working with business communication in relation to a company s value creation, innovation and relations with its surroundings, as well as change communication. The aim is for the student to be able to plan and develop professional business communication on the basis of knowledge of corporate organisation, management and relations. 3

5 Knowledge: Research-based knowledge of various concepts, theories and methods as well as practical knowledge of the planning and organisation of communication materials and communication and information processes for selected target groups and between various stakeholders. Research-based knowledge of the forms of media used in strategic communication, including typical production methods and technical requirements, as well as knowledge of the conditions and context of strategic communication in and from institutions, companies and associations that work in an international and/or intercultural context. Knowledge of the development, innovation, organisation, management and value creation of companies in a complex society. Knowledge of corporate finances, administration and strategies in relation to a company s internal and external target fulfilment and development, together with insight into recent theories and relevant methods in business economics. Skills: Skills in planning, compiling and evaluating strategic communication in a professional context, as both products and processes, with particular regard to the conditions in an international and/or intercultural context, and the ability to assess the relevance of a given communications initiative in relation to the initiative s goals. The ability to take responsibility for planning and selecting methods for empirical studies of users and of the impact of strategic communication. Skills in linking theoretical reflections with practical situations where business economics theories can provide descriptions and interpretations of specific factors and processes in companies. Skills in analysing a company s development, innovation, organisation and management in the light of the conditions imposed by its surroundings. Competencies: Competency to independently plan, implement and evaluate a study of a communication studies issue arising from an international and/or intercultural context, and to develop and organise communication initiatives in the forms utilised in the study programme, using the latest knowledge and established theories, methods and practices of the discipline. Competencies to translate theoretical analyses of companies into concrete models for change, innovation and entrepreneurship within a company s sphere of action. Competencies in identifying relevant action options for the management and organisation of specific situations on the basis of social scientific and business economics theories, methods and analyses. 4

6 1.4 ECTS credits and duration The programme corresponds to 120 ECTS. 60 ECTS corresponds to full-time studies for one year, and the programme thus has a standard ECTS rating of two years. 1.5 Title Graduates of the programme are entitled to use the title Master of Arts (MA) in Communication Studies and Business Studies. The title in Danish is: cand.comm. i Kommunikation og Virksomhedsstudier. 1.6 Study Board and corps of external examiners The programme is administered by the Study Board for the Communication Subjects. The study programme is affiliated with the corps of external examiners for Communication, Journalism and Performance Design. The study programme elements for Business Studies belong under the corps of external examiners for the Public Administration programmes and Global Studies. 1.7 Main area affiliation The study programme belongs under the main area of Humanities. The study programme elements for Business Studies belong under the main area of Social Science. 1.8 Credit On the basis of an application by the student, the Study Board may approve that study programme elements passed as part of another Danish or foreign study programme at the same level may substitute for elements of the study programme at Roskilde University, in accordance with the Education Order. Through pre-approval, the Study Board must ensure that students meet the academic objectives of the curriculum in the subjects to be credited. Pre-start credit Upon application to enter the study programme, students are obliged to apply for credit for any study programme elements previously passed in a non-completed Master s programme. The application must contain documentation of the passed study activities. The Study Board may approve that study programme elements passed as part of another Danish or foreign study programme at the same level may substitute for elements of the study programme, in accordance with the Executive Order on Admission to Master s Programmes. Advance credit and final approval As part of a study programme, students may apply to the Study Board for advance credit to take study programme elements at another university in Denmark or abroad. If the pre-approved programme elements are not offered by the host university, the student may apply for a modification of the approval. The student is obliged to submit documentation showing whether or not the study programme elements have been 5

7 passed. The documentation must be sent to Roskilde University. Final approval for advance credit can only be granted on the basis of the documentation. Once the documentation has been received, Roskilde University may administratively approve that the programme elements may be credited to the programme at Roskilde University. The student must consent to Roskilde University obtaining the necessary information from the host university if the student cannot provide the documentation. 1.9 Mobility - study trips abroad and internship Mobility semester / mobility window A student may apply to the Study Board for pre-approval to take a study period abroad or an internship which substitutes for individual, specified elements of the ordinary study programme. Regarding study periods abroad Study periods abroad may occur via one of Roskilde University s quality-assured exchange agreements, or via a foreign university, according to the student s own choice. Study periods abroad must normally constitute an entire semester of full-time studies at the foreign university (30 ECTS or the equivalent), and take place with the pre-approval of the Study Board. Through pre-approval, the Study Board must ensure that students meet the academic objectives of the curriculum in the subjects to be credited. However, in the case of credit for study periods abroad, a certain degree of flexibility must be provided that allows the study period to take place even if a corresponding content is not available at the foreign university. Courses at a foreign university (with a total scope of 15 ECTS) could for example be approved as a project if they lie within the relevant academic area, even if the method and form are not entirely equivalent. Regarding internships The project-oriented internship, includes, inter alia, compilation of an internship project report. Once the application for pre-approval has been granted, the Head of Studies will assign a supervisor to the student. When processing the application, the Study Board must ensure that the student, through the project-oriented internship, achieves academic competencies which in scope and level correspond to the competencies that can be achieved through the ordinary study programme. The Study Board must at the same time ensure that the internship does not prevent the student completing any other required study activities during the semester in question. Only one internship may be taken during the study programme. 2. Programme elements 2.1 Courses The courses equip the student with systematic knowledge of key theories, methods, skills and practices within the academic areas of the study programme. The student must be given academic preparation to focus on issues relevant to project work, including the thesis. Courses may take the form of lectures, seminars, case work, laboratory exercises, workshops, etc. 6

8 2.2 Projects Project work is problem-oriented, exemplary, participant-managed and group-based. A project constitutes a time-limited and targeted academic process though which a problem is formulated, analysed and processed, such that it results in a tangible product. The product could for example be a project report, or one or more other products. The project takes its point of departure in an optional and independently formulated problem statement which, like the methods involved in the project, may be subject to continuous development throughout the project process. The exemplary character of the project ensures that through the project work, students acquire knowledge and competencies that they can apply in a wider context than the project itself. Students have the freedom to choose the content of the project within the framework of the curriculum and the stated study objectives. The ability to critically evaluate the quality of one s own efforts and own knowledge base in relation to a given issue is an important objective for participant-directed and problem-oriented project work. The process is supported by one or more academic supervisors. The role of the supervisor(s) is to ensure that the group s work meets the requirements of the curriculum. The project work takes place in groups of 2-6 students. In special cases, the Head of Studies may grant a student permission to write a project alone. 2.3 Internship A student may apply to the Study Board for pre-approval to take a specially-designed, academically relevant, projectoriented internship which substitutes for individual, specified elements of the ordinary study programme. The semesters in which the internship may take place are stated in the curriculum. The project-oriented internship, includes, inter alia, the compilation of an internship project report. Once the application for pre-approval has been granted, the Head of Studies will assign a supervisor to the student. When processing the application, the Study Board must ensure that the student, through the project-oriented internship, achieves academic competencies which in scope and level correspond to the competencies that can be achieved through the ordinary study programme. The Study Board must at the same time ensure that the internship does not prevent the student completing any other required study activities during the semester in question. 2.4 Thesis The thesis is a major, independent academic work which is exemplary, problem-oriented and participant-managed. The thesis constitutes a time-limited and targeted academic process though which a problem is formulated, analysed and processed. The thesis work is implemented as a thesis report. The exemplary character of the thesis ensures that through the thesis work, students acquire knowledge, skills and competencies that they can apply in a wider context than the thesis itself. Students have the freedom to choose the content of the thesis within the framework of the curriculum and the stated study objectives. The ability to critically evaluate the quality of one s own efforts and own knowledge base in relation to a given issue is an important objective for participant-directed and problem-oriented thesis work. The process is supported by one or more academic supervisors. The role of the supervisor(s) is to ensure that the thesis work meets the requirements of the curriculum. 7

9 In the thesis report, the student must document knowledge and skills in applying scientific theories and methods to work on a defined, academic and relevant issue. The student must demonstrate skills in analysing, categorising, discussing, reasoning, assessing and reflecting on a scientific basis, and must be able to select and critically evaluate the sources, literature, theory and methods used in the thesis. Through the thesis, the student must demonstrate the ability to communicate an academic study to peers and demonstrate the competency to initiate, manage and complete a long-term process of academic study and writing. In general, the thesis work takes place in groups of up to four participants. Students are entitled to carry out the thesis work individually. 3. Structure of the programme 3.1 Schematic breakdown 3.2 Recommended course of study To help to ensure the quality and progression of the study programme and facilitate study planning for students, the following course of study is recommended: First semester: Communication Studies Compulsory course in Strategic Communication (5 ECTS) Compulsory course in Organisational Communication (5 ECTS) Elective course (5 ECTS) Project in Communication Studies (15 ECTS) Second semester: Business Studies Business Studies and Management & Leadership Processes (10 ECTS) Advanced Organisation Theory (5 ECTS) 8

10 Project: Business Management and Leadership (15 ECTS) Third semester Communication Studies Compulsory course in Intercultural Communication Elective course (10 ECTS) Business Studies Autumn Project: The Firm s Resources and Value Creation (15 ECTS) Spring Project: Innovation Management (15 ECTS) Fourth semester Thesis 4. The study programme 4.1 First semester Purpose The aim of the semester is to build upon the prerequisites established during the Bachelor programme. The student must acquire more in-depth knowledge of the problems associated with strategic communication in an academic context. Emphasis is placed on detailed treatment of concepts, theories and methods, together with further enhancement of practical skills in planning, organising and evaluating communication and information processes, and the production of information materials aimed at disseminating knowledge to relevant target audiences and promoting knowledge-sharing between relevant players. The student has the opportunity to take a specially-designed, academically relevant, project-oriented internship during the first semester. The object of the internship is for the student to acquire knowledge of concrete practice within the activities and field of the internship venue, as well as insight into the latest relevant professional literature. The internship replaces the semester project, and may be taken if the Study Board approves the internship venue. Study programme elements in the first semester The semester encompasses: Communication Studies Compulsory course in Strategic Communication (5 ECTS) Compulsory course in Organisational Communication (5 ECTS) Elective course (5 ECTS) Project in Communication Studies (15 ECTS) or internship (15 ECTS) 9

11 Title Strategic Communication Danish title Strategisk kommunikation Most recent amendment 1 September 2018 Teaching language English Type Compulsory course ECTS credits 5 ECTS Knowledge Knowledge and overview of theoretical and methodological directions that can help to promote understanding of the conditions of strategic communication. Knowledge of the complex problems and challenges associated with the planning, implementation and evaluation of strategic communication in an ever-changing global media landscape. Learning outcomes / evaluation criteria Skills Skills in defining and evaluating strategic communication in both theoretical and practical form. Skills in revealing communication problems, identifying stakeholders and describing the problems type, intensity and extent, together with the skills to explain the reasons for these problems and analyse their possible consequences. Skills in selecting and applying relevant theoretical and methodological approaches to analyse the use of strategic communication by organisations. Competencies Competency to take independent responsibility for one s own academic development and specialisation within Strategic Communication. Strategic Communication deals with how organisations and other stakeholders work strategically with their internal and external communication. It is an interdisciplinary discipline that draws upon theories of communication, management, marketing, branding and culture. Overall content During the course, students will be introduced to key theories, models and concepts of Strategic Communication. Besides theory, the course will also present case studies and examples drawn from various types of organisations. The aim of the course is to enable students to understand, reflect on and analyse the strategic communication and communication challenges faced by organisations and other players, analyse the roles and involvement of stakeholders, and 10

12 Teaching and working methods recommend strategic communication initiatives. The course consists of a combination of lectures and discussions, and may involve group work and peer feedback. It is organised around a number of themes which will be stated at the beginning of the course. Oral examination Individual oral examination on the basis of the entire syllabus for the course. Form of examination Scope The examination has a total duration of 40 minutes, consisting of 20 minutes preparation time and 20 minutes oral examination, including assessment. The student draws a random question at the beginning of the examination, which provides the starting-point for the examination. Following preparation time (20 minutes), the student presents and discusses the examination question against the background of the syllabus, after which questions are asked on the basis of the entire course syllabus. Re-examination: Re-examination takes the same form as the ordinary examination. Group examination or individual examination Permitted examination aids Assessment Moderation Individual examination All Seven-point scale One examiner and one external examiner Title Organisational communication Danish title Organisationskommunikation Most recent amendment 1 September 2018 Teaching language English Type Compulsory course ECTS credits 5 ECTS Knowledge Knowledge of and insight into major theories and methods within the field of organisational communication. Learning outcomes / evaluation criteria Knowledge and overview of the differences and similarities between various scientific approaches to understanding and analysing organisational communication. 11

13 Skills Skills to identify communication problems in organisational contexts and consider these problems from various theoretical and methodological viewpoints. Skills in reflecting critically and independently on the core concepts and basic assumptions of the theories in a linguistic form that is academically accurate, correct and clear. Skills to be able to identify and analyse relevant empirical research in connection with analysis of organisational communication. Competencies Competency to take independent responsibility for one s own academic development and specialisation within the area of organisational analysis. Overall content Teaching and working methods Form of examination The aim of the course is to enable students to discover and uncover the role of communication in specific organisational contexts, including being able to identify organisational problems caused by communication. During the course, students will be introduced to key theories, models and concepts of organisational communication, with a starting-point in authentic cases. The starting-point of the course is that all organisations are characterised by an organisational culture, whether this is unique or an imitation, which forms the basis for various communication patterns governing what the members of the culture (do not) talk about, who they (do not) talk to, and how they (do not) talk to each other, etc. The course therefore starts with a discussion of various perspectives on the relationship between organisational culture and communication. Subsequently, the cultural perspective on organisational communication is expanded on and challenged by drawing upon other theoretical traditions. The course consists of a combination of lectures and discussions, and may involve group work and peer feedback. It is organised around a number of themes which will be stated at the beginning of the course. Written examination (home assignment) An individual, set, written assignment, in which the student, on the basis of the course literature, demonstrates the ability to carry out a theoretically well-founded analysis of organisational communication. The student is given five days to complete the assignment. Scope The length of the assignment must be between a minimum of 9,600 characters, including spaces, and a maximum of 14,400 characters, including spaces. The size specifications include the cover, table of contents, bibliography, figures and other illustrations, but exclude any appendices. Papers that fail to meet the size specifications will be refused assessment, and one examination attempt will be deemed to have been used up. Emphasis is placed on idiomatically, grammatically and orthographically correct language, the presentation must be clear and lucid, and references or other notes 12

14 must be adequate and in conformity with good practice. The student must demonstrate mastery of a functional typography and layout. The choice of illustration material must be appropriate in relation to the examination s content and form. Re-examination takes the same form as the ordinary examination. Group examination or individual examination Assessment Moderation Individual examination Seven-point scale One examiner (None) Title Advanced communication theory and method A Danish title Most recent amendment 1 September 2018 Teaching language Type ECTS credits Videregående kommunikationsteori- og metode A English Elective course 5 ECTS Knowledge Knowledge of a specific area within the field of communication, information and media, including knowledge of current methods that can be used to study the area. Learning outcomes / evaluation criteria Knowledge of current and central theories, together with professional communication terms and concepts that are relevant to the area. Skills Skills to analyse a specific problem in professional communication terms. Skills in the application of relevant theory to a specific communication issue. Skills in the application of relevant methods to investigate the communication issue. Competencies Competency to take independent responsibility for one s own academic development and specialisation within the subject area. Overall content The course encompasses the presentation, critical discussion and testing of knowledge of a specific area of Communications Studies, including presentations and discussions of concepts, theories and methods of research. 13

15 Teaching and working methods Form of examination The course consists of a combination of lectures and discussions, and may involve group work and peer feedback. It is organised around a number of themes which will be stated at the beginning of the course. Written examination (home assignment) The course concludes with an individual, set, written assignment. The student is given five days to complete the assignment. Scope The length of the assignment must be between a minimum of 9,600 characters, including spaces, and a maximum of 14,400 characters, including spaces. The size specifications include the cover, table of contents, bibliography, figures and other illustrations, but exclude any appendices. Papers that fail to meet the size specifications will be refused assessment, and one examination attempt will be deemed to have been used up. Emphasis is placed on idiomatically, grammatically and orthographically correct language, the presentation must be clear and lucid, and references or other notes must be adequate and in conformity with good practice. The student must demonstrate mastery of a functional typography and layout. The choice of illustration material must be appropriate in relation to the examination s content and form. Re-examination: Re-examination takes the same form as the ordinary examination. Group examination or individual examination Assessment Moderation Individual examination Seven-point scale One examiner (None) Title Advanced communication workshop A Danish title Videregående kommunikationsværksted A Most recent amendment 1 September 2018 Teaching language English Type Elective course ECTS credits 5 ECTS Knowledge Knowledge of a defined selection of relevant academic literature and practical methods applied in connection with the development and use of a specific form of communication and/or medium. Learning outcomes / evaluation criteria Knowledge of current forms of production and presentation, and of the aesthetic and ethical issues and possibilities associated with the form of communication and/or medium in question. 14

16 Skills Skills in independently planning and preparing a communication and/or media product for specific target groups. Skills to be able to work in a creative and critically reflective manner with one s own communication practice and that of others. Competencies Competency to take independent responsibility for one s own academic development and specialisation within the subject area. Overall content Teaching and working methods Preconditions for being allowed to take the examination The courses include presentation and critical discussion of practical methods, forms of communication and media used in various forms of communication, as well as exercises in the necessary skills. The courses also include guidance in the current professional literature and other sources, and their application in practice. The course consists of a combination of lectures, discussions, group work, home assignments and peer feedback. It is organised around a number of themes which will be stated at the beginning of the course. Regular and active participation. This means that 80% attendance is required at the teaching, together with active class participation (preparation, participation in discussions, presentations, etc.). Attendance is registered by name lists, and the course teacher assesses whether the participation may be considered active. If the preconditions are not met, one examination attempt will be deemed to have been used up, and a substitute assignment must be submitted before the student will be allowed to take the ordinary examination. The substitute assignment consists of an individual, set, written assignment of between a minimum of 9600 characters, including spaces, and a maximum of 14,400 characters, including spaces. The size specifications include the cover, table of contents, bibliography, figures and other illustrations, but exclude any appendices. The student is given 72 hours to complete the assignment. Form of assessment: Pass/fail. Written examination (home assignment) The course concludes with an individual, set, written assignment. The student is given five days to complete the assignment. Form of examination Scope The length of the assignment must be between a minimum of 9,600 characters, including spaces, and a maximum of 14,400 characters, including spaces. The size specifications include the cover, table of contents, bibliography, figures and other illustrations, but exclude any appendices. Papers that fail to meet the size specifications will be refused assessment, and one examination attempt will be deemed to have been used up. 15

17 Emphasis is placed on idiomatically, grammatically and orthographically correct language, the presentation must be clear and lucid, and references or other notes must be adequate and in conformity with good practice. The student must demonstrate mastery of a functional typography and layout. The choice of illustration material must be appropriate in relation to the examination s content and form. Re-examination: Re-examination takes the same form as the ordinary examination. Group examination or individual examination Assessment Moderation Individual examination Seven-point scale One examiner (None) Title Advanced communication workshop B Danish title Videregående kommunikationsværksted B Most recent amendment 1 September 2018 Teaching language English Type Elective course ECTS credits 5 ECTS Knowledge Knowledge of a defined selection of relevant academic literature and practical methods applied in connection with the development and use of a specific form of communication and/or medium. Learning outcomes / evaluation criteria Knowledge of current forms of production and presentation, and of the aesthetic and ethical issues and possibilities associated with the form of communication and/or medium in question. Skills Skills in independently planning and preparing a communication and/or media product for specific target groups. Skills to be able to work in a creative and critically reflective manner with one s own communication practice and that of others. Competencies Competency to take independent responsibility for one s own academic development and specialisation within the subject area. Overall content The courses include presentation and critical discussion of practical methods, forms of communication and media used in various forms of communication, as 16

18 Teaching and working methods well as exercises in the necessary skills. The courses also include guidance in the current professional literature and other sources, and their application in practice. The course consists of a combination of lectures, discussions, group work, home assignments and peer feedback. It is organised around a number of themes which will be stated at the beginning of the course. Preconditions for being allowed to take the examination Regular and active participation. This means that 80% attendance is required at the teaching, together with active class participation (preparation, participation in discussions, presentations, etc.). Attendance is registered by name lists, and the course teacher assesses whether the participation may be considered active. If the preconditions are not met, one examination attempt will be deemed to have been used up, and a substitute assignment must be submitted before the student can be allowed to take the ordinary examination. The substitute assignment is an individual, set, written home assignment of between a minimum of 9,600 characters, including spaces, and a maximum of 14,400 characters, including spaces. The size specifications include the cover, table of contents, bibliography, figures and other illustrations, but exclude any appendices. Papers that fail to meet the size specifications will be refused assessment, and one examination attempt will be deemed to have been used up. The student is given 72 hours to complete the assignment. Form of assessment: Pass/fail. Oral examination Oral examination on the basis of a communication and/or media product determined by the course teacher. Form of examination Scope Oral examination with a total duration of 20 minutes, including assessment. Emphasis is placed on idiomatically, grammatically and orthographically correct language, the presentation must be clear and lucid, and references or other notes must be adequate and in conformity with good practice. The student must demonstrate mastery of a functional typography and layout. The choice of illustration material must be appropriate in relation to the examination s content and form. Re-examination: Re-examination takes the same form as the ordinary examination. Group examination or individual examination Permitted examination aids Individual examination For the oral examination, the student may bring a written synopsis for the oral presentation, in print or in digital form presented on the student s own computer. The written synopsis must not exceed one page in length and is not submitted in advance. If the examinee brings a written synopsis in printed form, copies must be given to the examiner and moderator at the start of the examination. In addition, the student may bring other presentation material, such as a communication and/or 17

19 Assessment Moderation media product, either in physical form or in digital form presented on the student s own computer. Pass/Fail One examiner and one co-examiner (internal) Title Advanced communication workshop C Danish title Videregående kommunikationsværksted C Most recent amendment 1 September 2018 Teaching language English Type Elective course ECTS credits 5 ECTS Knowledge Knowledge of a defined selection of relevant academic literature and practical methods applied in connection with the development and use of a specific form of communication and/or medium. Learning outcomes / evaluation criteria Knowledge of current forms of production and presentation, and of the aesthetic and ethical issues and possibilities associated with the form of communication and/or medium in question. Skills Skills in independently planning and preparing a communication and/or media product for specific target groups. Skills to be able to work in a creative and critically reflective manner with one s own communication practice and that of others. Competencies Competency to take independent responsibility for one s own academic development and specialisation within the subject area. Overall content Teaching and working methods The courses include presentation and critical discussion of practical methods, forms of communication and media used in various forms of communication, as well as exercises in the necessary skills. The courses also include guidance in the current professional literature and other sources, and their application in practice. The course consists of a combination of lectures, discussions, group work, home assignments and peer feedback. It is organised around a number of themes which will be stated at the beginning of the course. 18

20 Preconditions for being allowed to take the examination Regular and active participation. This means that 80% attendance is required at the teaching, together with active class participation (preparation, participation in discussions, presentations, etc.). Attendance is registered by name lists, and the course teacher assesses whether the participation may be considered active. If the preconditions are not met, one examination attempt will be deemed to have been used up, and a substitute assignment must be submitted before the student will be allowed to take the ordinary examination. The substitute assignment consists of an individual, set, written assignment of between a minimum of 9600 characters, including spaces, and a maximum of 14,400 characters, including spaces. The size specifications include the cover, table of contents, bibliography, figures and other illustrations, but exclude any appendices. The student is given 72 hours to complete the assignment. Form of assessment: Pass/fail. Written examination (home assignment) The course concludes with an individual portfolio, consisting of written and/or visual products introduced and partly prepared during the course. The student is given 48 hours to complete the assignment. Form of examination Scope The length of the assignment must be between a minimum of 4,800 characters, including spaces, and a maximum of 36,000 characters, including spaces. The size specifications include the cover, table of contents, bibliography, figures and other illustrations, but exclude any appendices. Papers that fail to meet the size specifications will be refused assessment, and one examination attempt will be deemed to have been used up. Emphasis is placed on idiomatically, grammatically and orthographically correct language, the presentation must be clear and lucid, and references or other notes must be adequate and in conformity with good practice. The student must demonstrate mastery of a functional typography and layout. The choice of illustration material must be appropriate in relation to the examination s content and form. Re-examination: Re-examination takes the same form as the ordinary examination. Group examination or individual examination Assessment Moderation Individual examination Pass/Fail One examiner (None) Title Project in Communication (Communication Studies) Danish title Projekt i kommunikation 19

21 Most recent revision 1 September 2018 Teaching language Type ECTS credits Learning outcomes / evaluation criteria English Project 15 ECTS Knowledge Research-based knowledge of the theoretical, methodological and practical problems and possibilities associated with communication within and among institutions, companies and associations to selected target groups and between different groups of players. Research-based knowledge of concepts, theories and methods with particular reference to the planning and organisation of communication materials and/or communication and information processes. Skills Skills in planning, designing and evaluating a product aimed at communicating knowledge to one or more defined target groups. Skills in organising, implementing and evaluating a communication or information initiative aimed at communicating knowledge to one or more defined target groups or between different groups of players. The ability to take responsibility for a choice of theory and method in empirical analyses of communicative processes, including the ability to evaluate, discuss and evaluate theoretical, methodological and practical issues. Competencies Competency to independently initiate and implement a project on communication work, and to participate in professional cooperation with others. Competency to handle and manage complex and unpredictable communication planning strategies that require new solution models. Competency to take independent responsibility for one s own academic development and specialisation within the area of communication. Overall content Teaching and working Project on a self-selected issue relating to communication. The topic of the project work is chosen by the students in accordance with the requirements for learning outcomes and any defined topics and themes laid down by the Study Board. The project may be predominantly theoretical or contain one or more examples of the planning, implementation and evaluation of an independent production, or the independent organisation, implementation and evaluation of a communication process. The project is carried out as a group project with 2-6 participants, but in special cases, the Head of Studies may grant permission for a student s project to be 20

22 methods written or examined individually. The project work concludes in the compilation of a written project report. The project work may encompass the preparation of a communication product, such as a campaign, video, flyer, website, app or the like. Form of examination Oral project examination on the basis of a project report and any supplementary material, such as a communication product. Scope The length of the assignment must be between a minimum of 108,000 characters, including spaces, and a maximum of 144,000 characters, including spaces. The size specifications include the cover, table of contents, bibliography, figures and other illustrations, but exclude any appendices. Papers that fail to meet the size specifications will be refused assessment, and one examination attempt will be deemed to have been used up. If the written report is accompanied by a communication product, the report must include a description of the theoretical and practical considerations associated with the planning, organisation and possible evaluation of the product, and of the experience gained through the work. In the case of products that include written or verbal texts, emphasis is placed on ensuring that the linguistic presentation corresponds to the contents and aim of the communication, including the prerequisites of the target group, and that it adheres to the usual formal requirements with respect to the rules of grammar, orthography and pronunciation. Syllabus requirements The project report must take its point of departure in relevant academic literature with a scope of at least 1,000 standard pages. Oral examination Five minutes are allocated per student during the examination for a self-chosen, prepared presentation based on the joint project portfolio work. The examination otherwise takes the form of a conversation between the student(s), the examiner and the co-examiner. During the examination, it must be ensured that all examinees are given an equal opportunity to demonstrate their knowledge of the joint project and their academic standard in relation to the expected learning outcomes. An individual assessment is undertaken of each student s performance. The assessment consists of a combined assessment of the project report and the oral presentation, and any communication product. Emphasis is placed on idiomatically, grammatically and orthographically correct language, the presentation must be clear and lucid, and references or other notes must be adequate and in conformity with good practice. The student must demonstrate mastery of a functional typography and layout. The choice of 21

23 illustration material must be appropriate in relation to the examination s content and form. Group examination or individual examination Permitted examination aids Assessment Moderation Group examination For the oral examination the student may bring a written synopsis, in print or in digital form presented on the student s own computer. The written synopsis must not exceed one page in length and is not submitted in advance. If the examinee brings a written synopsis in printed form, copies must be given to the examiner and moderator at the start of the examination. In addition, the student may bring other presentation material, such as a communication and/or media product, either in physical form or in digital form presented on the student s own computer. Seven-point scale One examiner and one co-examiner (internal) Title Project-oriented internship Danish title Projektorienteret praktik Most recent amendment 1 September 2018 Teaching language English Type Project ECTS credits 15 ECTS Knowledge Knowledge and understanding of typical work tasks and working methods at the specific workplace, as well as of the importance of communication in relation to the organisational conditions, structure and goals of the workplace. Learning outcomes / evaluation criteria Knowledge of how the choice of various different analytical and/or communication strategies can impact the specific task solution at the workplace. Skills Skills in solving specific communication-related tasks in an organisation, as well in describing, analysing and discussing specific practical issues using the theories, concepts and methods of the study programme. The ability to assess and develop proposed changes to concrete practice on the basis of theoretical and analytical knowledge. Competencies Competency to translate theoretical and methodical knowledge of communication into concrete task solution in an organisation. Competency to reflect on one s own learning processes and learning 22

24 outcomes in relation to the learning goals of the semester, including how one s own actions in the internship, in conjunction with the organisational conditions of the internship venue, have been of significance for professional and social involvement. Competency to take independent responsibility for one s own academic development and specialisation. Overall content The object of the project-oriented internship is for the student to acquire knowledge of concrete practice within the activities and field of the internship venue, as well as insight into the latest relevant professional literature. The programme encompasses completion of an internship at a professionally relevant workplace with a view to acquiring first-hand knowledge of typical tasks and further experience of the relationship between practice and the academic content of the study programme. The project-oriented internship programme is organised in collaboration with the internship host, and must correspond to hours of communication-related work in an organisation. Teaching and working methods Students are themselves responsible for securing an internship host and for the practical implementation of the internship, including ensuring that both their tasks for the internship host and their obligations to the University are fulfilled. The internship must be approved by the Study Board before it is commenced. The intern s main activities must be described, and must lie within the field of the subject. The internship programme concludes in the compilation of a written internship project report. Project examination Individual oral examination on the basis of a written internship project report. The report must be based on a topic and an issue chosen by the student within the framework of the semester. The internship project report must include theories and methods presented during the study programme, for the purposes of analysis and reflection on what was worked on during the internship. Form of examination Scope The length of the assignment must be between a minimum of 60,000 characters, including spaces, and a maximum of 84,000 characters, including spaces. The size specifications include the cover, table of contents, bibliography, figures and other illustrations, but exclude any appendices. Papers that fail to meet the size specifications will be refused assessment, and one examination attempt will be deemed to have been used up. Syllabus requirements The project report must take its point of departure in relevant academic literature with a scope of at least 500 pages. 23

25 Oral examination Five minutes are allocated per student during the examination for a self-chosen, prepared presentation based on the internship programme. The examination otherwise takes the form of a conversation between the student, the examiner and the co-examiner. Emphasis is placed on idiomatically, grammatically and orthographically correct language, the presentation must be clear and lucid, and references or other notes must be adequate and in conformity with good practice. The student must demonstrate mastery of a functional typography and layout. The choice of illustration material must be appropriate in relation to the examination s content and form. Re-examination: Re-examination takes the same form as the ordinary examination. Group examination or individual examination Permitted examination aids Assessment Moderation Individual examination For the oral examination, the student(s) may bring a written synopsis for the oral presentation, either in print or in digital form presented on the student s own computer. The written synopsis must not exceed one page in length and is not submitted in advance. If the examinee brings a written synopsis in printed form, copies must be given to both examiners at the start of the examination. In addition, the student(s) may bring other presentation material, such as a communication product, either in physical form or in digital form presented on the student s own computer. Seven-point scale One examiner and one co-examiner (internal) 4.2 Second semester Purpose The object of the semester is to provide students with thorough insight into analytical perspectives on the company, its organisation and management. On the basis of knowledge of contemporary and advanced theories of organisations, as well as the latest theories of management, students must be able to work independently and in a reflective manner with analyses of the economic and sociological organisation of companies. Study programme elements in the second semester The semester encompasses: Business Studies Business Studies and Management & Leadership Processes (10 ECTS) Advanced Organisation Theory (5 ECTS) Project: Business Management and Leadership (15 ECTS) 24

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