MMC 5655 Mass Communication and the Environment Fall 2016
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1 MMC 5655 Mass Communication and the Environment Fall 2016 Course Information Professor: Dr. Juliet Pinto Class Time: Wednesday, 6-9 p.m. Room: Miramar Campus, 1930 SW 145 th Ave Miramar, FL 33027, room 426A Office Hours: Wednesdays 5-6 at Miramar campus or by appointment in my BBC office Office: Room 232, Building AC2 on the FIU BBC 3000 NE 151 Street, North Miami, Florida, Course Description Communicating complex subjects to mass audiences involves understanding mass media and mediated communication, the skills associated with news media and strategic communication, as well as the techniques necessary to effectively inform, entertain, persuade or otherwise engage large audiences regarding environmental issues. This graduate level course is designed to bring theoretical principles and professional skills associated with mass communication and media together with environmental issues and themes. Course Objectives!! To provide a more comprehensive understanding of mass communication of environmental themes including: accurately interpreting and translating scientific principles, developing effective story structures, incorporating impact, utilizing descriptive writing and narrative, and analyzing expert opinions.!! To understand issues and concepts associated with current and historical forms of mediated communication of the environment.!! To appreciate the roles of journalists, public information officers, public relations professionals, scientific investigators, editors, and others in effectively communicating environmental issues to various audiences. Student Learning Outcomes Better understanding of the role of media and information specialists in communicating about the environment, including risk, scientific, news and advocacy communication. Demonstrate an ability to critically evaluate news and strategic mass communication Better understand the skills need to communicate about the environment with mass audiences. Prerequisites
2 Completion of the six -credit project or internship requirement (EVR 5907) and permission of the instructor or department. Required Texts Dean, Cornelia. (2009). Am I Making Myself Clear? A Scientist s Guide to Talking to the Public. Cambridge: Harvard University Press. AP Stylebook. Associated Press. Latest edition. You may either order it as print: ISBN Or online edition: Other readings as assigned in class Policies & Procedures Preparation This is a discussion course, so please come to class prepared, so that we may engage in meaningful conversation. You will find the reading assignments detailed in the Course Schedule section of this syllabus. Those who do not come to class prepared will see their grades negatively affected. Everyone is expected to read the assigned discussion items, in order to participate effectively in the discussion seminars. Participation & Attendance Regular class attendance is essential to understanding and comprehension of material. Class starts on time, and students are expected to arrive and depart on time. I advise you not to take this course if you think that you will not be able to attend regularly and on time. Students who are habitually late or leave early for any reason (to catch the shuttle, work, etc.) will be dropped from the class. You may enhance your participation grade in various ways: by actively and positively participating in class discussions, attending school events relevant to the class, or otherwise positively contributing to class understanding of the material. Students who do not do these things, or negatively contribute to the learning environment by disruption, distraction, or other activities, will receive low grades for participation. Make up work and absences This is a course to prepare you for the professional world and expectations. You may be able to turn in an assignment on a day other than the assigned day ONLY in the case of an excused absence. Excused absences involve true emergencies (i.e. illness or death in the family, or otherwise according to FIU
3 policy), and recognized religious holidays. In order to receive consideration for an excused absence, you must do several things: It is your responsibility to get in touch with me within one business day in the event you qualify for a makeup exam or quiz, in order to be considered for makeup or to have a late assignment graded. Otherwise, all missed work will receive a zero. You must provide appropriate documentation. In the case of a medical emergency, you need a doctor or hospital note that says you could not attend class on that date. In the case of a death (family emergency), you need to provide something documenting the dates and your relationship to the deceased, such as an obituary or funeral program. Examples of unacceptable documentation include a note saying you were seen by a doctor or health center, airline tickets to a family event, etc. Other absences that will not count as excused include family events (wedding, family trip, etc.), conflicts with other classes or school related activities (such as grammar exams or reviews), car trouble, a work conflict or an internship obligation. Failure to provide appropriate documentation means the absence will not be excused. Discrepancies Grades will be posted on BlackBoard Learn in your gradebook. It is your responsibility to check BlackBoard Learn to receive your grade. In the event there is a discrepancy with your grade (for example, it is not posted with the rest of the class grades), it is your responsibility to get in touch with me within 48 hours of the grade postings in order for any changes to be made. If you are having difficulties logging into BlackBoard Learn, please contact UTS. Conduct Please respect the integrity of the learning environment. Cell phone volume should be off or on vibrate. If you need to converse with a classmate, please step outside the classroom. Anyone whose behavior becomes disruptive to the class may be asked to leave and reported to the appropriate administrators. Academic Misconduct Academic dishonesty is not tolerated. Any act of cheating or plagiarism results in an automatic F for the course. This includes using work used for a grade in another course or work environment. As FIU students, you are expected to strictly follow the honor code regarding academic honesty. Any student who fails to meet these expectations will not only fail the course, but will also be reported to their departmental chair and to the dean of the SJMC. Florida International University outlines your responsibilities as follows:
4 Florida International University is a community dedicated to generating and imparting knowledge through excellent teaching and research, the rigorous and respectful exchange of ideas, and community service. All students should respect the right of others to have an equitable opportunity to learn and honestly to demonstrate the quality of their learning. Therefore, all students are expected to adhere to a standard of academic conduct, which demonstrates respect for themselves, their fellow students, and the educational mission of the University. All students are deemed by the University to understand that if they are found responsible for academic misconduct, they will be subject to the Academic Misconduct procedures and sanctions, as outlined in the Student Handbook. Policies may be found here: tm. Students with Disabilities If you have any special circumstances, please make me aware of them so that you may be better accommodated. For questions and information about support services, please call the FIU Office of Disability Services at (University Park Campus: GC 190) or (Biscayne Bay Campus: WUC 139). Subject to Change This is a tentative syllabus and subject to change. Assignments Assignments will include in-class exercises, outside assignments, final projects and other materials. The final project will consist of a clip file compiling news coverage of an environmental issue of the student s choice. These projects will be graded on the quality of the file, as well as the presentation of it. More information will be given regarding the final project. The final grade will be calculated as: Written assignments --In-class deadline assignments --News articles --Press releases --Backgrounders Discussion sessions Clip file/executive summaries 30 percent 20 percent 20 percent
5 Quizzes (best 3 out of 4) Participation/attendance 20 percent 10 percent Grading & Performance Measures The Grading Scale is as follows: A A B B B C C D F 65 or less Course Outline (Tentative; subject to change) Part 1. The Mediated Environment Week 1: Introduction and Expectations Read: Dean, Ch. 1; Boykoff, Ch. 1-2 AP Stylebook entries: Numerals, Dates, Time, Years, Ages Tasks: Assign outside readings for presentations; sign and return contract forms Week 2: Week 3: Week 4: Society, Media and the Environment Read: Dean, ch. 2; Cottle & Lester, Ch AP Stylebook entries: Monetary units, Percentages, Addresses Tasks: Presentation 1 & 2 Communicating Risk Read: Cottle, Ch. 7; Lester, ch. 2; Allan et al., foreword and intro Tasks: AP Style Quiz 1 Finalize clip file topic Presentation 3 & 4 Communicating with Mass Audiences Read: Dean, ch. 3-4; Corbett, Ch. 8; Lester & Hutchins, ch. 15 Tasks: Presentation 5 & 6 Part 2. News and the Environment Week 5: Backgrounding and Research
6 Read: Dean, Ch. 5-6; Lester, ch. 3 AP Stylebook: Capitalization, Abbreviations, Acronyms, Titles Tasks: Presentation 7 Week 6: Week 7: Week 8: Week 9: Components of News Stories Read: Writing a News Lead : AP Stylebook: Hispanic, Latino, Black, African American, Native American, Indian, Indigenous Tasks: Backgrounders due; Presentation 8 Components of News Stories Read: Dean, ch. 8-9; Lester, ch. 4 Tasks: AP Style Quiz 2; Presentation 9 Components of News Stories Read: AP Stylebook entries: Apostrophes, Commas, Semicolons, Read: Dean, ch Tasks: Interviews, Deadline exercises; Presentation 10 Components of News Stories Read: Lester, Ch. 5; AP Stylebook entries: Colons, Quotation marks, Composition titles Tasks: News articles due; Presentation 11 Part 3. Strategically Communicating Environmental Issues Week 10: Advocacy and Strategic Mass Communications Read: Dean, Ch. 7 Tasks: AP Style Quiz 3; Presentation 12 Weeks 11: Engagement Read: AP Stylebook entries: State, state names, cities and towns, city, Internet, Web, basics of social media (p. 382). Read: Dean, ch ; Lester, ch. 7 Tasks: Presentation 13 Part 4. Putting It All Together Week 13: Presenting Your Work Tasks: AP Style Quiz 4 Weeks 14: Class discussion
7 Week 15: Week 16: Clip file presentations Clip file presentations & Final articles due Assignment Guidelines Class Discussions & Presentations Each student is responsible for leading class discussion on assigned readings. The assigned readings are detailed in the syllabus. Students will either volunteer or be assigned to present a PPT on the material, and lead class discussion of the material. This assignment is designed to prepare students for public presentations and to become comfortable with PPTs designed for general audiences. PPT presentations should be: Approximately minutes in length Use more visuals than text Include hyperlinks to relevant material Presenters should be: Appropriately dressed Familiar with the material (e.g. do not READ slides) Prepared to engage the other students with the material Class Discussion should be: Guided, but kept on track Clip Files Open to questions Energetic and interesting Completed with a summation of what we ve discussed/learned/takeaway message The final project is a presentation of a clip file, and turning in an executive summary of the findings, along with a press release announcing the research findings to the public. The file includes all of the news reports regarding an environmental issue of the student s choice from two media outlets (one national, one regional or local), also of the student s choice. National media are those with national reach, including the New York Times or Washington Post, for example. Regional media have regional reach, e.g. The Miami Herald or Sun-Sentinel.
8 Once you have all the articles, you analyze them. How much did the media cover this issue? How long were the articles? Did they use visuals? How did they cover it? What angles did they use? Did they use wire services or original reporting? What were the frames? Who were the sources? Did the headlines match the story copy? What import for public understanding of this issue does the media coverage represent? These are some of the questions you can ask in analyzing coverage. You do not turn in the clip file. Rather, you present your findings as a PPT to the class, using graphs, images, descriptive statistics, and other visual tools to sum up your findings. You will turn in an 2-3 page executive summary of the research, its importance and findings. You will also write a 1 page press release announcing the research findings to the general public. AP Style Quizzes Throughout the semester, we will be taking 10-question AP Style quizzes. These quizzes will be multiple choice or true and false. They are open book. The lowest grade of the four grades will be dropped, and the top three grades will be averaged for the final quiz grade. Written Assignments Students will write a backgrounder, news article, deadline assignment and press release in class. These grades will be averaged and count as 30 percent of the final grade.
9 Reading List for Discussions Allan, S., Adam, B., & Carter, C. (2000). Environmental risks and the media. New York: Routledge. Boykoff, Maxwell. (2011). Who speaks for the climate? Making sense of media reporting on climate change. Cambridge: Cambridge University Press. Corbett, Julia. (2006). Communicating nature: How we create and understand environmental messages. Washington: Island Press. Cottle, S. (2006). Mediatized conflict. New York: Open University Press. Cottle, S., & Lester, L. (Eds.). (2011). Transnational protests and the media. New York: Peter Lang. Englander, John. (2012). High tide on main street: Rising sea levels and the coming coastal crisis. Boca Raton, FL: Science Bookshelf. Lester, L. (2010). Media and environment. Cambridge: Polity. Lester, L., & Hutchins, B. (Eds.). (2013). Environmental conflict and the media. New York: Peter Lang.
10 CONTRACT: I understand this syllabus represents a contract. I agree to abide by the terms outlined in class and in the syllabus for the Fall 2016 semester. Turn this form in no later than the beginning of class, Wednesday, Aug. 31, No grades will be posted for you until you have returned this form. Signature: Print name: Date:
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