PARTNER CLASSIFICATION

Transcription

1 PARTNER CLASSIFICATION 1

2 RATIONALE FOR REVISED PARTNER CLASSIFICATION 1. Recognizes Founding Partner s Contributions 2. Updates what it means to be an Residential Programming Partner 3. Updates and clarifies Residential Legacy Programs 4. Provides incentives for Community and Public Partnerships 5. Simplifies residential reservation priority process and provides for 3-year advanced residential reservations 6. Provides support for three-year strategy to recruit new partners and grow group use FORT WORDEN PUBLIC DEVELOPMENT AUTHORITY 2

3 FORT WORDEN PARTNER DEFINITION (FROM 2008 WSP BUSINESS & OPERATING PLAN) Partners of Fort Worden are organizations that conduct business onsite at FW Lifelong Learning Center in accordance with all site and facility use guidelines and mission requirements for 180 days annually. Partner organizations are engaged in a formalized agreement with the managing entity of FW that details performance expectations, levels of investment, and fees associated with conducting business onsite. Partner organizations are required to participate and contribute to the shared economy and collaborative planning that support daily operations of the Fort Worden Lifelong Learning Center. From page 61 FORT WORDEN PUBLIC DEVELOPMENT AUTHORITY 3

4 BENEFITS OF BEING A FORT WORDEN PARTNER Partner: An organization that shares the vision, advances the mission and supports the values of the Lifelong Learning Center. Benefits: 1. Opportunities to collaborate with diverse groups in the arts, humanities, education, leadership development, environmental marine sciences, historic preservation, and sustainable food programs in a place that is equipped to engage all age participants and cultures. 2. Being a part of, and in proximity to, a progressive and engaging Lifelong Learning Center that actively participates in the growth of our partners. Fort Worden takes pride in investing and advocating for its partner organizations, missions and goals. 3. Coordinating programs with Fort Worden and its partner organizations in collaborative marketing that intentionally focuses combined resources on emphasizing lifelong learning programs as a priority. FORT WORDEN PUBLIC DEVELOPMENT AUTHORITY 4

5 FORT WORDEN PARTNER CLASSIFICATIONS 1. Founding Partners (must have been established on-site prior to May 1, 2014) Founding Partners Residential Programming Partners 2. Legacy Residential Programs On-Site Off-Site 3. Tenant Partners (established on-site after May 1, 2014) 4. Community Partnerships 5. Public Partnerships FORT WORDEN PUBLIC DEVELOPMENT AUTHORITY 5

6 FORT WORDEN FOUNDING PARTNERS (ESTABLISHED ON-SITE PRIOR TO MAY 1, 2014) FORT WORDEN PUBLIC DEVELOPMENT AUTHORITY 6

7 FORT WORDEN FOUNDING PARTNERS Includes: Commanding Officer s Quarters Museum, Copper Canyon Press, Corvidae Press, Friends of Fort Worden, Goddard College, Madrona MindBody Institute, Peninsula College, Port Townsend Marine Science Center, Port Townsend School of Woodworking, Puget Sound Coast Artillery Museum, Washington State Parks Requirements: Must have been established on-site prior to May 1, 2014 Dedicated to public benefit, audience diversity for the Fort, local programs, site preservation and interpretation Work to attract and serve visitors and to enhance the overall visitor experience at the Fort Invest in campus facilities and visitor services Complies with lease or operating/use agreement with the PDA; no subleases or partnership agreements with other organizations without PDA approval Benefits: Are eligible for founding partner meeting room day use rates May only receive founding residential programming partner rates for an event or program that guarantees 100 overnight bed nights and food and beverage services FORT WORDEN PUBLIC DEVELOPMENT AUTHORITY 7

8 FORT WORDEN FOUNDING RESIDENTIAL PROGRAM PARTNERS Due to their contributions as founding residential program partners, the above residential program partners receive first reservation priority after legacy programs have been booked. These residential program partners also receive preferential rates for meeting rooms and accommodations. FORT WORDEN PUBLIC DEVELOPMENT AUTHORITY 8

9 WHAT IT MEANS TO BE A RESIDENTIAL PROGRAM PARTNER Offers residential ( overnight ) programming at Fort Worden (more than 100 bed nights) Advances the mission and shares the values of the Fort Worden Lifelong Learning Center Generates ongoing revenues by growing existing residential programming: Grows demand for overnight accommodations Grows demand for meeting room rentals for programmatic uses Grows demand for food service revenues to program participants Possesses a strong Business Plan that demonstrates fiscal and managerial competence Promotes programs, activities, and uses in the shoulder season (October - May) Provides tenant improvements to exclusive leased spaces Cooperates in matters of publicity, space use, and interaction with other resident organizations and programs Sustains quality programming over the term of the lease Supports a balance of program diversity within the campus FORT WORDEN PUBLIC DEVELOPMENT AUTHORITY 9

10 LEGACY RESIDENTIAL PROGRAMS On-site: Centrum, Goddard College, Madrona Mind Body, Washington State Parks Off-site: Camp Bharat, Exceptional Choral, FW Knitters, INPRA, Quilters, Rainbow City Band, Royal Scottish Dancers, Swedish Residency, WW Scrappers Requirements: The above on-site and off-site groups have offered annual legacy residential programs during specific times of the year as allowed under the Master Use Facility Plan. These on-site and off-site groups are the only groups that offer legacy residential programs and whose dates are grandfathered. The residential programs receive first priority booking (see following list of specific legacy programs and dates). These groups must have offered the same program in the same month for at least ten years continuously; no new legacy programs will be considered in the future. Groups can lose legacy program status by missing one year. Legacy residential programs must generate at least 100 bed nights and associated food services Benefits: Receive first priority in reserving meeting spaces and accommodations up to three years in advance Off-site legacy residential programs pay discounted group rates On-site residential programming partners receive preferential rates for accommodations and meeting room rates FORT WORDEN PUBLIC DEVELOPMENT AUTHORITY 10

11 APPROVED LEGACY RESIDENTIAL PROGRAMS On-site Founding Residential Legacy Programs: Centrum Programs Fiddle Tunes PT Writers Jazz Blues Waterworld & Explorations Youth programs Goddard College Programs Low residency programs in July, September, February and March Washington State Parks Ranger Training workshops in March, April & May Off-site Residential Legacy Programs: Camp Bharat Exceptional Choral FW Knitters INPRA, Quilters Rainbow City Band Royal Scottish Dancers Swedish Residency FORT WORDEN PUBLIC DEVELOPMENT AUTHORITY 11

12 ANNUAL DATES FOR LEGACY PROGRAMS Legacy Programs: Longstanding residential programs that have offered the same program, in the same month, for at least ten consecutive years. No new legacy programs will be approved. Legacy programs receive *priority booking and are able to reserve accommodations three (3) years in advance.* If an legacy program is not held annually, it loses its legacy status. *In the event of a conflict, the program that projects to generate the most revenue receives booking priority. Dates that a program gains a legacy status, are the calendar dates the program would continue to use on a year-toyear basis. If a year is missed, legacy status lost. Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec INPRA Swedish Residency WA State Parks Goddard Writers Goddard Artist WA State Parks Exceptional Choral Rainbow City Band Fiddle Tunes Camp Bharat Quilters FW Knitters Goddard Writers Royal Scottish Dancers Swedish Residency Jazz Goddard Artist WW Scrappers Blues *Legacy Programs offered by Residential Partners *Legacy Programs offered by Off-site Organizations FORT WORDEN PUBLIC DEVELOPMENT AUTHORITY 12

13 NEW FORT WORDEN TENANT PARTNERS The above tenant partners were established after May 1, Tenant partners must have an annual lease or use agreement of one or more years These tenant partners receive discounted meeting room day use rates (but not founding partner rates) They are subject to the same performance standards as other founding or tenant partners Any new tenant partner would receive discounted meeting room day use rates FORT WORDEN PUBLIC DEVELOPMENT AUTHORITY 13

14 EXPECTATIONS OF ALL FORT WORDEN PARTNERS Offers educational or public programming or public services at Fort Worden Advances the mission and shares the values of the Fort Worden Lifelong Learning Center Possesses a current Business Plan that demonstrates fiscal and managerial competence and prepares and submits organizational surveys every 2 years Seeks to promote programs, activities, and uses in the shoulder season (October - May) Maintains and provides tenant improvements to exclusive leased spaces Cooperates in matters of publicity, space use, and interaction with other campus organizations and programs FORT WORDEN PUBLIC DEVELOPMENT AUTHORITY 14

15 COMMUNITY PARTNERSHIPS Community Partnerships: An off-site organization that seeks to rent space on campus for programs that contributes to the public purpose and financial stability of Fort Worden Examples: Chamber of Commerce, Key City Public Theatre, Olympic Music Festival, Port Townsend Film Festival, Rotary, etc. Community Partnerships must advance the goals and mission of the Lifelong Learning Center Community Partnerships must have a MOU or Use Agreement that documents how facilities are used, rates paid, sponsorships or other value exchanges Community Partnerships are eligible for a discounted rate from rack or group rates for lodging and meeting room rentals depending on event size and ability to increase revenues from accommodations or food services (determined on a case-by-case basis) Priority reservations are given to an event that guarantees overnight accommodation rentals and food services FORT WORDEN PUBLIC DEVELOPMENT AUTHORITY 15

16 PUBLIC PARTNERSHIPS Public Partnerships: examples include Port Townsend School District, City of Port Townsend, Jefferson County Must be a public entity local, state or federal agency; other public educational entities (e.g., public college or school). Public Partnerships must have a MOU or Use Agreement that documents how facilities are used, rates paid, sponsorships or other value exchanges Rental rates may be offered at below market rate, in exchange for public programming, public services and/or capital investments No priority reservation status; first come, first served after other users FORT WORDEN PUBLIC DEVELOPMENT AUTHORITY 16

17 FORT WORDEN RESERVATION PRIORITIES Booking Priority Organizations and Programs 1 Legacy Residential Programs (approved grandfathered programs) generating 100+ bed nights. These programs may be prioritized on the calendar up to three years in advance for campus facilities. These annual programs may request priority booking for the same or equivalent facilities and same time period each year 2 Founding Residential Program Partners generating 100+ bed nights. These programs receive second priority up to three years in advance. In case of a scheduling conflict, the largest group (i.e., revenues generated) receives priority booking. 3 Partners or Community and Public Partnerships generating 100+ bed nights. These programs receive third priority on the calendar up to three years in advance. In case of a scheduling conflict, the largest group (i.e., revenues generated) receives priority booking. 4 All other partners, outside groups, or public entities: on a first come, first booked basis. FORT WORDEN PUBLIC DEVELOPMENT AUTHORITY 17

18 BOOKING PRIORITY BENCHMARKS 3 Years 2 Years 1 Year Event Seniority: 1. Legacy Programs 2. Founding Residential Partners 3. Partners/Partnerships that generate 100+ bed nights Outside Groups -Day Use Programs -Leisure Guest Uses In the event of a conflict, the program that generates the most revenue projection receives booking priority. FORT WORDEN PUBLIC DEVELOPMENT AUTHORITY 18

19 EXISTING FW PARTNER ECOSYSTEM Legacy Programs Residential Programming Partners** Tenant Partners Community Partnerships Public Partnerships On-site Legacy Programs offered by: Centrum Goddard College WA State Parks Off-site Legacy Programs: Camp Bharat Exceptional Choral FW Knitters INPRA Quilters Rainbow City Band Royal Scottish Dancers Swedish Residency WW Scrappers Centrum Goddard College Madrona WA State Parks **Residential Programming Partners may also be considered Tenant Partners Centrum* Copper Canyon Press* Corvidae Press* Friends of Fort Worden* Gray Wolf Ranch Goddard College* Madrona Mindbody* Peninsula College* PT Marine Science Center* PT School of the Arts PT School Woodworking* Coast Artillery Museum* Rainshadow Recording Washington State Parks* COQ Museum* *Also considered a founding partner organization Jefferson Co Chamber Rotary International Key City Theatre Olympic Music Festival PT Film Festival PT School District City of PT WA State Parks FORT WORDEN PUBLIC DEVELOPMENT AUTHORITY 19

20 CRITERIA FOR ATTRACTING NEW PARTNERS Offers public programming and advances the mission of the Lifelong Learning Center Possesses a strong Business Plan that demonstrates fiscal and managerial competence Promotes programs, activities, and uses in the shoulder season (October - May) Provides tenant improvements to exclusive leased spaces Cooperates in matters of publicity, space use, and interaction with other campus organizations and programs Sustains quality programming over the term of the lease Supports a balance of program diversity within the campus Complementarity with existing on-site partner programs Generates ongoing revenues by growing existing residential programming: Grows demand for overnight accommodations Grows demand for meeting room rentals for programmatic uses Grows demand for food service revenues to program participants Benefits local organizations and/or plays a role in local economic development and employment FORT WORDEN PUBLIC DEVELOPMENT AUTHORITY 20

21 PROGRAM INVENTORY & ASSESSMENT OF GAPS Types Facility Needs On-site Coverage Off-Site Orgs Program Needs / Gaps Arts and Culture Visual Arts Painting, sculpture, photography, printmaking, metalworking, furniture, Studio space, exhibition space (galleries), art fairs Centrum PT School of the Arts woodworking, ceramics, video art, performance art Theater Arts Playwrights, dance, comedians, poets, spoken word, perf. artists Performance spaces, theaters, classroom spaces Centrum Key City Playhouse Music Performance spaces, rehearsal spaces, recording studios Centrum Rainshadow Recording Studio Olympic Music Festival STG Applied Arts Industrial design, graphics design Office-like spaces, community lab space Fashion Design Clothing and accessory design Wearable Art Media Arts Film, animation Office all the way up to movie studio PT Film Festival Higher Education/ College Executive Education Culinary Arts Leadership Institute Corp. Learning Trades Wellness /Movement Satellite campus for larger university increasing breadth of educational opportunities Guest chef, vocational program, training Comm kitchen, food trucks, wine, cider, distillery Education Peninsula College Goddard College PT Woodworking School B-Corp Madrona

22 PROGRAM INVENTORY & ASSESSMENT OF GAPS Types Facility Needs Campus Coverage Affiliated Orgs Program Needs / Gaps Ecology and/or Marine Science Adult Education Outdoor Recreation/ Education Environment and Ecotourism PTMSC FW Road Scholar PT Paddlesports Travel/Tours Puget Sound Express Digital Media Industry Publishing Design Architecture Technology Gaming Community Wellness Museum Madrona PTMSC CAM Commanding Officers Quarters

23 NEXT STEPS FORT WORDEN PUBLIC DEVELOPMENT AUTHORITY 23

24 BUILDING A NEW PARTNER ECOSYSTEM Public Programs /Services Advances FWLLC Mission Lease Terms Supports Program Diversity Partner Collaboration Business Plan Generates Revenue Shoulder Season Tenant Improvements Scholarships Legacy Residential Programs Residential Program Partner On-Site Tenant Community Partnerships Public Partners FORT WORDEN PUBLIC DEVELOPMENT AUTHORITY 24