Adver sing 2012 Graduate Survey

Transcription

1 Adver sing 2012 Graduate Survey Degree Received 71% 27% Doctorate 2% Earnings Breakdown Median Salary : $30,001 35,000 Median Salary : $40,001 50,000 Median Salary Doctorate: $25,001 $30,000 Primary Job Func ons Adver sing: Account Service 20% Adver sing: Crea ve 19% Adver sing: Media 27% Business: Marke ng 8% Business: Marke ng Communica on 6% Business: Sales 6% Educa on 7% Public Rela ons 3% Other 4% Industry Sector Adver sing/marke ng/public Rela ons 73% Computer/Other High Technology 5% Internet/e Commerce 1% Entertainment/Media Produc on/the Arts 5% Retailer 5% Academics/Educa on/educa on Services 1% Business Services 4% Other 6%

2 When did they start looking for work? Respondents mo. Before 24% 16% 50% 5 6 mo. Before 22% 21% 3 4 mo. Before 21% 37% 1 2 mo. Before 26% 16% 50% A er Gradua on 7% 10% Where did they find their jobs? Respondents Prior to or upon 51% 50% gradua ng Within 2 mo. Of Within 4 mo. Of Within 6 mo. Of 16% 20% 50% 10% 5% 23% 25% 50% Where are they working? Respondents Aus n Area 23% 30% 50% DFW Area 19% 5% 50% Houston Area 2% Elsewhere in 2% 10% Texas California 12% 10% New York 28% 10% Elsewhere 14% 5% Were they offered full me employment as a result of any of their internships? Yes 30% 50% No 70% 50% What kinds of internships did they do while they were in college? For Academic Credit 83% 78% Without Earning Academic 66% 72% Credit Paid Internships 75% 72% Unpaid Internships 64% 22% How helpful were internships in preparing them for the workforce? Very Helpful 75% 78% Somewhat Helpful 19% 11% Neutral 4% 6% Not Very Helpful 2% 6% Where did they look for work? Respondents Around the World 9% 11% Around the Country 76% 42% 50% Texas Only 9% 26% 50% Central Texas Only 8% 21% 2012 Adver sing Graduates Demographics: Survey Group Responses % Adver sing Graduates % Gender Female 77% Male 33% Ethnicity % of Response Group American Indian/Alaskan Na ve Asian 11% Hispanic or La no 21% Black or African American 3% White 64% Interna onal Students

3 Employer Brunner Comcast Spotlight Outcast Media Digitas Deutsch, Inc. NY GSD&M LIN Digital Proof Adver sing Mother New York Moroch Ini a ve The Parish School BuzzFeed State Farm Insurance icrossing FKM Pink Jacket Studio Rubin Postaer and Associates SHI Interna onal Corp. SAISD Godsey Mar n, P.C. Full Service Aus n Adver sing Agency Sewell Audi North Houston TBWA Zilker Social Digitas OMD Kendra Sco Jewelry Omnicom Media Group Texas Instruments Carat Carat USA The Media Kitchen (KBS+P) BKV Atlanta Westheimer Plumbing & Hardware T3 Foxconn GSD&M OMD The University of Texas Carat USA Target Undergraduate Students Title Art Director Marke ng Specialist Media Sales Planner Associate, Marke ng Brand Media Digital Assistant Media Planner Assistant Media Planner Marke ng Content Specialist Brand Media Planner Assistant Account Execu ve Strategist Account Coordinator Assistant Planner, Digital Director of Communica ons Junior Designer Auto Claim Representa ve Media Analyst Brand Development Coordinator Account Service Intern Brand Manager Brand Media Intern Inside Account Execu ve Teacher Marke ng Coordinator Sales Assistant/Technologist Associate Digital Strategist Director of Account Management Associate Assistant Strategist, Digital Store Assistant Manager Analyst Media Rela ons Program Manager Digital Assistant Media Planner Assistant, Planning Associate Media Strategist Assistant Media Planner Sales Associate Planner Assistant Account Manager Assistant Strategist, Digital High School College Advisor Assistant, Digital Planning & Ac va on Execu ve Team Leader

4 Employer Leo Burne Self Arsenal Adver sing + PR Cargo American Express nfusion KHOU 11 Barkley Casualty actuarial society Tabbedout University of Texas at Aus n Genesco Sports Enterprises Greenhaus The Concept Farm Grey Group Ini a ve Media Launch Marke ng Amplify media + marke ng Southwest Airlines Baylor University Graduate Students Title Junior Co Founder Client Engagement Specialist Social Media & Mobile Marke ng Analyst Digital Sales Coordinator Junior Account Planner Marke ng and communica ons coordinator Digital Marke ng Manager Electronic Publishing Specialist Assistant Manager of GSE Incen ves Account Execu ve Art Director Junior Strategist Marke ng Assistant Client Services Specialist Doctoral Recipients Manager of Customer Insights Assistant Professor

5 College of Communica on Graduates 2012 Were they connected with Career Services? When did they connect with Career Services? Respondents 209 Respondents 292 First Year 24% Sophomore Year 28% Yes 71% Junior Year 23% Senior Year 8% No 29% 1 st Year of Grad School 10% 2 nd Year of Grad School 1% How Useful were Communica on Career Services: Very Useful Somewhat Useful Neutral Not Very Useful Not Useful at All Did Not Use Career Advising by Appointment 16% 22% 8% 4% 2% 49% Drop in/walk in 11% 19% 10% 5% 2% 53% Advising Pre law Advising 2% 4% 12% 2% 1% 79% No ces 14% 34% 202% 5% 2% 26% AccessUT 23% 20% 13% 6% 1% 37% CareerSource 27% 25% 11% 8% 2% 27% Seminars and 4% 9% 16% 3% 2% 66% Workshops Job & Internship 18% 22% 13% 12% 5% 30% Fairs Career Library Resources 6% 12% 13% 4% 2% 62% Web Site 17% 32% 18% 3% 3% 28% On Campus Recrui ng 12% 18% 13% 7% HireStandards 8% 15% 14% 4% 2% 57% Blog Social Media 9% 21% 15% 5% 3% 48% Informa onal 10% 15% 16% 3% 4% 52% Handouts Employment Data Reports 8% 19% 14% 2% 3% 55% From whom did they seek career advice? Respondents 258 CCS Career Advisor 14% Other CoC Faculty/Staff 31% Sanger Learning & Career Center Career Counselors 1% Other UT Faculty/Staff 14% UT Alumni 3% Family members 13% Bosses/Supervisors/Co Workers 11% Peers/Fellow Students 14%